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Marketing, advertising & media intelligence

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The firestarter: Jason Paris on the story of Spark

By , 2014-07-01 12:21:37

Telecom has announced that it will emerge as Spark on 8 August. But the powers that be say the new name is just one aspect of the company’s transformation into “a confident, forward-looking technology company”. In an edited version of an article originally published in the May/June edition of NZ Marketing, Ben Fahy looks at the thinking behind one of the country’s biggest-ever—and most controversial—rebrands and the important role chief operating officer Jason Paris played in the process.

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DDB launches innovation lab; but are ad agencies any good at developing new products?

By , 2014-07-01 11:50:53

Following on from its Australian branch, DDB New Zealand has now also launched an in-house innovation lab called Shaper. Established with the bold goal to "solve real human problems and create new revenue streams", the new addition to the DDB offering will aim to "own and monetise ideas developed in the lab". In a release, DDB's chief operating officer Chris Riley says that the creative skills available at the agency provide the potential of delivering more than just advertising. PLUS: find out why author Leif Abraham thinks ad agencies struggle to innovate.

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Art meets advertising: Y&R commissions LA artist for new Blunt campaign

By , 2014-06-30 14:33:56

The debate as to whether advertising is art isn't new. The lines between these two disciplines are so blurred that Proctor and Gamble has donated over 5,000 of its advertisements (dating back to 1882) to the Smithsonian's National Museum of American History. And now, Y&R NZ has further contributed to the conflation of these disparate worlds by commissioning well-known and well-moustached LA artist Michael C Hsiung to illustrate the imagery for a new range of posters for a Blunt Umbrellas campaign.

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Hell launches its next wild pizza, embroils Aussies in kangaroo hostage drama

By , 2014-06-30 13:44:18

When Hell launched its rabbit pizza a few months back, Barnes, Catmur & Friends created the world's first rabbit skin billboard to promote it. That caught plenty of attention and helped generate some impressive sales stats and now Hell is back with its next wild pizza, the kangaroo-laced Boomer. And this time its marketing campaign consists of holding Australia to ransom.

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Skinny Mobile gives DNA the keys to its consortium

By , 2014-06-30 12:49:07

Telecom-owned Skinny Mobile has had a fairly schizophrenic first few years, shifting from a youth brand with a big focus on events and social media to a value brand with more focus on traditional channels. It's also had a few different big cheeses and launched a number of different brand campaigns through Saatchi & Saatchi and, most recently, Young & Shand. But now it's appointed DNA as its lead brand and marketing agency after a "thorough review of its business and brand strategy".

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TVNZ-NZ Marketing Awards finalists announced

By , 2014-06-30 12:22:28

Now that the Cannes hangovers have subsided and that the lions have been placed on the mantles, attention can shift to the local awards scene, which is currently gearing up for the 23rd edition of the TVNZ-NZ Marketing Awards after last week's announcement of the finalists.

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Design in the age of impatience: why simplicity matters

By , 2014-06-30 09:20:10

From apps to native ads, design is championing reductionist principles. And that’s a good thing, writes Simon Lendrum.

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MediaWorks unveils The Edge TV

By , 2014-06-27 16:49:27

The creative team behind The Edge TV were in the MediaWorks offices until the wee hours of Friday morning, putting together the final pieces for the Edge TV, a project that was first announced in April. PLUS: the network stoush continues.

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No sweety, that's not a vibrating spaceman sword

By , 2014-06-27 15:59:53

This new PSA from American organisation Evolve puts a light hearted twist on a rather serious topic.

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Stay safe from the chafe

By , 2014-06-27 15:38:37

Finally, someone has done something about every surfer's evil arch nemeses - Captain Chafe.

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BrandWorld joins forces with Niche Media to reach more ethnicities

By , 2014-06-27 15:23:57

Advertising solely in English just doesn’t cut it anymore, Aucklanders. The city has the highest percentage of overseas-born residents in the country – 2013 census data says it’s a whopping 40 percent. Over 1 in 5 people are Asian in Auckland, and Hindi is now the fourth most common language in New Zealand, after English, Maori, and Samoan. And don’t breathe easy, Wellington – 25 percent of you were born overseas, too. That’s what Brandworld noticed, and so the content marketing company signed an agreement to work with ethnic media specialist Niche Media to get to work on this diverse audience.

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The Compendium: 27 June

By , 2014-06-27 15:10:39

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Author of 'The Little Prince' remembered in poetic TVC

By , 2014-06-27 14:51:55

Before Antoine de Saint-Exupéry penned the widely loved novella The Little Prince, he worked as a pilot at the airline that would come to be known as Aerolíneas Argentinas. Using this fact as a premise, Buenos Aires-based creative agency Madre has created a poetic spot that's driven by the actual words of the author, who is disappeared under mysterious circumstances in 1944.

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APN and Fairfax near printing agreement – are there job cuts on the horizon?

By , 2014-06-27 14:06:06

Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. "The deal has not yet been finalised although the high-level terms have been approved," says an APN spokesperson.

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Movings/Shakings 27 June

By , 2014-06-27 13:05:01

Industry happenings at The Sweet Shop, Thick as Thieves, Fairfax Media, TalentShop, Unilever and Warner Bros.

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