StopPress

Marketing, advertising & media intelligence

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Q1 outdoor ad revenue up by 16 percent: OMANZ

By , 2013-04-19 12:01:59

Outdoor advertising has bounced back after a slow and difficult 2012 to post first quarter revenues of $15.4 million – up by 16 percent from the same period in 2012, according to the Outdoor Media Association of New Zealand (OMANZ).

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Twitter gets into the music discovery game with #Music

By , 2013-04-19 10:01:44

Twitter has launched its new music service in New Zealand (and some other non-consequential countries), called Twitter #Music. Unlike Google Music or iTunes, #Music is right now purely a music discovery tool – helping users find new and popular artists using its millions-strong network.

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Holy ship! Interesting! Gnomes! Zuck! Liquid beats! Metaphors! Like! Cage! Cursors!

By , 2013-04-19 06:00:00

K-Mart ships its pants; the Most Interesting Man in the World is back and he's more interesting than ever; attack of the gnomes; Zuck, you're boring (and so's dinner); liquid beats from Coca-Cola; comedy gold from Steve Ayson; Louis CK on what really happens on Facebook; Nicholas Uncaged; a brilliant crowd-sourced music video; who needs exercise when you've got this magnificent invention; and 'wash me'.

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Sprite's mad music videos bring a big dose of truth to advertising

By , 2013-04-18 17:01:22

Commercials for soft drinks often show that by drinking them, you're likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally "reveal the truth behind the facade and bravado of misspent youth" in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo's Anders Schroder.

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Twitter launches Google-esque keyword targeting

By , 2013-04-18 15:20:55

Twitter's ad platform works by targeting users with interest signals (such as who they follow), with its new feature for advertisers Twitter hopes to tap into what people are talking about.

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Marriage Equality vote and debate viewed more than 100,000 times online

By , 2013-04-18 14:57:14

In becoming only the 13th country in the world to legalise same sex marriage, New Zealand's garnering a lot of attention from around the world. PLUS: Video of Parliament spontaneously bursting into song.

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First Steve Jobs movie out, two more to go

By , 2013-04-18 14:13:28

It may never be the best Steve Jobs movie, but at least it's the first.

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Fairfax launches new rural & farming portal for Stuff

By , 2013-04-18 13:19:27

Rural Press and Fairfax Media merged in late 2006 – giving Fairfax a considerable portfolio of rural and farming mastheads. The news company this week launched a new web portal to house this content called NZ Farmer, built inside of its venerable Stuff.co.nz system.

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Saatchi & Saatchi's Nathan Cooper takes us for a ride on 'The Beer Scooter'

By , 2013-04-18 11:23:05

Creative folk are always coming up with ideas and finding ways to execute them during the day and then going home and doing the same thing at night, whether it's a business, an app, a film or some other diversion. Saatchi & Saatchi's digital creative director Nathan Cooper is certainly in that category, and, with the help of a few industry friends, he has just released his first short film about "a perilous journey across the gulf of booze-induced amnesia" called The Beer Scooter.

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Review: Triage - take a knife to your inbox

By , 2013-04-18 08:47:52

Like the name suggests, Triage is designed to be the first step towards taking the knife towards your email bloat.

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Review: Sony RX1 - little camera, big picture

By , 2013-04-18 08:33:33

The Sony Cybershot RX1 is a small camera that's all about the big picture. Inside its compact body beats the heart of a full format sensor, giving image quality you won't see in any other camera this size. However, all good things come with compromises and there were plenty made to create the RX1. With one hand Sony giveth and the other it taketh away.

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Author attempts propaganda in order to sell propaganda manual, doesn't work so well

By , 2013-04-18 08:17:11

If you're going to write a "hardcore propaganda manual", then use propaganda to promote said manual – it's probably a good idea to make sure your campaign works. Goodness knows, no dictator (whether politician or ad executive) wants to buy propaganda manuals that can't deliver.

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Heineken celebrates the cheers moment with digital bottles

By , 2013-04-17 13:23:49

As part of its "Lounge of the Future" concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled.

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Is Dove following the blueprint of empowerment marketing?

By , 2013-04-17 09:56:08

Dove's 'Real Beauty Sketches' campaign has hit the mark, says Lynda Brendish. But Dove's parent company Unilever still has some improving to do.

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Daikin and Dan team up again in new Sugar & Partners campaign

By , 2013-04-16 14:14:05

New dad Dan Carter is looking to get his home nice and toasty before Winter, naturally the heat pump spokesman gets his friends from Daikin to help him out. Dan the rugby player meets Dan the installer, it's a buddy comedy for all ages.

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