StopPress

Marketing, advertising & media intelligence

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Leave your drum machine at home, use Oreos instead

By , 2014-09-25 14:46:53

Oreo's new ad looks at a novel new way of using the iconic cookie: to make sweet, sweet music.

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It pays to be Dre

By , 2014-09-25 14:32:35

Rapper, producer and sound-based entrepreneur Andre 'Dr Dre' Young has just been named by Forbes as the 2014 Hip-Hop Cash King. And it's the sale of Beats Electronic to Apple that put him in the top spot. PLUS: Beats by Dre's celebrity-heavy advertising.

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BMW connects with Connected Drive

By , 2014-09-25 14:25:44

While Google messes about with a self-driving car, BMW is bringing the digital world to the driver in its newly released Connected Drive system. Already available in many parts of the globe, the onboard internet and SOS service comes standard with all new beemers in New Zealand, with optional subscriber services such as a 24/7 concierge phone service and a series of apps for integrating the car with your phone and home computer. But, um, why? Many of the features, such as GPS navigation, phone, internet and digital radio are available on all smart phones. So are AA, tow trucks and ambulances. So why not just bluetooth your brick and flick on the hands free?

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Truck me

By , 2014-09-25 13:46:26

Volvo Trucks and its agency Forsman & Bodenfors had the world eating out of their hands last year after Epic Splits and a few other entertaining live tests showed how easy the trucks were to drive—and how B2B didn't necessarily have to mean boring to boring. And, to show off its new i-Shift dual clutch technology, it's continued that trend with a complicated stunt on the Italian Riviera featuring a rather confused-looking valet who gets a big shock during his first night on the job.

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Super creepy Rob Lowe 'watchin' folks swim'

By , 2014-09-25 13:41:19

Parks and Recreation's Rob Lowe has used a new pair of BBDO-created TVCs for DirecTV to illustrate that his acting skills extend beyond the remit of portraying an emotionally disconnected health fanatic. In fact, he is more than capable of playing two very different versions of himself in the same ad.

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Contact returns to TV after long hiatus, ignores advice on not working with children

By , 2014-09-25 12:39:57

After more than ten years away from the silver screen, Contact Energy is back with a series of playful TVCs that aim to tackle the messier side of family life and show how the company is changing.

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Resn hits FWA milestone, celebrates with tool that lets fans give it a sitting applause

By , 2014-09-25 11:43:12

Hitting the big 4-0 is generally met with mixed emotions, with some celebrating the fact that they've made it that far and others feeling a sense of impending dread as their elderly body and mind shows signs of falling apart. Resn's big 4-0 is all positive, but it's not age-based, it's the number of times the Wellington digital agency has won the FWA site of the day award.

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Adslot fuses its tools, facilitates 'world first' deal between Trade Me and Neo@Ogilvy

By , 2014-09-25 11:24:31

Buying of ad inventory has traditionally been an esoteric art typified by Excel spreadsheets, PowerPoint presentations, and a continuous stream of back and forth communications. This approach created various touch points that collectively sapped the resources of media companies and slowed down the entire process. However, the emergence of programmatic buying has over the last few years expedited the process by centralising communications through innovative software solutions. One of the companies that has successfully provided such services across the Australasian market over the last few years is Adslot, but the company’s business director Stacey Perillo believes that programmatic buying in the digital space has not been quite as effective as it could’ve been. So, in an effort to streamline the process, the company has made some key changes to its offering.

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Parental profanity

By , 2014-09-25 10:46:04

Plenty of people with kids—and many without—greatly enjoyed the brutal honesty of Adam Mansbach's best-selling children's book Go The Fuck to Sleep (and Samuel L Jackson's audio book rendition). Now he's written a follow up based another major parental frustration called You have to Fucking Eat.

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Inside: Vice Media

By , 2014-09-25 09:45:32

Back in 1994, a “punk zine” called Vice was launched in Montreal. 20 years later it has offices in over 30 countries and it has expanded into a global youth-focused media company that runs a range of magazines and websites, a music label, a film-making arm, a TV show, a news outfit and an ad agency. And, because it has been able to attract the tough to reach millennial market, brands are increasingly looking for some of its magic dust. We chat with Melbourne-based director Myki Slonim about Vice Media's strategy, how brands can get past young people's sophisticated bullshit detectors and how the company is faring in this part of the world.

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Sour Patch embraces multi-channel cheekiness for its Kiwi launch

By , 2014-09-24 16:42:14

Back in July another sugary treat was ushered onto Kiwi shelves, with the arrival of Sour Patch, a range of sour lollies that have been available in the US since the late 1970s. As with most candy brands, the marketing has been geared at younger consumers, and for this reason Sour Patch has partnered with creative agency Young & Shand, media agency Carat and PR agency Beat Communications to develop a digitally powered campaign that aims to appeal to Generation Z (those born in the mid or late 1990s).

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The iPhone 6 Plus' most interesting new feature

By , 2014-09-24 15:35:57

Over the last couple of days, some dedicated Apple fans have discovered a little-known feature of the new iPhone 6 Plus and they are not too happy about it.

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DDB and SparkPHD sworn in as Auckland Council's lead agencies

By , 2014-09-24 14:21:12

After a five month pitch process, DDB and Spark PHD have been named as lead creative and media agencies for Auckland Council, beating out .99 and the incumbent Ogilvy & Mather. But Council has yet to decide which agencies will be handling its digital and arts and culture accounts.

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Vodafone sends James Rolleston to the end of the internet

By , 2014-09-24 12:13:18

In a new TVC, which appears to borrow from the long run scene in Forest Gump, a dishevelled and impressively bearded James Rolleston is depicted walking with a smartphone in hand while watching online video clips, before an on-screen notification informs him that he has reached the end of the internet. As with several of Vodafone’s recent campaigns, this ad again draws attention to the fact that Vodafone’s major point of difference lies in the extent and reach of its 4G network. But how much longer will Vodafone be able to rely on 4G as a point of difference?

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Auckland restaurant trades cupcakes for Instagram posts

By , 2014-09-24 09:52:54

The tendency of diners to take snapshots of their meals has become almost ritualistic in its frequency. It has become the pre-meal prayer of the digital age, an unwritten rule that no food will be touched until the formality of prerequisite photography has been completed. And although this does little more than annoy those who go to restaurants for food rather than photo shoots, one Auckland restaurant is experimenting with the concept in an effort to drive online engagement. As part of its birthday celebration, Miss Clawdy is offering (ends after Sep 28), every diner a free cupcake when they show proof of an Instagram post of its birthday cupcake (check out our other Miss Clawdy article).

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