By StopPress Team, 2013-03-08 12:22:13
Seven New Zealanders are amongst this year's jurors for the 60th year of the Cannes Lions International Festival of Creativity.
By Hazel Phillips, 2013-03-08 11:51:44
Idealog editor Hazel Phillips gets to the root of what annoys her about some PR approaches, while providing a pretty handy list of do's for those not wishing to gain her wrath.
By StopPress Team, 2013-03-08 10:46:23
Behind the scenes for TVCs are all the rage and Air New Zealand joins the fray showing the "epicness" behind its latest flight safety video, involving survivalist and renowned urine-drinker, Bear Grylls.
By StopPress Team, 2013-03-08 09:06:38
Easily the best thing we've seen all week; Conan O'Brien finds one person may be writing all the news in the US; Domino's does what it says on the tin; hey look, a dancing horse; What would you do?; the joys of live TV; Greenpeace fades to black; finally someone finds a good use for QR codes; Dove hacks Photoshop; every horrible corporate website in one; least popular Pope names; and a glorious release.
By StopPress Team, 2013-03-08 08:51:12
It worked pretty well for Morton Coutts and now Colenso BBDO is going back in time with Stewart Monteith, and a one take TVC (includes behind the scenes vid).
By StopPress Team, 2013-03-08 06:00:00
After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.
By StopPress Team, 2013-03-08 06:00:00
DDB took a summer quinella by winning both the December and January rounds of the newspaper ad of the month comp with its YWCA and VW ads. And now it's claimed yet more Beetle/paper-related victory with a classified ad to promote its Beetling campaign.
By Dennis Kibirev, 2013-03-07 13:34:49
In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association's first Not-For-Profit event last week.
By StopPress Team, 2013-03-07 11:42:04
The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.
By Sim Ahmed, 2013-03-07 10:27:07
How much would you pay to directly message the Prime Minister on Facebook? Ten dollars seems reasonable. Also, changes to Facebook news feed on the horizon.
By Sim Ahmed, 2013-03-07 10:04:27
If you log into Google+ today you'll notice a facelift on the social network and the addition of a few new features including reviews and juiced up cover photos.
By StopPress Team, 2013-03-07 09:17:26
Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].
By Ben Fahy, 2013-03-06 17:45:30
All Good Organics was named as one of the world's most ethical companies today by the New York-based Ethisphere Institute. And to celebrate it’s upping the ethical ante with a feisty new outdoor, instore and magazine campaign via Special Group that aims to convince Kiwi customers to 'say no to the corporate banana'.
By Sim Ahmed, 2013-03-06 16:05:18
Snakk has become the first company to list on the stock exchange this year, with its addition to the New Zealand Alternative Exchange (NZAX). The mobile advertising startup is expanding its sales presence in Australia.
By Ben Fahy, 2013-03-06 11:11:48
Ian Moody switched from Westpac to BNZ to take up the head of brand role in early November last year, which made for a fairly difficult acceptance speech when he was named as marketer of the year while between jobs. And he has resigned just a few months in to the new job due to what external relations manager Emily Davies calls "personal reasons".
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Next >
Sure to rise
The customer is always wrong
Tenacious showers in the western ranges
Those were the golden days
The Compendium: 17 May