StopPress

Marketing, advertising & media intelligence

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Export: Fonterra 'Anchor Strong'

By , 2012-09-24 08:39:32

When it comes to dairy products, there’s a perception they’re all basically the same. So how do you convince 13 different markets in the Pacific to choose your brand? Fonterra aimed for their hearts—and, in doing so, tried to make those hearts a bit healthier.

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Sponsorship: State Insurance 'With you in the Water'

By , 2012-09-24 08:26:17

State’s ‘With You in the Water’ programme has found the sponsorship sweet spot and improved its standing in the eyes of New Zealanders by helping to keep them and their families safe.

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Subcard's mobile app dials in a win at international loyalty awards

By , 2012-09-21 15:43:44

Subcard, the customer loyalty programme of Subway in New Zealand, is one of the most progressive loyalty schemes in the country. And, as it turns out, it's also one of the most progressive loyalty schemes in the world, because it has been named as a winner of the third annual Colloquy Loyalty Awards, an event presented by LoyaltyOne and Visa in the United States to honour groundbreaking innovations in loyalty.

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TBWA\ strikes again with 100% Pure Ad Impact

By , 2012-09-21 13:01:55

TBWA's 'The Mission Continues' for 2degrees took the annual Colmar Brunton Ad Impact award, and it's continued its winning streak by claiming victory in the August round for its 100% Middle-earth campaign for Tourism New Zealand.

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Embrace filth, win DirtyMan

By , 2012-09-21 12:24:23

Back in 2007, a man by the name of Mike Orange decided he needed to start looking after himself a bit better. In the realm of male cosmetics, there were plenty of hand me downs from corporate monsters used to producing feminine products, but nothing that "promised quality at a reasonable price without the made up words and fake science". So DirtyMan skincare was born—and, rather appropriately, it was born in a dingey bathroom on a building site. So, for all those men questioning themselves after watching the latest Lindaeur ad, or all those women who want their men to be more manly, we've got a couple of prize packs to give away and all you have to do is tell us a dirty joke.

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Mirror mirror on the wall, who's the biggest Shopping Channel fan of all

By , 2012-09-21 11:40:21

The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber's Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.

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Campbell Arnott's goes below and beyond

By , 2012-09-21 11:05:43

Campbell Arnott’s New Zealand has formalised its relationship with marketing agency Belowtheline after six months of competitive pitching on a project-by-project basis, putting the agency in control of “through-the-line marketing” across in-store activation, consumer promotional work and select television work for the company.

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Movings/Shakings: 21 September

By , 2012-09-21 10:17:39

Jon Ramage moves into PR, DDB feels like four, Nicky Bell joins the new Kea board, Paul Kenny launches a new media company, and PriceMe wins a big Asia Pacific accolade.

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Abe! Jen! Unemployment! Burn! Choking! Yah! Carving! Corkscrews! Clothing optional! Crack! Gospel Bill! Linkage!

By , 2012-09-21 09:01:45

Abe Lincoln is a sweetheart; Jennifer Aniston laughs at herself for Smart Water; Benetton courts controversy once again with 'unemployee of the year'; Benefit cosmetics takes to the streets to dish out a few beauty burns; a very powerful way to promote first aid; Melbourne is pretty much good at everything, including the ads for its film festival; Guinness gets its carve on; Hot Wheels nails the corkscrew world record; an oldie but a goodie from Bud Light; no-one feels it like you do; Gospel Bill teaches his animal friends how to give all their money to the Lord; "Utility is unaspirational", reinventing the lightbulb, sad impersonators, the world is massive, K-Rob like you've never seen him; and you are not a photographer.

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Samsung takes another chunk out of Apple acolytes

By , 2012-09-20 18:08:32

You may have seen Samsung's feisty print ad dissing the features of the soon-to-launch iPhone 5. Now Samsung has launched a TVC in the US that once again takes aim at the lemming-like Apple fans by trying to show that the tech company du jour is, in fact, a bit behind the eight ball and its products—block your ears Apple lovers—are so mainstream they're even popular with parents.

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DIA announces digital dream team to help grease the wheels of government

By , 2012-09-20 15:37:06

Last week, Chris Tremain, the minister of internal affairs, announced the launch of the cross-government Common Web Services initiative, which aims to streamline the tender processes for central and local government agencies to save time and money. And 42 providers across seven categories have made the cut.

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Financial: Kiwibank Green Ops

By , 2012-09-20 11:49:02

Switching banks is such a hassle almost nobody bothers. But by triggering change to the system and then creating a category-breaking campaign to let everyone know how easy it was to do it, new customers came flooding in to Kiwibank.

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Transformational + Technology: Red Witch Analog Pedals

By , 2012-09-20 11:43:46

A premium brand launching entry-level products is a risky strategy. But where there’s risk, there’s often reward, and that was certainly the case for Red Witch Analog Pedals and the Seven Sisters.

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All aboard the Oriental Express: reflections of a Spikes Asia PR juror

By , 2012-09-20 10:48:52

The fourth Spikes Asia Festival of Creativity in Singapore saw close to 5,000 pieces of work submitted from 22 countries across 16 categories. Eleven PR's managing partner Kelly Bennett participated as a juror in the PR category and shares his thoughts on some of the work and the judging process.

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You're on Koru camera: Air New Zealand and Saatchi & Saatchi shine a light on lounge bludgers

By , 2012-09-20 09:50:39

Air New Zealand recently started showing a video on selected domestic flights to promote its relationship with the Department of Conservation and, specifically, the nine walking wonders of New Zealand. Saatchi & Saatchi was behind that one and it's back again with a nice little online campaign to promote the airline’s Above & Beyond business loyalty scheme by showing what some travellers will do to get into the Koru Lounge.

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