StopPress

Marketing, advertising & media intelligence

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A memory backup for sufferers of Alzheimer's disease

By , 2014-07-10 14:16:34

Tunisia-based 3SG BBDO has launched a new smartphone-based application that provides a means by which to support the cognitive functioning of those in the early stages of Alzheimer's disease.

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Want to reach Kiwis? NZ On Air media consumption study shows the old dogs are still dominant, but digital is nipping at their heels—UPDATED

By , 2014-07-10 13:32:24

When it comes to reaching New Zealanders, ye olde traditional broadcast media is still on top, with the results of NZ On Air's independent media consumption study showing the majority of Kiwis are still consuming lots of linear television and live radio every day. But music audiences, the young and the Asian community are leading the charge to digital platforms.

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Postr launches, promises to pay consumers for hosting ads

By , 2014-07-10 13:03:22

In April, StopPress reported that a team of Wellingtonians was planning to launch a technology start-up called Postr, an app-based service that would get brands into consumers' pockets by serving ads on their smartphone homescreens. And now, only a few months later, the project has officially launched and is accessible to the Kiwi public.

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Thumbs down: Kiwi social media users snubbing their noses at brands

By , 2014-07-10 10:12:05

If you believed the hype, social media was destined to knock traditional media off its perch and marketers have invested heavily in it in recent years. But Kiwis’ engagement with brands and companies on social media is on the slide, with a Colmar Brunton survey on the social media habits of New Zealanders showing the number of Kiwis who follow brands on social media dropping from 41 percent in 2013 to 27 percent this year.

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Heat map shows how mad Twitter went during Brazil vs Germany match

By , 2014-07-09 22:42:18

Brazil's 7-1 hammering at the hands of the Nationalmannschaft has rendered all other conversations over the last 24 hours completely irrelevant. And in addition to hijacking all office-based conversations, the footballing debacle also took hold of Twitter, breaking a few records along the way. And, in an effort to give a graphic representation of how mad the online community went during the match, Twitter published an interactive map that shows how people throughout the world responded to the each goal being scored.

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The ad blocker threat: what media owners are doing to stop ad avoidance

By , 2014-07-09 17:38:40

In the traditional media channels, advertising couldn't be avoided. When viewers listened to a radio broadcast or watched a television show, ads were an inevitable part of the experience and often provided a momentary break to run to the bathroom or make a cup tea. But with the growing tendency of online viewing, this coerced ad-watching is no longer a given. Simple software downloads, such as AdBlock, now give viewers direct access to the content that they want to watch. So what are media owners doing to protect their advertising?

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ANZ retention and Yellow addition welcome good news for Whybin\TBWA—UPDATED

By , 2014-07-09 13:35:25

Whybin\TBWA has been through a fair amount of change since Todd McLeay took over in early 2013, both in terms of clients and staff. But, much to the agency's relief, it has retained its biggest client after ANZ re-signed its trans-Tasman contract. PLUS: Yellow also picks the agency for a brand refresh.

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Part two of ANZ campaign reverses a series of unfortunate events

By , 2014-07-09 12:29:45

Following on from the series of unfortunate events that provided the narrative for the first part of 'Time really is money' campaign, ANZ has now released a sequel that gives a markedly more positive re-imagining of the day in the protagonist's life. The second spot, released over the weekend, gives a scene-by-scene reversed reworking that eventually presents ANZ's mobile banking as the catalyst that allowed the evening's proceedings to run more smoothly.

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The colour of content: Resene continues down that owned media road with redesigned Habitat site

By , 2014-07-09 12:23:31

It's no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.

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The media value slide: how Bauer's $7 million APN acquisition stacks up

By , 2014-07-08 17:15:55

Yesterday, it was revealed that Bauer paid in the region of $7 million for a package of APN's magazines that included New Zealand Woman's Weekly, The Listener, Simply You, Simply You Living and Crème. Chump change, it's not. But it got us thinking about the changing world of media valuations.

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Boot poetry

By , 2014-07-08 15:50:11

In terms of vehicular annoyances, people who put those little white stickers of their family on the back window rank pretty highly. Why, people, why? Personalised plates are not far behind. And cheesy spare tyre covers are also a leading cause of road rage. But this one, which was spotted in deepest suburbia on a leisurely Sunday drive, is an exception and, with some quality Engrish, shows the essence of the RAV4 brand.

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When colonialism meets commercialism: Sky and ANZ aim to spark interest in the Commonwealth Games—UPDATED

By , 2014-07-08 15:18:08

There's no better way to celebrate centuries of oppressive colonialism than with a series of sporting contests. Thankfully, we've got the Commonwealth Games for that. And while they might not be quite as prestigious (or popular) as the Olympics, official broadcaster Sky TV and NZ Olympic Committee sponsor ANZ are doing all they can to draw attention to the upcoming Glasgow games.

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TVCs of the Week: 8 July

By , 2014-07-08 15:17:55

The 21-gun salute applauds the efforts of the Electricity Authority, Sky TV and Steinlager.

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#PotatoMadness

By , 2014-07-08 15:03:26

Up until relatively recently, Kickstarter had rules and a degree of vetting to try and keep out the scams and fakes. That meant there was no funny business like that seen on various auction sites. The rules have changed, however, and now it's basically a free-for-all as long as "it's not illegal, regulated or dangerous". And one of the first major beneficiaries of that has been Zack Danger Brown, who asked for $10 to make his first ever potato salad and currently has over $30,000.

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Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

By , 2014-07-08 14:42:20

Y&R NZ has picked up where FCB left off by launching its first campaign for What'sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

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