StopPress

Marketing, advertising & media intelligence

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Awards rewards: Malcolm Phillipps

By , 2013-05-20 13:33:49

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's Malcolm Phillipps, chief marketing officer of 2degrees.

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Tui shakes up Yeah Right billboard for duck season

By , 2013-05-20 13:00:02

Tui is breaking years of tradition by adding some colour to its usually stoic black and orange billboards, in honour of duck shooting blokes everywhere.

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And the winner of our Semi-Permanent competition is ...

By , 2013-05-20 12:27:13

Semi-Permanent is back in Auckland for its ninth year, bringing together designers, artists, film makers and mould breakers of all sorts – for a menagerie of creative thinking. And we've got two tickets to give away to this delightful thinkfest.

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Gone but not forgotten: the importance of protecting unused trademarks

By , 2013-05-20 12:24:10

Georgie Pie is back. And the decision by McDonald's shows how brands need to think about the past, writes Rachel Dawson.

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The customer is always wrong

By , 2013-05-20 11:06:53

They say the customer is always right. But 'they' have probably never flown on a budget airline. Air New Zealand is lauded for its customer service and, as a result, has legions of loyal fans. But other airlines focus on price at the expense of almost everything else and have legions of loyal haters. And in the world of aviation, it's a strategy that seems to work.

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Tenacious showers in the western ranges

By , 2013-05-20 10:29:41

TVNZ's Breakfast has a long history of getting stars to read the weather, with Delta Goodrem, Adam Lambert, Rachel Hunter and a few others spreading the meteorological news (Tamati Coffey even presented the weather in Elvish in the midst of Hobbit mania). And now Jack Black and Kyle Glass, who are here as part of a Tenacious D tour, have helped out.

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True grit: Chris Dudman on the making of Harry

By , 2013-05-20 08:54:17

It’s not unusual for commercial directors to pursue other interests to keep the creative fires burning. But doing a TV series is fairly rare, says Robber’s Dog's Chris Dudman, who helped write, direct and edit TV3's new critically-acclaimed drama Harry.

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MediaWorks and Rhythm and Vines sign two year deal

By , 2013-05-17 14:17:56

MediaWorks has signed a two year strategic partnership with the organisers of one of New Zealand's iconic summer music festivals, Rhythm and Vines.

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Those were the golden days

By , 2013-05-17 12:52:22

Wired magazine celebrated its 20th anniversary recently with a special issue dedicated to "the people, their companies, and their ideas that have shaped the future we live in today". Anyone interested in where we are now and how we got there would be well-advised to give it a squizz. And anyone hoping to get a glimpse at what the golden age of magazines looked like would be well-advised to check out the story of how Wired came to exist.

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Who's chosen Carat? Dick has

By , 2013-05-17 12:07:29

Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it's made up for that loss with the recent addition of Dick Smith to the client roster.

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The Compendium: 17 May

By , 2013-05-17 11:27:55

Various things that have tickled our various fancies.

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MediaWorks rakes in mega haul at NZ Radio Awards, including station of the year for The Sound

By , 2013-05-17 10:28:28

The unseen but often heard stars of New Zealand's radio industry took some time to pat themselves on the back last night, celebrating another year of achievements at the New Zealand Radio Awards.

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bcg2 looks to move Tonga up the Pacific ranks with first ever TV push

By , 2013-05-17 09:41:37

When it comes to Pacific destinations, Tonga is a long way down the consideration list and has smaller visitor numbers than Fiji, Samoa, Rarotonga and Vanuatu, primarily because, unlike those countries, it has never really invested in promoting itself. But for the first time in its history, the Kingdom has taken to TV with a trans-Tasman campaign that aims to build on the 2012 launch of ‘the True South Pacific’ brand and show what its 176 islands can offer visitors.

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Grande Orca for 'Call Girl' adds to DraftFCB's haul

By , 2013-05-17 08:11:00

DraftFCB's had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it's added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.

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The power of journalism: Canon Media Awards video compilation

By , 2013-05-16 16:15:33

From the joy of winning gold at the Olympics to the tension of a high-profile murder trial and everything inbetween, a lot can happen in a year. And journalists of all stripes are there to tell those stories, as evidenced by this video, which was created by Web Vision and News Works and kicked off last week's Canon Media Awards.

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