StopPress

Marketing, advertising & media intelligence

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APNO adds to Auckland arsenal

By , 2013-01-29 14:27:19

In an effort to "be in the right place with the right inventory", APN Outdoor has reached an agreement with the sole remaining principle of JAM Billboards, Vanessa Bryce, to acquire its three remaining billboard licenses in Auckland, effective from 1 February.

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Google Plus edges Twitter, is now second most active social network

By , 2013-01-29 13:23:59

Watch out Facebook, Google+ is on your behind. Somebody's using the untrendy service, because it's now the number two social network in the world, says one study.

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Twitter's video app Vine in hot water for porn cockup

By , 2013-01-29 11:40:27

If Rule 34 of the internet is "If it exists, there's porn of it", then surely Rule 35 is "If it can host porn, it will host porn", a lesson Twitter's new video service, Vine, has learned today.

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Design is at a crossroads, so how can NZ compete?

By , 2013-01-29 10:43:01

David Kester, ex-UK Design Council head, gives a pep talk on how to invigorate a culture of constant design in New Zealand.

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Advertising: a force for good?

By , 2013-01-29 10:17:25

The advertising industry has its fair share of detractors. But research shows its contribution is overwhelmingly positive, writes CAANZ chief executive Paul Head.

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Mindfood iPad app gets readers' clicks and Apple's tick

By , 2013-01-29 09:15:49

When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn't come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media's Mindfood iPad app could just be a glimpse into the future.

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Gareth Morgan likens New Zealand's "cat lobby" to America's gun lobby

By , 2013-01-25 16:06:39

Gareth Morgan's Cats to Go crusade has led to much gnashing of teeth from the heavy petters, a vast array of feline puns and plenty of conversation, both here and, with the story featuring on Mashable and Huffington Post, around the world. And Mammoth and Sugar & Partners have decided to hitch their 'Warmth Lovers' campaign to that wagon by creating a contextual online ad showing that its spokescat, Prince Nikolai Stroganov III, is already pretty happy inside.

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From Metservice to meat service: Hellers and Simpatico cook up another online feast

By , 2013-01-25 14:57:39

Metservice launched its new redesigned website in December, aiming to make Kiwis’ weather needs more easily accessible. The redesign included new opportunities for targeted advertising that allowed brands to advertise next to specific weather types. And interactive manager at Metservice, Craig Delaney described it as being “like Google AdWords, but instead of bidding on words you buy space next to a weather type.” And, following on from a similar contextual campaign last year, Hellers has again teamed up with Christchurch ad agency Simpatico to launch another meaty weather-based campaign on the site.

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Media Design School uses zombie apocalypse as enrolment tool

By , 2013-01-25 13:04:51

Auckland tertiary institute builds gamer community to attract students to its new game development degrees. And zombies.

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Magazines: from all angles

By , 2013-01-25 13:02:07

As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry's renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R's James Hurman, Fisher & Paykel's Sonya Aitken, Pacific Magazine's Peter Zavecz and Contagion's Richard Thompson.

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Horse's Mouth: Derek Handley

By , 2013-01-25 11:29:39

At 22, Derek Handley became the country’s youngest ever managing director of a listed company. Around ten years later, he sold The Hyperfactory to US marketing behemoth Meredith. And now, in between helping create the 'future of reading' with Booktrack, he has announced plans to list his latest venture, mobile media specialist Snakk Media, on New Zealand’s alternative stock exchange. He’s also co-founded an organisation alongside Sir Richard Branson called The B Team that aims to find a new and more sustainable version of capitalism. So what does the future look like to him?

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Drama! Egos! Dick! Aussies! Virgins! 8-bit! Bear on a bike! Meltdowns! Smart cars!

By , 2013-01-25 10:47:54

The follow-up to TNT's 'push to add drama' campaign goes even further; Nike strokes the egos of Christiano Ronaldo and Kobe Bryant; Dick Smith's banned Australia Day ad; speaking of Australia, this smarmy Kia ad gets some pretty funny parody treatment; amazing powers put to, well, pretty mediocre use, really; Brick Lane goes 8-Bit; 'The Replacer'; studies have shown that newspapers are interesting; VW's Superbowl tease ad (what the?) brings some of the world's greatest meltdowners together; and, awww, mini Subarus.

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Radio without apostrophes

By , 2013-01-25 08:56:25

There are those among us who have some serious issues with grammatical errors. And, with a healthy dose of 'there but for the grace of the flying spaghetti monster go us', we couldn't help but notice a slightly ironic ad talking up the BBC World Service in the New Zealand Herald. First Jimmy Savile, now this. The controllers will be aghast.

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Quora says it has the answer to blogging

By , 2013-01-25 06:00:00

Quora asks if we need another web blogging platform, then answers its own question with a yes.

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Nine campaigns that found the holy grail of advertising awesomeness

By , 2013-01-24 14:31:16

As a guest contributor for The Gunn Report, Y&R NZ's managing director James Hurman looked for the campaigns that had hit the 'high water mark of human achievement in creative communications' by winning both Cannes and Effie golds. And just nine campaigns joined this exclusive club in 2012.

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