StopPress

Marketing, advertising & media intelligence

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Finding the perfect endorsement

By , 2013-08-15 08:54:50

Roger Federer is good at a lot of things: tennis, making boatloads of money and not really sweating much on court. But he's not too highly regarded for his acting skills, as this groaner for Lindt shows. But through the wonders of modern technology, help might be at hand for those agencies hoping to get sports stars to better endorse brands. It's certainly assisted NBA star Blake Griffin's commercial skills.

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Digital ad spend to overtake newspapers by 2016 – IAB

By , 2013-08-14 14:13:53

Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.

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Review: Bento for iPad – compartments for everything

By , 2013-08-14 13:26:14

Most productivity apps attempt to organise one part of your life–work, your personal life, your finances. Bento for iPad is a database that doesn’t make that distinction, but rather encourages you to do a little bit of everything.

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Redwood's Rekorderlig pop-up gets tops popping

By , 2013-08-14 12:09:53

The DB-owned Redwood Cider Company recently brought a piece of Sweden to Auckland with its pop-up Winter Lights bar on Shortland St. It invested $400,000 in the project in an effort to raise brand awareness and convince consumers that cider wasn't just a drink for summer. So how did it do?

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Dairy for life? How Chinese social media users responded to Fonterra's botch up

By , 2013-08-14 11:31:33

As Rod Oram said in a TVNZ report about the recent Fonterra product recall: “We need to be extremely mindful of how reputations are won and lost in the new social media world we live in.” Simon Young looks at what was being said about Fonterra and this current crisis on Chinese social media.

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Everything trivial

By , 2013-08-13 17:19:50

Organisations like the Broadcasting Standards Authority and the Advertising Standards Authority have a difficult job dealing with the multitude of complaints that come flooding in. But they do get to laugh at the ridiculous ones and P J Radich, the chair of the Broadcasting Standards Authority, has released a list of trivial complaints that it has received.

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Two teams, one cup

By , 2013-08-13 15:23:24

Australians are renowned for their dignity, manners and good grace. So it's no surprise to see a bunch of ex-Wallabies erecting a billboard that offers the All Blacks a warm welcome to Australia for the Bledisloe Cup.

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Telecom: Vodafone changes ads; Vodafone: We’re changing nothing

By , 2013-08-13 15:08:49

Telecom and Vodafone both announced today that Telecom has dropped court proceedings against Vodafone, after the latter’s SuperNet advertising ruffled some feathers.

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TVCs of the Week: 13 August

By , 2013-08-13 14:55:04

Cadbury's dreams, Regina's first world problems and TVNZ's draining of the talent pool make the playoffs.

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Mate, you're dreamin' – but Cadbury can make it a reality

By , 2013-08-13 14:34:54

Have you got a dream? It’s to go to space, right? Well, Cadbury probably isn’t going to send you there, but it might make one of your slightly less-ambitious dreams come true with its new Cadbury Dreams campaign.

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Fairfax and House of Travel aim to fuse content and commerce

By , 2013-08-13 13:51:55

APN won the pitch for Tourism Australia's media business recently, relieving Fairfax of its duties. But now Fairfax has a broader range of destinations to promote, after signing a deal with the House of Travel that encompasses contextual commerce and co-created content.

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If Pink Floyd made car ads

By , 2013-08-13 13:30:03

Clearly drug testing is not a priority at Berlin ad agency Storz & Escherich, because the company produced this ad for pre-owned Minis.

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APN wins Tourism Australia business off Fairfax, chooses four well-known Kiwis as Aussie advocates

By , 2013-08-13 13:27:32

Four well-known New Zealanders—Judy Bailey, Colin Mathura-Jeffree, Jon Bridges and Michael Van de Elzen—are packing their bags and indulging their passions in Australia as part of Tourism Australia’s new content marketing campaign with APN.

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Regina harnesses the power of patriotism and nostalgia with brand relaunch

By , 2013-08-13 12:23:18

Regina, one of New Zealand's original confectionery brands, has been laying dormant since 2001. But it has now been reborn, with a new look, some quirky new Kiwi-fied products and a new ad campaign that focuses on the first world problem-solving ability of its creations.

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Latest numbers show more downs than ups for mags, with special interest and lifestyle still a sweet spot

By , 2013-08-13 10:39:29

The latest readership and circ stats made for fairly grim reading for newspapers, with every major paper down on both measures. And while there are more losses than gains for magazines, there are a few more success stories to shout about, particularly in specific niches. Plus: why the MPA has decided not to comment on the numbers.

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