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Marketing, advertising & media intelligence

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The Compendium: 3 October

By , 2014-10-03 15:47:10

Our weekly collection of good things, funny things, weird things and other things from inside the intertubes.

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Nova and Clemenger BBDO pull out the rhyming dictionary to celebrate national expansion

By , 2014-10-03 14:55:34

Contact and Genesis have been trying their best to up the love with recent campaigns involving cute kids trying to explain family life and My Kitchen Rules sponsorships respectively. And now Nova Energy has added to the melee with the launch of a new rhyming campaign via Clemenger BBDO and Taika Waititi.

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The manly men who aren't quite manly enough

By , 2014-10-03 14:02:13

Typically, Toyota focuses on the toughness of its Hilux ute, something clearly demonstrated by Top Gear's unsuccessful attempt to kill one. Australia has also embraced that strategy with its Unbreakable positioning, but now it's decided to focus on the toughness of the men who choose to drive one. PLUS: Toyota's tie-up with Modern Family.

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Art and commerce collide once again in Fly's work for Lightbox and Phoenix

By , 2014-10-03 13:08:09

As mentioned in recent stories about Special Group's collaboration with Anna Funder for Papsaley, Microsoft's work with BMD and Icebreaker's Simon Beck Collection, art and commerce are regularly intertwined in the world of marketing. Creative agency Fly has a long history of doing just that and creating objects that "act as a trojan horse for the delivery of meaning and emotional connection". And recently it collaborated with artists to help launch Spark's subscription video on-demand service Lightbox and a new range of charitable drinks for Phoenix.

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DDB picks up Newspaper Ad of the Year, makes it two in a row

By , 2014-10-03 11:49:59

The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.

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Danny MacAskill's very literal mountain biking

By , 2014-10-03 11:28:08

Danny MacAskill is a phenomenon on two wheels and, along with his sponsor Red Bull, he has created some amazing films like Imaginate, Industrial Revolutions, Epecuen and Way Back Home in recent years. And his latest one, The Ridge, which sees him and filmmaker Stu Thomson return to their homeland on the Isle of Skye and face up to the 1000 metre drop of The Cuillin Ridge, is one of the craziest and most beautiful yet.

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Icebreaker embraces brand-funded, nature-inspired art with Simon Beck collection

By , 2014-10-03 11:05:00

​​UK artist Simon Beck does some remarkable things with his feet. And Icebreaker has hooked up with him to launch its new season collection and, at the same time, raise money to fight climate change.

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Talking rubbish: Auckland Council takes the Pixar approach to help teach filthy humans what goes where

By , 2014-10-03 10:10:40

New Zealand lags behind a number of other developed counties on the recycling front, but it's slowly getting its act together, with the Love NZ campaign's big mission starting to bear fruit and the vast majority of New Zealanders now having access to kerbside recycling. But there's still a long way to go when it comes to reducing waste and, judging by the angry all staff email sent out to the StopPress yesterday about banana skins being left in the recycling bin, some are still in need of education. This is a problem the Auckland Council also faces, so it's employed the services of two animated characters rather prosaically named Tin Can and Plastic to teach Aucklanders what goes where.

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Need a ride? Madam website uses location-based technology to thrust the adult industry into the modern era

By , 2014-10-02 16:14:26

The internet is very good at bringing different groups together. Google, Trade Me, Ebay and Amazon have brought buyers and sellers together. Uber has brought drivers and passengers together. Airbnb has brought owners and renters together. And now a New Zealand website called madam.co.nz hopes to bring ladies of the night and those willing to pay for them together.

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Orange is the New Black hits one million streams in a month

By , 2014-10-02 15:53:33

What works on Netflix also works for TVNZ. Or at least that's what the recent on-demand statistics for Orange is the New Black suggest. Over the month of September the first and second seasons of the hit dramedy, a Netflix original, were streamed by Kiwis via TVNZ Ondemand over a million times.

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The biggest blockbusters get a stock footage do over

By , 2014-10-02 15:43:40

Movies like Titanic, Lion King and Top Gun get an interesting makeover ... or is it a makeunder?

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Of pick up lines and poetry

By , 2014-10-02 15:24:37

As well as expanding around the world, Burger Fuel is expanding into online ordering in New Zealand. And to celebrate, it's come up with a beautiful poem and some naff pick up lines.

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Inside: Adhub

By , 2014-10-02 15:06:29

Paul Mant took over the role of general manager at New Zealand's biggest digital sales house/ad network ​Adhub almost two years ago. And as ad spend continues to head online, the business has grown at around 20 percent per year. So is the banner dying? What's so great about native? And are brands that use ad networks destined to be everywhere and nowhere at the same time?

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EFTPOS NZ and Paymark face competition as Spark and the big banks dabble in mobile payment technology—UPDATED

By , 2014-10-02 15:05:57

Several weeks ago, Spark released the latest iteration of its ‘Never Stop Starting’ positioning via a 30-second spot that depicted a protagonist using Spark’s mobile payment technology across a varied range of jobs in different locations. And the telecommunications giant isn't the only one dabbling in this space. We take a look at some of the recent moves made the major players.

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TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?

By , 2014-10-02 11:04:42

On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

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