StopPress

Marketing, advertising & media intelligence

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M&C Saatchi puts another coat of paint on NZ Police recruitment campaign

By , 2012-08-17 11:46:01

M&C Saatchi caused a bit of a stir last year when it used stencil art in Christchurch, Wellington and Auckland to tell some extraordinary police stories. That work, created by Otis Frizzell, received some international media attention (and, in Auckland, some attention from taggers). And the latest phase of the campaign builds on that idea, with TVC, radio, online, and ambient/out of home activity that aims to challenge prevailing perceptions of what it takes to become a cop.

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Magnificent seven plug in for BOTAB

By , 2012-08-17 11:29:17

The whisk(e)y is being gargled, the leather vests are being shined and powerstances are being perfected. Which can mean only one thing: preparations are underway for The Battle of the Ad Bands. Seven agency bands have put up their hands to rock your world this year. So here are the contenders gunning for rock godhood, along with the classic movie songs they've been given to perform.

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Puns unavoidable as Avigra extends reach with TV thrust

By , 2012-08-17 10:54:49

The profitability of Big Pharma's brands can collapse suddenly when patents expire and generic ‘knock offs’ flood the market. When this happens, the accepted norm is for up to 90 percent of an originator brand’s volume and share to be lost almost overnight and it’s an issue the industry hasn't yet been able to resolve, so, typically, blockbuster compounds and their brands are simply written off or retired. But the local Pfizer branch wasn't going to take the early patent expiry of Viagra in New Zealand lying down, so to speak, so it took the very unusual step of launching its own generic brand called Avigra and trying to migrate consumers to the cheaper, Pfizer-made alternative. And now, after a pun-laden press campaign and a bit of TV masthead activity, it's stiffened its resolve by creating a new TVC.

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Moody swings to BNZ, Herbison rings some changes—UPDATED

By , 2012-08-17 10:12:11

Whatever the creatives—and creative agencies—can do, so can the clients, because it seems Westpac's head of marketing Ian Moody has swapped red for blue and joined BNZ.

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Ogilvy duo trump July ORCA with a P-cooking, weed-growing and car-stealing

By , 2012-08-17 09:38:14

If the last two rounds of the ORCAs are anything to go by, making the move from one agency to another bodes well for an ORCA win. Last month Clemenger BBDO’s Jon Pickersgill and Sarah Jackson picked up an ORCA just before they headed across the ditch to Sapient Nitro in Brisbane, and the July round has been won by Matt Williams and Freddie Coltart for a campaign they created just before they left Ogilvy for Draft FCB.

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Competitive sleeping! BLR! Team GB! Kenneth! Last words! Thriller! Gymnastics! Rio! Geeks! Helmets! Weirdness! Lego! Linkage!

By , 2012-08-17 08:46:14

Comedy Central's sleepy gem, Mitt gets the bad lip reading treatment, Adidas flies the GB flag post Olympics, Mini gets musical, everyone loves sentient vending machines, famous last words, a thriller like you've never seen, gymnastic cross-dressing entertainment, a trip back into the mists of time with Apple, the invisible bike helmet, Tim & Eric, the animated story of Lego, a very accurate brand glossary, how not to advertise your product, and Ariel gets some work done.

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Saatchi & Saatchi, ASB and Spotify team up to form musical medley of Olympic moodiness

By , 2012-08-16 14:57:44

With a customer base of over four million paying subscribers and over 15 million active users, it’s fair to say Spotify’s rise has been nothing short of gigantic. And, as it seeks new ways of monetising its service, it has set it sights on big brands that are equally keen to tap into the service to create unique marketing opportunities. The likes of McDonald’s and Reebok are already on board with their recommended playlists, and it’s even making tracks in political circles, with the creation of the official 2012 Obama campaign playlist. It recently gained some traction locally, too, with ASB and Saatchi & Saatchi teaming up to create what it says is a “New Zealand media-first” branded Facebook app that integrated with the Spotify platform and industry commentators to create an ‘Olympic Moods’ soundtrack to the Olympics.

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ASA scotches Hauraki's hangover ad

By , 2012-08-16 11:09:55

From 'it's not the drinking, it's how we're drinking' to the 'ghost chips' legends, our collective love for the bottle has been referenced in advertising far too many times to count. Now a billboard for Radio Hauraki’s ‘Drive’ show that normalises drinking has fallen foul of the Advertising Standards Authority, but the same ad placed in the New Zealand Herald was deemed acceptable.

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Lotto looks at the little things with its ode to Saturdays

By , 2012-08-16 09:05:53

Some see it as tax on the stupid. Others see it as a golden ticket. But whatever your opinion, Lotto is part of the Kiwi furniture. And to celebrate its 25th birthday, it's launched a new campaign centred around the joy of Saturdays.

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Simpatico urges Northern folk to wake up and smell the pungent readership numbers

By , 2012-08-15 16:55:42

The latest newspaper readership and circ figures might not be much to boast about, but there’s plenty of life left in The Press according to advertising creative agency Simpatico. And to prove that point, it recently launched its direct marketing campaign ‘smell the numbers’, whereby the offices of 100 North Island media agencies were exposed to a pungent smell in a bid to encourage them to smell the positive readership numbers the newspaper has been generating.

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Little paddock ice cream hunts out little creative agency to launch new range

By , 2012-08-15 15:34:06

The market for specialty food certainly seems to be growing in New Zealand. Farmers’ markets are cropping up all over the place, there’s websites dedicated to it, supermarket refrigerator sections seem to be hosting an ever-growing selection of it and there’s even entire supermarkets dedicated to it. But in a market where locally produced foods are often competing with the cheaper, mass-produced alternatives produced by the big boys, and increasingly, each other, presentation and marketing is key. And Hunter, which dubs itself the “world’s smallest global creative agency” reckons it got it right when it comes to its packaging design for new boutique ice cream company, Little Paddock.

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McCann gets a ten for the dismount

By , 2012-08-15 08:26:12

By pretty much every measure—New Zealand's medal haul, design and branding, entertaining memes, social media hijinks, overall awesomeness of the host city—the London Olympics were a success. And McCann Worldgroup, the agency chosen in 2009 as the official marketing services provider for the Games, thinks so too, as evidenced by this cheeky print ad proudly announcing that it had lost a client that ran in some of the UK papers.

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TVCs of the Week: 14 August

By , 2012-08-14 14:36:29

After extensive drug testing, Telecom, Quickflix and Pink Batts take this week's medals.

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When things are this good, you win the Ad Impact award

By , 2012-08-14 13:54:09

The Ad Impact Awards are often closely fought and the July round proved no exception, with both Steinlager Pure and V performing above the norms as impactful TV ads. But Taika Waititi’s comedic effort in DDB’s Steinlager Pure ‘When things are this good’ ad was too strong, pipping Colenso BBDO’s V Motion Project.

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Movings/Shakings: 14 August

By , 2012-08-14 13:38:10

Word-of-mouth agency Soup launches in New Zealand (and, appropriately enough, starts with a campaign for cat broth), Steve Tindall sleeps with the enemy, two for Tangible as Primary shacks up with PGG Wrightson, Clemenger Group opens up the Young Talent Programme for 2013, greener pastures for Fenella Humphreys, Jessica Mathias joins Pead and Hayden Hare joins Flava.

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