By StopPress Team, 2011-04-13 01:31:58
Saatchi & Saatchi has been in a state of creative flux since executive creative director Dylan Harrison decided to head to Australia after less than a year in the role. While the search for a replacement was undertaken, Jeremy Taine was brought in as a part-timer to guide the agency's creative output. But there's no need for that anymore, because they've found their man: Venezuelan-born Antonio Navas, who comes to New Zealand from a role as executive creative director at Ogilvy and Mather New York.
By StopPress Team, 2011-04-12 21:16:25
Breaking down language barriers to engage all New Zealanders in a conversation with our deaf community is a challenge. But that’s exactly what Deaf Aotearoa New Zealand (DANZ) and Wellington design agency Creature hope to do with their new campaign for New Zealand Sign Language Week 2011 that proudly states 'I am Deaf, Let’s Talk.
By StopPress Team, 2011-04-12 19:30:06
The marcomms community has already offered plenty of assistance to those affected by the earthquake in Christchurch, and NZ Marketing's social media columnist Simon Young is hoping there might be some more corporate generosity left over to help out with Servolution, a project involving a whole bunch of churches and community groups doing a range of good deeds such as painting out graffiti, picking up rubbish, checking for smoke alarms, providing school makeovers and cleaning parks and reserves from 14-20 April.
By StopPress Team, 2011-04-12 05:09:18
Having ticked the call for entries box by means of a multi-lingual presidential address, English-based D&AD has taken another unique measure to draw attention to its awards, this time by updating its website over the course of judging week (which began yesterday) with how it’s all going.
By StopPress Team, 2011-04-12 04:45:54
In March we shared the awards haul goodness from the Asia Pacific Advertising Festival, aka Adfest, held in Thailand. But despite how much we know you all love to read, nothing quite beats seeing the winning efforts for yourself, and now that the Adfest winners showcase has been made available online, that’s exactly what you can do. And if you’re into all of the nitty and gritty behind the winning efforts, there’s a stack load of info under each video. So go on, click and watch to your heart's content.
By Deirdre Robert, 2011-04-12 01:33:52
Indie media agencies taste good, particularly if you’re media giant Mediacom, which has acquired the New Zealand branch of independent media agency media360—the largest independent media agency in the country.
By Ben Fahy, 2011-04-12 01:18:44
Plenty of new stuff to choose from this week. And we're feeling particularly generous so we're sharing the love.
Who's it for: Stihl by DDB and Robber's Dog
Why we like it: If there was an Axis for funny, DDB would probably win it ...
By StopPress Team, 2011-04-12 00:28:02
...as Aegis opens a new activation division and Apollo Marketing's Will Riley gets the plum posting; Graeme Underwood moves across the hall and Rachel Lorimer takes over publicity duties at MediaWorks; Simon Kozak is appointed high priest of The Church; Greg Shand sells his share of Baldwin Boyle Group after 25 years with the company; Datamine finds a managing director in its existing ranks; and Ian Hughes announces some changes at Bigmouth voice agency.
By StopPress Team, 2011-04-11 22:54:36
You may still have to pay for the sandwich, but Subway's latest Subcard App, which it says is the first national loyalty card available on mobile in New Zealand, means you can now do it without opening your wallet.
By Matt Monk, 2011-04-11 22:29:44
The first Radio Industry Research Committee radio survey of 2011 has been released, with the Edge, Newstalk ZB and The Rock all claiming various number one station status. But, take away all the press release trickery and competitive gamesmanship and the the radio industry as a whole will be feeling pretty chuffed with a 5.1 percent increase in the number of humans tuning in to commercial radio since the last survey.
By Matt Monk, 2011-04-11 20:43:05
The goals have been achieved and the speculation was correct: public broadcasting is largely deemed a 'nice to have' by the current Government. And, having already turned TVNZ6 into a commercial youth station, TVNZ7 is next on the chopping block after it missed out on the next round of funding.
By StopPress Team, 2011-04-11 20:00:20
Between 2009 and 2010, retail sales of Fairtrade certified products in Australia and New Zealand increased by almost 200 percent to over $200 million and, with Cadbury and Whittakers deciding to listen to their consciences, Fairtrade Certified chocolate sales grew by more than 1500 percent. It's already a powerful ethical consumer movement but a global campaign that's being called the first ever 'filmic petition' aims to raise that even profile even further and bring more value to the farmers.
By StopPress Team, 2011-04-11 00:21:18
The Axis festivities have wound up for another year and Justin Mowday has finally got out of That Guy's tub. Now it's time for the CAANZ Media Awards to kick into gear and OMD has got off to a flyer.
By Matt Monk, 2011-04-10 22:00:39
The Cannes Lions International Festival of Creativity organisers have announced the line-up that will serve as the bringers of judgment to the worldwide celebration of influence and creativity. And seven talented chaps from the local biz have been chosen to head along to the Côte d'Azur, up from a mere six last year.
By Ben Fahy, 2011-04-10 21:21:29
52 overly sensitive souls complained to the ASA about DDB's last ad for Stihl because they felt it lacked sensitivity and was disrespectful of death. The vast majority, including the agrarian warriors who buy such machinery, embraced the dark humour. Thankfully, the ASA saw sense and none of the complaints were upheld. Well, the complainers will probably have their pens at the ready again after the latest in the Stihl series 'Mercy Dash' went live last night and while the death isn't quite as overt this time, it's still lingering there entertainingly in the background.
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