StopPress

Marketing, advertising & media intelligence

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Catch your break, win some shoes

By , 2013-08-29 14:22:31

There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day.

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Brands get an honest face

By , 2013-08-29 13:15:41

When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.

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JWT heats up some Ford sauce, catches the eye of HQ with 'The Passengers'

By , 2013-08-29 12:58:55

How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you're Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.

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Storm's a-comin'

By , 2013-08-29 12:04:20

New York agency Barton F Graf and activist group 350 Action have taken a unique approach to bringing shame on the names of climate change deniers: attaching their names to extreme storms.

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Crazy recruiter is crazy

By , 2013-08-29 09:53:17

We all know how the digital landscape has changed how we're picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.

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Mi9's ESPN deal a chance to reach non-rugby head sports fans

By , 2013-08-29 09:38:10

Want to get your message to sports fans who watch something other than rugby? A new deal will see Mi9 sell premium advertising on ESPN websites including espn.com, footytips.com.au, cricinfo.com, espnfc.com and espnf1.com.

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Tip Top adds its name to New Zealand's Got Talent's roster

By , 2013-08-29 08:48:30

TVNZ has welcomed another brand to the stage of New Zealand's Got Talent, with Tip Top joining primary sponsor Toyota as a commercial production partner for this year’s series.

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Mogul's social app set for US debut

By , 2013-08-29 08:28:03

Strea.ma, the cloud-based web app that aggregates and displays social media activity - developed by Hawkes Bay digital marketing agency Mogul - will take centre stage in San Francisco early next month. Not bad timing with fever around a certain boat race series hotting up.

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Reece to spread the gospel of Pandora

By , 2013-08-29 06:00:00

After helping launch a successful first season of The X Factor NZ and setting season number two of The Block NZ loose on the nation this week, MediaWorks’ general manager of integration Melanie Reece has announced her next role: sales director for Pandora, the internet radio service that has recently relaunched in New Zealand.

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We will win! Radio Live puts words in Cunliffe's mouth

By , 2013-08-28 14:28:42

What if Labour leader contender David Cunliffe's speech had been made in a gladiatorial arena? Wonder no more, thanks to Radio Live.

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Target your marketing, just don't get creepy

By , 2013-08-28 13:49:58

Kiwi marketers have a chance to efficiently target their marketing across an array of screens consumers now use to access media. But that doesn't mean they should get all creepy about it, an expert panel says.

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Shell's radio controlled embarrassment

By , 2013-08-28 12:31:51

Whether it be fake press releases about donating polar bears or satirical websites or staged PR disasters, Greenpeace has gone to great lengths to try and stop Shell from drilling in the Arctic. And it managed to piss Shell off again recently after smuggling in two remote controlled banners—one featuring the words “Arctic Oil? Shell No!” and the other "Save the Arctic.org—to the Belgian grand prix, an event Shell sponsors.

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AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push

By , 2013-08-28 11:33:25

When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game's descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just ... there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, 'It's Our Job'.

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Westfield wants you to pin its fashion

By , 2013-08-28 08:32:26

Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.

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They're loving our tech companies, there

By , 2013-08-27 15:44:22

Kiwi tech companies aren't just world famous in New Zealand, by the looks of a recent Forbes article.

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