It's hard times to be in Australasian media, that is unless of course you're Sky TV and you have a monopoly to help you.
Tourism New Zealand's newzealand.com had its highest traffic in history this January, bringing in 1.5 million visitors to what is for many their first contact with New Zealand.
Key marketing professionals are set to receive a boost to their own bottom lines in 2013, according to the latest global salary survey from specialist recruitment consultancy Robert Walters.
Telecom wants New Zealanders to be savvier with their technology, starting with viewers of One News. The country's largest telco is launching a series of new TV spots called Tech in a Sec, to help Kiwis figure out their damn-fangled devices.
Over the past year and a bit we've been showcasing some of the best magazine advertising in the country through The Glossies. And the time has come to hand out the annual award—and the $10,000 travel prize, which has been provided by the good folk at OMD. We'll also be handing out the StopPress people's choice award (a poll will be going up on the site next week so make sure you vote). The event will be taking place on 6 March in the printing hall at Image Centre Group and food and booze will be provided. Invites are going out today, but if you missed out and want to come along, email the MPA's commercial director Katrina Horton.
There's been plenty of mystery and a fair bit of pope bashing since Papa Ratzi announced he was chucking in the mitre. And, never one to miss out on an opportunity for a laff, Tui has got in on the act too, with a new billboard via Saatchi & Saatchi.
It's all go at TBWA\ at the moment, with Todd McLeay set to step into the big shoes of Dave Walden soon and Toby Talbot set to take over from Andy Blood in March. And, following on Steve Kane's shift, it's added two more DDB scalps, with Lisa Fedyszyn and Jonathan McMahon joining as creative directors.
Kiwibank has split up with Ogilvy in an effort to, as general manager of marketing Nicky Ashton says, stay fresh and vibrant. And to do that it's given the business to Ogilvy's STW stablemate Assignment Group without a pitch.
Hundreds of jobs at Telecom are being cut, as the company posts a half year profit to December 2012 of $163 million, up by around 58 percent from the previous year.
Derek Handley’s Snakk Media to list on NZAX in March, and he says more NZ tech startups should do the same
There's nothing we love more than excellent use of generic stock imagery; finally, a cure; Zebra-based drama; the world's first (planned) backflip in a car; God made a factory farmer; Nike inspires some social media-fuelled masochism; the power of glass; the best bust stop in the world; advertising via stethoscope; rappin' for Jesus; yawns are weird; workplace ineptitude; horse power; canine Facebook; and Tyler Brule's love letter to Auckland.
Today we launch the latest addition to the StopPress media empire: Didge. Now let us tell you about why we think the digital world is important enough for its own coveted space on StopPress.
DraftFCB is top of the dog show, with its Driving Dogs campaign for Mini and the SPCA taking home the Interactive Advertising Bureau's Online Creative Award for February.
Google's Glass project makes us go "wow!" and "whoa!", but could augmented reality also make us go "wtf?" in the future.
This industry isn't renowned for its institutional memory and, when looking for candidates for the Back Then section in NZ Marketing, it's a surprisingly common occurrence to hear back from agencies and brands who aren't able to find any of their early advertising work. Online repositories are certainly helping to remedy that situation, and a good example of that is the nostalgia section on the new website of Wellington creative consultancy Doublefish, which is worth a gander for anyone with a passing interest in the craft of advertising—or local popular culture.