StopPress

Marketing, advertising & media intelligence

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Red Bull brings BMX cool to Peugeot

By , 2013-09-03 11:04:21

Red Bull has launched its shiny new poster boy for the Peugeot 208 GTI, Jaden Leeming, in a new web and TVC campaign made in house. The 90 second version was made for its web channels while 15 and 30 second cuts will soon hit TV screens.

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Galleries: TVNZ-NZ Marketing Awards

By , 2013-09-03 10:17:45

There were plenty of Kiwi companies who were celebrated for their stellar efforts at the TVNZ-NZ Marketing Awards last week (you can check all the winners out here and read the in-depth stories of how they did it in the latest edition of NZ Marketing). And while we know everyone in this industry gets excited about a good dose of cross-organisational stakeholder management, you're also quite fond of spending hours of work time looking at glamour shots from events. So fill your boots.

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Fonterra's farmers and cute Kiwi kids combine to take Ad Impact Award

By , 2013-09-03 09:30:15

It certainly hasn't been the best of times for Fonterra over the past few weeks, but it can put a small tick in the plus column after the ad to promote its Milk for Schools programme was named the winner of the June round of Colmar Brunton's Ad Impact Award.

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'Hell in paradise'

By , 2013-09-03 09:02:48

For the past three months, Heineken has been plucking real men out of their daily lives, dropping them into the great unknown and making them do ridiculous things as part of its Dropped campaign. And the fifth and final episode, which features two chaps on a desert island in the Philippines who are handcuffed to each other and have only one survival kit between them, has just been launched.

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Taco Bell goes loco

By , 2013-09-02 15:03:20

Ever wanted a product to come to your country so badly you just had to have a whinge to the maker? These Canadian fans really wished they hadn't when Taco Bell went a bit loco and made them literally eat their words.

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We are the champions: how marketers can help turn Kiwi companies into world-beaters

By , 2013-09-02 14:10:15

Marketers are in a unique position to help engrain design principles in New Zealand business, writes Melissa Jenner.

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We need a montage: Kellogg's adds some cheese to its bran

By , 2013-09-02 10:50:37

There's nothing better than a graph that shows complex information simply, except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge.

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APN's Herald on Sunday and Rotorua Daily Post take top regional awards

By , 2013-09-02 09:32:32

The Herald on Sunday is one of the few papers in this country to have charted increases in circulation and readership over the past few rather difficult years. And that performance has been recognised after it beat out newspapers from across Australia, New Zealand, South-East Asia and the South Pacific to win the best Sunday newspaper at the Pacific Area Newspaper Publishers' Association (Panpa) Awards.

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Al Jazeera English comes to NZ

By , 2013-09-02 09:27:47

Kiwi viewers can now tune in to the Al Jazeera English news channel on Sky and will be able to see it on Freeview from 1 November. According to a recent statement, the channel will reach around two million New Zealanders on Sky channel 90 and Freeview channel 16, broadcasting live and free to air.

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Blindness, books and copyright law: how the Marrakesh treaty is giving the gift of literature

By , 2013-09-02 08:38:16

The blind and visually impaired have long suffered what has been dubbed a “book famine”. But changes to copyright law have finally provided relief, say Anton Blijlevens and Jillian Lim.

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Money never sleeps: BNZ launches chapter two of its 'Be Good with Money' story

By , 2013-08-30 17:30:44

We live in an increasingly cashless world, with EFTPOS, online banking and various mobile apps making money more of a number on a screen than a wad of notes in your pocket. But for its follow up to the big tease that was BNZ's 'Be Good With Money', the bank and its agency Colenso BBDO have decided to focus on the story—and the power—of a dollar.

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New World turns its people into products in Colenso BBDO's informercial-style campaign

By , 2013-08-30 12:26:24

The 'Every Day a New World' brand campaign earned plenty of fans when it was launched last year (even some from Australia). And New World and Colenso BBDO have followed that up with a series of four ads that aim to, as Foodstuffs' group brand director Jules Lloyd says, "showcase the craft, expertise and quality of food across our fresh departments, highlight our key points of difference and shift some customer perceptions".

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Block-a-holics come to new house party

By , 2013-08-30 12:15:53

MediaWorks' 2012 ratings star The Block has returned with strong first up audience numbers. Now screening three nights a week instead of two, the first three hour-long episodes drew an average five-years-plus audience of 411,800, a ten percent increase on the average audience of the first three episodes of the 2012 series.

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Beyond banners: linking brand experiences and smart digital strategy

By , 2013-08-30 11:24:37

All too often in marketing campaigns, digital media strategy is the unsung hero, says Yahoo! New Zealand's Louis Niven.

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The Compendium: 30 August

By , 2013-08-30 10:58:09

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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