StopPress

Marketing, advertising & media intelligence

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Newcastle Brown Ale's crappy crowdsourcing

By , 2014-08-21 12:23:30

There are a few brands that are excellent at taking the piss. Newcastle Brown Ale is most definitely one of them. In their latest campaign for the US market, the beer brand is asking fans to send in their mediocre photos because they blew their marketing budget on "paying celebrities to pretend to drink our beer".

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Kiwi ad man Ben Slater trials implantable tech

By , 2014-08-21 11:45:12

As part of an experiment to gauge the utility and efficacy of the technology, Vanilla Brief Director Ben Slater has had an NFC-enabled RFID chip inserted into his left hand. PLUS: see what other tech-related project he is currently involved with.

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Bigpipe picks iProspect for digital duties, Spark Ventures hunts for future millions

By , 2014-08-21 11:31:22

After a competitive pitch, Dentsu Aegis-owned iProspect has won the digital media account for Bigpipe, a stripped down naked broadband offering that's part of Spark Ventures. Plus: chief executive Rod Snodgrass on the thinking behind the Spark Ventures strategy.

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From dirty politics to digital politics: a look at the country's various online voting tools

By , 2014-08-21 10:52:35

As the greasing up kicks into high gear for the upcoming election, there are a range of digital tools being put to use, either to tempt youngsters out to vote, give guidance or join parties. Here are a few of them.

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The perils of automation

By , 2014-08-21 09:12:18

We rely on technology for so many things, but from time to time that reliance goes comically awry. That happened when Spark used find and replace to get rid of the mentions of Telecom on its website and, in a classic case of the law of unintended consequences, ended up creating a new word: Sparkmunications. But there are plenty more entertaining find and replace oopsies.

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Labour beams out its positive vibes in first TV spot

By , 2014-08-20 17:15:36

National released its first campaign TVC this morning and there was plenty of discussion about it—and its soundtrack—on social media afterwards (as Tim Denee wrote on Twitter: "National STRONG like SPORTS TEAM. Other party weak like baby in lifejacket"). Now Labour's followed suit and launched the TV execution of its Vote Positive campaign.

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National embraces a more positive sporting analogy for first campaign TVC

By , 2014-08-20 10:35:35

The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.

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Warriors players discuss the intricacies of pronouncing foreign words

By , 2014-08-20 10:21:50

Information released by Statistics New Zealand recently revealed that the extent of the nation's multiculturalism. And given that we could very well be in the proximity of one of the 4,593 people who identify as French in the nation, it pays to ensure we're pronouncing words borrowed from their language correctly. So, with the launch of its latest French-inspired burger, Wendy's has assembled a troop (or is it troupe?) of Vodafone Warriors players to discuss exactly how the word 'brioche' is pronounced.

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You never come all the way back

By , 2014-08-20 09:46:56

As DDB's chief creative officer Damon Stapleton settles into life on the edge of the world, he shares his thoughts on the impact travel has had on his life.

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Movings/Shakings: 19 August

By , 2014-08-19 13:28:36

Industry happenings at iProspect, Spark PHD, Union Digital, Yukfoo and Ambient Group.

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Changing nappies: Bauer farewells Little Treasures after almost 30 years, Tangible welcomes a new baby

By , 2014-08-19 13:00:17

After folding Creme magazine recently, Bauer Media has continued to ring the changes and has resigned the publishing contract for Little Treasures magazine, with Tangible Media taking over as the publisher after the September/October issue.

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Dirty politics? Jacinda takes to Tinder

By , 2014-08-19 12:10:13

While Tinder's main purpose is well-known, a number of brands and agencies are using it in interesting, slightly subversive ways, like increasing dog adoption or raising awareness of women's issues. Now Jacinda Ardern is embracing the medium—for politics, of course—in a continuation of her Ask Me Anything campaign.

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Gatorade demands sweat from customers

By , 2014-08-19 12:00:44

Given that Gatorade has come under significant criticism for selling its high sugar energy drinks to people who don't necessarily need them, the company has now launched a tongue-in-cheek campaign that depicts a possible step in-store staff could take to ensure that the products are only sold to the right people. Rather than just pandering Gatorade to anyone who enters his store, the clerk in the ads requires customers to be sweaty before agreeing to sell the product to them. And to ensure that no violence ensues on account of the ridiculousness of the request, the campaign also features a series of cameos from NFL greats Peyton Manning and Cam Newton.

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TVCs of the Week: 19 August

By , 2014-08-19 11:15:04

Good stuff from New World, MasterCard and Air New Zealand this week.

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APN unveils ShopViva, aims to monetise audience

By , 2014-08-19 10:44:37

On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.

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