StopPress

Marketing, advertising & media intelligence

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Monteith's takes a leaf out of DB Export's book with time travelling Colenso campaign

By , 2013-03-08 08:51:12

It worked pretty well for Morton Coutts and now Colenso BBDO is going back in time with Stewart Monteith, and a one take TVC (includes behind the scenes vid).

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DDB nabs the ad of the month trifecta with winning VW classified

By , 2013-03-08 06:00:00

DDB took a summer quinella by winning both the December and January rounds of the newspaper ad of the month comp with its YWCA and VW ads. And now it's claimed yet more Beetle/paper-related victory with a classified ad to promote its Beetling campaign.

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Big three top Media Awards finalist list

By , 2013-03-08 06:00:00

After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.

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The power of good

By , 2013-03-07 13:34:49

In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association's first Not-For-Profit event last week.

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Glossies announced: Special, Naked, Ecostore take home gold

By , 2013-03-07 11:42:04

The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.

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Just $10 to Facebook message the Prime Minister? Sounds like a bargain.

By , 2013-03-07 10:27:07

How much would you pay to directly message the Prime Minister on Facebook? Ten dollars seems reasonable. Also, changes to Facebook news feed on the horizon.

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Google Plus rolls out redesign, featuring giant cover photos

By , 2013-03-07 10:04:27

If you log into Google+ today you'll notice a facelift on the social network and the addition of a few new features including reviews and juiced up cover photos.

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The Urban Twictionary

By , 2013-03-07 09:17:26

Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].

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All Good earns global ethical plaudits, sticks the banana into big corporates

By , 2013-03-06 17:45:30

All Good Organics was named as one of the world's most ethical companies today by the New York-based Ethisphere Institute. And to celebrate it’s upping the ethical ante with a feisty new outdoor, instore and magazine campaign via Special Group that aims to convince Kiwi customers to 'say no to the corporate banana'.

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Snakk mobile advertising startup lists on stock exchange

By , 2013-03-06 16:05:18

Snakk has become the first company to list on the stock exchange this year, with its addition to the New Zealand Alternative Exchange (NZAX). The mobile advertising startup is expanding its sales presence in Australia.

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Moody's BNZ stint short-lived

By , 2013-03-06 11:11:48

Ian Moody switched from Westpac to BNZ to take up the head of brand role in early November last year, which made for a fairly difficult acceptance speech when he was named as marketer of the year while between jobs. And he has resigned just a few months in to the new job due to what external relations manager Emily Davies calls "personal reasons".

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Trade Me sells Treat Me

By , 2013-03-06 07:33:03

Trade Me says it's selling daily deal site Treat Me for an undisclosed amount, in a management buy out led by Treat Me head James MacAvoy.

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The ultimate marketing machine: how BMW reclaimed premium pole position

By , 2013-03-05 15:49:43

In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.

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Circus attempts to break a few circuits

By , 2013-03-05 15:38:10

A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they're also a big drawcard for the Circus Festival of Commercial Creativity. So the The Communications Council decided to remind the region's most experienced chief marketing officers that when it comes to creative thinking we still have plenty to learn.

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Sugar & Partners heats up with Daikin win

By , 2013-03-05 14:07:23

Daikin's last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a two-way competitive pitch for the New Zealand business.

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