StopPress

Marketing, advertising & media intelligence

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The Wolf of Wall Street is actually about Buzzfeed

By , 2014-04-03 17:34:45

While some critics saw the Wolf of Wall Street as an indictment on the exorbitant habits of stockbrokers, this isn't necessarily the only interpretation that could be used to understand Scorsese's directorial decisions. There's also a growing school of thought suggesting that the financial theme was actually a metaphor for the modern trend of websites becoming insanely popular despite offering nothing in terms of completely original content.

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Sky and DDB gather the crowds to bring down King Joffrey

By , 2014-04-03 13:37:12

Sky and DDB have some good news for haters of King Joffrey, the most despised character from the SoHo-screened series Game of Thrones. As the fourth season looms, fans won't actually be pushing down a seven-metre-tall replica of Joffrey, but they can use their social media voice to the same effect.

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Inside: Gladeye

By , 2014-04-03 12:59:10

Turn up on Friday afternoon at Gladeye's Parnell office and you're likely to get a sausage as part of its weekly all-staff barbecue. Turn up at any other time during the week and you're likely to get some of the best web design and digital thinking in the country. Founder and director Tarver Graham and account director Ben Glazewski talk turkey.

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The chosen four: Val Morgan announces Young Lions set to compete at Cannes

By , 2014-04-03 12:38:45

Val Morgan has announced the four ad hotshots that will be sent to the French Riviera to compete in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June. This announcement comes after Val Morgan arranged a local competition, which gave young creative teams around the country the opportunity to enter in either the film or media categories.

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Vodafone brings fan spotting app to Warriors matches

By , 2014-04-03 12:08:08

Vodafone is bringing its own version of a global app to Warriors matches, letting fans zoom in on a 36-billion-pixel image to spot themselves in the crowd. It captured 1400 of the 22,000-strong crowd at an Auckland stadium last week and plans to offer the engagement tool at more upcoming matches.

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CEO-led group buys Localist from New Zealand Post

By , 2014-04-03 11:53:56

A group led by Localist CEO Christina Domecq is taking the reins of the New Zealand Post subsidiary, buying the directories business for an undisclosed sum. New Zealand Post says Localist isn't part of its future now its focusing on core sevices.

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Indie films don't make good bedtime stories

By , 2014-04-03 11:07:01

Although often applauded for featuring superior narratives based on the erudite observations of talented writers, indie film plot tropes don't necessarily provide suitable content for bedtime stories. This fact, obvious to most, is used as the premise for a new spot for the Newport Beach Film Festival in which an indie-film-obsessed father tells his daughter a terrifying, albeit creative, bedtime story rather than just reading a storybook.

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APN takes bigger Bite, shows Foodhub the door

By , 2014-04-03 10:17:04

APN has replaced the Foodhub online brand with Bite, bringing the print liftout into alignment with the online presence. It's also been working behind the scenes to make its recipe collections more searchable.

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A brief history of Morning Report told through theme tunes

By , 2014-04-02 16:57:03

This morning, Susie Ferguson and Guyon Espiner hit the airwaves as the new co-presenters of Radio New Zealand's Morning Report, and the start of their tenure coincided with the release of new theme music for the long-running show. Since 1970, each decade of the show's history has been given its own theme tune, and the new version, which comes a day after Geoff Robinson's last show, serves to usher in a new era for the radio show.

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Lendrum handed CAANZ reins

By , 2014-04-02 13:12:06

CAANZ chief executive Paul Head this morning announced that Simon Lendrum, managing director of JWT New Zealand, has been elected to the position of CAANZ president, which was vacated by DDB's Sandy Moore after his recent resignation.

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According to Google: The golden internet opportunity for business

By , 2014-04-02 12:48:10

New research shows if all our businesses made more use of the internet, it could add $34 billion in productivity boosts to our economy. It's hard to know where to start on this journey, but Google public policy manager Ross Young is urging companies to take the next steps.

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Ten screen households hit 14 percent as social media and online buying rise

By , 2014-04-02 12:14:29

Kiwi households with more than five, and even as many as 10, screens are becoming the norm, according to MediaWorks' Lifestyle Survey for 2013. Mobile device ownership is growing exponentially in parallel with increasing social media use and online purchasing.

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Open Lab finishes 18 month digital epic with new water website

By , 2014-04-02 11:47:06

Massey University's College of Creative Arts specialist studio Open Lab has finished what it says was an epic project: Land, Air, Water Aotearoa. The 18-month project brought together 16 councils nationwide, along with the Ministry for the Environment and the Cawthron Institute.

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Elaborate folly: BMW's April Fools tradition

By , 2014-04-02 11:16:46

Since the 1980s, BMW has been using the April Fools tradition as a canvas to showcase a series of imaginative, and somewhat insane, faux products in the hope of catching out gullible or unsuspecting consumers. And this year, DDB NZ decided to continue the frivolity by launching the BMW ZZZ Series cot, an egg-capsule contraption that simulates the noises and G-force of a road journey to encourage the little one lying inside to fall asleep.

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Nike's 2014 football push shows that pressure makes diamonds

By , 2014-04-02 11:07:52

Nike isn't an official Football World Cup sponsor. But when has that ever mattered? Back in 2010, it certainly didn't stop it from riding on the coattails of the tournament and creating one of the best sporting ads ever made with Write the Future. Now it's aiming to do the same for the upcoming tournament in Brazil with its Risk Everything campaign.

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