StopPress

Marketing, advertising & media intelligence

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Very native advertising: Schick and Y&R aim to tame feral faces

By , 2014-06-03 11:59:04

The growing popularity of facial coverings among certain sections of the male populous has led some to predict we have now reached 'peak beard', where the more beards there are, the less appealing they become. If so, that's good news for the razor makers who sell the tools required for proper beard maintenance. And Schick and Y&R have attempted to push that anti-beard agenda by showing a series of men who have quite literally gone feral as part of a campaign for its new Hydro Groomer.

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Stuff.co.nz assumes the juxtaposition with new 'Go Full Spectrum' brand campaign

By , 2014-06-03 11:14:51

Once again, the latest readership and circulation figures didn't make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon stuff.co.nz with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.

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Rise of the machines: HAL 9000, programmatic buying and the perils of short-termism

By , 2014-06-03 10:23:43

How does the media industry reconcile the age of programmatic buying with a strategic, long-term view of effectiveness? By setting appropriate goals—and not eating the marshmallows—writes Kate Thomas.

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Colenso BBDO, Saatchi & Saatchi and Republik represent at AMES Awards—UPDATED

By , 2014-06-03 09:42:01

After picking up agency of the year in the inaugural Asia Pacific Effie Awards earlier in the year, Colenso BBDO has followed it up with a good haul at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore. And Saatchi & Saatchi was hot on its heels.

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Magazine circulation and readership figures: weeklies continue to bleed readers

By , 2014-05-30 17:11:18

Nielsen and ABC have released the latest quarterly results for magazine readership and circulation and, to a large extent, the figures indicate a continuation of trends that have been taking shape over the last few quarters. There was however a shift in the sense that some special interest titles—which have until now have performed well—also showed signs of weakening.

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The Compendium: 30 May

By , 2014-05-30 16:49:17

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Mini's Goodbye Pork Pie remake puts a new passenger through his paces

By , 2014-05-30 14:12:09

To launch its new Hatch, Mini New Zealand recently embarked on a mission to bring a slice of Kiwi cinema history back to life. And after asking Kiwis to show their true Blondini colours, participate in a few challenges and compete to win a place in the passenger seat during the reshooting of Goodbye Pork Pie's classic chase scene around Lake Hawea, it's now moved on to the second phase of the campaign and released some behind-the-scenes footage of the shoot.

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Telecom and Touchcast flick the switch on new website, shift focus from products to customer experience

By , 2014-05-30 12:37:48

In the last edition of NZ Marketing Telecom's chief operating officer Jason Paris discussed the five pillars of its strategy to 'win in the new world' and one of them was 'be easier to deal with'. Digitisation plays a major role in that, because customers increasingly want to join, check out plans and upgrade where and when they want to, rather than have to talk to a human. The previous incarnation of the Telecom website made that fairly difficult, but in a collaboration between Touchcast and Telecom's digital team, it's now got a shiny new one.

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BNZ and Fly Buys show how customers can be good with money, even when they're spending it

By , 2014-05-30 12:02:50

In recent years, Fly Buys has been on a mission to expand the range of things card holders can use their points for, whether it's music, flights or toasters. And BNZ has been promoting some fairly innovative products lately as part of its 'Be Good With Money' brand strategy. Last year, the two collided, with BNZ announcing its KiwiSaver scheme members would be able to redeem Fly Buys points to make contributions to their or another person’s BNZ KiwiSaver schemes. And it's released an ad via Colenso BBDO to trumpet that point of difference and show that its customers can be good with your money, even when they're spending it.

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TVNZ cans local content on 20/20, responds to 'ridiculous' Herald story on staff cuts

By , 2014-05-30 11:44:44

Earlier this week, TVNZ caught 12 staff members off guard by announcing that the current affairs show 20/20 would no longer be airing local content from the end of June this year—giving those working on the show just over a month's notice of the change in direction. PLUS: see what TVNZ had to say about the NZ Herald article by John Drinnan.

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Movings/Shakings: 30 May

By , 2014-05-30 11:05:54

Changes at Assignment Group, Sovereign, the MPA, Bauer, Shine, Sky, Icebreaker, More FM and PRINZ.

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Opening a Coke becomes a two-person job

By , 2014-05-30 09:52:49

In the past few years, the innovative marking teams behind Coca-Cola's campaigns throughout the world have put our names on cans, created bottle-powered arcade games and taken a cheer-collecting bus across Argentina. And this inventive trend now continues with Bogota-based Leo Burnett's introduction of the friendly twist bottle, which features a unique lid that can only be opened when paired with another.

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Lies, damn lies and statistics

By , 2014-05-29 16:06:09

Numbers can be spun to prove almost anything, something this industry often seems to be guilty of (thanks, percentage change!). And, in an effort to show that correlation is not causation, 'statistical provocateur' Tyler Vigen has created a brilliant data-rich, graph-heavy website.

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Saving lives one song at a time

By , 2014-05-29 15:23:54

Did you know that since 2011, traffic accidents have increased by 300% in China? A big reason for this is that pedestrians listening to music are drowning out ambient noise and getting run over. Thankfully Saatchi & Saatchi and VICE have come up with a clever little solution.

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Stuff vs NZ Herald: battle for mobile eyes becomes closer after Nielsen fix

By , 2014-05-29 15:06:30

APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.

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