StopPress

Marketing, advertising & media intelligence

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Stuff trips over bucket of celebrity linkbait

By , 2013-04-08 15:46:39

Journalists in glass houses shouldn't throw stones, but we feel this editorial decision by Stuff should be preserved for posterity.

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Facebook phones Home, launches ad campaign in the US

By , 2013-04-08 12:52:43

No, Facebook isn't releasing a phone. It is however working to further envelop its users into its ecosystem, with the upcoming launch of Facebook Home.

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Ferald takes claws to news reading

By , 2013-04-08 11:43:17

With only so many minutes in the day (1440 to be precise) there's not much time for lolly-gagging about when looking for which news articles are worth reading and which are not. Ferald is an extension for the Chrome browser which takes the hassle out of this equation for New Zealander news consumers.

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How to get ahead in advertising

By , 2013-04-08 10:58:33

As the 25th anniversary of the film How To Get Ahead in Advertising approaches, Kelly Bennett offers some advice on how to avoid being corrupted by the worst excesses of the industry.

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Fellllaaaaahhhhhs! MasterCard's Tim reprises role, breaks ladies' hearts, embraces guests of honour

By , 2013-04-08 09:17:47

Last year, Mastercard, McCann Sydney and Robber's Dog walked away with the top prize at the Fair Go Ad Awards for their 'Tight on Tour' spot. And Tim, the over-excited All Blacks 'super-fan', has been brought back to celebrate the launch of its contactless payment technology PayPass.

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National radio listenership down by 2.25 percent: RIRC survey

By , 2013-04-05 15:22:38

The Radio Industry Research Committee (which includes representatives from TRB, Mediaworks, and the Radio Network) has released its half yearly commercial radio listenership survey, which shows a year on year drop of 52,400 weekly listeners in the aged 10+ bracket.

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BNZ lets you put your friends' faces to its macabre Kiwisaver campaign

By , 2013-04-05 14:14:46

Jib Jab hasn't completely cornered the market on animations with people's faces stuck on them, as BNZ Bank clearly shows in its latest Kiwisaver campaign on Facebook.

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Toyota RAV4 goes on Goodbye Pork Pie adventure

By , 2013-04-05 12:14:45

Car salesmen get a pretty bad rap. All shiny shoes, sparkling teeth and snake oil. And Rav4 owners aren't typically regarded as being too outrageous. But they've been painted in a new light in the new Toyota campaign by Saatchi & Saatchi and Thick as Thieves that aims to celebrate the inherently adventurous spirit in all Kiwis with a good, old-fashioned Goodbye Pork Pie-style road trip.

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Igloo may take six years to break even

By , 2013-04-05 11:03:56

Igloo may take up to six years to break even, says TVNZ. The state broadcaster revealed this information in a written statement to the Commerce Committee, where it says "There is no specific target for sales in the first 12 months as we recognise it could anywhere between 4 - 6 years for the business to reach break-even."

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The building of ANZ's uber-track

By , 2013-04-05 11:03:26

Despite the prevalence of high-tech devices, slot-car sets still retain their almost retro allure and TBWA\ and Match Photography took seven hours to construct a rather large track in a living room for ANZ's latest print ad, as this behind-the-scenes clip shows.

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Local Fairfax chief takes on big Aussie role after corporate restructures

By , 2013-04-05 10:34:40

Fairfax Media restructure sees Fairfax New Zealand chief executive Allen Williams heading to Australia to become managing director of the newly formed Australian Publishing Media division. But aside from a change at the top, the changes won't be affecting the New Zealand business.

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Pre-rolls! Dad! Hovergolf! Manly! Puppets! Truth! Beyoncé! Moneymakers! The End! Chimpanzee!

By , 2013-04-05 09:37:56

Attack of the pre-rolls as Rhett & Link win at April Fool's; taking a leaf out of the Dumb and Dumber book, Mentos shows you what not to do; golf suddenly got better; it's no Guy on a Buffalo, but this chap's also pretty manly; cereal is the leading cause of puppet self-destruction; truth in advertising; Beyoncé battles herself; HSBC shakes its money-makers in this OTT effort for the Hong Kong Sevens; an overdose of ribald humour and dick jokes in Seth Rogen's directorial debut for This is the End; a chimpanzee riding on a Segway; 150 years of Perrier celebrated with interactive web experience The Secret Place; anthropomorphic (and very well-dressed) animals; the internet keeps getting weirder with Hadoukening and Vadering; a bevy of unfortunate ad placements; and Google Maps as Persian rugs.

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#SMCAKL: Social media, PR, and using the media to promote products

By , 2013-04-04 14:24:11

Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.

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March newspaper ad award goes to the dogs

By , 2013-04-04 11:58:52

DraftFCB and Mini are on a bit of a roll at the moment, with SPCA's Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the 'Ducks' ad taking out News Works' newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.

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Follow the leaders: Claudia Batten's social media manifesto

By , 2013-04-04 11:30:40

Social media isn’t about awareness any more. It’s about driving connections and sharing interests with consumers.

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