By StopPress Team, 2011-04-05 22:15:31
Australia’s CREATIVE magazine has swung its steel-capped boot and connected with Resn’s soft exposed junk for a third consecutive year at the Hotshop Awards, with the Wellington agency beating off stiff competition from interactive luminaries like Pusher, Three Drunk Monkeys and Whybin/TBWA/Tequila to once again take the illustrious title of best Digital and Interactive Agency in all the lands Down Under.
By StopPress Team, 2011-04-05 22:07:24
Everyone loves a deal. And the Great New Zealand Deal Wars have been spiced up considerably after the arrival of a few new players recently. Now Positively Wellington Tourism is kicking off WellingtonWednesday.com, a site that offers up some of the hottest tickets in town to draw attention to its events culture. But with a reverse auction format and only the cream of the Wellington crop on offer, the creators say it differs from the other deal sites on the market.
By Karen Stocks, 2011-04-05 21:11:33
Winter is on the way and I find myself wondering about the media community's craze with 'premium content' online. Industry executives are constantly debating the rate at which TV ad dollars will move to the web, but when it comes down to it, the advertising budgets can't move in significant ways until the marketing and media communities fully understand and get what people are actually watching online.
By StopPress Team, 2011-04-05 03:04:22
The polyester/labcoat clad investigative scienticians from Did I Believe It claim to have been helping you—yes you—think for almost 42 years. And, in what could be seen as New Zealand's slightly more alcoholic answer to Look Around You, the visionary Silo theatre and the visionary 42 Below have joined forces to bring you a perfect theatrical/commercial muddle that aims to disseminate the silly, mad and historic facts about vodka. Ah, can you smell that? It's art and commerce colliding. But not only are they helping you think, they're also helping you win things. So in the spirit of weird, comical science edu-tainment that can be seen on the trailer here or the play's Facetube page here, just come up with a completely nonsensical science-related question you would like answered and the weirdest effort will get one double pass to the show on Sunday 10 April. We've also got four very cool 42 Below gift packs ('True Encounters of the Spirit of the 42nd Parallel) to give away.
By Deirdre Robert, 2011-04-05 02:24:49
In 1993 Malcolm Rands, together with his wife Melanie, launched a small mail-order business supplying green every day household products, all with the aim of creating a healthier, more sustainable world.
19 years on and the ecostore brand has come a pretty long way from its roots in the Rands’ basement of their eco-village property in Northland. But with a range that spanned over 100 products as of last year, and with complacency a known enemy of innovation, ecostore has undergone a massive formulation and design makeover, the results of which were revealed at an event at the company’s home base in Auckland last night.
By StopPress Team, 2011-04-05 01:51:20
Of note in this collection of televisual commercial messages, the Red Bull Trolley Derby gets set to take some skin off; a classic from Mini keeps it on top in the car class; Robert Harris launches a seemingly unnecessary product for lazy people; ASB and Expol let off a couple of groaners; Skinfood goes mainstream and gets itself on the telly; Tower hits the courts, Pinnacle Life continues with its enjoyable challenger brand cheek and a new campaign from Cigna tries to clear the murky life insurance waters; Magnum embraces temptation by sending a babe down a fire escape in a low cut dress; Telecom continues to push its Android smartphone wares hard, presumably welcoming news that Android took over from Apple as the biggest mobile operating system in the UK recently; and the Skyline ad maintains its place as the best ad on TV at the moment.
By Ben Fahy, 2011-04-05 01:27:10
Who's it for: Whittaker's Peanut Slab by Assignment Group
Why we like it: Good honest chocolate. Very good entertaining montage. And there are plenty more very funny 'swear by the slab' moments here.
Who's it for: Persil and Curious Film
Why we like ...
By StopPress Team, 2011-04-05 00:30:52
M&C Saatchi's 'Good Ugly' ad for Warehouse Stationery took out the September edition of the NAB’s Newspaper Ad of the Month award. And the pair has nabbed another title for the innovative ad depicting a poorly shredded page where the content can still be read.
By Ben Fahy, 2011-04-05 00:12:17
After taking out the big one at the Marketing Awards last year, selling its wares to over 580,000 customers and bringing home a few other weighty accolades in its 18 month history, 2degrees and TBWA\ are already well-accustomed to winning. And it can add another trophy to the box sitting in Rhys Darby's attic after the new Bruce and Brian spot was judged the winner of the March edition of Colmar Brunton's Ad Impact Awards.
By StopPress Team, 2011-04-04 22:59:24
The latest TV viewership figures for March are out and, amid the many regularly overused adjectives (primarily staggering, dramatic, massive and all-important), both warring parties are, as per usual, claiming victories, with TVNZ's news audience increasing substantially and MediaWorks trumpeting a big rise in more lucrative eyeballs since the launch of FOUR. And while there's always a bit of press release-based argy bargy when these numbers are set loose, it's pistols at dawn when it comes to the morning news figures.
By Vincent Heeringa, 2011-04-04 22:15:14
Was that you with your top off and teeth showing in the photobooth at the Axis awards?
By StopPress Team, 2011-04-04 21:47:26
The Axis Awards are now available to view on TVNZ Ondemand in glorious technicolour, so fill you boots with an edited package of the creative hoedown that includes red carpet highlights, as well as numerous interviews with gold winners, industry luminaries and the esteemed international judges explaining why they awarded certain campaigns. And, not to let an chance go by, TVNZ has also explained some of the creative opportunities the medium allows, with an explanation of Ad on Pause and the joys of the 'Companion Banner' chucked in for good measure.
By StopPress Team, 2011-04-04 03:47:42
Hey good looking. And hey the rest of you. Check out the good, the gooder and the gorgeous at the Axis awards on Thursday, as snapped by one of Getty Images' many talented camera wielders. We have 200 prize trips to Hobart for the funniest comments. Annnnd go!
[nggallery id ...
By StopPress Team, 2011-04-04 00:32:39
As a founding member and the first course leader of the AdSchool at Media Design School, David Bell has whipped a multitude of young advertising minds into shape and readied them for the cut and thrust of the real ad world. And to honour these efforts over the years, he was handed the Lifetime Achievement Award at the 2011 CAANZ Axis Awards last week.
By Cruzanne Macalister, 2011-04-03 23:29:44
To leverage its sponsorship of the Radio category at this year's Axis awards, the Radio Bureau ran a very impressive promotion to choose the decade's best radio ad and gave away some top notch booty to the voters/winners on awards night, including a couple of round the world airfares. Now it has released its 'unofficial' Axis awards video, which, in a rare bacon-free performance, is hosted by 'that guy' Leigh Hart, whose typically awkward interviewing style and complete lack of shame makes for a fairly entertaining spiritual journey through the exciting world of advertising—and advertising stereotypes.
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