One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was "a triumph of visual and verbal comedy,", Everything Theatre describing it as "one of the most side-splittingly hilarious productions ever to be staged in London" and StopPress saying "it's definitely a stage production". Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it's set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.
Radio revenue saw an upswing in January and February, with a year-on-year growth of 6.5 percent across the market according to the Radio Broadcasters Association (RBA).
The launch of a new print product is fairly rare in These Difficult Digital Times, but Tangible Media has just sent a new one into the wild, with NZ Hunting World hitting the shelves today.
Finding the right voice is a crucial component of many ad campaigns. And Word of Mouth is trying to make that job a little bit easier with the launch of its new iPhone app.
People don’t really understand the things they buy, says Andrew Lewis. And that’s the way
they seem to like it.
Make an ad interesting enough, give something away for free or fool the media into talking about something, and brands can get extra attention for less expense. And DraftFCB’s cheeky stunt to promote the premiere of Prime TV’s Secret Diary of a Call Girl did just that, earning "a free 72 hour ad" for the show and taking February’s ORCA award. Updated with comments from TRB and DraftFCB that show there were a few insiders required to pull off the stunt.
It wasn't as bad as Qualcomm's Born Mobile debacle at CES, but Samsung really pushed the schmaltz at today's Galaxy S4 reveal event involving role-playing families, awkward clapping and worst of all – child actors.
Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.
M&C Saatchi recently lost its biggest client to .99, but it has clawed some business back after taking over from Shine on the RaboDirect account.
Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango's Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.
Mr. Wolfdog is a shoo-in for marketer of the year; Carlsberg has a history of good stunts, but this is one of its best; Samsonite and Heinken take a trip around the world; some big 'news' for Google as Jash destroys all the videos; St Patrick's Day through Google Glass; the story of Gatorade; while you were sleeping; an impressive proposal; up your Instagram game with Instasham; copywriting tips from the homeless; a motorbike with character; thumbs not guns; the hater app; and a couple of links for the OCDers here and here.
Stories are at the heart of Fairfax Media New Zealand's latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.
Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.
When we spoke with Google's country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company's history on the back of a research project that looked at the prevalence of dual screening in New Zealand.
Bad news for millions of people (including a few in StopPress office judging by the weeping in the corner) – Google Reader is no longer. The news aggregation and RSS tool is to be axed in July, according to Google.