StopPress

Marketing, advertising & media intelligence

Article illustration

Get slangy, win One Man, Two Guvnors tickets

By , 2013-03-18 14:50:32

One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was "a triumph of visual and verbal comedy,", Everything Theatre describing it as "one of the most side-splittingly hilarious productions ever to be staged in London" and StopPress saying "it's definitely a stage production". Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it's set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.

Article illustration

Radio revenue grows 6.5 percent in first two months of 2013

By , 2013-03-18 13:46:37

Radio revenue saw an upswing in January and February, with a year-on-year growth of 6.5 percent across the market according to the Radio Broadcasters Association (RBA).

Article illustration

Tangible stalks another niche with new hunting magazine

By , 2013-03-18 13:35:52

The launch of a new print product is fairly rare in These Difficult Digital Times, but Tangible Media has just sent a new one into the wild, with NZ Hunting World hitting the shelves today.

Article illustration

I hear voices (in my meeting): Word of Mouth takes its talent to the iPhone

By , 2013-03-18 13:08:19

Finding the right voice is a crucial component of many ad campaigns. And Word of Mouth is trying to make that job a little bit easier with the launch of its new iPhone app.

Article illustration

Ignorance is bliss: why happiness has nothing to do with knowledge

By , 2013-03-18 09:23:20

People don’t really understand the things they buy, says Andrew Lewis. And that’s the way they seem to like it.

Article illustration

DraftFCB's trick-turning trickery hits the ORCA sweet spot—UPDATED

By , 2013-03-18 09:08:33

Make an ad interesting enough, give something away for free or fool the media into talking about something, and brands can get extra attention for less expense. And DraftFCB’s cheeky stunt to promote the premiere of Prime TV’s Secret Diary of a Call Girl did just that, earning "a free 72 hour ad" for the show and taking February’s ORCA award. Updated with comments from TRB and DraftFCB that show there were a few insiders required to pull off the stunt.

Article illustration

Things: Samsung unveils Galaxy S4 with child actor we all want to punch

By , 2013-03-15 17:04:41

It wasn't as bad as Qualcomm's Born Mobile debacle at CES, but Samsung really pushed the schmaltz at today's Galaxy S4 reveal event involving role-playing families, awkward clapping and worst of all – child actors.

Article illustration

Movings/Shakings: 15 March

By , 2013-03-15 13:24:45

Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

Article illustration

RaboDirect and Shine part ways, M&C Saatchi takes up the slack

By , 2013-03-15 12:15:57

M&C Saatchi recently lost its biggest client to .99, but it has clawed some business back after taking over from Shine on the RaboDirect account.

Article illustration

How to save the fluffy kittens: Claudia Macdonald's PR bugbears

By , 2013-03-15 11:24:09

Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango's Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.

Article illustration

Wolfdog! Friend test! Travel! Jash! Binge drinking! Sport! Pranks! Proposal! Exclamation marks!

By , 2013-03-15 10:25:00

Mr. Wolfdog is a shoo-in for marketer of the year; Carlsberg has a history of good stunts, but this is one of its best; Samsonite and Heinken take a trip around the world; some big 'news' for Google as Jash destroys all the videos; St Patrick's Day through Google Glass; the story of Gatorade; while you were sleeping; an impressive proposal; up your Instagram game with Instasham; copywriting tips from the homeless; a motorbike with character; thumbs not guns; the hater app; and a couple of links for the OCDers here and here.

Article illustration

New Fairfax campaign hopes to sell advertisers on the power of its storytelling

By , 2013-03-15 09:45:56

Stories are at the heart of Fairfax Media New Zealand's latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.

Article illustration

Getty calls on Kiwi creatives to give nonprofits a boost with its Creative Grants scheme

By , 2013-03-15 09:05:34

Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.

Article illustration

Google's dual screening research sees VivaKi put its money where the eyes are with big YouTube buy up

By , 2013-03-14 16:38:19

When we spoke with Google's country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company's history on the back of a research project that looked at the prevalence of dual screening in New Zealand.

Article illustration

Google Reader is dead, but here are some handy alternatives

By , 2013-03-14 13:16:56

Bad news for millions of people (including a few in StopPress office judging by the weeping in the corner) – Google Reader is no longer. The news aggregation and RSS tool is to be axed in July, according to Google.

Page 195 of 501

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   Next >