StopPress

Marketing, advertising & media intelligence

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Spotify's social work ramps up the music discovery, as local brands start to tune in—UPDATED

By , 2012-12-11 13:17:34

There was plenty of excitement when music streaming service Spotify finally launched in New Zealand in May. And it has announced its latest numbers and a few big changes to make the service more social, more personalised and hopefully more attractive to advertisers. Plus: Nielsen's Spotify's numbers.

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Anonymous commenters rise up, use fear to rid the world of bad advertising

By , 2012-12-11 12:47:09

A few of our esteemed contributors have placed 'anonymous commenters' in the villains section of our Year in Review questionnaire, as they did the year before. And it's fair to say most would agree with those choices. But not all, it seems. We received an interesting 'Anonymous Message' from a generic email address with a link to a video featuring a shadowy figure in a Guy Fawkes mask outlining the surprisingly worthy, if rather threatening, intentions of anonymous commenters: to completely eliminate all bad ads from this world.

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Want to see your life flashing before your eyes?

By , 2012-12-11 12:08:45

We've seen Facebook data used effectively to tap in the modern narcissistic streak, especially with Intel's Museum of Me, but Clemenger BBDO and Resn have flipped that upside down—quite literally—with a brilliant anti-speeding campaign in the form on an online game for the New Zealand Transport Authority (NZTA).

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Spark games the system—UPDATED

By , 2012-12-11 11:59:34

Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to "encourage participation and collaboration" among the 2,500 staff across the Omnicom-owned group.

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MetService redesign aimed at the avid weather watcher

By , 2012-12-11 11:23:30

MetService is launching a redesigned website this afternoon to bring more of its labyrinth of meteorological data up to the user level. The new site also gives advertisers an interesting proposition: bid for ads next to different weather types.

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Shock weight gain! Woman's Day piles on the pages

By , 2012-12-11 10:30:55

Mass market weeklies have had a rough time of it in recent years. But ACP has opened an early Christmas present in the form of the recent double issue of Woman's Day, which clocked in at over 200 pages and took the title as biggest ever issue.

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Instagram and Twitter cut ties

By , 2012-12-10 15:46:21

It’s official; Instagram and Twitter are no longer BFFs. After several weeks of thrusts and parries, Instagram no longer allows images from its 100 million users to be displayed on Twitter, according to a statement made by Instagram to AllThingsD.

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The Year in Review: Jeremy O'Brien

By , 2012-12-10 12:04:54

With a new chief executive, a new joint venture with Sky, the highest rating show of the past ten years for New Zealand's Got Talent, plenty of interest in branded content, and the march of mobile seeing new Ondemand apps on the horizon, it's been a big year for TVNZ—and, after knocking newspapers off the top ASA spot and charting ten year highs for viewership, TV in general. Head of sales Jeremy O'Brien talks.

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The Year in Review: Corey Chalmers and Guy Roberts

By , 2012-12-10 11:10:01

2011 wasn't a particularly memorable year for Saatchi & Saatchi, with the pink fist debacle casting a major pall. But the new executive and creative team has shaken things up and, after winning ASB without a pitch earlier this year and releasing some of the best work of 2012, the confidence—and the quality—appears to have returned. Creative directors Corey Chalmers and Gus Roberts speak up.

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The Year in Review: Denise Goodwin

By , 2012-12-10 11:06:18

While Volkswagen dominates overseas, research showed that Kiwis thought the brand was too cold, too bland and too European. So to change that, it invested heavily in indigenous research and advertising, launched some very successful new products and quickly went from ‘niche street to main street’. National marketing manager Denise Goodwin opines on the year that was.

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The Year in Review: James Hurman and Josh Moore

By , 2012-12-10 09:37:05

With some quality work, a fresh management team, an amazing new office in the Cityworks Depot in central Auckland and an almost but not quite moment in the recent Genesis pitch, a few agencies might be looking over their shoulder at Y&R next year. James Hurman and Josh Moore go for a hoon on 2012.

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The Year in Review: Jeanette Paine

By , 2012-12-10 09:27:45

Unitec has pushed the educational marketing envelope over the past couple of years with some novel and risky campaigns and helped change the perception of the institute among potential students—and their parents. And Jeanette Paine, the executive director of marketing and communications, was rewarded for her efforts after being named as a finalist in the TVNZ-NZ Marketing marketer of the year award.

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The Year in Review: Charlotte Findlay

By , 2012-12-10 09:13:55

It's been a rough ride, and with the whiff of restructure in the air, there will undoubtedly be a bit more roughness to come. But Telecom has steadied the ship in 2012 and, with Jason Paris at the helm and a resurgent Saatchi & Saatchi helping to create one of the best campaigns of the year, it is starting to get back on the goodfoot from a brand and storytelling point of view. Head of brand and insights Charlotte Findlay takes the stage.

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The Year in Review: Steve Bayliss

By , 2012-12-10 09:06:53

Steve Bayliss had the Midas marketing touch at Air New Zealand and he seems to have transferred it to his role as group general manager of marketing at Foodstuffs, with the Pak 'n Save brand continuing its top form and New World getting a long overdue—and almost universally applauded—refresh.

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The Year in Review: The Nicks

By , 2012-12-10 08:48:01

After the blessing/curse that was losing Vodafone, 2011 wasn't the best of years for Colenso BBDO. But it's been a strong 2012 for the "awesome bunch of bastards" at the agency, which has achieved more creatively than ever before in its 43 year history. It's currently the #5 agency in the world according to the Big Won Report, the #5 ranked agency globally in the international Effie rankings and it brought home a big load of metal at Cannes, Axis and, most recently, Caples. Here's what the Nicks—Worthington and Garrett—had to say about it.

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