StopPress

Marketing, advertising & media intelligence

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JWT flicks Contact's switch

By , 2012-11-14 17:05:51

As we wrote a few weeks back, Contact Energy put the feelers out for some new agency partners and JWT New Zealand has been chosen as the company's sole creative agency across brand, digital and retail.

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Attention-seeking MDS ad students block out sun on day of show

By , 2012-11-14 15:58:55

Marsden Inch have chucked a generous sum behind the bar so there are drinks, there are nibbles, there are students, and there are portfolios. All that's required to complete the equation are lots of creatives to wander along between 5.30 and 8pm tonight to The Nathan Club on the ground floor of the Nathan Building at
 51 Galway Street,
 Britomart. There's also been a suggestion to bring along a few more of the shit idea bins to the show. So to encourage everyone to be at their biting and incisive best, MDS will have a special limited run of 20 shit idea bins on offer.

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ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign

By , 2012-11-14 13:55:12

Hakanoa Ginger Beer and M&C Saatchi got into a bit of PR strife a few months back after a campaign asking for parents to swap their red-haired kids for a six pack of ginger beer received a public scalding. After the public response—and despite claims about it being an attempt to raise awareness of the discrimination of ginger haired children—the campaign was pulled early. But the Advertising Standards Authority has upheld a complaint about it, saying the posters were socially irresponsible and discriminatory.

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Online advertising hits high water mark, but challenges loom

By , 2012-11-14 11:26:46

Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you'd expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.

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DraftFCB and Pak 'n' Save's pleasures of the flesh takes October ORCA

By , 2012-11-14 09:05:31

The best moment of my life was undoubtedly winning the meat pack at a friend's wedding, closely followed by the time when three loyalty cards came due on the same day. So it was pleasing to learn that an ad celebrating sexy meat for Pak 'n' Save’s Meat Week has won DraftFCB the October ORCA.

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Absolut and Ogilvy inspire more uniqueness by opening the Facebook floodgates

By , 2012-11-14 08:06:18

Absolut's latest artistic innovation is, as per usual, pretty impressive, with the company rejigging its entire production process in an effort to create unique patterns on four million bottles. There are only 4,800 of them available in New Zealand and, judging by the number of co-workers fawning over the bottle sitting on the StopPress desk, they might not be around for too long. But fans of the brand and its creative MO have an opportunity to get the next best thing by creating their own personalised bottle online.

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Lindauer celebrates Girls' Night Out with Boys' Night In

By , 2012-11-13 13:26:56

The various 'Look At These People Having More Fun Than You at Fancy Events' sections in the nation's magazines and newspapers have a powerful pull on the often judgemental, fame seeking human animal. So, in a continuation of Lindauer’s 'Don't Worry Boys'—and in a continuation of its vow to never show the target market in the campaign—it hijacked The Sunday Star Times' ‘About Town’ (or in this case 'Around Town') social pages to show real partners despondently left at home on National Girls’ Night out last week.

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TVCs of the Week: 13 November—UPDATED

By , 2012-11-13 12:16:51

And we bow down and give TVC of the Week praise to Westpac's bickering oldies, Good Books' bodice ripper, Stickman's chicken adulation, OPSM's surf lifesaving tie-in and Big Little City's visual love letter to Auckland.

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In the making: Unitec builds on its solid groundwork with smart campaign extensions

By , 2012-11-13 10:53:54

Unitec's brave 'Change Starts Here' campaign by Special Group and Naked helped change perceptions of the institution, and its latest 'We make the people who make it' push ramped up the brand's cool factor by showcasing some of the impressive constructions its students have been involved in around Auckland. But it certainly didn't stop at TV because that quest has continued through a range of smart campaign extensions and media partnerships organised by Beat PR, including one with George FM that's given a group of Unitec students the challenge of constructing the ultimate DJ booth.

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Yahoo! and Kia warm the bench with netball sponsorships

By , 2012-11-13 09:39:21

Yahoo! New Zealand has announced a three-year sponsorship of Netball New Zealand and the Silver Ferns. And the good news doesn't stop there for the sport, because Kia has switched its sponsorship focus from tennis and signed up as the naming rights sponsor for the Waikato Bay of Plenty Magic.

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Movings/Shakings: 13 November

By , 2012-11-13 09:19:40

Rob Banks heads to New York, Naked appoints a head of Australasian ideas and viral fun glutton Rob Whitey McConnaughy joins the Sweet Shop.

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The fusion of Red Bull Kluge: when marketing and pop culture collide

By , 2012-11-12 17:39:43

Red Bull is undoubtedly one of the world's greatest content marketers and has been successfully fusing marketing with pop culture for decades through its association with 'extreme sports'. That was cranked up even further recently with its investment in Red Bull Stratos, and it got plenty of payback in the form of roughly eight million people watching the event live on YouTube and tens of millions of dollars worth of media coverage and social buzz following Felix Baumgartner's successful jump. And while this marketing stunt/scientific mission is obviously going to be hard to top, the brand's latest Rube Goldberg-esque stunt, Kluge, which follows up another classy effort from last month, features a host of its sponsored athletes doing their thing and took 17 days to build, is still pretty bloody amazing and once again proves the value of creating ideas worth talking about.

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Overheard in the agency

By , 2012-11-12 15:48:47

We included a link to a brilliant Irish charity initiative that saw "ad creatives, designers, animators, directors, illustrators and more dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters" last week. But the depictions of the sometimes fraught agency-client relationship—some of which have presumably used a bit of poetic licence—seem to be universal and we thought they deserved a bit more of a showing, so here's a few of our favourites.

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The streets are alive: Phantom puts the QR Code front and centre with 'Talking Posters'

By , 2012-11-12 14:49:25

QR codes have long been talked about as a bridge between the digital and the physical. But the oft-used “let's chuck a QR Code at the bottom of the ad and hope for the best” approach is rarely successful. So Phantom Billstickers has launched a new and hopefully more enticing approach to the technology that it's calling the talking poster.

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Absolut's carefully orchestrated randomness

By , 2012-11-12 13:59:46

Collectors eagerly await each new release of Absolut limited edition bottles (we even had a desperate plea from a big fan in Germany asking for the Huffer-designed model) and its latest collection, Absolut Unique, is sure to impress.

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