StopPress

Marketing, advertising & media intelligence

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Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up

By , 2014-10-09 13:55:02

As many proponents of the magazine industry say, it's not about paper, it's about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it's becoming more important for these titles to have a quality online presence. And two of Tangible Media's titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.

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McDonald's makes online push to raise awareness of McHappy Day, continues efforts to be seen as a 'good neighbour'

By , 2014-10-09 13:53:18

In the lead up to this year’s edition of McHappy Day—the signature fundraising event for the Ronald McDonald House Charities (RMHC)—McDonald’s has launched a YouTube video that draws attention to the charitable work the organisation does to assist families who have children suffering from illnesses. The video features compilation of clips heart-wrenching clips of families living in on the Kiwi-based Ronald McDonald Houses.

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The brand that can do no wrong

By , 2014-10-09 11:38:18

Remember when Cadbury sneakily added palm-oil to its chocolate and decreased the size of its packs? The company got an absolute slamming and its trust levels went through the floor. So it was interesting to see the exact opposite of that response when Whittaker's put a post on Facebook saying that it would soon have to raise its prices.

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The wait ends: TSM rebrands as Semble, unveils its mobile wallet

By , 2014-10-09 11:11:06

At a launch event held last night at Auckland's Snapdragon Bar, TSM NZ chief executive Rob Ellis unveiled a new mobile wallet brand, bringing fruition to a plan that was first announced over a year ago. As part of the launch, Ellis also said that the collaboration between the shareholders 2degrees, Spark, Vodafone, Paymark and banking partners ASB and BNZ would no longer be known as the TSM but rather as Semble. The main principle underpinning the Semble system is that it aims to remove the need for cards by facilitating a contactless payment system through the user's mobile phone.

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Converse's online guerilla perks

By , 2014-10-09 09:43:10

The founder of Ello started up the ad-free social network because he felt like the internet had turned into a giant billboard. There are ways to get around that, of course, and the rise of adblocking software is one of the most popular (nearly five percent of all internet users now use such software, up 69 percent on last year, and 18-29 year olds in the US clocked in at 41 percent). Converse is a brand aimed at the younger end of the market, so, in keeping with the trend towards utility in advertising, it created its own solution to annoying banner ads: a downloadable browser extension called The Ticket.

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Holden's Monaro restoration video series nears its conclusion—UPDATED

By , 2014-10-08 16:05:24

In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).

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Just Jeans, Canterbury, Woodstock and McDonald's splash some sponsorship cash—UPDATED

By , 2014-10-08 14:18:32

News from the sponsorship desk, as Sonny Bill Williams dons the denim for Just Jeans, The Warriors re-sign with Canterbury and X Factor NZ announces its commercial partners, minus a couple from last time.

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Did this 1995 Holden ad inspire Scientology's creative direction?

By , 2014-10-08 13:24:25

In 1995, Holden released a bizarre commercial that features a young child playing with light representative of the cosmos while the hypnotic voice of an omniscient narrator elaborates on the safety features of the Commodore Acclaim. By the end of this 30-second trippy journey, viewers are left with the uneasy feeling that their minds may have been incepted by some form of subliminal advertising. And while the car company didn't further the campaign with any follow-on iterations, this unconventional creative approach seems to live on in the modern advertising efforts of the Church of Scientology, which for last year's Super Bowl released a spot that also rates quite high on the bat defecation scale.

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The rise of the pocket riders: how technology is changing the transportation industry

By , 2014-10-08 12:40:12

There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?

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Looking at the positives: how MediaWorks and NZME are promoting the radio survey results

By , 2014-10-08 07:16:59

Immediately after the results were published, both sides of the network divide sent out media releases that seemed to use hyperbolic phrasing in lieu of punctuation and cherry-picked at the positive results served up by the survey. But it didn't end there. Once the radio survey was covered by the media, the networks turned their attention to promoting the results not only to the public, but also to the media agencies and clients that are likely to advertise on radio. We take a look at how MediaWorks and NZME are celebrating their wins through advertising.

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TVCs of the week: 7 October

By , 2014-10-07 16:41:27

The New Zealand Breast Cancer Foundation, Auckland Council, Icebreaker and Hell Pizza stand out in adland this week.

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The Kiwi equivalent of the Cronut? Lewis Road Creamery and Whittaker's get New Zealanders slobbering with new chocolate milk

By , 2014-10-07 15:53:42

Lewis Road Creamery, which was founded by Assignment Group's Peter Cullinane, kicked off with a range of premium and 'mass premium' butters before launching its milk range. Both have found plenty of success, with the brand now stocked in a number of Countdown and New World stores around the country. Its ambition is to continue down the dairy aisle, and as part of that process, it's hooked up with Whittaker's to launch "New Zealand's only chocolate milk made with real milk chocolate". And it seems to have sent New Zealanders into a dairy-related frenzy.

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Fonterra rebrands RD1 to Farm Source, unveils new farmer-centric strategy

By , 2014-10-07 15:20:43

Fonterra has taken a page out of the mainstream retailer’s playbook by establishing a rewards initiative that gives its members access to a range of perks to those in the co-operative. The introduction of the loyalty programme is part of a series of changes, which also includes plans to rebrand all 67 of Fonterra’s RD1 stores to NZ Farm Source hubs (there are also plans to introduce four new stores), launch new digital technology, introduce on-site support and initiate a range of financial options exclusive to members.

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Touch the future

By , 2014-10-07 14:47:40

The more things change, the more telcos will be talking about their role in the future. The recently rebranded Spark has been trying to convince Kiwis to never stop starting. But back in 1991, a quintessentially post-modern poster series by Mark Adams for Telecom was all about how fax machines and cell phones helped keep people in touch, 'from yesterday until tomorrow'.

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Convicted adman's name suppression riles up Sensible Sentencing Trust

By , 2014-10-07 14:04:52

The Sensible Sentencing Trust is on a mission to bring an end to permanent name suppression for prominent perpetrators unless the complainant or victim requests and/or agrees to it. And that fight spilled over into the ad world recently after a High Court decision to grant a 42-year-old Auckland advertising executive and father of two who was convicted and sentenced for possessing and exporting child rape imagery in June this year permanent name suppression. So should his name be released so that potential clients know? And what would that mean for the agency that employed him?

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