StopPress

Marketing, advertising & media intelligence

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Contagion takes TV2 into the real world

By , 2013-02-15 16:26:33

Towering beanstalks, enormous tomes and lie detection are the ingredients in Contagion’s new campaign for TV2, which aims to enchant viewers into picking up the remote for the new season of programmes that started this week by focusing on Once Upon a Time and Revenge.

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Is honesty the best policy? Boundary Road Brewery's trying to find out

By , 2013-02-15 15:28:52

Stolen from your mum’s purse? Relieved yourself in a swimming pool? Told someone that, no, they don't look fat in that? Boundary Road and Barnes, Catmur & Friends are looking questioningly at you. And a new 'scientific' online survey seeks to gauge Kiwi honesty, with a campaign asking cider-drinkers or free-stuff-sifters to answer 15 questions in The Great Kiwi Honesty Test and win a season’s* worth of the new bevvie, Honesty Box Cider.

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Blessed be the bank that celebrates success

By , 2013-02-15 14:37:14

ASB has a good pedigree when it comes to using likeable characters in its marketing. And, after seven months of planning with its agency Saatchi & Saatchi, it's hoping it has created another one after foisting the bearded, booming Brian Blessed on the nation to help get New Zealanders to celebrate success, no matter how small that success might be.

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Jim Coudal wants you to assasinate your clients and replace them with clones

By , 2013-02-15 13:27:38

Why give your best ideas and energy to a client, when you could make it your own successful business, says Jim Coudal.

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Praying at the altar of Sonny Bill

By , 2013-02-15 12:37:11

Sir Bob Jones says Sonny Bill Williams 'seems to be an idiot adrift on a float of publicity.' But Kaleb Francis thinks he's an immensely physically talented individual—and a branding freak.

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Wolves! Eagles! Cats! Awards! Models! Fashion! Quick-draw! Shaking! Undying love!

By , 2013-02-15 12:27:33

Old Spice answers the call of the wild; Litter Genie's weird musical feline journey continues, this time with a slow jam; what real humans think of ad awards; print and digital up a tree; fashion forward; fast chat; two memes collide in the best Harlem shake yet. Plus, George FM's solid effort; Lego and Google get romantic; the first internet banner; Justin Timberlake and Jimmy Fallon's history of rap; marketing pick-up lines; Puritan Valentines cards; our favourite Valentine’s website; and why Papa Ratzi really quit.

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Foreign magazine man interviews local magazine men

By , 2013-02-15 11:00:28

Monocle editor, Wallpaper founder, Financial Times columnist and overall media darling Tyler Brûlé was in the country recently to eat oysters at the Oyster Inn on Waiheke Island and speak to a few invited guests as part of Colenso BBDO's Love This Speaker series. He also recorded a radio show about the state of the local magazine market with John Baker, chair of the MPA and publisher at Tangible Media, and Andy Pickering, editor of Pilot and the Herald's Spy pages and freelance creative director. So click your thingee to hear what they had to say.

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Succeed on and pump your fists, says ASB's new bearded mascot

By , 2013-02-15 08:29:38

Aside from a classy print ad, and some classic Spring home loan activity, ASB largely kept its powder dry during the Great Bank Wars of 2012. But now it's ready to play and, with the help of Saatchi & Saatchi and Brian Blessed, an able but much hairier replacement for its last foreign thespian, Dame Judy Dench, it's launched its new 'Succeed On' campaign, which aims to get us humble Kiwi folk to indulge in a bit more healthy self-congratulation.

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Monocle magazine and the art of bucking the trend

By , 2013-02-15 07:31:10

Tyler Brûlé's media empire makes a point of avoiding the path that its contemporaries in print have taken over the past five years. Instead of investing in magazine apps, a social media presence, or web content strategies, Monocle, the magazine he launched in 2007, doubled down its analog output and now has two resort newspapers, stores in three continents, a cafe, and a 24 hour radio station.

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Federation sweeps up Mojo's vehicular leftovers with Motorcorp win

By , 2013-02-14 15:08:37

After the liquidation of Publicis Mojo, we heard a few whispers that its car client, Motorcorp distributors, wouldn't be moving across to Joy and was on the hunt for an agency. And that agency has been chosen, with Federation taking over responsibility for the Volvo and Renault brands. Plus: Federation's new work for Emirates.

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APN unveils Herald on Sunday's big red H

By , 2013-02-14 12:09:09

The weekday Herald took the 'modern gothic' approach with its new masthead last year, and the Herald on Sunday has gone in the same direction, with its new look unveiled ahead of this Sunday's relaunch.

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Radio Hauraki brings out the big guns for its 'intervention'

By , 2013-02-14 10:59:11

Radio Hauraki is in the midst of an existential crisis. And, after rather forthrightly saying it had been pretty shit for the past few years and that it had to kill that station to save it, The Radio Network brand has come out of rehab with a new line-up (Martin Devlin and Laura McGoldrick, Angelina Boyd, Greg Prebble, Matt Heath and The General and Mikey Havoc) and a new campaign at the hands of Saatchi & Saatchi. And, as part of its 'intervention', legendary turntablist and Beastie Boys DJ, Mix Master Mike is venturing to New Zealand to celebrate the official relaunch.

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It's DIY romance with Mitre 10's saw serenade

By , 2013-02-14 10:54:28

Bacon roses, a cat with a heart on it, or perhaps just a laid-back, low key fight. The list of options available to show you love on this most romantic of days is almost limitless. And Mitre 10 has helped aspiring romantics by offering instruction on how to play a tool-based love song.

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Yellow ditches DDB / RAPP Tribal for upstart True

By , 2013-02-13 17:02:44

Yellow Group has dropped DDB / RAPP Tribal and appointed True as its new agency, according to the directories company. Yellow says it is finalising one more project with RAPP, which will be completed by the end of the month, after which the relationship will end.

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No regrets for ORCA winning Regretgasm radio ads

By , 2013-02-13 14:54:51

NZGirl's Regretgasm campaign pushed all the right buttons, winning the December / January Outstanding Radio Creative Award (ORCA) from The Radio Bureau.

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