StopPress

Marketing, advertising & media intelligence

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FCB Media restructure sees digital sprinkled across its divisions

By , 2014-07-14 13:57:32

FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients' businesses and addressing some of the perception problems media agencies currently face.

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Call for entries: News Works Newspaper Ad of the Year

By , 2014-07-14 13:46:13

Entries are now open for the 2014 Newspaper Advertising Awards, with the usual prize of $10,000 for Newspaper Ad of the Year. Last year, DDB won it with its YWCA advertisement promoting equal pay for women with the headline “from now until the end of the year, women will work for free”. This year, there's a thousand-dollar media lunch on offer too.

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More doing, less describing: what brands can learn from actors

By , 2014-07-14 11:18:15

Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.

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Go long, add video: new options for StopPress advertisers

By , 2014-07-11 16:52:55

Back in the day, StopPress used to be an insert in the monthly NZ Marketing magazine until we put it online in 2009. Since then, the son has started eating the father and, like many publishers, a lot of the action has been online, which isn't entirely surprising given the digitally-savvy sector we cover. We publish columns and some other content from the magazine on StopPress from time to time but, as the site was developed for news and short, snappy pieces, it wasn't really suited to displaying the longer features. But now we've launched a new section dedicated to bringing some of that long-form content from the magazine to life online. PLUS: even more gratuitous self-promotion!

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Movings/Shakings: 11 July

By , 2014-07-11 16:43:07

Industry happenings at Trade Me, the Herald, MediaWorks, New Zealand Rugby, and BKA Interactive.

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C'mon to New Zealand

By , 2014-07-11 16:27:47

C'mon to New Zealand was a film made for Air New Zealand and the New Zealand Tourist and Publicity department for the purpose of showcasing the great things about our country to Australian travel agents.

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Look who's talking

By , 2014-07-11 15:56:36

Beer is renowned for loosening the lips. But it's not often you see a beer with loose lips of its own.

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The Compendium: 11 August

By , 2014-07-11 15:53:35

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Laugh in the face of mid-year alcohol abstinence, get Dish Drinks tickets

By , 2014-07-11 15:36:10

For a large number of people in this industry, the idea of Dry July is probably a punishment worse than death. So if you're in that category, then book yourself some tickets to Dish Drinks, where wine writer and bon vivant Yvonne Lorkin will take you on a journey beyond the well-known red wine varieties of Pinot Noir and Merlot to explore a world of fabulous lesser known red wines, such as Malbec, Cabernet Franc and Tempranillo.

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DDB and Sky hustle public through converted container for Commonwealth Games promo

By , 2014-07-11 15:02:39

As part of the 'History Will Be Made' campaign in the lead up to the Commonwealth Games, Sky TV and DDB have fully customised a container to house an actual running track where punters can measure themselves against past glories.

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Finding space: Vivien Bridgwater on leaving AUT University

By , 2014-07-11 13:50:52

After 14 years, Vivien Bridgwater has called it day on her career as the general manager of university relations at AUT University. So what has she acheived in that time, why is she leaving and what is she doing next?

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Frucor and Colenso BBDO harness the creativity of the crowd with 'Give It a V'

By , 2014-07-11 11:21:48

From cones on the Sky Tower to golf ball battle cart ads to motion-controlled music to Xbox giveaways for Call of Duty players to V Robbers where gamers could win part of 100K, Frucor has evolved its marketing of the fizzy green stuff to include its audience more and more. And now it’s even asking them to come up with the next campaign.

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Four Kiwi efforts make Warc's list of world's best marketing campaigns

By , 2014-07-11 10:58:11

Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is "designed to be a benchmark for commercial creativity". And Colenso BBDO/Proximity featured three times and DDB featured once.

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Lego becomes a pawn in the Greenpeace vs. Shell game

By , 2014-07-11 10:16:13

Greenpeace has been nipping at Shell's heels for years, pulling out everything from fake press releases to sneaky banners at car races to a big emotional ad featuring a homeless polar bear to draw attention to the oil company's proposed Arctic drilling. Now it's targeting one of the world's most-loved brands, Lego, after it signed a deal to create a series of toys for Shell. And it's flipped the premise of the hugely popular Lego Movie to show that everything is not awesome.

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Getty Images founder talks about the power of pictures

By , 2014-07-10 17:20:43

Speaking during the Cannes Lions festival earlier this year, Getty Images founder Jonathan Klein uses a series of iconic images to illustrate the intrinsic potential of an image to move the viewer and how photography can, in fact, play an integral role in shaping the way we see the world.

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