StopPress

Marketing, advertising & media intelligence

Article illustration

Dry July launch video by Toybox confronts the hangover in style

By , 2014-07-02 10:49:03

What makes people do Dry July? Screaming headaches and lowered IQ, greasy breakfasts with two days' worth of calories, smartphone picture evidence of bad nudity ....and maybe even a goat inexplicably resident in the kitchen? Or is it because they want to see what they could achieve without a hangover? Toybox, Clemenger BBDO and many freelancers have created the mesmerizing animation for the 2014 Dry July launch video.

Article illustration

Forest & Bird interactive print campaign now wielding more valuable birds

By , 2014-07-02 10:04:43

Forest & Bird’s interactive print campaign continues to forge ahead, and this time readers will be graduated from using a $5 note and asked to reach for their $10 and $50 note, to put the whio or the kokako back into the illustrated scene. Meanwhile, the $5 campaign is forging into uncharted territory for Forest & Bird: the readers of New Idea.

Article illustration

TVCs of the week: 1 July

By , 2014-07-01 15:12:11

Kia, McDonald's, ANZ, Sky and TV2 win the plaudits this week.

Article illustration

Who are the floppiest footballers of them all?

By , 2014-07-01 15:08:07

The Football World Cup has made for some bloody good, exciting viewing. But in New Zealand, where playing rugby with a broken rib, a ruptured scrotum or a severe brain injury is practically demanded of our international players, many Kiwis seem to find all the rolling around in largely faux agony hard to swallow. Thankfully, The Wall St Journal has conducted an exhaustive study of the first 32 games to find the winners of the "first ever international soccer injury-embellishment awards".

Article illustration

Impropitious bits

By , 2014-07-01 14:28:05

While wandering down the main street of Whakatane recently, we couldn't help but notice this gift shop mascot and his unfortunate hand placement. And that got our immature minds thinking about other unintentional genitalia.

Article illustration

Wells channels his inner Hosking

By , 2014-07-01 13:53:49

Mike Hosking is one of the country's most popular broadcasters, and he's renowned for his strongly voiced opinions on Newstalk ZB and Seven Sharp, where many believe his introduction as host along with Toni Street has been the catalyst for improving ratings this year. But not everyone agrees with his sometimes controversial views, with one Facebook commenter saying he's a "bitter middle aged men with too much money and power". So Jeremy Wells, breakfast co-host of Newstalk ZB's sister station Radio Hauraki, has riffed on Hosking's love of ranting with a series of brilliant impressions.

Article illustration

ANZ shows the cost of a few seconds in new spot via Whybin\TBWA

By , 2014-07-01 13:45:01

In an effort to reimagine Benjamin Franklin’s over-used expresssion ‘time is money’, Whybin\TBWA has launched a new ANZ campaign that gives a literal depiction of how only a few seconds could in fact cost you quite a lot of money. Launched on 29 June, the ‘Time really is money’ campaign features a 45-second TVC and will roll out in coming weeks via varied creative executions, including adshels, print, radio and digital.

Article illustration

Remembering the gift, not the wrapping paper: Damon Stapleton on the magnificent Cannes car crash of creativity

By , 2014-07-01 13:04:49

Damon Stapleton is fresh off the boat from Cannes and today is his first day as DDB NZ's chief creative officer. Here's his view on the importance of the world's biggest festival of creativity.

Article illustration

The firestarter: Jason Paris on the story of Spark

By , 2014-07-01 12:21:37

Telecom has announced that it will emerge as Spark on 8 August. But the powers that be say the new name is just one aspect of the company’s transformation into “a confident, forward-looking technology company”. In an edited version of an article originally published in the May/June edition of NZ Marketing, Ben Fahy looks at the thinking behind one of the country’s biggest-ever—and most controversial—rebrands and the important role chief operating officer Jason Paris played in the process.

Article illustration

DDB launches innovation lab; but are ad agencies any good at developing new products?

By , 2014-07-01 11:50:53

Following on from its Australian branch, DDB New Zealand has now also launched an in-house innovation lab called Shaper. Established with the bold goal to "solve real human problems and create new revenue streams", the new addition to the DDB offering will aim to "own and monetise ideas developed in the lab". In a release, DDB's chief operating officer Chris Riley says that the creative skills available at the agency provide the potential of delivering more than just advertising. PLUS: find out why author Leif Abraham thinks ad agencies struggle to innovate.

Article illustration

Art meets advertising: Y&R commissions LA artist for new Blunt campaign

By , 2014-06-30 14:33:56

The debate as to whether advertising is art isn't new. The lines between these two disciplines are so blurred that Proctor and Gamble has donated over 5,000 of its advertisements (dating back to 1882) to the Smithsonian's National Museum of American History. And now, Y&R NZ has further contributed to the conflation of these disparate worlds by commissioning well-known and well-moustached LA artist Michael C Hsiung to illustrate the imagery for a new range of posters for a Blunt Umbrellas campaign.

Article illustration

Hell launches its next wild pizza, embroils Aussies in kangaroo hostage drama

By , 2014-06-30 13:44:18

When Hell launched its rabbit pizza a few months back, Barnes, Catmur & Friends created the world's first rabbit skin billboard to promote it. That caught plenty of attention and helped generate some impressive sales stats and now Hell is back with its next wild pizza, the kangaroo-laced Boomer. And this time its marketing campaign consists of holding Australia to ransom.

Article illustration

Skinny Mobile gives DNA the keys to its consortium

By , 2014-06-30 12:49:07

Telecom-owned Skinny Mobile has had a fairly schizophrenic first few years, shifting from a youth brand with a big focus on events and social media to a value brand with more focus on traditional channels. It's also had a few different big cheeses and launched a number of different brand campaigns through Saatchi & Saatchi and, most recently, Young & Shand. But now it's appointed DNA as its lead brand and marketing agency after a "thorough review of its business and brand strategy".

Article illustration

TVNZ-NZ Marketing Awards finalists announced

By , 2014-06-30 12:22:28

Now that the Cannes hangovers have subsided and that the lions have been placed on the mantles, attention can shift to the local awards scene, which is currently gearing up for the 23rd edition of the TVNZ-NZ Marketing Awards after last week's announcement of the finalists.

Article illustration

Design in the age of impatience: why simplicity matters

By , 2014-06-30 09:20:10

From apps to native ads, design is championing reductionist principles. And that’s a good thing, writes Simon Lendrum.

Page 25 of 501

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   Next >