StopPress

Marketing, advertising & media intelligence

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Not just for eating: Whittaker's encourages artists to get creative with Sante bars

By , 2014-02-20 12:03:03

In 2012, Stem Creative used Whittaker’s chocolate bars in printing to show that the utility of the treat extends beyond appeasing the taste buds. And now, relying on the premise that chocolate isn’t just for eating, the brand has released a video of illustrator Evan Purdie using Sante chocolate bars to draw a picture of Whittaker’s founder, James Henry Whittaker.

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Vodafone tests Snapchat in crazy world of southern O weeks

By , 2014-02-20 11:40:17

Vodafone is giving Snapchat a baptism of fire among students at Canterbury and Otago University orientation weeks. It's a targeted test that will decide whether the telco uses the messaging platform for future promotions.

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Coke on guard against first world addiction

By , 2014-02-20 11:25:44

Coca-Cola shows it really does have a sense of humour — and is about more than sugar and caffeine — with a new video suggesting devices usually used for dogs could cure our social media compulsions.

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Augmented reality gives power to utilities managers, gamers and advertisers

By , 2014-02-20 08:47:31

Augview's augmented reality app opens a whole new view of utility infrastructure under our city streets, but the makers also see big possibilities for creative marketers and outdoor games. The company has already has interest in virtual universes in outdoor spaces.

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A sexy simile

By , 2014-02-19 14:48:23

What is Big Data? Well, if you believe a quote that's been doing the rounds for a few years now and seems to be popular on the conference circuit, it's exactly like teenage sex.

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Owning the airwaves: APN acquires TRN, iHeartRadio and ARN

By , 2014-02-19 12:56:43

APN News & Media Limited today announced in a release that it will acquire full ownership of The Radio Network (TRN) and Australian Radio Network (ARN) from US-based Clear Channel Communications for $246.5 million. This move will give APN 100 percent control of what it claims is the largest network of radio stations across the trans-Tasman region.

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Foodstuffs capitalises on anti-Aussie supermarket sentiment

By , 2014-02-19 11:59:50

Following the decision of the two big Aussie supermarkets, Coles and Woolworths, to remove New Zealand-produced goods from their house brand labels and Shane Jones' request for a Commerce Commission investigation into the way Progressive Enterprises treats its suppliers (and the inevitable Facebook campaign asking Kiwis to boycott the company), Foodstuffs has taken the opportunity to remind the nation that the big brands under its umbrella—Pak 'n Save and New World—are full-blown Kiwi.

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Leukaemia and Blood Cancer New Zealand breaks the silence

By , 2014-02-19 11:05:36

In November last year, Leukaemia and Blood Cancer New Zealand (LBC) got 12 celebrities to silently stare at a camera as part of the 'silent treatment' campaign. And now, only three months later, that silence is being broken with the stories of Kiwis who have decided to shave for cure. The integrated campaign, once again developed by .99 and brought to life by Blockhead Visual Effects, aims to spread awareness for the annual 'Shave Week' appeal that runs from 17 to 23 March.

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When spuds go social

By , 2014-02-19 10:02:08

Birdseye UK is set to create food madness with the very social Mashtags, potatoes transformed into @ symbols, smiley emoticons and hashtags. Seems the humble french fry was just too straight (or crinkled) for the discerning digital generation.

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BNZ staff take YouMoney on a social journey

By , 2014-02-19 08:47:31

BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That's evident in its current bid to promote the YouMoney tool with a road trip to university campuses.

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Localist for Business gets Google nod for AdWords quality

By , 2014-02-18 15:52:17

Google has awarded Kiwi AdWords partner Localist for AdWords quality in a category open to its group of premier small and medium business Premier AdWords partners on both sides of the Tasman. The quality score measures how relevant ads are to users.

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Bullseye hits the mark with Auckland Airport

By , 2014-02-18 15:44:41

Bullseye's Moments campaign, which sees Auckland Airport arrival and departure experiences shared in photo and video, played a part in its business director securing a Sitecore award for digital strategy.

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Pins on the board

By , 2014-02-18 15:36:05

If you've ever run into a fellow mall shopper because you or they are staring down at their mobile phone, you'll appreciate US brand Caribou Coffee's efforts to make a show of what its users are posting on Pinterest.

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Beat web spam: how to get traffic and sales back on track

By , 2014-02-18 15:18:12

Pure SEO founder Richard Conway has a formula for recovering if you're hit with a Google Penalty, the tech giant's punishment for link spam. He warns it's a delicate and lengthy exercise.

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Twists and turns, reggae style

By , 2014-02-18 14:51:52

A crazy mash of retro style game graphics and actual bobsled footage is the Jamaica Tourist Board's attempt to get fans during the Sochi Olympics. We can't help but point the finger at Cool Runnings.

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