StopPress

Marketing, advertising & media intelligence

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Moa comes out all square after ASA attention

By , 2012-11-07 14:39:56

Moa has its fair share of detractors, from threat-making Pakistanis to protective Frenchies to lesbians to those who disagreed with the imagery used in its, shall we say, unique prospectus. So it came as a shock to many when the trickster god of the Kiwi beer family was announced as a sponsor of the New Zealand Olympic team, a sponsorship we felt it did a fantastic job of leveraging online and in person at Kiwi house in London. And as part of its 'Beer for Olympians' campaign, it has had one complaint upheld and one not upheld by the ASA.

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Pluk is not chance, it's toil: how Kiwi advertisers are tapping into second screening

By , 2012-11-07 13:38:17

Humans can't seem to get enough of screens these days. And they're increasingly using their devices while watching TV. So locally developed app Pluk is working with advertisers and trying to point them in the right direction, writes Lesley Springall.

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Healthy Life Media looks for rub of the green

By , 2012-11-07 11:54:59

Kiwi publishing company Healthy Life Media is aiming to tap into the increasing concern it says Kiwis have for the environment—and give them practical ideas for easy ways to live more sustainably and save money—by launching a new monthly magazine called Green Ideas.

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New Zealand's most watched TV shows of 2012

By , 2012-11-07 10:59:27

MediaWorks showed off its new season nuggets yesterday, and TVNZ is doing the same next week. So we thought it was high time we took a look at Nielsen's TAM figures to see what shows tickled the fancies of New Zealanders from the key demographics in 2012.

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Be still our beating hearts: String Theory and The Mill get hot and heavy for second Good Books instalment

By , 2012-11-07 09:37:08

String Theory's last brilliant viral effort for the Good Books charity, Metamorphosis, recently took gold and bronze at the London International Awards, and it could have another winner on its hands, as Havana Heat, the next innuendo-heavy, bodice-ripping Mills and Boon-themed instalment has just been released. And, coincidentally, it's been created by The Mill of London, which won production company of the year at the same awards.

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The brand misnomer

By , 2012-11-06 15:25:34

Less talky talky about brand, more worky worky on reputation, says Oliver Haydon.

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TVCs of the Week: 6 November

By , 2012-11-06 14:26:22

Air New Zealand's hairyplane, AA Insurance's tribute to the wonders of its industry and Speight's New York knocking get the goodness.

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Metro pulls up a chair at the mobile feast

By , 2012-11-06 13:49:01

Metro claims to be "the most trusted guide to eating in Auckland". And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine's Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.

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It's Sweden vs. Germany as Volvo plays up its novelty value

By , 2012-11-06 12:31:16

Ze Germans have created an extremely valuable country brand based around reliability, precision and quality design and engineering, which has certainly helped the likes of VW, Audi, BMW and Mercedes-Benz conquer the world's roads. But Sweden is trying to find its niche, and in New Zealand it's doing it with a ballsy new campaign for the new Volvo V40 hatchback that takes aim at the established German car brands and taps into the desire to be 'Über Different'.

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MediaWorks cleared for 2013 launch

By , 2012-11-06 12:01:58

What do you get when you cross glitter canons, cheerleaders showing their bums, overly dramatic sound tracks, media types eating all the nibbles and Paul Henry? A new season TV launch, of course. And first cab off the rank for 2013 was MediaWorks, which announced some of the goodies it will be showing on TV3 and Four at Sky City, interviewed some of 2012's stars on the couch and introduced the first X Factor NZ judge, Stan Walker.

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MasterCard gets with a new programme—and looks for a Kiwi agency

By , 2012-11-05 16:06:03

MasterCard is launching a new national direct to consumer (cardholder) privileges programme in the New Zealand market, and it's putting the call out for agencies with a bit of mana in the travel, loyalty, offer generation, experiential and POS space.

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Time marches on, space running out for Adshel's Creative Challenge

By , 2012-11-05 14:13:31

Entries for this Thursday night's Adshel Creative Challenge wind up on Tuesday night at 5pm. And there are still a couple of spots available for agency teams who enjoy eating pizza, drinking booze and developing a campaign for Surf Life Saving New Zealand in just 60 minutes.

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AUT offers up some sacrificial lambs to adland's high priests

By , 2012-11-05 13:14:47

It's that time of year again, when fresh faced young'uns with dreams of creative greatness prostrate themselves in front of adland's judgemental powerbrokers and show off the year's handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.

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Honours shared in two horse TV race, as TV3 takes news and TVNZ takes drama

By , 2012-11-05 12:22:47

The TV industry, here and around the world, is currently dealing with some major challenges, but all that serious business was mostly forgotten on Saturday night as the stars—from in front of and from behind the camera—of the local industry turned up to accentuate the positive at the 2012 New Zealand Television Awards. And in the annual (mostly) two horse race, it was MediaWorks that wrested the big news prizes off TVNZ, and TVNZ that took home most of the prizes in the drama and reality sections.

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An unexpected briefing, an expected hit

By , 2012-11-05 11:12:20

As a small airline that can't afford to buy attention like some of its larger competitors, Air New Zealand has long advocated the benefits of content marketing through effective seeding of its unique—and often polarising—campaigns and safety videos and a world-class YouTube channel. With the help of Weta Workshop, it nailed The Hobbit inflight video. And it's already a global hit, achieving worldwide media coverage and 6.2 million YouTube views in just four days since launching.

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