StopPress

Marketing, advertising & media intelligence

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Patents are a virtue: Google's free ride, second screens and convertible heels

By , 2014-03-06 12:06:36

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of interesting patents to look out for, including an e-Ink screen on the back of your phone, a free ride from Google and making the connection for convertible heels.

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Guy Williams' head gives responsible drinking advice—UPDATED

By , 2014-03-06 10:48:56

Guy Williams has literally become the (disembodied) face of responsible drinking in New Zealand as part the second stage of DraftFCB's 'Say Yeah, Nah' campaign from last year. Updated with comments from Guy Williams on why he decided to participate in the campaign.

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In with the old: the art of interactive storytelling

By , 2014-03-06 09:58:11

Former Guardian interactive editor Jonathan Richards has entered a shiny new world of storytelling at Google's Creative Lab in Sydney. But he warns ad industry members that they ignore traditional techniques and media at their peril.

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James Hurman's Y&R NZ stint set to end

By , 2014-03-05 12:37:17

After serving as the managing director of Y&R NZ for fewer than two years, James Hurman is set to bid farewell to the agency.

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Pizza, with a side of interaction

By , 2014-03-05 12:04:32

If Pizza Hut has its way, it might not to be too long before you're using an interactive touchscreen table to make up and order your food. And if your wait proves too long, a list of games is also on the menu.

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The publisher as retailer: new digital mag puts foot in both camps

By , 2014-03-05 11:47:42

B Magazine, a partnership between Clanmouse and Bronwyn Williams, is offering iPad users the chance to buy products within its virtual pages. Clanmouse says it's a model that seeks to bridge the gap between advertising, retail and publishing.

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Carat gets on the property ladder with Barfoot & Thompson, but Dick Smith disappears—UPDATED

By , 2014-03-05 09:32:14

Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.

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Telecom name change site opens the floodgates

By , 2014-03-05 09:11:55

The 'Spark Should' page Telecom set up to take feedback on its name change later this year has seen customers complaining about a range of product and service issues as well as the new brand. The company says the page could become a permanent feedback mechanism.

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Customer smiles translate into gongs at Customer Satisfaction Awards

By , 2014-03-05 08:59:41

For the third year in a row, Roy Morgan handed out awards to 24 Kiwi businesses that showed the highest levels of customer satisfaction, when measured against its annual survey of over 12,000 New Zealanders.

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Making friends and Facebooking people

By , 2014-03-05 08:48:32

Facebook's new online video series recognises the fact that more and more we're organising our gatherings using social networks. Facebook conversations result in some surprising meetups in the clips, like using a couch to ski down a slope.

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Contiki taps social stars to showcase destinations

By , 2014-03-04 16:40:44

A Kiwi DJ is among the lineup of ambassadors with strong social media presences tapped by Contiki to show off possiblities for the big OE. The #noregrets Adventure Challenge has a contest each week for the target audience of 18-35 year olds thinking about travel destinations.

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On a need to see basis

By , 2014-03-04 16:32:32

Increasingly the things we need to see are seen on screens of all sizes. Samsung has recognised this with a TVC that manages to cram in a huge array of tech, including the recently released Galaxy S5 and its ultra-thin screen TV.

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House of Travel app puts a virtual consultant on mobile

By , 2014-03-04 16:03:09

House of Travel has launched an iPhone and Android app in collaboration with developer Satellite Media. The app gives existing customers access to their itinerary and a virtual version of their travel consultant with support via their mobile phone.

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Make your own selfie gold

By , 2014-03-04 15:33:24

If Ellen de Generes can break Twitter with her celebrity selfie, maybe you can do the same with a new site that lets you puts your mug alongside the stars. Or you could just try going viral with the Official Grumpy Cat take on the famous snap.

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TVCs of the Week: 4 March

By , 2014-03-04 13:48:17

Bread-based advertising and beer-based gardening toast victory.

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