StopPress

Marketing, advertising & media intelligence

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AIM Proximity quashes the fun with Toyota campaign

By , 2012-08-23 12:43:13

Toyota has been busy this year. It's launched a host of cars, including the Prius, Prius c, Prius V, Camry, Aurion, Lexus GS, Lexus RX and new Corolla Wagon. And the 86 has also taken to the streets, but not before receiving some attention from the Fun Police, a campaign developed by AIM Proximity Wellington to launch its sportscar.

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Idealog chalks one up to experience

By , 2012-08-23 12:20:27

It's estimated that tablet use will triple in New Zealand in the next six months, which bodes well for publishers hoping to find a way to distribute their content electronically without giving it away for free. But while apps and jabscreens are all well and good, you still can't beat the feeling of wood pulp in your hands, especially if it features a quality cover like Idealog's design issue.

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Telecom enlists more young’uns, this time for its ultra fast broadband push

By , 2012-08-22 13:19:42

Telecom’s Tommy and Boris campaign has been going great guns but while the masses are busy fawning over Tommy and his cute turtle, elsewhere Telecom is busy rallying up young’uns in school to spread the word on the potential of ultra fast broadband (UFB). Its Amazing Ideas Search (AIS) was launched last month, inviting pupils across the country to consider what UFB will make possible in the future and what that future may look like.

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Give free stuff and they will come: Countdown seeks to lure shoppers with glassy offering

By , 2012-08-21 11:43:03

While New World is busy trying to win shoppers' hearts with nostalgia, and Pak ‘n Save with stickmen, Countdown is once again tugging at the most powerful of consumer heartstrings, free stuff. Off the back of its popular knives promotion, which saw more than 700,000 free Thomas Knives snapped up by customers, the supermarket has launched its Royal Worcester glasses promotion, and it's confident this one will be just as successful as its predecessor.

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TVCs of the Week: 21 August

By , 2012-08-21 11:39:15

'Tis a tussle of the telcos this week, with Vodafone's 'Do Your Thing Better' and the return of Tommy and Boris for Telecom scooping the prize.

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Carefree ad discharged without conviction by the ASA

By , 2012-08-21 11:17:07

Stories about ASA complaints that weren't upheld are generally the marcomms equivalent of 'there was no accident on the bridge today'. But in the case of an advertisement for Carefree Acti-Fresh Panty Liners, otherwise known as vagina discharge-gate, we'll make an exception, because none of the 18 complaints received will get to have their day in court.

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Dead wrong: Sandra King on why New Zealand’s print market is alive and well

By , 2012-08-21 10:44:23

Over the past few months, discussions around the future of the media have come to a head, thanks in part to a couple of big announcements from the other side of the Tasman and a big one here in New Zealand too. This has brought about loads of discussion within the New Zealand industry about the role of media in society and changing trends in how consumers select and consume news. Worryingly, lots of commentators have been all too willing to eulogise New Zealand’s robust newspaper market. So I’m putting my hand up to remind you all that newspapers and magazines are alive and well in New Zealand.

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Telecom puts Tommy and Boris to work

By , 2012-08-21 10:08:19

We had a chat with Telecom's chief marketing officer Jason Paris yesterday for a profile that will feature in the next edition of NZ Marketing magazine and he said one of the best things about the new Tommy and Boris work is the fact that everyone thinks it's a brand campaign. That's understandable, given the set-up ad is the only one that has been released so far. But it's actually a retail platform that's being used to promote different aspects of the Telecom business. And the first examples of that strategy were launched last night, with one spot focusing on 'New Zealand's best pre-paid pack' and another classy number showing some of the lesser known benefits of broadband.

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Sush Mobile feels fear, creates Speak Like a Pro app anyway

By , 2012-08-21 09:29:13

When it comes to inspiring fear, public speaking is up there with spiders, heights and getting stuck in the lift with John Banks. But a Kiwi app development company called Sush Mobile hopes it can reduce the number of sweaty palms, dull thuds in the chest and embarrassing stutters with a new iPhone app called Speak Like a Pro. And it's already proving popular, with the app reaching No. 1 in the iTunes entertainment app charts and, within 48 hours of its launch, No. 9 in the iTunes business app charts.

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Movings/Shakings: 21 August

By , 2012-08-21 08:42:52

Spark PHD welcomes back an old friend, CAANZ announces its international Effie judge, Healthy Life Media's allergic reaction, Adshool students have something to crow about, The PR Shop goes corporate, TEDx announces its speaker line-up and Adobe appoints a new communicator.

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The Rock turns the other cheek

By , 2012-08-21 08:16:07

The Rock is certainly no stranger to controversy. The radio station is aimed squarely at men, and, more specifically, 18-35 year old male bogans, so on-air hijinks like win a divorce and un-PC promotions like win a wife (after some mild outrage the comp name was changed to 'WIN A TRIP TO BEAUTIFUL UKRAINE FOR 12 NIGHTS AND MEET EASTERN EUROPEAN HOT LADY WHO MAYBE ONE DAY YOU MARRY') are often the order of the day. Such activities don't always go down to well with, for example, those who listen to The Breeze or Concert FM. But rather than shy away from these complaints, the station has embraced it as part of a new campaign.

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Herald shows off its big H, as talk of paywall gets louder

By , 2012-08-20 18:03:06

As the numerous press releases attest, the launch of the "smaller, but smarter and deeper" weekday New Zealand Herald is seen as a pretty important step for APN NZ. And along with the new format, readers can expect to see a new masthead on 10 September—and, in the future, a bill for the content they consume online.

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Vodafone's Greg Campbell on existential journeys, raw sophistication and communicating powerfully

By , 2012-08-20 16:47:53

Vodafone has just launched its new brand positioning 'Do Your Thing Better', a very quirky, very Kiwi ode to the inventiveness of New Zealand that stars actor James Rolleston in the lead. Vodafone's chief marketing officer Greg Campbell and DraftFCB's planning director David Thomason tell us about the thinking behind it.

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Vodafone and DraftFCB focus on the doing, ramp up Kiwi factor with Boy star

By , 2012-08-20 10:20:13

Last week we welcomed Telecom's new mascots Tommy and Boris, which took the telco steaming back into its heartland territory of New Zealandness and connectivity. Vodafone has long played the exotic foreigner role and, for obvious reasons, hasn't really played—or needed to play—the patriotic card. But that's all changed now, because it's gone the whole Kiwi hog for its big new brand campaign, which features the tagline 'Do Your Thing Better' and celebrates the fact that New Zealand is a nation of doers.

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What's small, hairy and airborne?

By , 2012-08-17 16:06:37

There's danger in being good at something: you create expectations. Air New Zealand has created some pretty high expectations for its inflight safety videos after releasing a few stunners and most seemed to think they weren't met with the last animated effort. But it's trying again and, in line with Tourism New Zealand's new 100% Pure Middle Earth slogan, it's a tribute to The Hobbit movies.

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