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Marketing, advertising & media intelligence

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Stuff vs NZ Herald: battle for mobile eyes becomes closer after Nielsen fix

By , 2014-05-29 15:06:30

APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.

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Yahoo New Zealand soon to get with the global homepage programme, moves towards native advertising

By , 2014-05-29 14:24:44

Since Marissa Mayer took over as chief executive at Yahoo, it's acquired a whole heap of businesses (largely in the social and mobile space), started creating more of its own content and launched a new, less cluttered homepage in early 2013. And, after a bit of wait, New Zealand consumers and advertisers will get the benefit of that development with the rollout of the 'new' homepage in June.

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Online box sets and the on-demand arms race

By , 2014-05-29 12:19:48

On 25 May, after screening the first episode of the second season of House of Cards, MediaWorks made all the episodes for the show available for online viewing via its on-demand service, 3NOW. The new season of the popular Netflix show will be available for 28 days from the release date, giving binge viewers four weeks to squeeze in all 13 episodes. But does this move make sense, given that television has traditionally relied on keeping viewers hooked all the way through? And what is TVNZ doing in this area?

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Google's automotive autonomy

By , 2014-05-29 11:47:42

Having dominated the digital scene and helped to organise a big chunk of the world's information, Google is now attempting to connect the dots with the tangible (and then possibly sell relevant ads around that, as evidenced by its recent filing with the SEC that shows its desire to show ads in cars or in the home). Its self-driving car project is among the most impressive uses of Google's innovative collective brain (and massive warchest) and it's launched a clip showing volunteers in a prototype vehicle.

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Domino's travels further down the online road with non-stop social monitoring

By , 2014-05-29 10:50:27

A recent article in Fast Company documented the transition of Domino’s from a struggling pizza chain to a technology company. And transparency, data and utility played a major role in that evolution. As such, online ordering has become increasingly important for the company, as evidenced by the likes of the pizza tracker and various mobile apps (its iPad app even features a 3-D pizza builder). And the same focus on digital customer service obviously exists in New Zealand, because it's walking its 'people powered pizza' talk and investing in 24/7 resource to monitor customers across all social media platforms. Plus: Domino's domain name stoush.

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Raising funds and trophies: Boosted.org.nz earns global recognition

By , 2014-05-29 09:28:19

The online realm offers some innovative ways to raise money and Boosted.org.nz, which claims to be only tailor-made philanthropic crowd-funding platform for arts projects in the world, is among them. And the site recently took home the Innovative Technology for Good Citizenship gong at the Microsoft Worldwide Partner Awards.

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Telecom dabbles in the technological witchcraft of the SmartHome

By , 2014-05-28 21:22:05

In a move that could cause a slight tinge of Orwellian panic in some, Telecom Digital Ventures (TDV) has confirmed that it is trialling a SmartHome prototype called DigiLife to determine if it has a place in the Kiwi market. Headed by Will Farrell-Green, the DigiLife team will over the next month monitor 20 to 30 Kiwi homes using the technology.

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Vodafone launches 4G roaming, revisits FOMO theme in new TVC

By , 2014-05-28 16:04:33

Since first launching 4G connectivity last year, Vodafone's network has stretched to over 47 regions throughout the nation. And now, in an effort to take this a step further, the red telco is adding a little international flavour to its offering by extending this service to several international destinations. Speaking at a conference held this morning at the Air New Zealand Customer Innovation and Collaboration Centre, Vodafone's chief executive Russell Stanners and consumer director Matt Williams announced that the telecommunications company was launching two new initiatives: daily roaming packages in 17 countries throughout the world; and 4G connectivity in five countries. PLUS: see the new TVC.

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Singing from Apple's songsheet

By , 2014-05-28 15:00:09

Apple has aimed to position its products as essential creative companions through its 'Your Verse' campaign, with the last major ad featuring a voiceover from The Dead Poet's Society. But for the next instalment, it's ditched the words and focused on the actions of famed conductor Esa-Pekka Salonen and deaf travel writer Cherie King to show just how useful the iPad is.

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Fairfax brings NZFarmer brand back in print, says goodbye to Straight Furrow

By , 2014-05-28 08:45:00

In 2002, 120 years after first being established, NZFarmer was discontinued. But Fairfax Media’s new AgriMedia division is bringing it back as a weekly print publication and rebranding Straight Furrow.

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Gender bender

By , 2014-05-27 16:51:31

There have been plenty of social experiments/hidden camera stunts recently, some that just scare the bejesus out of innocent bystanders, others that show the inherent goodness in humanity. And UK domestic violence charity ManKind is also using that technique to draw attention to what it feels is a double standard when it comes to domestic violence suffered by men.

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TVCs of the week: 27 May

By , 2014-05-27 16:42:20

A tip of the hat to Red Bull, Tui, HPA and Whittaker’s.

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Movings/Shakings: 27 May

By , 2014-05-27 16:05:56

Moves and shakes at the Herald on Sunday, Hunch, Union Digital, DDB, Contrafed Publishing, Lily & Louis and EstarOnline.

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Y&R stacks on The Mill

By , 2014-05-27 15:53:33

Y&R New Zealand's Friday night drinks trolley will be well-stocked from now on because it's picked up another new piece of business in the form of nationwide liquor retail chain The Mill. Plus: more account move news.

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TVNZ looks on the bright side of Media Solutions and Insights restructure

By , 2014-05-27 15:07:37

As brands aim to ensure consumers' see their ads on TV rather than take the time to make a cup of tea, go to the toilet, check their phones or push fast forward, they're inserting themselves into TV shows and creating new content platforms. And that means integration is becoming increasingly important—and adding more to the coffers of the world's broadcasters. But it's a fairly new development and it's a rapidly evolving sphere, so TVNZ has kicked off a restructure of its Media Solutions and Insights team "in order to deliver better solutions to clients".

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