StopPress

Marketing, advertising & media intelligence

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Charlie's gets a name change, focuses on the bigger—and better—picture

By , 2013-06-04 09:20:15

As the AskewOne piece on the wall beside Auckland's south-western motorway says, 'better never stops'. And Charlie's Trading Co. has acknowledged that philosophy by creating a new corporate brand called The Better Drinks Co.

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Got lawyers? Fonterra's potential trademark trouble—UPDATED

By , 2013-05-31 14:34:17

Goodby Silverstein and Partners' Got Milk? campaign for the California Milk Processor Board was one of the most memorable campaigns of the '90s and became part of the pop cultural furniture in the US. It helped increased milk consumption in California, it has spawned a host of parodies and it's still going strong today. So why is the phrase being used by Fonterra to advertise its Anchor brand?

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Flower bomb: why marketers need to be wary of using competitors' brands as Google keywords

By , 2013-05-31 13:33:07

A recent decision in the UK found that Marks & Spencer misled consumers by using a competitor's name—‘interflora’—as a keyword trigger for advertisements on Google. AJ Park's Nigel Robb looks at what it might mean for Kiwi marketers.

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Semi-Permanent Liveblog: Niklas Roy

By , 2013-05-31 12:54:25

Niklas Roy, the self-described inventor of useless things, talks to the Semi-Permanent crowd about the colliding worlds of engineering, design and artistry.

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Auckland Uni named king of the fundraisers at FINZ awards

By , 2013-05-31 12:38:38

Raising money for charities and not-for-profits is a much more difficult job than it used to be, given the number of competing organisations and the economic strain of recent years. But there were plenty of impressive efforts showcased at the Fundraising Excellence awards in Wellington earlier this month.

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The Compendium: 31 May

By , 2013-05-31 12:07:43

A weekly wrap of funny things, good things, weird things and other things seen on the intertubes.

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If you can't beat 'em, join 'em

By , 2013-05-31 11:34:17

There's a lot of talk these days about modern marketing and advertising offering consumers utility. And that's mostly what it is: talk. But to promote its range of sun products in Brazil, Nivea has walked that talk with a handy print ad that, with the help of a small solar panel, can charge your phone.

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New World gives Colenso BBDO the nod

By , 2013-05-31 10:19:42

New World has been celebrating its 50th anniversary recently. And Foodstuffs has taken steps to ensure a few more successful years in the grocery biz by appointing Colenso BBDO as its official brand agency.

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Semi-Permanent Liveblog: Sandra Dieckmann

By , 2013-05-31 10:02:42

We kick off this assault of creativity and thinking with a presentation from artist and illustrator Sandra Dieckmann.

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Don’t use a cannon to shoot a mosquito

By , 2013-05-31 09:10:44

'Perfection erases humanity'. And in the coming years, Contagion's channel director Richard Thompson says brands will need to master a strategy that helps talk with audiences in a more authentic, real way.

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ANZ nabs another merger-related accolade with PRINZ supreme award

By , 2013-05-31 08:36:59

ANZ's corporate affairs and marketing team has already received plenty of plaudits for last year's horse management. And it has been acknowledged again after winning the PRINZ supreme award for its 'New Zealand Simplification Project’.

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Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

By , 2013-05-30 14:28:25

There have been some massive changes inside Telecom recently, with chief executive Simon Moutter announcing a restructure that plans to axe between 930 to 1280 jobs by the middle of this year a few months back. And as a direct result of the decision to reduce the headcount, it has outsourced a few previously internal functions and appointed Clemenger Group-owned Touch/Cast.

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Making mobile more personal

By , 2013-05-30 14:00:07

As the smartphone revolution continues, the demand for mobile applications has burgeoned. A bombardment of apps, big and small, jostle for precious screen space, but it is only those that amplify a brand through personal engagement and valuable experiences that will find App Store success.

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Facebook verification to protect brands and celebrities from fakes

By , 2013-05-30 13:34:00

Facebook has launched a new verification feature (in the form of a small blue checkmark icon) to set apart official brands and celebrity accounts from the faceless masses wanting to impersonate them.

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Designworks puts some LED in The Benevolent Society's pencil with interactive light tunnel

By , 2013-05-30 13:17:42

You can do some pretty amazing things with LEDs these days, from entertaining Tron dances in light suits, to the cool controllable lights made by Kiwi company MEA Mobile. And Designworks NZ has also put the technology to good use with the launch of an interactive light installation called Hundreds and Thousands as part of the Vivid Sydney light festival.

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