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Marketing, advertising & media intelligence

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Tell us ridiculous job title, win tickets to Comedy Convoy

By , 2014-05-07 11:49:03

It’s been a big month for the Kiwi comedy scene, with the International Comedy Festival running room 24 April to 18 May and Seven Days recently celebrating its 150th episode. And throughout this period, MediaWorks has gotten behind the talent on its various shows via a series of promotional pushes. Central to TV3’s campaign are a collection of idents that have been released as part of the ‘Your home of comedy’ campaign that is currently running on the channel.

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From 3G to 3D: rise of the holographic phone

By , 2014-05-07 10:39:52

Apple recently filed a patent for a holographic display, leading to much speculation about the technology being included in future models. And Mike Ko, who has created a whole heap of very cool animations for very big companies, has tried to visualise that.

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Thank you very much for your e-commerce platform: Cadbury pushes personalised choccies with 'Roses by You' site

By , 2014-05-07 09:51:18

Mass production still rules the world when it comes to making things. But the rise of 3D printing is seen by some as the third industrial revolution and the combination of digital data-collection and personalised printing has allowed some creative businesses and agencies to add some uniqueness to their products. Now, just in time for Mother's Day, Cadbury and Young & Shand have embraced that shift and dipped their toes in the e-commerce waters with an online gifting platform called 'Roses by You'.

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There can be only one: Jane Hastings takes on newly created chief executive role at APN—UPDATED

By , 2014-05-06 15:31:12

APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.

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Beck's continues its paper-based creativity with cardboard boom box

By , 2014-05-06 15:05:41

For many, cardboard is something that belongs in recycling bins. But for 'cardboard engineer/packaging ninja' Mat Bogust, it's something to be messed with, as he did recently as part of Beck's NZ Music Month sponsorship. Plus: the rise of cardboard casket business Rest in Pets.

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TVCs of the Week: 6 May

By , 2014-05-06 14:16:38

Hyundai's everyman test-driver, Weet-bix's heart-warming stunt with the All Blacks, Godfey Hirst's student hijinks, Tourism New Zealand's mountainous promotion and ANZ's animated depiction of the typical receive a sword on both shoulders this week.

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Movings/Shakings: 6 May

By , 2014-05-06 13:17:48

Moves and shakes at Interbrand, TVNZ, Tangible Media, New Zealand Story and Vena.

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Hyundai enlists a surprising Kiwi test-driver to show off its Accent

By , 2014-05-06 11:59:17

​When it comes to selling cars, there's no substitute for getting bums on seats and letting potential customers get a whiff of that new car smell. And Hyundai and Shine have put a few different bums on the seats of its Accent model, including that of a truck driver, in an effort to inspire other Kiwis to take it for a hoon themselves. Plus: Hyundai's rise through the reputational ranks.

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Fully sick

By , 2014-05-06 11:17:01

Qantas has found a slightly different use for their inflight sick bags by encouraging passengers to utilize them as a canvas for a very unique type of art. Passengers are then encouraged to share there new masterpiece with the hashtag #QantasBlankCanvas.

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Listening to nature

By , 2014-05-06 11:12:12

Recently, Beck's and Shine launched a series of playable posters for New Zealand Music Month, following on from its playable bottles last year. If only Beck's sponsored New Zealand Wood Month, because then it could take some inspiration from Bartholomäus Traubeck, who modified a record player to play slices of wood and released a ten-track album called Years.

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Inside: The Space In Between

By , 2014-05-06 10:43:45

At 15, an age when most teens are experimenting with pimple-popping techniques, Brendan Jarvis had already entered the digital agency world. And this early foray set the foundation that would eventually lead him to the position of running The Space In Between, an agency with eight staff and a growing market in the education sector and the US.

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Horse’s Mouth: James Hurman

By , 2014-05-06 10:24:29

After a couple of years as managing director at Y&R NZ, James Hurman has taken the best bits from his life in advertising and started up an innovation consultancy called Previously Unavailable that aims to help Kiwi companies create better products and services. So why did he do it and what will he be doing?

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MasterChef wins ratings battle, more food porn to follow

By , 2014-05-05 17:37:18

As the curtains were drawn on the fifth season of MasterChef NZ, the TVNZ team could tap each other on the back for once again dominating the ratings for the duration of the hit show. And this accomplishment will taste even sweeter given that it came in year when MediaWorks attempted take over the food porn throne with its bold—and at first confusing—The Great Food Race.

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King takes creative reins at Whybin\TBWA, Talbot heads to Oz—UPDATED

By , 2014-05-05 17:17:46

Just over a year after he arrived at Whybin\TBWA, Toby Talbot is departing the agency, with ex-M&C Saatchi executive creative director and chief executive Dave King coming on board as the replacement chief creative officer.

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From generalisation to personalisation: Tower's new app rewards drivers on individual performance

By , 2014-05-05 15:22:03

Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.

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