StopPress

Marketing, advertising & media intelligence

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Actual Facebook Graph Searches are actually terrifying

By , 2013-01-24 14:16:06

Facebook's new Graph Search hasn't rolled out to all of the social network's one billion users yet, but a new meme shows the privacy horrors that awaits us when it does.

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From ten pin bowling to pinball: Tom Bates on staying ahead of the game by keeping the ball in play

By , 2013-01-24 12:52:42

The media landscape has been transformed and fragmented by the power of digital, mobile and social technology. And it's increasingly difficult to work out a plan to get traction for brands in this new, less certain environment. Contagion's Tom Bates looks at three areas worthy of focus for modern-day marketers.

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Speaking the language of wank

By , 2013-01-24 11:32:05

Anyone trying to find out what different marcomms agencies do is likely to be overwhelmed by a surge of meaningless jargon and general incomprehensibility. In recognition of this, a Tumblr called Agency Wank has compiled "the wankiest slogans and text on ad/marketing agency websites". Here are a few pearlers.

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Movings/Shakings: 24 January

By , 2013-01-24 10:52:23

The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand's new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.

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All talk: Instant Kiwi and Running With Scissors dial up the style with quirky new range

By , 2013-01-23 17:41:06

In an effort to attract a "social, lively and stylish urban audience" to a product not usually associated with such phrases, NZ Lotteries and Running with Scissors have just launched a new range of Instant Kiwi tickets. And marketing manager Robert Saunders says it's the biggest facelift for the tickets since it started selling them back in 1989.

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TBWA\ gets the Kane

By , 2013-01-23 16:18:34

After seven years with DDB Group, and three in the role of experiential creative director, Steve Kane has taken a role as "a senior, multi-faceted creative director" at Whybin\TBWA, where he will work under executive creative director Andy Blood.

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Lumino lets the numbers speak, moves from tonsil hockey to saying cheese

By , 2013-01-23 12:05:32

When Lumino The Dentists launched its inaugural TV campaign back in 2011, winning Fair Go's 'coveted' worst ad award probably wasn't on the KPIs. MediaR's Tony Richards was a good sport when he collected the trophy, and, much like Lily Salter from Big Save furniture the year before, he said 'New Zealand's biggest kiss' had actually worked brilliantly, despite the animosity shown towards it by some in the industry (and the Fair Go voters). But now, to the relief of some, the road-trip pash-fest has been replaced by saying cheese in its latest TV campaign.

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More Kiwi humans added to Big Won's best-of list, Hurman takes top planning director spot

By , 2013-01-23 10:11:29

Following on from Colenso BBDO's place atop the agency rankings of the Big Won report—and the individual nods for its staff members Nick Worthington, Levi Slavin, Simon Vicars, James Tucker and Jae Morrison in the creative director, copywriting and art direction categories—a new update to the list has added the world's most awarded planners, planning directors and suits. And, not surprisingly, Colenso staff again featured prominently, with the agency's ex planning director and now Y&R NZ managing director James Hurman named as the number one planning director in the world.

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Carl's Jr gets burnt, aims to sneak raunchy ad in through back door

By , 2013-01-23 09:43:27

Burger joint's ad promoting new burger using two quite attractive women with BBQ tongs gets rejected by ad authorities. Restaurant Brands CEO says the company will look at other mediums to promote the company.

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TVCs of the Week: 22 January

By , 2013-01-22 14:04:14

Lloyd, Sky's creepy envelope licker, and M&C Saatchi's continuation of the guilt trip for NZ Fire Service are victorious.

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Affinity ID lands a big digital fish as Doone returns home

By , 2013-01-22 13:21:01

Back in the day, as those with a bit of length to the tooth might tell you, gold dust could be found in advertising in general as it was something of a mystery to those paying the bills. Then marketers went to school and eventually figured it out, which seemed to spell the end of going to lunch at 12 and not coming back. Digital and data are where much of the gold dust seems to be these days, as evidenced by the types of acquisitions international holding companies are making and the types of agencies that are growing rapidly. And in New Zealand, where there's a bit of a digital skill shortage, expertise in this field is especially sought after, so indie agency Affinity ID is understandably stoked to have secured the services of Greg Doone, a Kiwi who has worked in the digital industry for over 15 years and has returned home from the UK to take up the role of general manager - discovery and development.

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APN restructures marketing dept, says there will be no job losses - UPDATED

By , 2013-01-22 11:07:14

New structure to focus on APN's customers and brands, regardless of whether in print or online. New CMO promises there will be no job losses as a result of the restructuring.

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Campbell Live gets existential, as MediaWorks spoils for a 7pm fight—UPDATED

By , 2013-01-22 10:32:30

The battle for New Zealand's 7pm eyeballs in 2013 has been a topic of much conversation recently given the departure of Close Up last year and the arrival of Seven Sharp. That battle became even more interesting when the architect of those changes, Ross Dagan, resigned from TVNZ after less than a year in the role to head back to Australia. And, not surprisingly, Campbell Live, which kicked off again last night after its summer marketing campaign with a new logo, a new set and a renewed focus on "the issues that matter to New Zealanders", is hoping to capitalise on the changes.

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Radio New Zealand claims top ratings for 2012

By , 2013-01-22 10:16:54

Public radio broadcaster tops the charts for second year running.

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Lancing the boil—UPDATED

By , 2013-01-22 09:10:19

Lance Armstrong's much-publicised interview with Oprah Winfrey made for prime social media fodder, with an array of quips, opinions and parody videos spewing forth following the confessions about his drug use (our favourite: "Hats off to Lance Armstrong. I tried to ride a bike whilst on drugs, hit a kerb and fell off and I wasn't even going fast in France, just slow in Dunedin"). And, never one to miss an opportunity for a humorous contextual ad, Pak 'n Save and DraftFCB have quickly climbed aboard the Doprah bandwagon too.

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