StopPress

Marketing, advertising & media intelligence

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Fraser switches off MSN, heads back to TV with senior MediaWorks role

By , 2012-10-03 17:09:23

MediaWorks TV said goodbye to its director of sales Linda Farrelly earlier this year. And it's found an able replacement in the form of Liz Fraser, up until recently the general manager of MSN NZ and chair of IAB NZ, who will take on the newly created role of director of sales and marketing.

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Young, Bright & Broke'uns get a dose of inspiration

By , 2012-10-03 16:10:51

200 of the industry’s brightest eyed and bushy tailed young things turned up to the Marvel Grill in the Wynyard Quarter last week to kick off the Young, Bright & Broke group's inaugural event. And we've got the photos by Courtney Herbert to prove it.

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Wheedle fails to reach reserve

By , 2012-10-03 15:26:52

New auction site Wheedle closed down yesterday—its second day of operation—after a slew of maintenance and security issues. But it isn't completely throwing in the towel: managing director Carl Rees says the site will relaunch once they're "totally satisfied that the site will provide the high level of experience we want our customers to enjoy".

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The BOTAB mix tape

By , 2012-10-03 15:03:32

If you haven't rocked the horns at CAANZ's Battle of the Ad Bands yet, you should put it on your advertising-related bucket list. But if you can't wait until next year, this year's festivities were captured beautifully—and, for those in the film, probably embarrassingly—by the gang at Flying Fish.

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Lay of the land: Nielsen's rural survey shines a light on farmers' media habits

By , 2012-10-03 14:38:13

The primary sector has played a massive role in propping up the New Zealand economy during this recessionary period and while farmers might not be tucking quite as much cash under their mattresses as they have been in recent years, they're still very lucrative targets, as evidenced by the massive number of companies greasing up to them at Fieldays. And now Nielsen has released results of its inaugural Nielsen Rural Survey to show how they can best be reached.

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Semi-Permanent tickles Welly's creative streak for first time

By , 2012-10-03 12:09:12

Wellington, which fancies itself our arts and cultural capital, will no longer have to miss out on the creative love-fest that is Semi-Permanent.

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Calling all creatives, cash and glory on the table

By , 2012-10-02 13:25:49

Saatchi & Saatchi and Tui were bathed in inky glory—and a fair bit of cash—a few weeks back when their Valentine's Day ad was named as the newspaper ad of the year. And that means the 2013 round is underway now, so if you’ve run a great press ad over July, August or September, all you need to do is email the ad you want included, along with publication date and name, and it'll be included in the monthly judging.

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TVCs of the Week: 2 October

By , 2012-10-02 12:23:43

Sealord, pretty much all the banks and Cirkus pass go, get $200 this week.

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The Glossies: August/September

By , 2012-10-02 11:51:14

Ah The Glossies. How we've missed you. But you'll be overjoyed to know we've saved the best for last with a bumper double edition to round out this year's competition. So peruse the entries, marvel at their quality and cast your vote.

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NZBCF spreads the love by spreading a message

By , 2012-10-02 11:40:58

The Flight of the Conchords used the power of laughter in its charity music video to help raise funds for CureKids. But The New Zealand Breast Cancer Foundation’s 2012 Breast Cancer Action Month campaign, which features a new recording of Chris Knox’s iconic Kiwi ballad 'Not Given Lightly' and a music video starring famous and not-so-famous New Zealanders who want to remind the women they love to be vigilant and reduce their risk of breast cancer, is using the power of tears to get its message across.

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Please don't read this book

By , 2012-10-02 11:10:39

Paul Catmur's take on 'Changing the world is the only fit work for a grown man', an eyewitness account of the life and times of advertising visionary Howard Luck Gossage.

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For Apple acolytes, it's about the journey, not the destination

By , 2012-10-02 10:08:09

Apple does a stellar job of cementing brand loyalty through hardship and scarcity. Maybe other brands should take heed.

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Sealord and Saatchi look inside for inspiration in first ever brand campaign, as Greenpeace uses spoof video to tell its side of the story

By , 2012-10-02 09:18:42

Last year Sealord and Greenpeace got into a bit of a stoush after the environmental group's 'Nice logo. Bad tuna' campaign aimed to draw attention to what it believed was a seafood company "buying its tuna from fishing companies that are needlessly destroying marine life". Sealord called it misleading in the extreme and got its lawyers involved. And it might have to give them another call, because following up from the company's first ever brand campaign by Saatchi & Saatchi, Greenpeace has released a spoof ad that again takes aim at Sealord's sustainable credentials.

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Milking The Block NZ: how sponsors took the ball and ran with it

By , 2012-10-02 09:02:05

The first season of The Block NZ was a huge success for MediaWorks. For the sponsors, however, it surpassed even their high expectations of what television can do.

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Banks to National Bank customers: 'Pick me! Pick me!'

By , 2012-10-02 08:31:03

TSB managed to get itself on TV remarkably quickly after the announcement of the National Bank/ANZ fusion with a message aimed directly at the customers who see the rebrand as an opportunity to switch. And, as expected, the rest of the banks were close behind with their own various overtures.

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