StopPress

Marketing, advertising & media intelligence

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C'mon to New Zealand

By , 2014-07-11 16:27:47

C'mon to New Zealand was a film made for Air New Zealand and the New Zealand Tourist and Publicity department for the purpose of showcasing the great things about our country to Australian travel agents.

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Look who's talking

By , 2014-07-11 15:56:36

Beer is renowned for loosening the lips. But it's not often you see a beer with loose lips of its own.

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The Compendium: 11 August

By , 2014-07-11 15:53:35

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Laugh in the face of mid-year alcohol abstinence, get Dish Drinks tickets

By , 2014-07-11 15:36:10

For a large number of people in this industry, the idea of Dry July is probably a punishment worse than death. So if you're in that category, then book yourself some tickets to Dish Drinks, where wine writer and bon vivant Yvonne Lorkin will take you on a journey beyond the well-known red wine varieties of Pinot Noir and Merlot to explore a world of fabulous lesser known red wines, such as Malbec, Cabernet Franc and Tempranillo.

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DDB and Sky hustle public through converted container for Commonwealth Games promo

By , 2014-07-11 15:02:39

As part of the 'History Will Be Made' campaign in the lead up to the Commonwealth Games, Sky TV and DDB have fully customised a container to house an actual running track where punters can measure themselves against past glories.

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Finding space: Vivien Bridgwater on leaving AUT University

By , 2014-07-11 13:50:52

After 14 years, Vivien Bridgwater has called it day on her career as the general manager of university relations at AUT University. So what has she acheived in that time, why is she leaving and what is she doing next?

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Frucor and Colenso BBDO harness the creativity of the crowd with 'Give It a V'

By , 2014-07-11 11:21:48

From cones on the Sky Tower to golf ball battle cart ads to motion-controlled music to Xbox giveaways for Call of Duty players to V Robbers where gamers could win part of 100K, Frucor has evolved its marketing of the fizzy green stuff to include its audience more and more. And now it’s even asking them to come up with the next campaign.

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Four Kiwi efforts make Warc's list of world's best marketing campaigns

By , 2014-07-11 10:58:11

Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is "designed to be a benchmark for commercial creativity". And Colenso BBDO/Proximity featured three times and DDB featured once.

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Lego becomes a pawn in the Greenpeace vs. Shell game

By , 2014-07-11 10:16:13

Greenpeace has been nipping at Shell's heels for years, pulling out everything from fake press releases to sneaky banners at car races to a big emotional ad featuring a homeless polar bear to draw attention to the oil company's proposed Arctic drilling. Now it's targeting one of the world's most-loved brands, Lego, after it signed a deal to create a series of toys for Shell. And it's flipped the premise of the hugely popular Lego Movie to show that everything is not awesome.

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Getty Images founder talks about the power of pictures

By , 2014-07-10 17:20:43

Speaking during the Cannes Lions festival earlier this year, Getty Images founder Jonathan Klein uses a series of iconic images to illustrate the intrinsic potential of an image to move the viewer and how photography can, in fact, play an integral role in shaping the way we see the world.

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Inside: Ubiquity

By , 2014-07-10 16:05:21

We speak to Ubiquity's Nathalie Morris about her team's philosophies around developing for a changing world, about being number two, and about what exactly you do when you're the "technical muscle" for a marketing campaign.

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A heartfelt apology from Three Mobile

By , 2014-07-10 15:20:05

Three Mobile's most recent spot in the UK was one ol' big sorry. They said sorry fopr the hot dog legs, the plane wings, the sunsets and the #NoFilter instys.

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Getting paid to chat

By , 2014-07-10 14:50:21

Earlier in July, Kiwi start-up Postr launched with the promise that it would pay users to host advertising on their smartphones. And while this could prove a novel way to encourage mobile users to voluntarily accept advertising as part of the experience, the premise has already been taken a step further by an app called Quack.

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Rampant Beck's poster pilfering reverses general attitude towards advertising

By , 2014-07-10 14:48:33

Humans typically go to great lengths to avoid advertising. But every once in a while it's so good that it ... gets stolen. And Beck's Playable Posters, which were created by Shine and launched to promote the beer brand's sponsorship of NZ Music Month, were apparently "disappearing like sausage rolls at a birthday party".

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Contiki gets vloggers onboard again for the Roadtrip 2014, and this time it's got a Kiwi flavour

By , 2014-07-10 14:27:18

Contiki is back with its YouTube vlogger roadtrip for the third year running, once again piggybacking on the millions of pairs of eyeballs already following every single step those vloggers take. This year New Zealand might be captive too, with Kiwi star Shannon Harris onboard as the only person from outside North America. Sales director Tony Laskey believes The Roadtrip is potentially one of the most powerful marketing strategies Contiki has ever used.

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