StopPress

Marketing, advertising & media intelligence

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Skinny Mobile gives DNA the keys to its consortium

By , 2014-06-30 12:49:07

Telecom-owned Skinny Mobile has had a fairly schizophrenic first few years, shifting from a youth brand with a big focus on events and social media to a value brand with more focus on traditional channels. It's also had a few different big cheeses and launched a number of different brand campaigns through Saatchi & Saatchi and, most recently, Young & Shand. But now it's appointed DNA as its lead brand and marketing agency after a "thorough review of its business and brand strategy".

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TVNZ-NZ Marketing Awards finalists announced

By , 2014-06-30 12:22:28

Now that the Cannes hangovers have subsided and that the lions have been placed on the mantles, attention can shift to the local awards scene, which is currently gearing up for the 23rd edition of the TVNZ-NZ Marketing Awards after last week's announcement of the finalists.

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Design in the age of impatience: why simplicity matters

By , 2014-06-30 09:20:10

From apps to native ads, design is championing reductionist principles. And that’s a good thing, writes Simon Lendrum.

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MediaWorks unveils The Edge TV

By , 2014-06-27 16:49:27

The creative team behind The Edge TV were in the MediaWorks offices until the wee hours of Friday morning, putting together the final pieces for the Edge TV, a project that was first announced in April. PLUS: the network stoush continues.

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No sweety, that's not a vibrating spaceman sword

By , 2014-06-27 15:59:53

This new PSA from American organisation Evolve puts a light hearted twist on a rather serious topic.

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Stay safe from the chafe

By , 2014-06-27 15:38:37

Finally, someone has done something about every surfer's evil arch nemeses - Captain Chafe.

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BrandWorld joins forces with Niche Media to reach more ethnicities

By , 2014-06-27 15:23:57

Advertising solely in English just doesn’t cut it anymore, Aucklanders. The city has the highest percentage of overseas-born residents in the country – 2013 census data says it’s a whopping 40 percent. Over 1 in 5 people are Asian in Auckland, and Hindi is now the fourth most common language in New Zealand, after English, Maori, and Samoan. And don’t breathe easy, Wellington – 25 percent of you were born overseas, too. That’s what Brandworld noticed, and so the content marketing company signed an agreement to work with ethnic media specialist Niche Media to get to work on this diverse audience.

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The Compendium: 27 June

By , 2014-06-27 15:10:39

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Author of 'The Little Prince' remembered in poetic TVC

By , 2014-06-27 14:51:55

Before Antoine de Saint-Exupéry penned the widely loved novella The Little Prince, he worked as a pilot at the airline that would come to be known as Aerolíneas Argentinas. Using this fact as a premise, Buenos Aires-based creative agency Madre has created a poetic spot that's driven by the actual words of the author, who is disappeared under mysterious circumstances in 1944.

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APN and Fairfax near printing agreement – are there job cuts on the horizon?

By , 2014-06-27 14:06:06

Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. "The deal has not yet been finalised although the high-level terms have been approved," says an APN spokesperson.

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Movings/Shakings 27 June

By , 2014-06-27 13:05:01

Industry happenings at The Sweet Shop, Thick as Thieves, Fairfax Media, TalentShop, Unilever and Warner Bros.

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Cannes 2014: Getty broke visual stereotypes with #RePicture

By , 2014-06-27 12:54:58

The #RePicture hashtag was in fullforce at the Cannes Lions 2014. It was Getty Images' way of getting people re-thinking the way they look at the world, to let go of stereotyped visuals that are usually used to describe people and concepts. As Getty Images says, “It has often been said that if we can visualize it, we can create it, including a better world. And we can - using pictures, platforms, and influential channels such as media and advertising to ignite important cultural shifts.”

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Skinny Mobile and DNA relaunch website targetting mindsets

By , 2014-06-27 11:47:36

Last year, Skinny Mobile’s selfie-billboards and teen stock imagery were kicked to the curb, when the company rebranded itself to appeal to a wider (and more lucrative) audience than 16-25 year olds. A year in the making, Skinny has now also reskinned website – and, unlike a recent TVC, the new skin has a slick design and user experience journey.

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Torture pays: Hell Pizza's 'Angry Dragon' leads to sales surge

By , 2014-06-27 11:14:46

In a 2008 paper, neuroscientists Siri Leknes and Irene Tracey concluded that pain and reward processing involves many of the same regions of the brain. And while this doesn't necessarily make us all sadomasochists by biological obligation, the success of Hell Pizza's 'Angry Dragon' campaign suggests that there certainly is some truth to this. Over the course of the campaign, a total of 3,526 pizzas were attempted in under two weeks, resulting in the use of 63.25 kilograms of ghost peppers, which measure one million Scoville heat units, and 87.1 litres of Dragon's Fury Sauce.

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Success follows Kiwis from Cannes to Palm Springs

By , 2014-06-27 09:37:50

Only a few days after picking up a few lions at Cannes, Saatchi & Saatchi's creative director Corey Chalmers found himself among the winners at the Palm Springs Film Festival. Pitted against over 300 entrants from across the world, Chalmers' film 'Whisker', which tells the story of man trying to win a beard-growing competition, walked away with the prestigious Future Filmmaker Award. The film was a collaborative effort, in the sense that it was written by Chalmers and then directed and produced by Steve Saussey and Yoland Dewey of Stuff and Nonsense Ltd.

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