StopPress

Marketing, advertising & media intelligence

Article illustration

The dirty secrets of gamification

By , 2013-10-02 16:42:24

The dirty secret of gamification - which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users - is that the psychology is nothing new. The good news is it still works.

Article illustration

Blurred lines: ASB app responds to consumerisation of business IT

By , 2013-10-02 12:59:48

ASB has built a new app for businesses, seeing as much demand for convenient mobile commerce among businesses as among consumers.

Article illustration

Stunts go social

By , 2013-10-02 12:33:47

A couple of months back, Heineken challenged unsuspecting travellers at New York's John F Kennedy Airport to ditch their travel plans for a destination of the roulette board's choosing. Now the stunt's had a cleverly crafted sequel by the brand's agency Wieden and Kennedy. Heineken tracked down people who tweeted saying they'd drop everything for a spontaneous trip and rolled in the roulette board to test their mettle.

Article illustration

Why so serious? Sky and DDB ramp up the drama with cinematic, poetic brand ad

By , 2013-10-02 12:09:25

Over the past few years, Sky has favoured the humorous approach in its 'My Happy Place' advertising. Its new 'Come with us' brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that's designed to showcase the range of quality content subscribers can access.

Article illustration

Data the biggest weapon in loyalty arsenal

By , 2013-10-02 10:32:10

A single view of customers is at the heart of success for the world's leading loyalty programmes enables marketers to truly understand customers and their behavior holistically, says Hayden Saunders.

Article illustration

DDB, Paw Justice stir up the interweb with anti-drug testing message - UPDATED

By , 2013-10-02 10:04:12

DDB has teamed with Paw Justice in a campaign that asks Kiwis to spread opposition to a recent law allowing party pills to be tested on animals.

Article illustration

I quit ... and dance—UPDATED

By , 2013-10-02 09:48:55

The interweb is chock full of creative ways people have left their jobs with fanfare. Now journalism graduate Marina Shifrin's effort, a dance video, has scored more than a million views.

Article illustration

Google opens doors to negative SEO

By , 2013-10-02 09:42:51

Paul Thornton discusses recent changes to Google's algorithm and how these can affect businesses online.

Article illustration

Steinlager gets out the marker pen to promote responsible drinking—UPDATED

By , 2013-10-02 09:42:41

New Zealand has a rich heritage of drawing on passed out friends. Typically, it's meted out as a punishment for those who over-indulge. And Lion and DDB have referenced that in a new responsible drinking ad that shows how much better it is to 'be the artist, not the canvas'.

Article illustration

Tech companies get A for export commitment, B- for marketing

By , 2013-10-02 09:08:03

Kiwi tech companies remain strongly export-focused, but there's room for improvement in how they sell and promote themselves, according to this year's Market Measures Survey.

Article illustration

Hickey bets on subscription model with new hive for politics news

By , 2013-10-01 16:22:26

Former Interest.co.nz managing editor Bernard Hickey is banking on subscriptions as the route to growth for his new politics and economics news website and email service hivenews.co.nz.

Article illustration

Largest digital signage event coming to Auckland this week

By , 2013-10-01 14:22:10

NGAGEMENT is the largest digital signage event in New Zealand and is coming to Auckland on 4 October at The Cloud.

Article illustration

TVCs of the Week: 1 October

By , 2013-10-01 14:15:59

Five good'uns this week, with ukuleles, emoticons, family time, song rash and Rotorua making the cut.

Article illustration

Air New Zealand and DraftFCB speak the language of music to launch new Airpoints credit cards—UPDATED

By , 2013-10-01 14:03:55

Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline's deals being promoted on TV and online. But it's finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.

Article illustration

Sound shields, self service x-rays and other patents to look out for on the shelves

By , 2013-10-01 13:58:55

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.

Page 155 of 532

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   520   521   522   523   524   525   526   527   528   529   530   531   532   Next >