StopPress

Marketing, advertising & media intelligence

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Kiwi social media venture in Japan buoyed by $700,00 investment

By , 2014-08-07 11:38:12

A $700,000 investment by Japanese internet marketing company Opt is sparking quick growth there for Kiwi social media business Shuttlerock.

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Shakira has the greatest social media force

By , 2014-08-06 16:59:28

Shakira's new 'La La La' music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW's 'The Force' off its perch after three years.

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Six things that happened when Facebook went down for 19 minutes

By , 2014-08-06 16:02:16

On 2 August, Facebook went down for what was reported to be about 19 minutes. And while no one in New Zealand seemed to pay much attention to this catastrophe of social media breakdown, the rest of the world responded with a combination of fear, confusion and downright madness.

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APN launches commercial property site, but does it differ from services already available?—UPDATED

By , 2014-08-06 13:08:43

On Monday, APN Media launched TrueCommercial, a digital hub dedicated to commercial property and ‘businesses for sale’ listings. For the most part, the initiative serves as an online extension of the Herald’s Commercial Property section, which has until now been published twice a week. The section, which according to Nielsen has a readership of approximately 138,000 Kiwis, will now also be rebranded TrueCommercial from 6 August to give the offering uniformity across the print and digital channels. But how does it differ from the services already offered by Trade Me and RealEstate.co.nz. Updated with additional comments from TrueCommercial brand manager Maria Zolezzi.

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Check me rump and watch me dingleberries: FCB swaps Driving Dogs for singing sheep in latest self-promotional push

By , 2014-08-06 11:38:53

Advertising has a long history of animal anthropomorphism. And as part of its ongoing marketing campaign around the idea of change, FCB has tapped into that heritage by launching a mad ad featuring a singing sheep.

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Skycity puts its money on Colenso BBDO

By , 2014-08-06 09:07:55

Those in the advertising industry are renowned for spending a fair bit of time in bars and restaurants, and it seems the staff of Colenso BBDO will be spending a bit more time in the bars and restaurants owned by Skycity after winning a competitive pitch that took place a few months ago.

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Antonio Navas on leaving Saatchi, his future plans and his stint as a crying actor in a white suit

By , 2014-08-05 17:12:10

Since Antonio Navas first arrived in New Zealand in 2011, there have been murmurings about his impending departure. "I heard that Antonio is leaving" almost became as common a phrase as "integrated cross-channel marketing initiative" in conversations between those in the industry (they had to get it right eventually). And despite this speculation, Navas just shrugged it off and focused on what he came here to do in the first place: create ads that get noticed. Here are a few thoughts from Navas on his time in New Zealand.

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Slingshot tries to turn Sky, TVNZ and MediaWorks advertising snub into marketing coup—UPDATED

By , 2014-08-05 16:21:23

Yesterday, Slingshot sent out a release to the media saying that Sky had taken the "unjustified and petty" step not to play any ads from the internet service provider (ISP) that feature references to global mode, a new service that hides the IP addresses of users and gives them access to international video streaming websites such as Netflix and HULU. And now, in a follow-up announcement, Slingshot has confirmed that TVNZ has followed suit by also pulling the plug on ads that reference the controversial service that was unveiled a few weeks ago.

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TVCs of the Week: 5 August

By , 2014-08-05 15:41:05

V, Air New Zealand and Caltex wear the crown this week.

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Chocolate chips vs. raisins: John Oliver's take on native advertising

By , 2014-08-05 15:27:08

There's been a whole heap of discussion about the rise of native advertising recently. Some see it as the future of marketing; a way to insert relevant commercial messages into editorial content. Others see it as subterfuge; the advertising equivalent of mutton dressed as lamb. John Oliver appears to be firmly in the latter camp, so, as he says in typically comical fashion, if you can insert an ad into news, why can't you insert news into a product?

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Bauer's Creme magazine folds–UPDATED

By , 2014-08-05 15:00:25

The highest-circulating youth magazine in New Zealand, Creme, is to be no more with Bauer Media announcing today that the final issue will be the September 2014 edition. Creme’s decline in circulation and advertising revenue means the title is just not profitable, with publisher Fiona Lyon saying the youth market is one of the most challenging sectors in the industry with increasing numbers of teenagers choosing other platforms over print.

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Coca-Cola and Ogilvy & Mather aim to put smiles on dials with #makinghappynz

By , 2014-08-05 14:49:08

Coca-Cola’s new campaign by Ogilvy & Mather NZ is, like some of its recent international efforts, less about fizzy brown liquid making people happy and more about people making people happy, with its 'Make Someone Happy' campaign featuring a guy who installs swings around the place for anyone to use, and a girl who chalks up hopscotch drawings on the pavement.

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Touchcast to zjush up TNZ's digital brand asset platform

By , 2014-08-05 13:30:51

Touchcast will work with Tourism New Zealand to zjush up TNZ’s digital brand asset management platform that helps all New Zealand's various tourism activities appear unceasingly epic to the world. TNZ has large image and footage libraries online that currently tourism industry businesses can apply to use, as long as it is used to promote New Zealand as a holiday destination, is mostly be distributed outside of New Zealand, and is not used in paid advertising. In the last year over 65,000 downloads were made from the system.

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The New York Times runs a marijuana ad

By , 2014-08-05 13:04:39

The Sunday edition The New York Times featured a full-page ad promoting medical marijuana, following state legislators' passing of the Compassionate Care Act, which allows doctors to prescribe marijuana to people with serious ailments. This change in law does not however mean that thick plumes of Mary-Jane are going to be obscuring the view of the digital billboards at Time Square any time soon, because the legislation only permits the prescription of non-smokeable forms of marijuana.

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The chosen one: MediaWorks names Mark Weldon as new group chief executive

By , 2014-08-05 10:59:57

The industry has been buzzing with speculation as to who would replace outgoing MediaWorks group chief executive Sussan Turner, following the announcement of her resignation at the beginning of July. The rumour mill has however been brought to a halt by a MediaWorks release, which has confirmed that Mark Weldon would step into Turner's role on 11 August.

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