StopPress

Marketing, advertising & media intelligence

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Contagion laces up the boots for Number One Shoes

By , 2013-03-14 10:30:06

After a competitive pitch, Contagion has been chosen as the full creative and media partner for New Zealand's largest shoe retailer, Number One Shoes.

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Search and destroy: how Online Republic became the $140 million company you've never heard of

By , 2013-03-14 09:57:37

Online Republic's Mike Ballantyne has found success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. And the former ad man is confident it's on its way to becoming a $1 billion company by the end of the decade.

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Save it for later, says NZ Herald with its new website features

By , 2013-03-14 09:07:15

Browsing the New Zealand Herald website this morning for Pope stories I noticed a few new buttons that weren't there the day before. Overnight the NZ Herald has added features to make sharing on the site a little bit easier.

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A quick look inside Google's New Zealand HQ

By , 2013-03-14 08:02:54

A year ago Google New Zealand consisted of three people who would fly back and forth from Sydney to manage sales over here. Now there's about a dozen sales staff working in Auckland.

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Think not what your client can do for you, but what you can do for your client

By , 2013-03-13 16:01:29

Bravery is a two-way street, says Saatchi & Saatchi's Philip O’Neill.

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Blu Tack's little monster takes Ad Impact Award

By , 2013-03-13 14:59:17

It's certainly not the sexiest of products, but that hasn't stopped Blu Tack's colourful little monster from capturing the attention of Kiwis and taking out Colmar Brunton's Ad Impact Award for January.

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StopPress@SXSW: The digital revolution with Sean Parker and friends

By , 2013-03-13 11:30:45

Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion's Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.

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DraftFCB's top digital dogs

By , 2013-03-13 11:06:09

DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

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Colenso, Barnes Catmur, and justOne take home top prize at Fairfax AdMedia Agency of the Year Awards

By , 2013-03-13 09:41:13

Agencies celebrate financial stability and single-minded focus at this year's Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.

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TVCs of the Week: 12 March

By , 2013-03-12 14:45:58

Monteith's time traveller, Westpac's human ATM and Dulux's DoC hut love FTW.

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Dulux and DoC go bush

By , 2013-03-12 13:28:30

Some see the National Government's 'Conservation for Prosperity' mantra as oxymoronic. But whatever your thoughts on the approach, it's clear that public/private relationships will become an increasingly common funding model for the Department of Conservation. And Dulux has followed on from Air New Zealand and signed up for a three year $1.5 million deal that will see it provide a total of 54,000 litres of paint to keep the department's huts, buildings and assets looking their best.

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Pead PR's My Food Bag blitz raises questions on ads versus #ads

By , 2013-03-12 11:25:03

My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you'd be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr's Deborah Pead.

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StopPress@SXSW: Trend spotting

By , 2013-03-12 10:22:49

What's been happening at SXSW so far? Here's a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.

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StopPress@SXSW: Mashable Variety Show

By , 2013-03-12 10:01:53

Tom Bates fought his way through the throngs of hipsters taking photos of their food to attend Mashable's Variety Show at SXSW. And from transparent screens to native advertising to Nyan Cat, he got a taste of the future.

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Old Spice dances with wolves (and marketing)

By , 2013-03-12 08:53:15

It's become something of a tradition to post the latest Old Spice ad, and while there have been a few misses, there have many been more hits in recent years. And Mr Wolfdog, Old Spice's new predatory director of marketing, is definitely in the latter.

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