StopPress

Marketing, advertising & media intelligence

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FCB's waterproof whoopsie leads to legal threat—UPDATED

By , 2014-05-23 11:29:42

Sony and FCB's Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it's also caught the eye of one of Sony's competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.

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FCB and Colenso BBDO take Yellow Pencils at D&AD

By , 2014-05-23 11:02:23

If you hear Coldplay blasting from the offices of Colenso BBDO and FCB today, don't be alarmed. They're probably just celebrating the prestigious Yellow Pencils they won at the D&AD Awards last night.

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Red Bull and Ryan Heron shoot Sherwood in the sky

By , 2014-05-23 10:04:03

Kiwi freestyle motocross madman Levi Sherwood is right up there—literally—on the world stage. He won the 2012 Red Bull X-Fighters World Tour, and he's started well this year after winning the first stop of the series in Mexico City. And, as part of his association with Red Bull, Flying Fish director—and extreme sports specialist—Ryan Heron captured him in action at his compound in Palmerston North.

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Wanganui High School parodies 'Ghost Chips' in anti-bullying clip for Mad Butcher comp

By , 2014-05-23 09:59:25

Last month, StopPress covered the 'Beef with Bullies' campaign that the Mad Butcher had launched in an effort to raise awareness about the blight of bullying in New Zealand schools. As part of the campaign, the Mad Butcher also launched a competition that invited New Zealand schools to send in video clips that relay an anti-bullying message. These entries have trickled in over the last few weeks, and the Mad Butcher's social media team started posting them onto the company's Facebook page this morning.

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Reminder: TVNZ-NZ Marketing Awards call for entries nears deadline

By , 2014-05-22 17:40:44

This is just a quick reminder that the entry window for the TVNZ-NZ Marketing Awards is almost closed. Although the call for entries deadline is 23 May, this date can be extended to 30 May upon application. Those interested in entering can still download an entry from the event website.

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Colenso's YouTube experimentation continues with cockney garble for Burger King

By , 2014-05-22 15:01:29

Colenso BBDO and Burger King are continuing their somewhat outrageous creative partnership with the introduction of Frank, a cockney geezer with a seeming inexhaustible resource of vernacular-laden phrases that even Guy Ritchie would battle to understand.

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Telecom trials cloud-gaming, recommends faster connection to avoid the lag

By , 2014-05-22 13:35:24

When Telecom unveiled ShowMeTV—a name that was ditched shortly afterwards—it was billed as the Netflix of online television in New Zealand. And now, in a seeming effort to create the Netflix of online gaming, the telco is launching a cloud-gaming streaming service called Aircade.

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Black magazine mixes beauty and brains with new digital properties

By , 2014-05-22 13:21:23

Black, "an international fashion, beauty, arts and culture magazine published from New Zealand for the people of the world", has long featured beautiful people in its pages. And after launching a new responsive website and digital magazine, it can now do justice to those beautiful people online.

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The new era of pay phones: why Kiwi e-commerce businesses need to embrace mobile

By , 2014-05-22 11:44:20

E-commerce is booming—and it’s becoming increasingly mobile. So domestic retailers will need to invest in this area if they hope to compete with international retailers, writes Geri Ellis.

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HPA introduces new mascot, website and TVC to battle problem gambling

By , 2014-05-22 11:18:15

The Health Promotion Agency (HPA) has launched a new website under the 'Choice not Chance' banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.

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You've got the whole world in your hands

By , 2014-05-22 11:07:45

Smartphones are great for ordering taxis, finding mates and detecting monsters. But Ubisoft and BETC Paris have attempted to show that they can control much more than that with a great stunt for the soon-to-be released hacker-themed game Watch Dogs.

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Party in your mouth: Emerson's and Dish mix fine beer with fine food

By , 2014-05-22 10:26:15

Those in the persuasive arts are well-known for their love of the finer things in life. And there are very few beers finer than Emerson's or magazines finer than Dish. Thankfully, the two of them are coming together for two very special five course dinners at Edesia in Christchurch and Logan Brown in Wellington and they're inviting our food-loving, beer-swilling readers to come along.

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WWF and Ogilvy & Mather wipe out your Facebook friends to hammer home the plight of Maui's dolphin

By , 2014-05-22 10:02:16

Just as Amnesty International drew attention to the plight of those in other less tolerant parts of the world with Trial by Timeline and as NZTA drew attention to the danger of speed with Flash Driving, WWF New Zealand and Ogilvy & Mather are also using Facebook creatively to draw attention to the critically endangered Maui's dolphin.

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All-powerful Goog knocks Apple off its perch as world's most valuable brand

By , 2014-05-22 08:58:26

For a few years now, the tech behemoths have been at the top of the chain in terms of brand value. That trend has continued this year in the BrandZ Top 100 Most Valuable Global Brands study, but there's been a change at the top, with Google making an acquisition of a different kind—the number one spot ahead of Apple.

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Who needs professional actors?

By , 2014-05-21 18:11:59

Rather than commissioning a group of actors to over-emphasise the refreshing sensation of sipping on a Coke, Wieden + Kennedy instead compiled a montage of regular people giving their best "ahhhhs" after a gulp of the sugary drink.

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