StopPress

Marketing, advertising & media intelligence

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TVCs of the Week: 5 February

By , 2013-02-05 13:03:44

Hyundai's ode to towing, Pak 'n' Save's Countdown takedown and the next instalment of NZ Fire Service's powerful campaign get the nod this week.

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Movings/Shakings: 5 February

By , 2013-02-05 12:06:33

Rapp Tribal welcomes some new blood, ApolloNation introduces itself, OMD finds a digital director, The Radio Network makes some changes in ChCh and Jetstar names its new NZ head.

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Seven Sharp debut more than double Campbell Live audience—UPDATED

By , 2013-02-05 10:56:55

Seven Sharp debuted last night to mixed fanfare from viewers, but TVNZ (and principal sponsor RaboDirect) won't be disappointed with the audience figures released today for the coveted 7-7:30pm slot.

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The risks and rewards of the Twitter cookie jar

By , 2013-02-05 10:36:08

Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.

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Smalley's image hijacked for online weight loss endorsement

By , 2013-02-05 10:30:50

Remember the unfortunate guy who unwittingly became a spokesman for a particular brand of lubricant on Facebook last year? Now telly presenter Rachel Smalley is battling Facebook herself in an effort to get a photo of her used in a weight loss advertisement taken off Facebook.

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Herald on Sunday follows in its big brother's relaunched footsteps

By , 2013-02-05 09:58:25

There have been plenty of changes at APN NZ of late, with the relaunch of the Herald last year and restructures of both the editorial and sales and marketing teams. And now the Herald on Sunday, the country's best performing newspaper, is getting its turn with what editor Bryce Johns calls "a complete revamp of the paper’s look and feel, and improved content mix".

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Review: Seven Sharp's dull-edged premiere

By , 2013-02-05 08:44:09

I suck at watching awkward television because I always feel personally responsible for that awkwardness. I can't get through an episode of American Idol without squirming into the back of my couch, flinching as every one of Simon Cowell's barbed remarks pointed directly towards me. Their failures are my failures, and that's why I couldn't stand the first episode of Seven Sharp, which was more cringe-worthy than watching a chalkboard being scratched for thirty minutes.

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StopPress' best Super Bowl ads of 2013

By , 2013-02-04 15:41:49

The average game of NFL contains only 11 minutes of action, the rest of the three hours is spent on replays, shots of players, and commercials. It's no wonder then that there's so much hooplah around Super Bowl ads, because for some it's the only entertainment amidst the spectacle that is American football.

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Warehouse Stationery rummages through adland's pencil cases

By , 2013-02-04 14:25:25

Warehouse Stationery has put its creative account up for pitch. And it’s pretty close to a must-win for the incumbent M&C Saatchi.

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Fisher & Paykel keeps Colenso in its corner

By , 2013-02-04 13:05:30

Fisher & Paykel Appliances has reattached its wagon to Colenso BBDO after a head to head pitch with DDB at the end of last year.

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Seven Sharp gets bank as sponsor

By , 2013-02-04 12:24:31

TVNZ's new current affairs programme, Seven Sharp, has scored itself a sponsor with RaboDirect, ahead of its premiere tonight.

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School's back, and so is NZ Fire Service's emotional fire alarm TVC

By , 2013-02-04 10:39:43

M&C Saatchi's emotionally charged "Installation" campaign for the New Zealand Fire Service launches new ad coinciding with the start of the new school year, grabbing at all new heart strings.

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Volkswagen and DDB spread the bug

By , 2013-02-04 09:54:23

Planking, owling, batting, breading, milking, Tebowing, horsemanning ... There's certainly no shortage of ridiculous participatory memes these days. And, to launch its new Beetle, Volkswagen and DDB have tried to create another one: Beetling.

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Mayhem! Dogs! Book yeah! El Plato Supreme! Oldies! Sexy solar power! Beyonce! Other things!

By , 2013-02-01 12:52:40

The inescapability of mayhem; VW's aural doggelganger; Bookin' ay; Samsung's cheeky 'El Plato Supreme' spot; oldies go bananas; fear the goat; the power of the sun; Beyonce in all her glory; Crocvertising; this is why we love New Zealand; extremely trivial police reports; and a collection of Not Right Notes.

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A tribute of tributes for the late Sir Paul Holmes

By , 2013-02-01 12:52:17

Sir Paul Holmes passed away today at the age of 62, surrounded by family in Hawke's Bay. Tributes have already started flowing through for the man who inspired or infuriated New Zealanders, and here we share a few.

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