StopPress

Marketing, advertising & media intelligence

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Coming to a smart screen near you

By , 2013-11-06 09:31:35

New Zealand mobile ad spent sits at one percent, in contrast to much higher rates of digital spend offshore. With trends like location and rich brand engagement driving growth, that one percent is about to get a whole lot bigger, says Snakk's Max Flanigan.

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Skype dials up a taste of Kiwi

By , 2013-11-06 09:13:16

Skype's Stay Together campaign tells the stories of long distance chums who keep in touch using Skype — and the latest story makes New Zealand the star of the show, thanks to an Aucklander called Paige.

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Maggies Award gives Dish more to celebrate about

By , 2013-11-05 18:23:53

The February/March 2013 edition of Dish has beaten stiff competition to win The Maggies: Magazine Cover of the Year award for 2013.

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Nightline canned, to be replaced by acid-tongued Paul Henry - UPDATED

By , 2013-11-05 16:15:25

TV3 has confirmed that Nightline will take a break at the end of this year. In 2014, TV3 will be taking a new approach to late night news with The Paul Henry Show, which will see the controversial broadcaster wrapping up the day’s events every weeknight at 10.30pm. PLUS: Sacha McNeil's new role still unclear.

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TVNZ-NZ Marketing Awards: Insight, ANZ

By , 2013-11-05 15:48:08

Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.

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TVCs of the Week: 5 November

By , 2013-11-05 15:22:12

Bell Tea's historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.

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Resn adds digital treats to Halloween tricks

By , 2013-11-05 14:51:31

A Halloween stunt by US snack brand Cheetos, which virtually satisfied the vengeful desires of anyone wanting to toilet paper someone's house, was made possible by Kiwi digital agency Resn.

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StopGear: Toby Talbot

By , 2013-11-05 13:52:14

Whether you like it or not, the things we buy can say a lot about us (or, at the very least, can be used by others to make assumptions). And there's perhaps no item more symbolic of an owner's personality than the car they drive. Creative types seem pretty keen on interesting cars. So, with all the switcheroos in the automotive space at the moment, we thought it was an opportune time to launch a new section on StopPress that aims to showcase some of the vehicular proclivities of those working in the marketing, advertising and media sectors (and will presumably cement the general public's view that this industry is infested with rich wankers). Every few weeks we’ll be asking someone in the biz to tell us about their steed and first up is TBWA\’s chief creative officer Toby Talbot and his Volvo P1800.

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Steinlager's social lubricant: the story behind Lion's responsible drinking ad

By , 2013-11-05 13:40:51

Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.

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It's kind of a big deal

By , 2013-11-05 11:07:46

Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy's back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air.

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Memphis Meltdown hears your cries, answers with ice cream

By , 2013-11-05 10:33:45

Memphis Meltdown has never been known for its sanity, but now the brand is encouraging Kiwis to join the madness by screaming into a giant ear for ice cream.

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Agencies couple up in Clemenger's Axis love fest

By , 2013-11-05 10:25:45

When Axis set out to stage a more collegial and celebratory awards show this year, it might not have imagined agencies cosied in warm embrace over each other's work, nor its trophy moving in for a fleeting kiss with a doppelganger. But as this year's awards open for business, Clemenger BBDO has paired off the big guns and asked them to love each other as only agencies can.

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Could of, should of, would of

By , 2013-11-05 10:23:39

There are a lot of words in a newspaper, most of them spelled right and grammatically correct. But a few grammar nerds were up in arms on Twitter yesterday after the Herald committed a cardinal sin and used the words 'might of' in a headline.

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Tui aims to plumb new depths with competition

By , 2013-11-05 09:18:35

The creatives at Saatchi & Saatchi NZ are stretching the beer-plumbing theme with a competition that gives entrants the chance to win a beer-plumbing addition to their homes. PLUS: more Tui pranks to follow.

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Young entrepreneurs mix charity, commerce and choice with Liquid Change water brand

By , 2013-11-05 08:03:44

A group of entrepreneurial young Westlake Boys students are doing their bit to prove that businesses with a soul can help make the world a better place. And Liquid Change, a bottled water business with a charitable twist that started off as part of the Young Enterprise Scheme, has gone further than most of its student ilk: into the fridges at one of the country’s biggest oil networks, Z.

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