StopPress

Marketing, advertising & media intelligence

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Sky keeps one eye on the future with ondemand, mobile and time-shifted developments

By , 2013-08-08 11:23:19

Sky has just soft launched its shiny new brand identity. But the changes don't stop there, because it's made a number of upgrades to its online and ondemand platform iSky, it plans to offer live streaming on its mobile and tablet apps soon and there are a number of other developments in the pipeline planned for next year.

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Ngage sees digital signage coming of age

By , 2013-08-08 10:52:59

There's been plenty happening in the digital signage space recently. Prices for screens are coming down, big global players are making big orders and digital-out-of-home is responsible for a lot of the growth in outdoor sector around the world. APN Outdoor just launched the country’s first digital billboards in Auckland. And Ngage is also riding that wave, with a recent roll-out of digital signage across the BP network and some big projects on the go.

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Richard McManus reads, writes, webs

By , 2013-08-07 15:55:17

Kiwi internet entrepreneur Richard MacManus has always had the dream of writing a book. Ever since selling his technology blog ReadWriteWeb (RWW), which he started back in 2003, to US-based media company Say Media in 2011, that is exactly what he has been working on.

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Portrait of a mogul as a young man

By , 2013-08-07 15:25:45

Richard Branson wasn't always the suave, successful mogul he is today. In its latest ad, Virgin Mobile shows Branson's life story in exactly one minute and three seconds. And yes, he always sported that beard, even at two years old.

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Cardboard cutouts are so '90s

By , 2013-08-07 12:16:13

Is it just us, or is $379 not that much money to spend for an action figure that looks just like you?

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Jaguar gets down with the kids

By , 2013-08-07 12:04:31

Jaguar drivers seem like they'd probably be more familiar with 'tally ho old chap' than 'OMG! LOL!'. But that hasn't stopped the premium car brand and its agency Big from using the line 'WTXF?' in a new campaign for its XF model that's appearing on super-sized billboards in the main centres and on extra large online banners.

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Review: SwiftKey - click and drag

By , 2013-08-07 11:24:51

If you’re an Android user, you may already be familiar with an app that comes integrated into some devices, called Swype. SwiftKey for Android works almost exactly the same way.

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Extreme football-related phubbing*

By , 2013-08-07 09:16:38

There's been a lot of talk about football rights in New Zealand recently, with online offering Coliseum unexpectedly snatching that trophy off Sky and Sky then raining on its parade slightly by signing deals directly with four English major clubs to show delayed coverage of their games. But as newspapers embrace video, and as humans embrace mobile, it's not just broadcasters looking for content anymore, as evidenced by this great ad for Sun+ Goals that features football fans watching when they shouldn't be.

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Forsyth Barr working on iPad, Android apps

By , 2013-08-07 09:09:54

The stock market is not a lumbering beast. It's fast-moving and things can change very quickly, and many people may not want to wait for the morning paper to come out to see how their investments are faring.

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Mumford & Sons like you've never seen them

By , 2013-08-06 17:29:10

Creative types can be a bit precious about their image. But not Mumford & Sons. The beardy folk rockers aren't above taking the piss out of themselves and, with the help of four funny men—Ed Helms, Jason Sudeikis, Jason Bateman, and Will Forte—the band has created what Buzzfeed calls the best music video of the year.

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Swearing like a doctor

By , 2013-08-06 14:48:15

Dr Who nerds have been all aflutter this week after Peter Capaldi was named as the new 1000-year-old time-traveller. He's renowned for his role as the potty-mouthed spin doctor Malcolm Tucker in the brilliant show The Thick of It. And this guy has decided to combine the two roles and create a trailer that gives fans a glimpse at what the upcoming series might be like (block your ears children, salty language ahoy).

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18 Kiwi go-getters in line for EY Entrepreneur of the Year Award

By , 2013-08-06 14:06:46

EY, which until recently was Ernst & Young, has announced the finalists of this year’s EY Entrepreneur of the Year awards.

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TVCs of the Week: 9 August

By , 2013-08-06 13:41:51

Kiwibank, Otago Uni and Telecom get a street parade in Hamilton this week.

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The next social marketing frontier? Skinny's ephemeral experiment with Snapchat

By , 2013-08-06 13:23:22

Youth-targeted telco Skinny Mobile has found an inventive new way of reaching its customers, using mobile app Snapchat.

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Neuromarketing: thinking beyond the lab

By , 2013-08-06 12:59:05

Neuroscience provides us with deeper insights into how consumers think, feel and make decisions than ever available before and these insights have the potential to revolutionise traditional marketing practice. But its application to this industry—something known as neuromarketing—is not always understood.

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