StopPress

Marketing, advertising & media intelligence

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Telecom and Touchcast flick the switch on new website, shift focus from products to customer experience

By , 2014-05-30 12:37:48

In the last edition of NZ Marketing Telecom's chief operating officer Jason Paris discussed the five pillars of its strategy to 'win in the new world' and one of them was 'be easier to deal with'. Digitisation plays a major role in that, because customers increasingly want to join, check out plans and upgrade where and when they want to, rather than have to talk to a human. The previous incarnation of the Telecom website made that fairly difficult, but in a collaboration between Touchcast and Telecom's digital team, it's now got a shiny new one.

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BNZ and Fly Buys show how customers can be good with money, even when they're spending it

By , 2014-05-30 12:02:50

In recent years, Fly Buys has been on a mission to expand the range of things card holders can use their points for, whether it's music, flights or toasters. And BNZ has been promoting some fairly innovative products lately as part of its 'Be Good With Money' brand strategy. Last year, the two collided, with BNZ announcing its KiwiSaver scheme members would be able to redeem Fly Buys points to make contributions to their or another person’s BNZ KiwiSaver schemes. And it's released an ad via Colenso BBDO to trumpet that point of difference and show that its customers can be good with your money, even when they're spending it.

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TVNZ cans local content on 20/20, responds to 'ridiculous' Herald story on staff cuts

By , 2014-05-30 11:44:44

Earlier this week, TVNZ caught 12 staff members off guard by announcing that the current affairs show 20/20 would no longer be airing local content from the end of June this year—giving those working on the show just over a month's notice of the change in direction. PLUS: see what TVNZ had to say about the NZ Herald article by John Drinnan.

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Movings/Shakings: 30 May

By , 2014-05-30 11:05:54

Changes at Assignment Group, Sovereign, the MPA, Bauer, Shine, Sky, Icebreaker, More FM and PRINZ.

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Opening a Coke becomes a two-person job

By , 2014-05-30 09:52:49

In the past few years, the innovative marking teams behind Coca-Cola's campaigns throughout the world have put our names on cans, created bottle-powered arcade games and taken a cheer-collecting bus across Argentina. And this inventive trend now continues with Bogota-based Leo Burnett's introduction of the friendly twist bottle, which features a unique lid that can only be opened when paired with another.

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Lies, damn lies and statistics

By , 2014-05-29 16:06:09

Numbers can be spun to prove almost anything, something this industry often seems to be guilty of (thanks, percentage change!). And, in an effort to show that correlation is not causation, 'statistical provocateur' Tyler Vigen has created a brilliant data-rich, graph-heavy website.

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Saving lives one song at a time

By , 2014-05-29 15:23:54

Did you know that since 2011, traffic accidents have increased by 300% in China? A big reason for this is that pedestrians listening to music are drowning out ambient noise and getting run over. Thankfully Saatchi & Saatchi and VICE have come up with a clever little solution.

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Stuff vs NZ Herald: battle for mobile eyes becomes closer after Nielsen fix

By , 2014-05-29 15:06:30

APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.

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Yahoo New Zealand soon to get with the global homepage programme, moves towards native advertising

By , 2014-05-29 14:24:44

Since Marissa Mayer took over as chief executive at Yahoo, it's acquired a whole heap of businesses (largely in the social and mobile space), started creating more of its own content and launched a new, less cluttered homepage in early 2013. And, after a bit of wait, New Zealand consumers and advertisers will get the benefit of that development with the rollout of the 'new' homepage in June.

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Online box sets and the on-demand arms race

By , 2014-05-29 12:19:48

On 25 May, after screening the first episode of the second season of House of Cards, MediaWorks made all the episodes for the show available for online viewing via its on-demand service, 3NOW. The new season of the popular Netflix show will be available for 28 days from the release date, giving binge viewers four weeks to squeeze in all 13 episodes. But does this move make sense, given that television has traditionally relied on keeping viewers hooked all the way through? And what is TVNZ doing in this area?

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Google's automotive autonomy

By , 2014-05-29 11:47:42

Having dominated the digital scene and helped to organise a big chunk of the world's information, Google is now attempting to connect the dots with the tangible (and then possibly sell relevant ads around that, as evidenced by its recent filing with the SEC that shows its desire to show ads in cars or in the home). Its self-driving car project is among the most impressive uses of Google's innovative collective brain (and massive warchest) and it's launched a clip showing volunteers in a prototype vehicle.

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Domino's travels further down the online road with non-stop social monitoring

By , 2014-05-29 10:50:27

A recent article in Fast Company documented the transition of Domino’s from a struggling pizza chain to a technology company. And transparency, data and utility played a major role in that evolution. As such, online ordering has become increasingly important for the company, as evidenced by the likes of the pizza tracker and various mobile apps (its iPad app even features a 3-D pizza builder). And the same focus on digital customer service obviously exists in New Zealand, because it's walking its 'people powered pizza' talk and investing in 24/7 resource to monitor customers across all social media platforms. Plus: Domino's domain name stoush.

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Raising funds and trophies: Boosted.org.nz earns global recognition

By , 2014-05-29 09:28:19

The online realm offers some innovative ways to raise money and Boosted.org.nz, which claims to be only tailor-made philanthropic crowd-funding platform for arts projects in the world, is among them. And the site recently took home the Innovative Technology for Good Citizenship gong at the Microsoft Worldwide Partner Awards.

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Telecom dabbles in the technological witchcraft of the SmartHome

By , 2014-05-28 21:22:05

In a move that could cause a slight tinge of Orwellian panic in some, Telecom Digital Ventures (TDV) has confirmed that it is trialling a SmartHome prototype called DigiLife to determine if it has a place in the Kiwi market. Headed by Will Farrell-Green, the DigiLife team will over the next month monitor 20 to 30 Kiwi homes using the technology.

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Vodafone launches 4G roaming, revisits FOMO theme in new TVC

By , 2014-05-28 16:04:33

Since first launching 4G connectivity last year, Vodafone's network has stretched to over 47 regions throughout the nation. And now, in an effort to take this a step further, the red telco is adding a little international flavour to its offering by extending this service to several international destinations. Speaking at a conference held this morning at the Air New Zealand Customer Innovation and Collaboration Centre, Vodafone's chief executive Russell Stanners and consumer director Matt Williams announced that the telecommunications company was launching two new initiatives: daily roaming packages in 17 countries throughout the world; and 4G connectivity in five countries. PLUS: see the new TVC.

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