StopPress

Marketing, advertising & media intelligence

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Let your fingers do the giving

By , 2014-10-16 13:41:50

Advances in technology have rapidly changed the way we pay for things. Whether it's tap and go credit cards, in-app payments or mobile wallets, the benefits for consumers are endless. But on the other side of the coin, charities dependent on real currency and street collections fighting against a huge range of other organisations for the donated dollar are starting to suffer as cash carrying declines. So what are the options to prise open increasingly electronic wallets?

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Samsung announces arrival of Note 4 and other toys, fails to reach Apple-level product launch mania

By , 2014-10-16 12:18:00

While the press and pretty much anyone with a Twitter account seemed to jump on the iPhone 6 and 6 Plus launch like it was going out of fashion (it’s not), Samsung launched the Galaxy Note 4 this week with a notable lack of column inches in the press.

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Digital screens continue their ascent as APN Outdoor announces Auckland Airport plans

By , 2014-10-16 09:00:11

Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it's set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.

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Time for America's Cup revenge: Vodafone creates mobile sailing game, gives kiwis chance to take on Jimmy Spithill

By , 2014-10-16 08:54:19

On 25 September 2013, skipper Jimmy Spithill led Oracle Team USA to victory in the final race of the America’s Cup, orchestrating one of the unlikeliest comebacks in sporting history while simultaneously breaking the hearts of every Kiwi that had stopped working to watch the race. Undoubtedly, there are more than a few sailing fans who would go to great lengths to take on Spithill and reclaim New Zealand’s honour. So, in a new mobile campaign launched on 14 October, Vodafone is giving Kiwis a chance to do just that. But to take on Spithill in a live race, Kiwis first need to show their thumb-tapping prowess by playing Vodafone’s new America’s Cup-themed sailing game hosted on the microsite Vodafonesailing.co.nz.

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Come fly the extremely boring skies

By , 2014-10-16 08:33:34

Got a spare six hours? Well, you'll need it if you want to sit through Virgin's strange—and strangely compelling—new online campaign.

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The faster you fill the well, the quicker it empties ...

By , 2014-10-16 08:19:55

... and that’s a wonderful thing, says Sugar & Partners' Dave Nash, who's putting on an event tonight where three speakers will argue that 'done is better than said'.

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Streaming battle continues as SVOD and on-demand players reveal what Kiwis are watching

By , 2014-10-15 18:56:44

In recent months, on-demand streaming and subscription video on-demand services have enjoyed column inches in pretty much every publication even mildly interested in the changing media landscape. The emergence of Lightbox, the decision of Slingshot to launch Global Mode to give customers access to Netflix, Sky’s plans to launch an SVOD service in the near future and the on-demand streaming deals signed by MediaWorks and TVNZ have been just some of the areas of intrigue that this space has delivered—and a Kiwi public that previously had very limited viewing options suddenly finds itself spoilt for choice. So what exactly are Kiwis choosing and which shows are attracting the biggest audiences?

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Is that a bank in your pocket? Transactions via ASB's mobile app overtake online banking

By , 2014-10-15 15:41:43

With the launch of Apple Pay last month, Semble last week and various other schemes, being able to pay with your mobile phone is fast becoming a reality. But bank customers have been doing it for a few years now. And ASB says financial transactions through its mobile app have increased by two thirds in the past year, pushing internet banking firmly into second place.

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From cows to computers: Adam Cansino on branding in the digital age

By , 2014-10-15 14:50:53

A great digital user experience has an absolute correlation to a great brand experience, says Springload's Adam Cansino.

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Orcon takes a swipe at the big boys, Spark fights back—UPDATED

By , 2014-10-14 16:05:01

"Orcon is shining the spotlight on bandwidth throttling used by big telcos, including Vodafone and Spark, in a new campaign that encourages Kiwis to look at the fine print before signing up to broadband plans that could unnecessarily be slowing then down," touts the media release from Orcon that accompanies the launch of its new campaign featuring a plum-dressed dictator of ambigious origin removing the wig of what is meant to be the chief executive of a major telco (seemingly Spark, if the colour scheme of the faux promotional material is anything to go by). UPDATE: ASA confirms that complaints have been lodged.

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Name our horse, win tickets to Ostro's Melbourne Cup soiree

By , 2014-10-14 15:57:47

While trying to buy the latest Ken Ring book, StopPress inadvertently put a thoroughbred on the company credit card instead. So help us give it an appropriate name and the best suggestion will win two tickets worth $95 to the Melbourne Cup festivities at Ostro on November 7.

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Dirty driving

By , 2014-10-14 15:23:53

Volvo has the honour of creating what many view as the best truck ad ever made with Epic Split. But two can play at that surreal game and Mercedes has decided to let a couple of its creations get freaky in a Dirty Dancing-inspired ad for the Vito van.

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William Shatner comes to us from the future, bearing ultra fast broadband, purple velour and a jumping Segway

By , 2014-10-14 15:09:01

MyRepublic, a new internet service provider offering ultra-fast fibre broadband, has touched down in New Zealand in its big purple rocket, and it's using William Shatner to communicate with us slow-internet users.

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Bringing the world together through handwriting

By , 2014-10-14 14:50:51

To celebrate the world's 'Universal Pen', Bic has sought to discover the world's 'Universal Typeface' .

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Gone with the wind

By , 2014-10-14 14:45:15

A while back Swedish hair brand Apolosophy got plenty of attention for its creative use of subway advertising. And a Swedish cancer charity has added a little more emotion to that idea.

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