StopPress

Marketing, advertising & media intelligence

Article illustration

Inside the social media echo chamber

By , 2013-07-31 13:22:57

Who are brands really talking to on social media? The converted, says The Research Agency's Andrew Lewis.

Article illustration

Bauer claims victory in royal baby battle

By , 2013-07-31 13:14:45

Some saw the feverish excitement—and feverish media attention—over the arrival of the royal baby as a sad indictment on humanity. Others saw it as evidence of the rising appeal of the British monarchy in New Zealand and around the world. And more than a few local media outlets and their advertisers saw it as a chance to capitalise on all the extra eyeballs, with Bauer Media pulling out all the stops to get its 'Souvenir Issue' onto the shelves five days earlier than usual.

Article illustration

Claxton: the Facebook face ache

By , 2013-07-31 12:07:22

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

Article illustration

Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

By , 2013-07-30 15:12:35

The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012's award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

Article illustration

Show your dedication using DB and Colenso's new Facebook campaign

By , 2013-07-30 14:27:51

Men, show your dedication for your significant others by using DB Breweries Facebook app to let them know – with a video.

Article illustration

Merger she wrote

By , 2013-07-30 14:14:31

There's been a whole heap of industry chatter about the proposed merger of Publicis and Omnicom, a merger that would create the biggest holding company in all the world (but would still pale in comparison to Google). And, in true modern style, there's already a parody Twitter account ('This is a parody. But then again, isn't the ad industry') that's skewering the combined entity.

Article illustration

TVCs of the Week: 30 July

By , 2013-07-30 13:46:32

Audi, Warehouse Stationery, Sony and a Vietnamese hospital get a gold star this week.

Article illustration

Warehouse Stationery cranks out the colours for big brand refresh—UPDATED

By , 2013-07-30 13:09:45

Warehouse Stationery has embarked on its biggest brand transformation in 22 years, and it's all about the new, with a new logo, new colours, new instore environments and a new brand campaign from its new agency .99.

Article illustration

Newspaper credibility touted by industry body

By , 2013-07-30 11:35:37

While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.

Article illustration

DraftFCB offers its services to address child abuse issue with 1000 Hours Project

By , 2013-07-30 11:32:15

Advertising largely exists to draw attention to products and services. But communications can also help foster social change, and DraftFCB, an agency with an undoubted strength in this area, is aiming to do just that by offering 1000 hours of comms expertise to an organisation that's focused on reducing child abuse in New Zealand.

Article illustration

How much do you #loveyourcity?

By , 2013-07-30 10:22:47

Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.

Article illustration

Owner/Marketer: Elliot O'Donnell

By , 2013-07-30 09:53:22

Elliot O’Donnell (aka Askew One) is a Kiwi street artist who’s transitioning between “just tags on a wall” to legitimate art. And with paintings of Ralph Hotere in Kingsland, work on Queens Wharf and his impressive creations in the Wynyard Quarter, he’s trying hard to turn his passion into a viable business.

Article illustration

'Like santa for your vagina'

By , 2013-07-30 09:48:00

Remember when the prudes got all wound up after Carefree busted a few feminine hygiene taboos and used the word vagina in its ad? If you were among the complainers, then you definitely don't want to watch this video for Hello Flo, a tampon subscription service that features a 12-year-old girl who fully embraces the arrival of her 'red badge of courage'.

Article illustration

Don't forget your roots, take the Kiwi-ness to the world

By , 2013-07-30 09:19:20

Taking your design story global? Make sure you've packed your Kiwi-ness.

Article illustration

A very special endorsement

By , 2013-07-30 09:01:39

New Zealanders love nothing more than hearing their country get a mention, especially if comes from the mouth of a foreign celebrity. Facebook pages, articles both real and satirical, and TV segments have been devoted this strange and thrilling phenomenon. And we can add another one to the list, because the The Herald has made it into The Onion's brilliant story about the birth of the royal baby.

Page 155 of 509

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   Next >