StopPress

Marketing, advertising & media intelligence

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Movings/Shakings: 21 June

By , 2013-06-21 11:55:24

Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.

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Sad Faces of NZ Herald pokes fun at depressing news photography

By , 2013-06-21 10:31:33

As the illustration above demonstrates, it seems The New Zealand Herald has become a bit formulaic with its photography – so much so that a new(ish) Tumblr blog has sprung up to seize the frowny-faced opportunity for laughs.

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Colenso's Creative Challenge-winning campaign hits the streets, looks to give surf lifesaving a winter boost

By , 2013-06-21 10:08:38

In November last year, 16 creative teams were given a brief, some sustenance and one hour to come up with an outdoor campaign for Surf Life Saving New Zealand as part of Adshel's Creative Challenge. Colenso BBDO's Ben Polkinghorne, Scott Kelly and Salah Ben-Brahim came out on top, and their concept has now migrated into the real world and forms the basis of the charity's winter campaign.

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Acting the goat

By , 2013-06-21 09:23:50

New Zealand loves a good weather event. And Wellington felt the full force of natu... Hang on a minute, it seems as though the mainstream media has neglected to tell the people that the city was actually 'attacked by a ravenous yellow goat'. Now that would make for a great Japanese monster movie.

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Going to great lengths pays off as Silver Fern Farms takes April Ad Impact Award

By , 2013-06-20 15:28:17

According to a study in the UK, more than a third of 16 to 23-year-olds didn't know that bacon came from pigs and four in ten failed to link milk with an image of a dairy cow. That lack of understanding around provenance is quite concerning, but Silver Fern Farms and Colenso BBDO embraced the farm to show consumers how easy they've made their lives with the ‘Going to Great Lengths’ campaign. And, with a win in the April round of Colmar Brunton's Ad Impact Award, it seems to have worked.

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John McAfee shows you how to uninstall anti-virus software (NSFW)

By , 2013-06-20 14:36:10

There's crazy and then there's John McAfee crazy. The millionaire founder of McAfee Antivirus gives the world's craziest how to video on uninstalling the software that long ago made him crazy rich (keyword being crazy).

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BNZ says a picture is worth 150 words (and $500 cash)

By , 2013-06-20 14:07:30

BNZ Bank is putting the call out for New Zealand's best short story writers, with a Facebook app that turns prose into art.

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Healtheries brings Dan Carter off the bench

By , 2013-06-20 13:38:49

He's been on the wall for Daikin, he's been on a bike for Rexona, he's been in a video with his dad for Adidas, and he's been in his undies for Jockey, but brands just can't get enough of the commercial dream that is Dan Carter, so now he is trying to keep up with a working mum in a new spot for Healtheries.

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Sush Mobile puts the smarts in Orcon's new GeniusGo app

By , 2013-06-20 13:09:44

Orcon has released an app for iOS and Android (developed by Kiwi dev shop Sush) which lets its users take their homes phones with them, where ever they are in the world.

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Cannes Lions 2013: Day 4—UPDATED

By , 2013-06-20 09:43:43

DraftFCB has continued its golden run at Cannes, with Prime TV's Call Girl winning two golds in Radio, while Alt Group takes two silvers in Design.

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Patriotism in the wash

By , 2013-06-20 09:02:47

Fisher & Paykel has just kicked off the global launch of 70 new locally-designed products with a roadshow in New Zealand and one of its first TV campaigns in a while. But while progress and innovation is laudable, some old features deserve to stay. And this little patriotic easter egg is one of them.

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2degrees throws hat into 4G ring with $165 million BNZ loan

By , 2013-06-20 07:09:04

Telecommunications upstart 2degrees is preparing to take on Vodafone and Telecom on the 4G battlefront, rolling out a high speed mobile data network in early 2014 with the help of a $165 million cash injection from BNZ Bank.

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Made to Match campaign aims to make beer legitimate dinner companion

By , 2013-06-19 19:00:00

Beer drinkers who want to take a step towards becoming beer connoisseurs can now look forward to Lion's latest content marketing campaign on TVNZ.

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In The Depot

By , 2013-06-19 15:50:04

The Depot took out Metro's supreme restaurant of the year award in 2012, and it's a popular haunt for marcomms power lunchers. And now Al Brown has produced a skite film courtesy of Alex McVinnie Photography and Reel Good that aims to capture the essence of the place.

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Boys and their toys

By , 2013-06-19 13:37:46

We've featured Crown Range Drifting, bike races with Peregrine Falcons, men jumping from the edge of space, Rube Goldberg antics and plenty more Red Bull tomfoolery on this site in the past. And you can add another work of extreme art to the list with Danny MacAskill's Imaginate, which sees the freakishly talented bike artist play with a few toys.

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