StopPress

Marketing, advertising & media intelligence

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Lifting the Lightbox lid: a look inside Telecom's new digital venture

By , 2014-06-26 12:54:43

Ever since Telecom was legally precluded from using the ShowmeTV name, the industry has been curious as to what moniker would be introduced as a replacement. Since that debacle three months ago, Telecom’s digital ventures (TDV) unit has been very cagey about releasing any further information about its online TV offering. But now that all has been revealed, we sat down with head of programming and local content Maria Mahony to find out more about what Lightbox offers.

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Parking spots on demand

By , 2014-06-26 12:39:26

Theres an app for everything these days. From one that tells you the best time to go for a pee during a movie to an app that prevents embarrassing drunk dials, it's amazing that we don't have an app that reminds us to blink. Now, adding to the list of ridiculous apps, theres one that sells public parking spots.

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WordPress founder Matt Mullenweg on taking over the world one blog at a time

By , 2014-06-26 10:04:25

WordPress has become synonymous with blogging and online writing. And while there's no guarantee of the quality of the content released via the interface, Wordpress founder Matt Mullenweg has effectively democratised online publishing, making it possible for everyone from the emo teen to the food-loving grandmother to share their thoughts online. The tech entrepreneur recently stopped off in New Zealand, and Idealog sat down to with him to find out a little more about what makes him tick.

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Are these the end times of the traditional media agency?

By , 2014-06-25 15:29:29

With the emergence of channels such as Facebook, Twitter, Instagram and Snapchat, the role of the traditional media agency is being challenged, changing and by some predicted to crumble completely. ZenithOptimedia's business director Alex Lawson questions whether we still need a media agencies when everything can go out digitally and for free.

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World Cup streaming numbers match levels reached during early rounds of America's Cup

By , 2014-06-25 14:10:15

Since the World Cup kicked off on 13 June, TVNZ has clocked up over 230,000 streams of the content available via its online hub dedicated to the event. And, according to Jason Foden, the broadcaster's general manager of on-demand, this level of engagement matches that which TVNZ had during the preliminary rounds of the America's Cup.

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Cannes 2014: Saatchi Worldwide's Tom Eslinger on Sarah Jessica Parker, work he envies and publishing books

By , 2014-06-25 12:36:25

Saatchi & Saatchi NZ's communications director sat down for a chat with Tom Eslinger, Saatchi Worldwide’s director of digital and social, author of “Mobile Magic” and inaugural jury president of the mobile lions at Cannes.

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Telecom unveils its 'Netflix of New Zealand' contender

By , 2014-06-25 09:53:38

Telecom has revealed its new online TV serviceLightbox, offering a 30 day trial followed by a $15 per 30-day charge on signup.

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TRN launches Auckland radio station, extends ZM brand onto TV

By , 2014-06-24 16:44:49

TRN has announced the launch of a new Auckland-based radio station and the extension of the ZM radio brand onto TV in the same week that MediaWorks is set to unveil the Edge TV. We chatted to chief content officer Dean Buchanan about these moves. PLUS: Radio Sport relegated to AM and TRN crashes The Edge TV launch party.

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Paralympic medallist at Attitude Pictures takes out Apollo Award

By , 2014-06-24 16:35:41

Fourteen years ago, Jai Waite dove into a wave in Greece and hit a sandbar, becoming paralysed from the chest down with only limited function in his arms and hands. Now, as production editor at Attitude Pictures, he’s won a prestigious Apollo award for his documentary “Jimmy Wants a Job” – and it was edited using his knuckles.

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The best TVCs as chosen by Cannes

By , 2014-06-24 16:22:59

Here's a wrap of the Grand Prix and gold winners in the Cannes 2014 film category.

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Do you understand agency life? Tell Nielsen

By , 2014-06-24 14:52:47

Tell Nielsen the truth about your scandalous agency lifestyle. Nielsen even has a drinkable offering in return for your time ('you" being advertising folk) and your secrets. There are ten cases of wine (six bottles in each) to be won for those who fill in a survey to help Nielsen 'understand agency life'. Everyone who completes it will receive a short report from Nielsen about the findings.

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Wi-fi dogs — new start up from Jose and T-mobile

By , 2014-06-24 14:07:36

T-Mobile has joined with DDB Tribal to introduce us to Spanish entrepreneur Jose and his 'wi-fi' dogs, who assist holiday makers in searching for wi-fi. The dogs are trained to sniff out frequencies from the nearest router and can be rented by the hour. Or we could just go with T-mobile's travel plan.

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Eco warriors, unite!

By , 2014-06-24 14:04:41

The ubiquity of Che Guevara's face on the bodies of people across the world stands as testament to the fact that there's something inexplicably appealing about being associated with a revolutionary cause. Add to this the fact that the spirit of Guy Fawkes has been resurrected as the face of the online anti-totalitarian movement, and it becomes quite evident that people still believe some battles are worth fighting for. Using this revolutionary drive as a premise, Replay Jeans has released a new spot via 180Amsterdam that places its consumers as the revolutionaries fighting against the faceless totalitarian regime bent on destroying the earth.

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TVCs of the Week: 24 June

By , 2014-06-24 13:37:05

StopPress salutes the Health Promotion Agency, Sky TV and Les Mills.

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The stings in the tail of pester-power sales promotion

By , 2014-06-24 12:40:32

Kath Dewar, managing director of marketing agency Good Sense, shares her not-so-rosy views on pester power in the light of Countdown's hugely successful Heroes Dreamworks campaign.

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