StopPress

Marketing, advertising & media intelligence

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Google launches Music store in New Zealand

By , 2013-04-10 11:40:17

It's only taken a year and half, but Google Play Music is finally available in New Zealand.

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New Motto brand accentuates the positive

By , 2013-04-10 10:53:23

Convenience stores are often busy and cluttered, but new premium coffee and food brand Motto hopes to offer an oasis amongst the mad rush, with a splash of colour and a chirpy tone.

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O'Sullivan opens Open for business

By , 2013-04-10 10:21:39

The news that Naked was shutting up shop in New Zealand surfaced a couple of weeks ago, and there were a few differences of opinion from the major players on the reasons behind the closure. But Matt O'Sullivan, as expected, has now launched his new entity: Open.

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Stay curious: how to create a creative city

By , 2013-04-10 09:42:05

Urban strategist Charles Landry on what makes a city creative, how to inspire curiosity and why strategic agility is key.

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A man walks into a bar...

By , 2013-04-10 08:51:37

We're suckers for Old Spice ads. So much so that the various campaigns by Wieden + Kennedy have almost removed the stigma of dadness surrounding the brand. Its most recent campaign, Mr Wolfdog, stuck the boot into marketing in completely absurd fashion, but the products remained at the centre. And the latest work for its new bar soaps do much the same, with some magnificent songs that poke fun at old school soap ads.

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New food labelling standards take aim at the 'health halo'

By , 2013-04-09 15:58:13

We live in fat times and the supposedly duplicitous actions of the companies responsible for producing the food and drinks that play a part in this bodily expansion are often blamed for it. But the Government is attempting to address the issue and has signed off on new standards for health claims on labels that aim to reduce misleading marketing and help consumers make better-informed decisions.

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TVCs of the Week: 9 April

By , 2013-04-09 14:44:21

Give praise for the return of Tim, the rebirth of Hubbards and the arrival of Tip Top's Nourish Our Kids.

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New Zealand welcomes big outdoor player as Ooh! rebrand rolled out

By , 2013-04-09 14:03:41

The New Zealand outdoor marketplace now has a big new name in its midst, with the biggest player in the Australian outdoor market rebranding nearly one thousand poster and billboard sites across New Zealand’s shopping centres, universities and Auckland airport from Eye to Ooh! Media.

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The bread of life: Tip Top and DDB spread the good word on new charity programme

By , 2013-04-09 12:19:23

Tip Top bread, a George Weston Foods brand, gained a few fans when chief executive Greg Coffey announced the establishment of its Nourish Our Kids programme on Campbell Live in February. The new initiative is a long-term commitment to work with Kidscan and help alleviate child hunger—and it fitted in nicely with Campbell Live's quest to bring attention to and create solutions for child poverty. And now it's promoting the programme with a simple but effective TV ad showing two very different worlds colliding.

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Hubbards looks to regain its mojo with TV dalliance

By , 2013-04-09 11:41:26

While visiting New York in 1987, Dick Hubbard told his wife Diana about his idea to start a cereal company that would "make New Zealand proud and healthier at the same time". Since then it has grown into a sizeable business that continues its breakfast battle with big beasts like Sanitarium and Kellogg's. But it's trying to up its game with a new integrated campaign via Hunter.

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Time traveller looks for spare parts in NZ Herald classifieds - UPDATED

By , 2013-04-09 11:17:33

A time traveller stranded in New Zealand seeks help in the NZ Herald's classifieds section to go back in time and warn younger self.

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Infographic: Selling the News, a year-long look at NZ Herald's front page

By , 2013-04-09 10:25:12

Tired of the increasing "tabloidisation" of news media, James Wendelborn took it upon himself to see if New Zealand's largest paper had succumbed. During his spare time he collected and analysed the front page of every weekday issue of the NZ Herald in 2012 looking for tawdry tales and what ever the print edition of linkbait is. Last week he revealed the results of his year-long project called Selling the News.

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Movings/Shakings: 9 April

By , 2013-04-09 10:14:19

Melissa Fletcher goes it alone, Y&R adds a host of humans and Guy Kawasaki heads for New Zealand.

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MBM heads further down the digital road with Delany in tow

By , 2013-04-09 09:38:55

Independent media strategy and management agency MBM, which was started in 2010 by Sean McCready and Matt Bale, has been quietly—and fairly successfully—going about its business for the past few years. But it's got something to shout about now, with ex Sparkie Alysha Delany signing on to become managing partner and shareholder.

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Review: Mailbox App – kick your mail right in the inbox

By , 2013-04-09 09:03:26

Like Eldorado, the fountain of youth and a decent cup of coffee at midnight – achieving inbox zero is a goal many set out on, but very few ever achieve. Mailbox App for iPhone (free from the Apple App Store) helps those on their own journeys to an uncluttered email account, using sleek software which makes you look at Apple's native Mail client with disdain.

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