By StopPress Team, 2011-09-28 20:40:07
GE Capital, the mothership for brands such as GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance, has appointed Y&R as its creative agency for New Zealand after a comprehensive pitch.
By StopPress Team, 2011-09-28 04:05:09
Whether it be at the urinal, in the elevator, at the pharmacy, at the adult concept store or even when someone is shown on the big screen for too long, 'uncomfortable time' is an enduring comedic device. And Sky, DDB and Flying Fish have embraced this concept wholeheartedly with a new, entertainingly awkward ad that celebrates the fact its customers don't need to do anything when the digital switchover arrives next year—and, at the same time, parodies the prevalence of 'non-threatening brand spokespeople' on our TV screens.
By Ben Fahy, 2011-09-28 00:22:00
DB went to great lengths to launch its Monteith's Single Source ultra-premium lager last year. And now an ad for the brand has hit Kiwi TV screens for the first time in five years, with a new agency in tow and a new branded reality show soon to air on TV ONE.
By StopPress Team, 2011-09-26 23:50:46
Leading daily deal site GrabOne has launched its first Faceboook app ‘Gimme5’ and it’s proving hugely popular. As well as being a highly addictive game to play, there’s the chance to win prizes like iPads and a trip to Los Angeles.
By Ben Fahy, 2011-09-26 23:09:11
Who's it for: Toyota Hilux by Saatchi & Saatchi and Thick as Thieves.
Why we like it: Advertising is, by nature, hyperbolic. But this rather surreal spot for the new Hilux takes that hyperbole to another, absurd but entertaining level. It already appears to have split the commentators ...
By StopPress Team, 2011-09-26 21:56:49
Rugby's pretty close to being a religion in New Zealand. And the outwardly progressive, typically controversial St Matthew in the City and its agency TBWA\ have referenced that with its latest billboard, which uses the 'Turin Shroud' style of iconography and endorses David Kirk as a Kiwi deity due to his team's heroic efforts in 1987.
By StopPress Team, 2011-09-26 21:37:36
Using the company vehicle for a dash of marketing is a long-practised commercial tradition. Usually it's all fairly standard fare that blends into the rest of the melee. But this punny wee number spotted on the back of a van in Auckland got our attention. As did this personalised plate, but for another reason altogether. As a perplexed passenger said: "What does a bathroom truck have to do with a uterus?"
By Ben Fahy, 2011-09-26 21:06:26
There are currently thousands of tourists gallivanting around New Zealand, and many of them are freedom camping. Mostly, that's a positive thing. But in some cases it leads to the inevitable negative stories about disrespectful visitors leaving a trail of filth behind them. Over the past 18 months, a team of mobile gurus has been trying to remedy this by plugging the information gap that currently exists with a free location-based app called Campermate that offers information about nearby rubbish bins, campgrounds, toilets and other amenities. And two of them are trying to get visitors to download it by heading on the '2-egg roadtrip' and bribing them with free food.
By StopPress Team, 2011-09-26 04:30:09
When a kitchen appliance brand launches an advertising campaign with the title ‘Rambo’s Undies’ starring Mikey Havoc and Hayley Holt you know you won’t be getting a standard appliance ad with the obligatory mud-stained children’s clothing. And that’s exactly what Kiwi owned appliance brand Parmco wanted when they signed off on the Parmco Challenge.
By StopPress Team, 2011-09-26 03:33:02
...as Les Mills International announces two key staff changes, Ogilvy signs up Ellison, the NBR announces a new admedia reporter, two new in the nzherald.co.nz crew and D&AD chooses its chiefs.
By StopPress Team, 2011-09-26 02:08:02
It's been a difficult few months for Colenso, with Vodafone pulling the pin and moving up the road to .99 before a full pitch kicks off. But the good news is starting to filter back in: executive creative director Nick Worthington has just returned from Spikes Asia with an impressive haul of medals and it has also won the Les Mills International account.
By Ben Fahy, 2011-09-25 23:03:36
When compiling a list of classic Kiwi TVCs, there are bound to be a few Toyota Hilux ads in there. With the likes of Bugger and the Scotty and Crumpy series, it's a product with a rich advertising heritage, so a new campaign is always cause for a bit of excitement, both for Toyota fans and for many in the marcomms sector. And Saatchi & Saatchi has gone to great, rather surreal and comical lengths with the 'Tougher than you can Imagine' campaign to launch the 2012 model.
By StopPress Team, 2011-09-23 04:21:33
Mediaweb announced today it is "repositioning" two of its titles in an attempt to strengthen its position in the sector.
The company acquired several food industry magazines when it purchased TPL Media's titles earlier this year.
Mediaweb publisher Toni Myers says two titles, FBT (Food & Beverage Today) and Catering Plus, are not sufficiently different from Hospitality Magazine to continue as they are.
Two staff who both worked on FBT and Catering Plus have left the company as a result of the changes.
By StopPress Team, 2011-09-23 03:43:11
As many law-abiding citizens know, prisons are a necessary evil. Recently our finance minister said prisons were a "moral and fiscal failure" at "$250,000 a bed, $90,000 a year to run". The money spent by New Zealand on incarceration dwarfs what has been spent on the Rugby World ...
By Ben Fahy, 2011-09-23 01:30:44
Man Day.
An earnest epic from British Airways.
Nigella's racy culinary double entendres.
So many ways to work it.
How to travel around the world for $418, adventures in drawing stickmen, a gigapanorama, things Apple is worth more than, and stuff ...
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