StopPress

Marketing, advertising & media intelligence

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Suited, booted and salted: Hallenstein Brothers heads to Utah, puts motocross legend in some very different riding gear

By , 2014-08-26 15:53:05

Hallenstein Brothers has managed to add a bit of cool factor to its brand in recent years, with some raunchy ads, some trippy ads and some cheeky stunts. Now, on the anniversary of Burt Munro’s land speed record at the Bonneville Salt Flats in Utah, it's released an extreme ad that has called on Crusty Demons legend Carey Hart and his crew to put its new high performance suits through their paces.

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Countdown brings out its trusty tool for luring NZ consumers: tableware

By , 2014-08-26 15:43:34

The store wars still rage. While New World comes back for round two of Little Shop, Countdown’s tactic is not to fight like-with-like (there’s no round two yet of Dreamworks Heroes 3D collectable cards), but instead offer something tried and true: tableware.

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Thanks but no thanks: why Spark's reward scheme has failed to deliver

By , 2014-08-26 15:29:49

Jonathan Dodd believes Telecom's rebrand to Spark was well-managed and is a good strategic decision. But he reckons the wheels have fallen off a bit when it comes to its rewards scheme, 'Thanks'.

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TVCs of the Week: 26 August

By , 2014-08-26 14:53:44

Holden, Toyota, Lotto NZ and Anchor bask in the warm glow of victory this week.

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Movings/Shakings: 26 August

By , 2014-08-26 13:48:53

Changes at Chemistry Interaction, MediaWorks, Big Mobile and CallPlus.

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Lotto NZ embraces the power of talking dogs to get more punters playing Keno

By , 2014-08-26 12:58:36

Back in 1903, C.M. Coolidge was commissioned by cigar makers Brown & Bigelow to create 16 paintings of dogs acting like humans that it could use for advertising and giveaways. Nine of them were of dogs sitting around a table playing cards and one of them, 'Looks Like Four of a Kind', ended up becoming a classic that has been referenced, copied and parodied relentlessly over the years (here in New Zealand, artist Ivan Clarke and Weta Workshop's Richard Taylor were obviously inspired by the anthropomorphic, gambling canines and created The Lonely Dog series). And now Lotto NZ and DDB have joined that club for a new Keno campaign.

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Hauraki breakfast team follow in successful stations' footsteps, APN gets in on the cross-promotion action

By , 2014-08-26 11:58:51

Radio Hauraki has fully embraced its 13th most-listened to breakfast show tag in recent months, with Jeremy Wells' brilliant 'Like Mike' section being born out of a desire to replicate Mike Hosking's morning success and a new online video series showing the team heeding memos from on high and doing a few things guaranteed to move them up the rankings, such as using t-shirt cannons and adding some sexual tension to the mix. And, as per usual, they've done it in slightly unusual, self-deprecating and moderately NSFW fashion.

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Kiwi inventiveness to the fore as finalists announced for James Dyson Awards

By , 2014-08-26 10:35:31

A harvester that converts vibrations from city traffic into electricity, handles that turn sticks into sophisticated tramping poles and a 3D printed anchor to affix prosthetic noses to have been named as the three finalists in the New Zealand leg of the annual James Dyson Award global product design innovation contest.

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TVNZ Blacksand aims to fuel the conversation with Seven Sharp pun-fest

By , 2014-08-25 17:33:37

A fat kid eating a burger, Prince William ogling a breasty statue, and Miley screaming out on her Bangerz tour ... This is Seven Sharp's new campaign and it's all about what Jens Hertzum, Blacksand's executive creative director, calls witty interpretations of provocative pictures.

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Slingshot continues its incumbent nudging, aims to increase pricing transparency with Front Up

By , 2014-08-25 13:59:00

Slingshot has shaken a few trees in recent months with its legally dubious Global Mode, which makes use of a workaround and lets Kiwi viewers access sites like Netflix and Hulu, and it's fully embraced the Streisand Effect to get some more attention after a few major broadcasters decided not to show the ad. Now it's continuing on that quest in a slightly different way by backing a new website called frontup.co.nz that shows how much Kiwis pay for goods and services in comparison to other markets.

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Beervana puts some media thinking into craft beer drinking

By , 2014-08-25 11:54:42

Media folk have long been renowned for their love of a tipple. And, if the StopPress Towers are any gauge, many of them seem to have a penchant for the tasty, interesting and expensive beers emanating from some of the country's numerous craft breweries. Every year, those two things are combined at Beervana's Media Brew competition, which sees adventurous beer-loving journalists from around the country paired up with a craft brewer to develop a special, one-off brew. And Dish's recently departed editor Victoria Wells and Hallertau Brewery took out the title with a NZ Wild Ale with Horopito. Plus: ANZ report suggests potential growth of 300 percent in the next decade for Kiwi craft beer companies as demand ramps up overseas.

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Pride of place: why niche publishers have a leg up when it comes to native advertising

By , 2014-08-25 09:22:08

Niche publishers have sold their audiences based on the premise that their readers are valuable. The problem has been that this was eroded by extended audiences, interest and behavioral targeting. But native advertising allows niche publishers to sell integrated campaigns, rather than selling rapidly commoditised space, says Ben Young.

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The Generosity Journal: Mark Easterbrook

By , 2014-08-25 09:08:07

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Mark Easterbrook, executive creative director at Goodfolk, plumps for Vodafone's Mother's Day tear-jerker at a Warriors game.

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The Compendium: 22 August

By , 2014-08-22 16:17:13

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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When venn diagrams attack

By , 2014-08-22 15:52:38

There's nothing better than a good venn diagram. Nothing. But it's fair to assume the designer who made this ad for Thomson Reuters probably wasn't going for it to be perceived that way.

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