StopPress

Marketing, advertising & media intelligence

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APN sweeps up MediaWeb's mess, wins Deloitte Top 200 partnership rights

By , 2014-08-15 12:41:23

Following the receivership of MediaWeb, NZ Management Magazine was bought by the NZIM and given to Adrenalin to publish alongside its existing title NZ Business. MediaWeb used to own the Deloitte Top 200 Awards, which celebrate New Zealand’s most outstanding large businesses and their people, and the event was seen as a "cash cow and jewel in the crown" of the company. But it's thought the IP was transferred to Deloitte when MediaWeb couldn't pay the bills, so, without anyone to run this year's awards, it recently put that business on the block and APN New Zealand has won it. PLUS: Toni Myers' LinkedIn profile gets a slap from a former MediaWeb employee.

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The Generosity Journal: Corey Chalmers

By , 2014-08-15 12:32:12

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Corey Chalmers, Saatchi & Saatchi's recently appointed co-executive creative director, big ups the marketing campaign behind What We Do in the Shadows.

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Movings/Shakings: 15 August

By , 2014-08-15 11:26:48

Industry happenings at Colenso, the MPA, Ideas Shop, HMC Communications and Colmar Brunton

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Business gangstas, this is how you webinar

By , 2014-08-15 11:00:05

The business world is infested with buzzwords, which is why it's important for comical raps to try and jolt people back into reality and show them just how douchey they sound when using them.

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Air New Zealand brings new meaning to the term snowball with a very special conversion

By , 2014-08-15 10:35:43

Air New Zealand is crazy about rugby. And, given the number of Aussies that come to New Zealand for the snow, it's also quite a big fan of skiing. Now, with the help of Host Sydney and Diaries Downunder, it's combined the two in spectacular fashion as part of its online video campaign 'Meanwhile in... New Zealand'.

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Blaming the parents for obesity

By , 2014-08-15 09:59:00

A new anti-obesity campaign released by Children's Healthcare of Atlanta has gone nuts on the internet for its portrayal of a pair of parents driving their child to an early grave by enabling his poor eating habits. The spot, shot in reverse chronology, moves from a scene of the son in the hospital through various key events that link to the moment. As the narrative progresses, it soon becomes evident that the parents have been integrally involved in not only creating the son's bad eating habits but also in facilitating them.

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Heeeee's baaaaack! MasterCard's Tim rides again, whisks away 'best mate' Richie McCawesome for mystery trip

By , 2014-08-15 09:55:24

In a world where attention is a currency, the sweet spot sometimes seems to be polarity. Let's call it the Paul Henry effect, where some watch because of love, and some watch because of hate. That formula often applies to the world of advertising. And MasterCard's recent efforts starring an over-zealous (and quite lucky) All Blacks fan called Tim are a good example of that in action. Now he's back in his third appearance for the brand—and he's as violating as ever.

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Look up and look out: remembering Robin Williams

By , 2014-08-15 09:00:53

Plenty has been written about the passing of Robin Williams in the past few days. And Michael Goldthorpe thinks it's of relevant interest that one of his last pieces of work was a show about advertising, an industry that, like Hollywood, is pretty good at monetising mania.

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Red Bull hands its media account to Vizeum

By , 2014-08-14 16:46:19

Red Bull has appointed Vizeum to its media account, making the Dentsu Aegis-owned agency responsible for the Austrian-owned company's media strategy, and planning and buying duties across New Zealand.

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Neighbourly on hunt for councils to create community engagement

By , 2014-08-14 16:28:05

In moves parallel to Nextdoor in the US, Kiwi private neighbourhood website Neighbourly is shacking up with councils. Last month it signed an agreement with Rotorua District Council to be an official communications platform to complement existing channels, and Neighbourly says it’s in discussion with a further 26 around New Zealand.

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IAB NZ ups its game with new standards and guidelines council

By , 2014-08-14 16:19:34

All around the world, the advertising cash is flowing online. But, in some cases, it's been proven to be flowing to the wrong places. The Interactive Advertising Bureau (IAB) in the US has been doing all it can to deal with sophisticated scams involving non-human traffic that are thought to be stealing billions from advertisers, and the New Zealand outpost is attempting to ensure its house is in order too with the formation of a new standards and guidelines council.

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The Edge offers all-expenses paid trip to Rugby World Cup to two mates who exchange vows

By , 2014-08-14 15:28:02

Earlier this week The Edge was revealed as the brand behind Love You Man, a campaign that will undoubtedly ruffle the feathers of those with slightly more conservative views on the act of marriage. With the confirmation of Jay-Jay, Mike and Dom’s involvement came the announcement that the campaign forms part of a competition that will award a trip to next year’s Rugby World Cup to a pair of best mates who take their friendship to the next level by exchanging vows.

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BBCA and Whybin\TBWA employ cutting edge fart insertion technology to draw attention to a serious issue

By , 2014-08-14 14:17:57

While Apple is busy showing off some of the esoteric ways you can use its smartphone, downloading an app that could make fart sounds is, for many, still one of the most attractive features of this technology. And Beat Bowel Cancer Aotearoa (BBCA) and Whybin\TBWA have decided to embrace the entertainment value of anal whisperings with bumsarefullofsurprises.org.nz, a website that lets the public add fart sounds to any YouTube video.

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Interactive digital billboards launched in Auckland, designed to feature Kiwis' social media posts

By , 2014-08-14 13:08:10

Vodafone has collaborated with Image Centre-owned* digital media agency Ngage and APN Outdoor to launch a series of interactive LED billboards that members of the public will be able to engage with via their mobile phones. The content displayed on each of the three billboards, currently on display in Ponsonby, Eden Terrace and Parnell, is delivered in real time via Vodafone’s machine-to-machine technology, which negates the need for additional cabling and infrastructure.

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Sush Mobile banks $1.9 million after acquisition, looks to expand into other markets

By , 2014-08-14 12:50:56

Mobile development company Sush Mobile kicked off in 2008 and quickly gained a solid reputation for its various apps and solutions. And just six years later it has been bought by Asia Pacific financial tech company Finzsoft for $1.9 million.

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