StopPress

Marketing, advertising & media intelligence

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Name games

By , 2013-06-07 09:08:47

TradeMe Jobs recently launched a campaign showing that nominative determinism was a thing of the past. Try telling that to the BBC.

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Commercial utility

By , 2013-06-07 08:35:30

IBM has been beating its smarter data drum for a while now. And that philosophy has made its way into the real world, with a series of ads for its 'Smarter Cities' campaign that double as functional street furniture.

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Beck's harnesses Edison invention to turn beer into music

By , 2013-06-06 13:52:23

German beer brand Beck's chose Semi-Permanent in Auckland to unveil its latest toy: a beer bottle where instead of a label there's music.

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Viral signs

By , 2013-06-06 12:34:26

'Can you make it go viral?' is a phrase that strikes fear into the hearts of all agency folk. But Swedish PR consultant Simon Strand, who has spent an inordinate amount of time philosophising on last year's big YouTube hits and coming up with his own viral formula, is here to help.

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Kim Dotcom's Mega suffers DDoS attack, on the look out for new staff

By , 2013-06-06 10:44:51

Kim Dotcom's cloud locker service Mega came under sustained cyber attack yesterday, which affected the New Zealand-based cloud company's services for about 2.5 hours.

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New ad spend player Standard Media Index set to give Nielsen a run for its money—UPDATED

By , 2013-06-06 09:50:51

When it comes to ad spend, there are a few measures available, from the ratecard-based Nielsen AIS, to the industry-supplied figures released annually by the Advertising Standards Authority, or other quarterly releases sent out by various industry bodies. But a new player is about to take the field, with Standard Media Index (SMI) launching in the New Zealand market this month.

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The Rural sets out to give city slickers a hand out on the farm

By , 2013-06-06 09:19:17

City slickers who have given up on the big smoke but can't tell the difference between a cow and a fence post have a new site to look to for advice on rural living.

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Sky pizza

By , 2013-06-05 17:14:56

Mention the word drones and images of indiscriminate bombing come to mind. But Ex-Wired editor Chris Anderson has a different take on things and he's been extolling the virtues of—and making a business out of—unmanned flying devices for years. Now Domino's has also seen the light and, as this video of the 'DomiCopter' shows, the pizza of the future might be airborne.

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Bringing history to life

By , 2013-06-05 16:28:07

Getty Images' Hulton Archive goes almost all the way back to the birth of photography. So, as part of an effort to highlight the breadth and depth of historic content available there, it teamed up with Short and Sweet to launch a film challenge with a twist.

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Steinlager's All Blacks ad shows it's tough at the top—UPDATED

By , 2013-06-05 15:53:43

All Blacks sponsors have a long history of piecing together some game-day footage, showing a few big hits, adding a bit of emotive language to illustrate the mana of the black jersey and trying to give Kiwis a few goosebumps. Adidas did it to pretty good effect during the Rugby World Cup. And, with the game against the French kicking off on Saturday, Steinlager, which has sponsored the All Blacks for 27 years, has done it as well with a dubstep-backed ode to one of the most successful teams in world sport.

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Review: Samsung Galaxy Note 8.0 – the artist's tablet

By , 2013-06-05 15:21:06

My love hate relationship with Samsung's Galaxy Note range now spans over two years of smartphones and tablets. These flagship devices known for the signature S Pen stylus inputs, border gimmicky on one end and business essential on the other. With the Galaxy Note 8.0, Samsung has created a device that's definitely more latter than the former – putting a powerful iPad Mini competitor in the hands of consumers (for a price).

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Online advertising revenue to hit $543 million by 2017: PwC

By , 2013-06-05 14:38:19

While print media continues to tumble and find its footing in the digital age, online advertising is on a rocket ride to the top. According to PwC's latest entertainment and media outlook, online advertising is expected to reach $543 million in annual revenue by 2017.

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'Reach around for a deeper clean'

By , 2013-06-05 08:34:32

The Dollar Shave Club guy, otherwise known as Michael Dubin, earned legions of fans for his very entertaining launch video. And he's back with no.2—and an array of no. 2 puns—to promote the arrival of his next product: butt wipes for men.

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Special Problems / The Sweet Shop brings out the art-house in Cannes project

By , 2013-06-04 16:19:15

Film duo Campbell Hooper and Joel Kefali (aka Special Problems) permiered their short film Echoes at Cannes last month to some of the biggest names in the global film industry.

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TVNZ's food focus pays dividends

By , 2013-06-04 15:49:59

Two of the country's biggest TV shows came to their seasons' end over the long weekend, with the fourth seasons of MasterChef NZ and My Kitchen Rules (MKR) continuing to bring in the viewers for TVNZ despite competition from MediaWorks' big show X Factor NZ.

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