StopPress

Marketing, advertising & media intelligence

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White Pages circulation dries up once users get choice not to receive it

By , 2013-06-13 16:07:42

The White Pages in Auckland now has less than five percent of the circulation it had a year ago, thanks to the introduction of a trial opt in system in March. This year instead of sending every Auckland household a copy of the giant white tome by default, the public had to specifically request a copy.

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They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

By , 2013-06-13 12:03:12

There's been plenty of spy-related news recently after the Edward Snowden leak. So it's pretty good timing for the launch of CAANZ and TBWA\'s Effies call for entries campaign, which taps into the shadowy world of blacked out documents, lie-detection. and subterfuge. Perhaps they know more than they're letting on?

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Find your (sedentary) greatness

By , 2013-06-13 11:00:49

The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled 'Greatness Awaits', which features a range of character cameos, exploding sets and, of course, OTT violence.

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FTW: NZ Lotteries and DDB focus on the winning

By , 2013-06-13 09:38:04

Judging from the (unusually) complimentary comments on StopPress, the pundits seem to like the new—and quite bizarre—Instant Kiwi campaign. And, to launch NZ Lotteries' new overarching tagline of 'Winning Happens', DDB has also released a series of entertaining radio ads featuring monkeys, kung fu masters and tense reality show music that aim to drum home the fact that there's a winner every second-and-a-half across the whole portfolio.

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New Zealand gets a $20 million marketing boost through new partnership, as Air New Zealand unveils new look

By , 2013-06-13 09:15:10

Airlines and tourism marketing entities go together like raspberry and Coke, and following some successful recent partnerships, Air New Zealand and Tourism New Zealand have upped the stakes, agreeing to a one-year, more than $20 million deal to promote travel to New Zealand, an increase of around 80 percent on the previous year. PLUS: Air New Zealand drops the blue in new livery.

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What I've learned on my month-long adventure in the App Store

By , 2013-06-13 08:59:57

I launched my first app on the Apple App Store towards the beginning of May. It's a Newsstand magazine app called Aucklandia, which shows some of my street photography work and little stories about each photo. I'm taking the opportunity to share with you what I've learned in my first month as a bona fide app developer.

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Review: Microsoft Surface Pro – beauty meets brains

By , 2013-06-13 05:40:30

I was unimpressed by Microsoft's Surface RT, which was released in New Zealand earlier this year. I saw the potential in the device, but it was hamstrung by its poor performance and the lack of apps. The Microsoft Surface Pro is that potential finally realised.

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Ad/Vice: Peter Cullinane

By , 2013-06-12 17:17:55

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane shares his pearls of wisdom.

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Tea leaves settle nicely for Whybin\TBWA

By , 2013-06-12 13:35:32

It missed out on the big Foodstuffs account recently, but the new executive team at Whybin\TBWA has chalked up a welcome win after being appointed as the new creative and strategic agency for the Bell Tea & Coffee Company's (BTCC) stable of tea brands.

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Leonine opportunity costs

By , 2013-06-12 13:15:29

Come next week, throngs of industry folk will touch down in Cannes to pat backs, sip rosé and try to be inspired. Agencies and their holding companies invest huge sums to take part. But duo Michael Middelkoop and Sharif Elmawla, who are currently working at Saatchi & Saatchi Amsterdam, decided to find out what else the entry money would be able to buy with their website www.insteadofalion.com.

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Behind-the-scenes of Beck's musical beer bottle

By , 2013-06-12 12:41:47

We wrote about Beck's and Shine's Edison-inspired beer bottle last week. And now there's a making-of video created by magazine/media company Vice that shows the whole, very involved process.

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Wattie's gives Food in a Minute a facelift and a new focus

By , 2013-06-12 12:23:16

Watties' 'Food in a Minute’ has been running for 16 years, and it hasn't changed much in that time. But it's just launched a national, multi-channel campaign to celebrate its new look and modified focus.

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When HR met IT: why technology is an important weapon in the war for talent

By , 2013-06-12 09:34:17

In the war for talent, the marcomms sector is on the frontlines, with regular poaching of staff and a strong desire for those attracted to the industry to take on 'new challenges'. So how do you attract and retain staff in this digital age? While employees are motivated by perks and pay, new research from Deloitte and Google has found that workplace IT is becoming an increasingly important factor.

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The Apple manifesto

By , 2013-06-12 09:03:30

You may have noticed an inordinate amount of frothing at the mouth from Apple acolytes yesterday as the company announced some significant changes, including a newly redesigned iOS and Mac Pro, as well as iTunes Radio and multi-tasking. And it's promoting its changes, the importance of design and the human experience its products offer with a new and intimate campaign via TBWA\ in the US.

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Hands on with Apple's iOS 7

By , 2013-06-11 15:33:08

One of the handy things about having an app in the Apple App Store is the iOS developer centre , which comes with early access to new builds of the operating system. After downloading and playing with the beta version of iOS 7 for iPhone I've come to the conclusion that Apple's made real strides to compete with Android, but has managed to get hit by the ugly stick on the way.

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