StopPress

Marketing, advertising & media intelligence

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Sure to rise: Kiwibank stops and smells the flour for insurance push

By , 2014-02-28 14:16:44

Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they've continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.

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Movings/Shakings: 28 February—UPDATED

By , 2014-02-28 13:23:13

The adage that change is the only constant proves true at Whybin\TBWA, APN NZ Media, DNA and Finch. Updates regarding Finch.

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You want the truth? You can't handle the truth

By , 2014-02-28 13:21:41

Last year Pepsi Max was behind a big hit after Nascar driver Jeff Gordon dressed up and took an unsuspecting car salesman on a scary ride. That clocked up around 40 million views, but a few cynics reckoned it was fake, including Jalopnik writer Travis Okulski. Bad move, Travis.

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Mike Pero chooses floating over fixed

By , 2014-02-28 12:59:03

We've seen a giant duck, a giant lollie, a giant rugby ball and even giant bags of weed. Now Mike Pero has added to this nation's huge oeuvre by financing "one of its greatest home purchases in its over twenty year history: The Mike Pero Flying House balloon".

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What's the point of Axis?

By , 2014-02-28 12:05:21

The Axis Awards, which take place next Thursday, were reborn last year, with the industry doing its best to change the perception from a "creative wankfest" to a celebration of what DraftFCB's Asia Pacific executive creative director and Axis convenor of judges James Mok says "all that is new, fresh and different". So how's that working out? Should clients care? Does winning awards like these actually make a difference to an agency's business? What's changed in this, the show's 34th year? And is the incessant and expensive hunt for gongs a pox on the house of advertising? PLUS: the impressive line-up for next week's Axis Speaker Event

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Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards

By , 2014-02-28 10:50:47

Last night's 26th edition of the annual NZ Direct Marketing Awards at Auckland's Langham Hotel was a lavish affair, which was hosted by comedian Ben Hurley and the Marketing Association's chief executive Sue McCarty, who recently resigned from her position. In total 41 different awards were handed out over the course of the event, and by the end of the night the attendees from Colenso BBDO/Proximity and iSite Media must've had tired legs due to the number of times they were called to the stage.

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Gin and tonic with a twist of sustainability: the story behind Quina Fina tonic water

By , 2014-02-27 14:39:22

In 2009, when Alex Gledhill co-founded Quina Fina tonic water, he wanted to create a traditional variation of tonic water that contained the bark of cinchona. However, after following his research to the Ecuadorian province of Loja – the natural habitat of cinchona – he discovered that the tree was on the brink of extinction due to deforestation caused by the high demand for the antimalarial properties found in the bark. Rather than just accepting this problem, Gledhill decided to do something about it.

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The hanging gardens of Queens Wharf: Stoneleigh brings greenery to inner-city scene

By , 2014-02-27 14:01:18

Pernod Ricard-owned wine producer Stoneleigh will bring some botanical intrigue to Auckland from 28 February to 8 March, as it takes over Queens Wharf with its ‘Wonder of Nature’ event. Over the course of the campaign, Stoneleigh will break the concrete flow of the city’s landscape with the introduction of suspended gardens, which were conceptualised by award-winning landscape designer Jules Moore.

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On the interactive road with Mercedes-Benz

By , 2014-02-27 12:56:05

Mercedes-Benz has waved goodbye to the generic website advertising new car models with what is calls an interactive web special for the GLA SUV. A combination of static images, viewer clues and video, it also manages to sneak in some customer service tools to hook potential buyers.

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Telecom's Spotify deal adds music move to TV plans

By , 2014-02-27 11:35:17

Telecom continues to search for ways to reach a mobile-savvy audience beyond the traditional landline. Hard on the heels of announcing a name change to Spark and its planned internet TV and movie service ShowmeTV, it's partnering with Spotify to offer the Premium version on certain mobile plans.

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Contact, JWT hunt new audience among Fringe Festival tweeps

By , 2014-02-27 10:50:06

Contact Energy and one its agencies, JWT, are diverting from their traditional audience focus with promotions based around events. A Twitter contest to help decide the People's Choice winner at this year's Fringe Festival is aimed squarely at a youth demographic.

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Selfies, pretzel burgers and flying kiwis combine in &Some's first TVC for Wendy's

By , 2014-02-26 15:25:28

Earlier this year, it was announced that Image Centre Group* had won the Wendy’s account from King Street. And four weeks later the new account holder has launched a campaign via its in-house creative agency &Some to introduce the Pretzel Bacon Cheeseburger to the Kiwi market.

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Fair Go promotes 2014's consumer crusading, gets a serve from Brian Edwards

By , 2014-02-26 14:02:18

Fair Go is one of the great survivors in the world of TV and it kicks off its new season tonight at the new time of 8pm. But while the ratings remain solid, not everyone's enamoured with the show, with Brian Edwards writing a scathing piece and offering some advice to those who come in for some unwanted attention.

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Colenso BBDO's controversial, charitable job offer

By , 2014-02-26 12:44:59

It's amazing what lengths some people will go to get a job. But would you pay for a one-month internship at an ad agency? That's what Colenso BBDO is asking for as part of an charity initiative to raise funds for Cure Kids. And, as a result, social media knickers are once again in a twist.

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Inside: Terabyte Interactive

By , 2014-02-26 11:28:26

It's one of the oldest digital shops in the country and it has done work for a huge number of clients. And, like the internet itself, Terabyte Interactive keeps on changing. Chief executive Doug Hanna logs on.

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