StopPress

Marketing, advertising & media intelligence

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Remember this? NRM, Business Marketing Award, 1995

By , 2012-04-30 04:12:02

Why, isn't that Sarah Kennedy, now chief executive of Fonterra retailer RD1? Yes it is, but who is she with?

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Floating rates: RaboDirect and Shine channel challenger spirit, take aim at big bad banks

By , 2012-04-30 02:53:53

When it comes to challenger brands in the financial space, the 'watch out for those big greedy, sneaky banks' theme is a fairly common one. Kiwibank has been on that buzz since ages ago, NZCU launched its get your bank off your back campaign last year and now RaboDirect and Shine have taken a similar approach with the 'Greedy Banks' campaign. 

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The art of distraction: Tui and Saatchi move away from the brewery—and into the lounge

By , 2012-04-30 01:51:06

The relative lack of sun—and therefore barbecues—over the summer months hasn't been ideal for the booze industry (craft beer continues to grow, while the overall beer market is thought to be down around five percent). But as the inside months approach and the rugby season gets into full swing, Tui's new 'Halftime Distractions' spot by Saatchi & Saatchi and The Sweet Shop's Stuart McDonald (he of Summer Heights High fame) is hoping to ensure the boys will focus on the brown stuff should they be required to provide for the group.

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State-funded media gets a fillip as Nielsen report puts Radio New Zealand National on top

By , 2012-04-30 01:01:39

Supporters of publicly-funded media in New Zealand are feeling fairly tormented at present, with the National Government's apparent 'nice to have' stance manifesting itself in a five year funding freeze for Radio New Zealand and the imminent switch-off of TVNZ7. But Nielsen's Year That Was report, which includes info on New Zealand media trends, has provided more proof of the importance—and popularity—of Radio New Zealand National by showing it was the top ranking radio station in New Zealand in 2011 with a market share of 11.1 percent.

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AX12: terrible facial hair, tight sweaters and self-deprecating robotic in-jokes

By , 2012-04-29 22:41:05

Special Group won a couple of AXIS awards this year for its 'Most Creative Country on Earth' awards theme in 2011. And when Colenso BBDO was handed the reins for this year's awards it ran with the idea of a metal detector and tapped into the rich vein of science-based humour seen in shows like Look Around You. So for those who weren't there on the night, or for those who were there but were seeing how many breadsticks they could fit in their mouth, here's the '70's-inspired opening sequence.  

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Remember this? A TVNZ-NZ Marketing Awards retrospective

By , 2012-04-27 03:41:04

Ah the past, it's another country. To celebrate 21 years of the TVNZ-NZ Marketing Awards—and to reference the fact there are just 21 days to get your entries into this year's awards—we'll be trawling through the archive to bring you 21 winners from the past. First up, the Supreme Winner from 1996, ASB's Robert the Robot. Has it stood the test of time? You be the judge.

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New free-to-air channel Choice TV unveils its content line-up—and a few of its sponsors

By , 2012-04-27 03:26:45

Tomorrow sees the launch of the first "broad-appeal" free-to-air TV station in more than a decade in New Zealand. And Choice TV is taking a slightly different approach to its programming by featuring shows based around a different theme each night—and trying to align sponsors with them. 

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Learn to Spin: a review

By , 2012-04-27 02:12:20

At last, a handbook for PR at its best. Spin was turned into an art form by former Tony Blair acolyte, Alistair Campbell, during the second Gulf War. So it’s been a surprisingly long time before someone finally codified this essential PR discipline into a ‘best practice’ manual. And ...

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Things that go Bump in the night: TSB puts the power in customers' hands with new bank-building app

By , 2012-04-27 01:45:48

TSB has a stellar record when it comes to customer service and customer satisfaction, and it is, as its advertising says, New Zealand's most recommended bank. And its latest innovation aims to enhance the banking experience even further with an impressive—and significant—new mobile banking app called {my}bank that was more than one year in the planning, comes complete with Bump technology and employed the branding and design services of Special Group. 

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Visique and Republik make a spectacle of themselves with animalistic left-of-centre campaign

By , 2012-04-27 01:28:42

POS material for the new campaign There's a long history of using animals in advertising, from Saatchi & Saatchi's geese, to Telecom's meerkats to Toyota's Bugger to Cravendale's Cats with Thumbs and thousands of others inbetween. And Visique and Republik are tapping into that rich vein—and aiming to inject some light-hearted relief into the somewhat clinical New Zealand optometry sector—by launching a new advertising campaign using bespectacled animals to encourage people to look after their eyes. 

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Baker and Dykzeul take senior MPA roles, look to lead mag revenue renaissance

By , 2012-04-27 01:18:12

The MPA has chosen its new board, with Tangible Media's John Baker replacing Fairfax's Lynley Belton as chair and ACP's Paul Dykzeul replacing acting deputy chair Cathy Parker from Adrenalin. And the new heads have some big plans to breathe life into the sector—and, more specifically, promote the unique benefits of the medium to advertisers and eventually increase its share of the revenue pie.

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Movings/Shakings: 27 April

By , 2012-04-26 23:40:28

Contagion welcomes a new, very experienced partner, merger she wrote as Method Studios and Magnet Design join forces, Suzanne Dale says adios to Taste magazine, glossy mag ME adds a new partner, and Let's Travel editor-at-large Gary Dickson picks up an international writing award.

Inner smellf! Vinnie Jones! Beer-flavoured water! Hugs! Facial disfigurement! Rollerskating! Drugs! Streaking! Handmade!

By , 2012-04-26 22:12:03

Old Spice wants you to believe in your smellf. Vinnie Jones does CPR. Charlie Sheen's back—and he's spruiking beer-flavoured water. Coca-Cola hugs it out. A campaign to change the way we look at facial disfigurement. ...

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It's satisfaction stations as Roy Morgan awards name best of the Kiwi brands

By , 2012-04-26 21:32:03

Roy Morgan has a long history of customer satisfaction research, particularly in the banking space. But it's expanded its reach with its latest initiative in an effort to reward Kiwi brands across 24 sectors that have the best customer satisfaction ratings. 

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Digital marketing: driving economic growth—and giving brands more quality time with consumers

By , 2012-04-25 23:15:14

A new study by McKinsey & Company has confirmed advertising is a driver of economic growth. And while this is not anything that hasn’t been reported before (specifically the 2007 seminal report by Maximilien Nayaradou that found that ad spend was a driver of growth), what is of interest in this report is its specific research and reporting on the contribution of digital marketing towards GDP.

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