StopPress

Marketing, advertising & media intelligence

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Possibly the best cat treat ad ever made

By , 2014-09-05 15:28:03

The internet loves cats. Cats love treats. Here's an ad the combines both these things.

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The Compendium: 5 September

By , 2014-09-05 15:09:05

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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How to build a business like Geoff Ross

By , 2014-09-05 14:48:22

From brewing vodka in his garage to eventually establishing what Paul Catmur called a "vodka empire" worth $138 million, Geoff Ross knows what it takes to build a successful business. In recent years he has turned to a slightly different type of brewing and is currently chief executive of craft beer brand Moa. Ross also serves as a chairman of Trilogy, the skincare company.

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Freedom Furniture explores augmented reality with new app

By , 2014-09-05 14:26:04

Freedom Furniture has given consumers the ability to see what a new piece of furniture would look like in their house with a brand new app.

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Georgie Pie and MediaWorks search for new comedy talent for 7 Days

By , 2014-09-05 14:24:22

Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie's first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the 'Georgie Pie Comedy Apprentice'.

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A store for the homeless

By , 2014-09-05 14:16:44

Not-for-profit organisation the Haven Night Shelter has launched the Street Store, a campaign that gives the homeless an opportunity to select from items that have been donated by those who are more privileged.

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Movings/Shakings: 5 September

By , 2014-09-05 13:21:34

Industry happenings at Clemenger Group, Colenso, Air New Zealand, The Management Company and 3R.

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Hypermedia gives 200 dairies a digital update

By , 2014-09-05 11:37:07

In an effort to modernise the way dairies are used to deliver promotional messages, Hypermedia Group has announced a new initiative called The Dairy Network, which will see digital advertising screens installed at the point of sale in more than 200 dairies across the country.

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Federation and Waxeye's transformer house is July's Ad Impact Award winner

By , 2014-09-05 10:06:38

Linea Weatherboard’s transformer ad, created by Federation and Waxeye takes out the Colmar Brunton Ad Impact Award for July with its hero ad featuring a transforming house.

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Ad\Vice: Peter Cullinane

By , 2014-09-05 09:32:18

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up one big hard-earned pearl of advertising wisdom on the perfect modern agency.

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Owner/marketer: Gianpaolo Grazioli, Giapo

By , 2014-09-05 09:16:54

Since 2008, Gianpaolo Grazioli, the owner of Auckland’s haute ice cream store Giapo, has combined experimental flair with culinary mastery to establish one of the most well-known ice cream stores in New Zealand. So what does it take to get Kiwis queuing for a frozen dessert all the way through winter?

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It's not an e-book, it's a bookbook

By , 2014-09-04 16:02:47

The proliferation of digital technology has introduced countless features and applications. And with this progress has come a new vocabulary to describe everything that these digital innovations bring to the table. So, for the launch of its latest catalogue, Ikea has unveiled arguably the most ground-breaking innovation to hit coffee tables: the bookbook. At first glance, it might seem like nothing more than a print edition of the fancy furniture store's annual catalogue, and this would be correct. It is simply a book. But in describing the latest edition in an over two-minute video, Ikea uses language that would be more suited to the latest rendering of the iPhone.

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Yahoo New Zealand whips out the personalised homepage

By , 2014-09-04 15:42:57

Following on from a global rollout at the end of last year, Yahoo New Zealand's homepage too has relaunched in the new format, with personalised content for New Zealand users and sweet new functionality for advertisers.

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PETA gives students the chicken's point of view

By , 2014-09-04 15:41:21

PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation's latest campaign does include POV camera angles, it isn't quite as salacious as what was done before.

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The Snack Time awkwardness continues

By , 2014-09-04 15:04:03

Back in July, Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, launched a bizarre YouTube-based campaign via DDB that featured a series of characters in a range of awkward situations. When StopPress first covered the story, there were only three episodes loaded onto the Snack Time YouTube channel, but over the last few months an additional six clips have been uploaded. And judging by the number of views, the series seems to be garnering a decent online following.

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