StopPress

Marketing, advertising & media intelligence

Article illustration

TVNZ Ondemand app spotted in the wild

By , 2013-02-12 09:21:32

TVNZ's frustrated tech savvy fans of shows like Shortland St for many years by not providing an iOS version for Ondemand, but the wait is almost over with a launch slated for later this month. StopPress takes a quick look at the app which was demoed last night.

Article illustration

Referees to be pretty in pink after NZRU's latest sponsorship deal

By , 2013-02-12 09:04:11

The New Zealand Rugby Union is on a mission to prop up the national game with more corporate money. Last year, AIG stuck its name on the All Black jersey. And now Pink Batts has signed up for a three year sponsorship deal that will see New Zealand's referees stepping out in pink for the Investec Super Rugby, ITM Cup and renamed Pink Batts Heartland Championship. But, unfortunately for some sporting sadists, they won't be forced to wear actual Pink Batts like the 2008 Snug campaign.

Article illustration

Magazines doing better than the papers, but weeklies are being hit hard

By , 2013-02-11 16:04:57

The magazine industry is doing better than its counterparts in newspapers when it comes to retaining readers, with the majority of New Zealand publications showing stable or increasing readership according to Nielsen Consumer and Media Insights.

Article illustration

DDB savours summer with dual newspaper ad of the month victories

By , 2013-02-11 15:11:29

DDB has cleaned up the last two Newspaper Ad of the Month awards, with YWCA Auckland’s 'Demand equal pay ad and Volkswagen's 'Beetle to win a Beetle' taking out the December and January rounds respectively. The Judges for both rounds—Leisa Wall, DraftFCB; Paul Hankinson, Hanko; Lisa Fedyszyn, DDB (who abstained) and Kate Humphries, Media Design School—said VW’s ad “enticed people to make the iconic VW beetle shape with their bodies in order to win a VW, is an inspired way to induce beer gut envy, particularly if those beer guts have just enjoyed a good holiday season.”

Article illustration

Heinz Wattie's and Running with Scissors celebrate the art of sauce extraction

By , 2013-02-11 13:34:15

Wattie's tomato sauce is a staple of many a pantry, fridge or glove box in New Zealand. And whether it's the heel of a hand planted on the base of the bottle, some vigorous shaking or an intense windmill action, passionate Kiwi sauce fans employ a range of techniques to get every last drop of that glorious red elixir out of the bottle. Now, to launch its new stuck-sauce solution, the Upside Down Bottle, Heinz Wattie's and Running with Scissors have launched a new brand campaign that celebrates that ingenuity.

Article illustration

Hutchwilco and DDB Group aim to protect fisherman by protecting their secret spots

By , 2013-02-11 12:02:06

Getting any salty old sea dog to share their secret fishing spots is nigh-on impossible. And this reluctance can sometimes be dangerous, because if they get into trouble no-one knows where they are. So, in an effort to deal with this problem and stop its customers from dying, Hutchwilco, DDB and Rapp Tribal developed a clever and helpful iPhone app that allows fishermen to log their co-ordinates to a secure database and if they don’t come home, a loved one can log on, see where they like to go, and send the details straight to the Coastguard.

Article illustration

Newspapers continue to bleed circulation according to latest ABC results

By , 2013-02-11 11:38:41

The print newspaper industry continues to struggle with retaining readers in a difficult time for the sector, with the latest circulation figures from the Audit Bureau of Circulation (ABC) showing losses almost across the board.

Article illustration

Bait and twitch: Ogilvy injects some local charm back into the Holden brand

By , 2013-02-11 11:27:55

It's been a while between brand ads for Holden, with the car company favouring Clarke Gayford, a stark warehouse and a bit of glitchy electronica to spruik its various models recently. But, with the help of Ogilvy and Robber’s Dog, it's taken a slightly more creative, emotional and story-based approach with a nice new spot featuring a twitchy main protagonist who, like the self-harming, car-loving cat in the Toyota Corolla campaign, finds unexpected peace in his vehicle.

Article illustration

SparkPHD shortlisted in Singapore

By , 2013-02-08 14:21:22

SparkPHD NZ is through to the Festival of Media Asia 2013 Awards shortlist with campaigns for Rexona and TRESemmé, the only Kiwi agency to make it to this stage.

Article illustration

Burgers! Dragons! Talking Animals! Freedom! Wishes! Harlem! And a funny economist!

By , 2013-02-08 13:57:18

Ronald McDonald meets Uncle Pennybags; Dragons are cute, but deadly; Talking animals = highest level of advertistry; Say goodbye to responsibilities; Just a bit of tongue and cheek; Wishes, yay! ; Gender benders; The latest unexplainable internet meme; and funny stuff economists say.

Article illustration

Opinion: If your company doesn’t have time for social media, buyers may not have time for you

By , 2013-02-08 12:47:18

Despite social media creating a sticky hive of internet activity, many marketers still discount its effects on B2B buyers. Which is great news - for their competitors. Steve Ballantyne talks about the nitty gritty benefits of using social media in securing B2B relationships.

Article illustration

Seven Sharp in ratings free fall, loses around 40 percent of audience in four days

By , 2013-02-08 12:31:41

Worrying figures for TVNZ, whose Seven Sharp show has lost 40 percent of its audience since the start of the week, placing it near competitor Campbell Live.

Article illustration

Todd McLeay has big shoes to fill at the head of Whybin\TBWA

By , 2013-02-08 11:19:57

David Walden stepped down as the CEO of Whybin\TBWA yesterday, after 14 years at the agency's helm. Although many had predicted his resignation following a massive sell off of shares last year, very few picked former APN chief operating officer Todd McLeay to replace him.

Article illustration

"I'm not retiring." Walden predicts great things

By , 2013-02-08 10:29:39

Resigning Whybin's boss David Walden scotches rumours he's retiring, predicts tremendous years ahead for agency and self.

Article illustration

Making the sustainability change

By , 2013-02-07 15:29:19

How do we instigate change and get others motivated when it comes to sustainability?

Page 224 of 519

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   Next >