StopPress

Marketing, advertising & media intelligence

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Rick Neville goes from APN to NPA

By , 2013-04-23 11:17:10

Seasoned news man and former APN New Zealand regional chief operating officer Rick Neville is stepping into a part-time advisory role at the Newspaper Publishers' Association (NPA).

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Men: not their own worst beauty critics

By , 2013-04-23 11:03:00

Lynda Brendish wrote a piece about Dove's Real Beauty campaign celebrating the sentiment of empowerment but criticising the parent company Unilever. Plenty of others have found reasons to criticise, too (for example, featuring traditionally attractive white women and showing women as their own worst enemy rather than the sexist society they live in). But what about the men, you ask? Well, here's a brilliant parody of the campaign showing how they have a very different problem.

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Slow burn: why patience is the fifth P in relationship marketing

By , 2013-04-23 10:40:53

If you get to know your customers, keep them engaged and talk to them occasionally without a hard sell, Michael Goldthorpe believes it will pay off in the long run.

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TVCs of the Week: 23 April

By , 2013-04-23 10:06:47

DB Export's twisted love story, Genesis Energy's comparative number and a slightly frustrated Dan Carter get a back pat and a bum slap.

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Creative gods appeased as Axis finalists announced

By , 2013-04-23 09:33:59

The virgins have been sacrificed, the entrails have been sorted through and the creative oracle has spoken in the form of the Axis finalists lists, with Colenso BBDO on top with 57, followed by DDB on 31 and DraftFCB on 28.

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Ecoya says just add equality

By , 2013-04-22 14:24:47

To celebrate the passing of the Marriage Equality bill last week, New Zealand candle manufacturer Ecoya has put up a billboard showing two candle wax-covered men embracing with the words "Just Add Equality" beneath.

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MyTax.co.nz launches first TVC campaign

By , 2013-04-22 12:25:17

Online tax refund company MyTax.co.nz has kept its advertising strictly to the radio waves instead of jumping onto the moving pictures with sound bandwagon. This month it's launched its first TVC campaign highlighting the weird and wonderful jobs some Kiwis have.

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Drag queen tampon TVC most complained about ad in 2012: ASA

By , 2013-04-22 11:04:30

Tampons are difficult to advertise without offending some people. The Advertising Standards Authority's 2012 annual report shows two feminine hygiene products in its top ten most complained about ads list for last year.

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Samsung Galaxy S 4 queue takes to the digital world

By , 2013-04-19 13:44:05

Only last year Samsung was mocking those waiting in line for the iPhone 5, but it seems the Korean tech giant has had a change of heart when it comes to queues with its Galaxy S 4 launch campaign in New Zealand (via Colenso BBDO).

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Export and Colenso ad celebrates men's devotion to their better halves – through low carb beer

By , 2013-04-19 12:55:07

DB Breweries' latest Export 33 TVC celebrates the hard work men put in to looking good for their significant others by drinking low carb beer.

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Q1 outdoor ad revenue up by 16 percent: OMANZ

By , 2013-04-19 12:01:59

Outdoor advertising has bounced back after a slow and difficult 2012 to post first quarter revenues of $15.4 million – up by 16 percent from the same period in 2012, according to the Outdoor Media Association of New Zealand (OMANZ).

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Twitter gets into the music discovery game with #Music

By , 2013-04-19 10:01:44

Twitter has launched its new music service in New Zealand (and some other non-consequential countries), called Twitter #Music. Unlike Google Music or iTunes, #Music is right now purely a music discovery tool – helping users find new and popular artists using its millions-strong network.

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Holy ship! Interesting! Gnomes! Zuck! Liquid beats! Metaphors! Like! Cage! Cursors!

By , 2013-04-19 06:00:00

K-Mart ships its pants; the Most Interesting Man in the World is back and he's more interesting than ever; attack of the gnomes; Zuck, you're boring (and so's dinner); liquid beats from Coca-Cola; comedy gold from Steve Ayson; Louis CK on what really happens on Facebook; Nicholas Uncaged; a brilliant crowd-sourced music video; who needs exercise when you've got this magnificent invention; and 'wash me'.

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Sprite's mad music videos bring a big dose of truth to advertising

By , 2013-04-18 17:01:22

Commercials for soft drinks often show that by drinking them, you're likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally "reveal the truth behind the facade and bravado of misspent youth" in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo's Anders Schroder.

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Twitter launches Google-esque keyword targeting

By , 2013-04-18 15:20:55

Twitter's ad platform works by targeting users with interest signals (such as who they follow), with its new feature for advertisers Twitter hopes to tap into what people are talking about.

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