StopPress

Marketing, advertising & media intelligence

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Blu Tack's little monster takes Ad Impact Award

By , 2013-03-13 14:59:17

It's certainly not the sexiest of products, but that hasn't stopped Blu Tack's colourful little monster from capturing the attention of Kiwis and taking out Colmar Brunton's Ad Impact Award for January.

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StopPress@SXSW: The digital revolution with Sean Parker and friends

By , 2013-03-13 11:30:45

Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion's Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.

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DraftFCB's top digital dogs

By , 2013-03-13 11:06:09

DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

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Colenso, Barnes Catmur, and justOne take home top prize at Fairfax AdMedia Agency of the Year Awards

By , 2013-03-13 09:41:13

Agencies celebrate financial stability and single-minded focus at this year's Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.

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TVCs of the Week: 12 March

By , 2013-03-12 14:45:58

Monteith's time traveller, Westpac's human ATM and Dulux's DoC hut love FTW.

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Dulux and DoC go bush

By , 2013-03-12 13:28:30

Some see the National Government's 'Conservation for Prosperity' mantra as oxymoronic. But whatever your thoughts on the approach, it's clear that public/private relationships will become an increasingly common funding model for the Department of Conservation. And Dulux has followed on from Air New Zealand and signed up for a three year $1.5 million deal that will see it provide a total of 54,000 litres of paint to keep the department's huts, buildings and assets looking their best.

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Pead PR's My Food Bag blitz raises questions on ads versus #ads

By , 2013-03-12 11:25:03

My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you'd be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr's Deborah Pead.

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StopPress@SXSW: Trend spotting

By , 2013-03-12 10:22:49

What's been happening at SXSW so far? Here's a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.

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StopPress@SXSW: Mashable Variety Show

By , 2013-03-12 10:01:53

Tom Bates fought his way through the throngs of hipsters taking photos of their food to attend Mashable's Variety Show at SXSW. And from transparent screens to native advertising to Nyan Cat, he got a taste of the future.

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Old Spice dances with wolves (and marketing)

By , 2013-03-12 08:53:15

It's become something of a tradition to post the latest Old Spice ad, and while there have been a few misses, there have many been more hits in recent years. And Mr Wolfdog, Old Spice's new predatory director of marketing, is definitely in the latter.

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ASB heads for home, starts focusing on meatspace

By , 2013-03-11 17:13:31

It hasn't been a particularly good day for the banks. Westpac seems to have unintentionally offended a few Greeks with its latest ad and a massive class action suit over "the unlawful overcharging of Kiwis for many many years" was also announced. But that hasn't stopped ASB from continuing on its empowering, successful path with the first product-specific ad after the launch of its Succeed On campaign.

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BNZ tries to relate to youth to get them on YouMoney

By , 2013-03-11 15:06:55

BNZ Bank launched its YouMoney online banking service last month, now the company is pushing a new ad campaign across TV and online to attract the youth to what is seldom considered cool: a bank.

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Westpac gives those who hand out a hand up, unintentionally offends a few Greeks

By , 2013-03-11 14:29:15

‘Hand Outs’, the next instalment in DDB’s ‘Start Asking’ campaign for Westpac, puts the spotlight on the ‘sandwiched’ generation. But the ad, which puts a humorous spin on the group’s endless plight to keep their family financially supported and uses the Zorba the Greek track, has managed to rile up a few Greeks who believe the ad is racist.

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Let's get physical: inside the next industrial revolution at SXSW

By , 2013-03-11 12:12:25

Whereas in the past the overwhelming focus of SXSW has been on the consumer world (it is is where both Twitter and Foursquare first broke out), Ben Kepes says the event seems to be changing focus with enterprise and the physical world starting to garner attention.

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Memes and Mao collide as Powershop goes Gangnam Style

By , 2013-03-11 11:30:29

David Cameron, Barak Obama and John Key have all been seen dancing Psy's Gangnam Style and Ban Ki-Moon has hailed it as a "force for world peace". Now Powershop and DoubleFish are using it to sell electricity, with hot new band Mao Tse Tung and the Great Leap Forward performing Gangnam For Freedom as part of its long-running 'Same Power, Different Attitude' campaign.

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