StopPress

Marketing, advertising & media intelligence

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New Rule: Change your passwords before you fire the social media team

By , 2013-02-01 12:04:21

Just as you'd change the locks when kicking out an ex, HMV has taught brands today it's a good idea to change their social media passwords before firing staff.

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Selling bacon to vegans: how advertisers can get more Facebook love

By , 2013-02-01 11:39:05

Context is king, and it's often lost on Facebook. Click Suite's Zef Fugaz explains why it's so important to get to know your customers.

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Making the data sing: Facebook and iTunes collide as Kiwi website 25mostplayed.com goes live

By , 2013-02-01 11:01:31

The confluence of data and creativity—and figuring out how to combine the 'math and magic' to best effect—seems destined to be one of the marketing world’s biggest challenges in coming years. And Anthony Gardiner has checked both of those boxes with a website called www.25mostplayed.com that, by combining Facebook data and iTunes data, offers a look at what’s tickling the musical fancy of different demographics.

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Resn takes home five FWA awards in January

By , 2013-02-01 09:33:50

A haul of five Favourite Website Awards last month has left the smug folk at Resn just a little smugger.

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Y&R mans its impressive new fort

By , 2013-02-01 08:39:56

Over the past year and a bit, Y&R NZ has been undergoing something of a transformation (as its logo said, 're-est. 2012'). And, along with a new brand, new sub-brands and a swanky new office in the Auckland CBD, there have also been a host of changes to the staff roster in recent months.

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Stuff and TVNZ jump the cat

By , 2013-01-31 14:47:00

Hacker story too delicious for cat-friendly media not to pounce on.

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Movings/Shakings: 31 January

By , 2013-01-31 12:16:29

Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.

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Are SPCA dogs Top Gear material?

By , 2013-01-31 11:23:33

Off the cuff comment by Top Gear presenter fuels speculation that the show is coming to New Zealand to film our talented dogs, however the agency behind the campaign says it's pure speculation.

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Big Data for dummies

By , 2013-01-31 11:12:15

Big Data has become a big marketing buzzword. But, according to Darryn Melrose, most articles are written on the assumption the reader knows what the term actually means. So he decided to spell it out.

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Ford and JWT embrace Kuga karaoke for X Factor sponsorship

By , 2013-01-31 10:31:28

Sponsorship isn't just about logos on hoardings any more. It's all about 'activation' and 'integration'. And, with the X Factor hitting TV3's screens this year, broadcast sponsor Ford and its agency JWT have already got in on the act with The Passengers, a campaign that aims to find "traffic light tunesters and side-street singers" to feature on a remix of Che Fu's 'Fade Away'. Plus: Last two X Factor judges named.

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Tip Top and Colenso's blast from the past

By , 2013-01-30 14:44:29

Where Kiwi kids may once have had a melting Popsicle dribbling down their chin as they climbed trees, played BYC or harassed geckos over summer, it seems they're much more likely to be eating a Popsicle and staring at a screen these days. So, to tap into this evolution and add a bit of digi-fun to the brand, Tip Top and Colenso BBDO have tipped their hat to the classic arcade game Asteroids and custom-designed something similar to promote the new Popsicle Blasta.

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Media Awards 2013: you be the judge

By , 2013-01-30 09:53:24

For all those media minds looking to have their say on the best media thinking of the past year, prospective judges need to have their applications to join the Media Awards panel in by 4pm this Friday.

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YouTube reportedly contemplating paid subscription channels

By , 2013-01-30 09:01:22

Bad news for flailing media companies, you'll soon be competing for subscription dollars with the third largest social network - YouTube.

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Igloo boss quits for Australia

By , 2013-01-29 17:38:27

Igloo boss Chaz Savage has resigned from the fledgling pay TV venture, and is taking up a role with Telstra in Australia, according to a spokesperson for Igloo.

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It's a family affair: NZTA and Clemenger BBDO blur the lines

By , 2013-01-29 15:48:34

Following on from last year's Donna Time campaign, which moved the focus from young Maori mates to slightly boganic mums, NZTA and Clemenger BBDO have launched an eye-straining new print campaign that targets families where drink driving is a common behaviour and, like the previous campaigns, encourages someone to speak up about it.

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