StopPress

Marketing, advertising & media intelligence

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Reddit has its say on DraftFCB's Say Yeah, Nah campaign

By , 2013-05-16 09:35:30

Hitting the front page of Reddit is usually like hitting marketing gold, bringing with it the sweet sweet traffic generated by the never-sleeping internet horde. DraftFCB has had a taste of that delicious Reddit link love for its 'Say Yeah, Nah' alcohol responsibility TVC for the Health Promotion Agency – although many denizens of the online community are left confused if what they've watched is actually a beer commercial in disguise.

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Podcast: Richard Irvine on slaying social media trolls

By , 2013-05-16 09:09:54

Hosts Paul Spain and Sim Ahmed pick the brain of former Telecom social media manager and current New Zealand Cricket online and social manager Richard Irvine about his career as the voice (and face) of the country's largest telco on Twitter and Facebook.

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Snakk sets up shop in NZ, may scale back shares plan

By , 2013-05-16 09:00:11

Snakk Media (which listed on the New Zealand Alternative Stock Exchange back in March) has opened a New Zealand sales office, run by former APN group sales manager Rowan Spinks.

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Review: Sony Alpha 99, the full frame that makes me want to cheat on my current camera

By , 2013-05-16 06:00:00

All it took was an afternoon alone with the Sony Alpha 99 camera for me to fall in love with it (or at least like it as much as a man can like an inanimate object, without it being creepy). Sony completely hits it out of the park with this flagship full frame delight and as soon as I get a raise or win the Lotto (the latter is more likely) I'm buying into this system.

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The power of the cloud

By , 2013-05-15 17:50:07

Kickstarter has hosted (and funded) some dubious ideas in its time. There's even a website dedicated to the weirdest of the bunch. But Kurt Braunohler's Cloud Project, which raised over $6,000 to have 'How do I land?' written in the sky above Los Angeles, is one of our favourites.

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State of social emergency: Jennifer Duval-Smith on the importance of digital crisis management

By , 2013-05-15 14:20:40

In a communications crisis, speed kills. And nothing speeds like social media, says Jennifer Duval-Smith. So it pays to be prepared.

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Daft brass

By , 2013-05-15 12:18:44

From the launch party being held in the rural Australian town of Wee Waa to the recording session that Pharrell Williams apparently doesn't remember after being given a mysterious pill to Alan Partridge 'Getting Lucky', it's hard to think of an album launch in recent times that's had more attention than Daft Punk's Random Access Memories (you can stream the whole album via iTunes ahead of its official release here on Friday). But let's just hope that Brassft Punk gets the attention it deserves too.

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Ecostore's personalised mag campaign keeps on giving with nod for WARC innovation prize

By , 2013-05-15 11:54:43

Ecostore and Little Treasures' personalised magazine campaign by Special Group, Naked/Open and Salt Interactive has already earned its fair share of industry accolades, from Media Awards gold to the inaugural winner of The Glossies. And now it's got another one to add to the list after being nominated as one of 18 finalists in the WARC prize for innovation.

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Hear the craft: creating the 'Metamorphosis' sound

By , 2013-05-15 11:25:43

String Theory and Buck's 'Metamorphosis' for Oxfam's Good Books charity was a deserving winner of the craft grand prix at the Axis Awards last week. The visual craft involved in such a production is fairly obvious. But the sonic craft is less so. Thankfully, creative music studio Antfood has put together a behind-the-scenes case study to show how it concocted its crazy audio brew.

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Baker's delight

By , 2013-05-15 10:08:30

Ever wondered what would happen if instead of feeding the trolls on social media, you tried to beat them to a pulp? Well, thanks to Amy's Baking Company Bakery Boutique & Bistro, a restaurant in Arizona that Gordon Ramsay was unable to help as part of his Kitchen Nightmares show, we now know. And it's not pretty.

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Creative is not a department: ten questions for the queen of trendspotting, Marian Salzman

By , 2013-05-15 08:36:36

Marian Salzman, chief executive of Havas PR North America, PR Week’s 2011 PR professional of the year, a 2012 addition to PR News’ Hall of Fame and one of Business Insider's 25 most powerful people in PR, is venturing to New Zealand as the keynote speaker for CAANZ's international Marcomms forum on 3 July. Here's what the award-winning blogger, brand marketer, public relations executive and social media innovator had to say about the global move towards real-time creativity, the role of digital and social and how the industry can do more good.

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Judges revealed for TVNZ NZ Marketing Awards

By , 2013-05-14 15:56:34

A cadre of talented New Zealand marketing folk from across several industries have been tapped to judge this year's TVNZ New Zealand Marketing Awards.

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Horse's Mouth: Nick Garrett on the new Axis awards

By , 2013-05-14 15:38:30

As chair of the Axis awards committee, Colenso BBDO's managing director Nick Garrett oversaw a few changes to this year's festivities that aimed to make the event more collegial, more credible and more celebratory. So how did that work out for him? Have the changes helped change the perception of the awards among the wider business community? And what about those Driving Dogs?

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TVCs of the Week: 14 May

By , 2013-05-14 15:22:11

Huzzah! It's DraftFCB's entertaining attempt to reduce alcohol-related peer pressure and Y&R's animated number for Red Cross on the dais this week.

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Movings/Shakings: 14 May

By , 2013-05-14 13:05:16

It's goodbye to the O'Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.

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