Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane shares his pearls of wisdom.
It missed out on the big Foodstuffs account recently, but the new executive team at Whybin\TBWA has chalked up a welcome win after being appointed as the new creative and strategic agency for the Bell Tea & Coffee Company's (BTCC) stable of tea brands.
Come next week, throngs of industry folk will touch down in Cannes to pat backs, sip rosé and try to be inspired. Agencies and their holding companies invest huge sums to take part. But duo Michael Middelkoop and Sharif Elmawla, who are currently working at Saatchi & Saatchi Amsterdam, decided to find out what else the entry money would be able to buy with their website www.insteadofalion.com.
We wrote about Beck's and Shine's Edison-inspired beer bottle last week. And now there's a making-of video created by magazine/media company Vice that shows the whole, very involved process.
Watties' 'Food in a Minute’ has been running for 16 years, and it hasn't changed much in that time. But it's just launched a national, multi-channel campaign to celebrate its new look and modified focus.
In the war for talent, the marcomms sector is on the frontlines, with regular poaching of staff and a strong desire for those attracted to the industry to take on 'new challenges'. So how do you attract and retain staff in this digital age? While employees are motivated by perks and pay, new research from Deloitte and Google has found that workplace IT is becoming an increasingly important factor.
You may have noticed an inordinate amount of frothing at the mouth from Apple acolytes yesterday as the company announced some significant changes, including a newly redesigned iOS and Mac Pro, as well as iTunes Radio and multi-tasking. And it's promoting its changes, the importance of design and the human experience its products offer with a new and intimate campaign via TBWA\ in the US.
One of the handy things about having an app in the Apple App Store is the iOS developer centre , which comes with early access to new builds of the operating system. After downloading and playing with the beta version of iOS 7 for iPhone I've come to the conclusion that Apple's made real strides to compete with Android, but has managed to get hit by the ugly stick on the way.
One-dimesional welders, trans-Tasman comparisons and enthusiastic old men take the TVC crown this week.
Charlotte Squire is the irrepressible optimist who has been living and breathing online magazine Happyzine for the past five years and trying to succeed with what she calls "solutions focused journalism".
When Contagion launched a few years back, it was loudly beating the digital and social drum. It still is, but it's also doing more of what some would call traditional agency work. So is it selling out? Or is getting in on the groundfloor by offering specialist skills that clients seem to be looking for and then gradually taking a bigger chunk of the business a smart strategy?
Instant Kiwi is all about giving low-level gamblers a short, sharp thrill. And DDB has brought that idea to life in its latest campaign, one of the first executions to feature New Zealand Lotteries' new over-arching tagline 'Winning Happens'.
TVNZ's new current affairs show Seven Sharp got off to fairly shaky start. So 18 weeks in, how is it holding up? And what has its arrival meant for the 7pm ratings? PLUS: Comment from TVNZ's new HONCA John Gillespie.
We Kiwis like to think we've got it sorted, living as we do in our little slice of '100% Pure' paradise. But we have plenty of demons and the truth is that New Zealand is "one of the worst-ranking OECD nations in terms of the percentage of the population that works 'very long hours'". So Westpac and DDB have dramatised that fact with another entertaining ad as part of its 'Start Asking' campaign that shows the pitfalls of owning your own business.
Over the past few years, we have seen a series of memes that have had the potential to cause injury, such as planking, owling, batting and, of course, extreme ironing/hammocking. The Harlem Shake, however, never really seemed too dangerous. Ridiculous, yes, but not particularly life threatening. Fonterra disagreed, however, after it sacked two of its staff for shaking it on the Takanini factory floor.