StopPress

Marketing, advertising & media intelligence

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TVCs of the week: 27 May

By , 2014-05-27 16:42:20

A tip of the hat to Red Bull, Tui, HPA and Whittaker’s.

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Movings/Shakings: 27 May

By , 2014-05-27 16:05:56

Moves and shakes at the Herald on Sunday, Hunch, Union Digital, DDB, Contrafed Publishing, Lily & Louis and EstarOnline.

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Y&R stacks on The Mill

By , 2014-05-27 15:53:33

Y&R New Zealand's Friday night drinks trolley will be well-stocked from now on because it's picked up another new piece of business in the form of nationwide liquor retail chain The Mill. Plus: more account move news.

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TVNZ looks on the bright side of Media Solutions and Insights restructure

By , 2014-05-27 15:07:37

As brands aim to ensure consumers' see their ads on TV rather than take the time to make a cup of tea, go to the toilet, check their phones or push fast forward, they're inserting themselves into TV shows and creating new content platforms. And that means integration is becoming increasingly important—and adding more to the coffers of the world's broadcasters. But it's a fairly new development and it's a rapidly evolving sphere, so TVNZ has kicked off a restructure of its Media Solutions and Insights team "in order to deliver better solutions to clients".

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The story behind Rogue Society Gin: 300 years of history combined with modern Kiwi ingenuity

By , 2014-05-27 12:06:33

Over the last three years, Richard Bourke, Daniel Mclaughlin and Mark Neal have toiled away behind the scenes to create the product that was recently released under the Rogue Society Gin banner. Here's the story thus far.

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South African tourism ad comes with a complimentary helping of spine tingles

By , 2014-05-27 10:02:29

As many a North Shore expat will tell you, South Africa has limitless expanses of natural beauty, friendly people and an intriguing history. But relaying this story through advertising without making it seem clichéd, contrived and uninspiring isn't easy. So rather than compiling yet another montage of wildlife shots, beach scenes and smiling faces, Tourism South Africa has instead to combine all these elements into a story that comes with a goosebump-causing twist ending.

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World Cup fever hits McDonald's, but should fast-food chains sponsor sporting events?

By , 2014-05-26 15:23:15

As one of the FIFA World Cup sponsors, McDonald's has released several new menu items themed to specific countries participating in the global spectacle. In addition to this Australasian campaign, the fast-food chain has also launched a Kiwi-based competition that will give one lucky future star the opportunity to attend the World Cup in Brazil. But while such initiatives are getting kids to drop the Xbox controllers and head outside, some commenters still question whether fast-food chains should advertise in ways that appeal to children.

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Nigella's taste test aims to convert chocolate lovers

By , 2014-05-26 12:42:54

There was plenty of media frothing when Nigella Lawson ventured to Wellington recently and shut off part of the train station to film a new ad for Whittaker's. And now the result of that filming—a taste test that aims to get punters to switch to its five-roll refined variety—has been released across Australasia.

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In your space: DDB leaves the stuffy boardroom

By , 2014-05-26 12:10:14

At the end of 2012, in an effort to step out of the stuffy boardroom atmosphere that typifies the rigid corporate world, DDB's management team instructed the agency's then in-house interior designer Campbell Johnson (now owner of Campbell Johnson Design) to renovate the Auckland offices and make the space more inviting to visitors.

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Pet projects: a glimpse at some of adland's extracurricular activities

By , 2014-05-26 11:01:52

Creative types are restless and often entrepreneurial souls so, once they've finished harnessing their powers to sell more baked beans, they often head home to focus on their own projects. Here are three we've noticed recently from Cleve Cameron, Chris Williams and Jacqui Lockington.

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It's what's on the inside that counts: why brands need to start fostering internal advocacy

By , 2014-05-26 09:15:37

Staff generally see more of a company's advertising than its customers do. But even so, brands are often dropped on them from a long way up, without an explanation of the full story, or the thought process behind them. And that's a waste of potential advocacy, says Goodfolk's Michael Easton.

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Let's make broccoli sexy

By , 2014-05-23 16:09:41

What is the sexiest vegetable you can think of? A cucumber? A succulent yellow capsicum? A plump aubergine maybe? Well how about broccoli?

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Blurred lines: MediaWorks embraces channel agnosticism by merging direct sales teams

By , 2014-05-23 14:53:55

About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.

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The Compendium: 23 May

By , 2014-05-23 14:01:56

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Fiat Chrysler puts OMD in the passenger seat

By , 2014-05-23 13:06:16

In the middle of last year, a new force officially arrived on the local automotive scene, with Fiat Chrysler NZ claiming it would soon be in the country's top ten advertisers. And it has appointed OMD Auckland as its new strategic communications and media buying agency in New Zealand.

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