StopPress

Marketing, advertising & media intelligence

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Voices make a safe return from the Moon

By , 2013-12-05 10:44:47

The voices that were sent to the Moon as part of Dr Who’s 50th anniversary celebrations have made a safe return to planet Earth and can now be heard at the Moonbouncer website.

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Top talent key to Online Republic's success

By , 2013-12-04 15:04:39

In his former life in adland, Online Republic co-founder and president Mike Ballantyne was part of a like-minded creative team, all pulling in the same direction to take on Auckland's big agencies. That made him a big believer in assembling and locking in key talent — something he credits for the success of his current e-commerce venture Online Republic.

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Aegis puts last piece in the brand puzzle with Isobar launch

By , 2013-12-04 13:55:49

Aegis Media will bring its digital brand Isobar to New Zealand from next February under the leadership of current Isobar Sydney general manager Grant Henderson. The introduction rounds out the network's local offering and will include expansion of the Kiwi team.

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Looking down on pizza

By , 2013-12-04 13:07:24

It seems the travellers and the aviation industry weren't the only ones captivated by British Airways' recent #lookup campaign, which used surveillance technology to hook billboards up with its planes passing overhead. Domino's Pizza in the UK has followed suit with a ripoff that asks up to #lookdown at a large pepperoni.

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Colenso BBDO admits pre-roll ads suck in new campaign

By , 2013-12-04 12:15:45

Colenso BBDO has created an ad campaign featuring 64 unique videos that calls out pre-roll ads for being a nuisance. Each ad is linked to the video that the viewer originally searched for and comes with a customised line that mentions the desired content.

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Ghosts of Christmases past

By , 2013-12-04 10:59:52

TV and movie streaming service Netflix has gone all warm and fuzzy with the story of a Christmas tree-topping ornament who's seen it all. As the porcelain decorated character says, it's hard not to smile when a happy expression is painted on your face.

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Wellington online advent calendar opens doors to wider audience

By , 2013-12-04 09:50:34

This year Positively Wellington Tourism is targeting Kiwis who take to the road for the Christmas holidays, not just locals, with its online advent calendar. And it's the first time it's harnessed the social crowd to find out what the calendar should showcase.

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Social media transforming Kiwi recruitment

By , 2013-12-03 17:46:54

Growing numbers of Kiwis are using social media to share job opportunities and secure new work, according to a recent Kelly Workforce Index survey of more than 3500 Kiwis. And employers should know staff expect to be able to use company tech to get social.

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Why runners run

By , 2013-12-03 17:08:44

We've always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence. Let The Run Tell You Why, it says. Better yet, let the guy in the hotdog costume explain himself.

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Signing off: Making the most of the humble email signature

By , 2013-12-03 16:57:57

Kiwi IT company Crossware sees global opportunity to get more companies making the most of the prime real estate at the bottom of their staff's emails. It's a space the firm says many local firms don't use to brand themselves.

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Patents are a virtue: second sight, head cases and waterworks

By , 2013-12-03 15:44:53

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.

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Mulligan and Richardson aim to make radio crowds go wild

By , 2013-12-03 15:28:53

The sporting banter between Andrew Mulligan and Mark Richardson is no longer restricted to weeknights on Prime. Since 25 November, The Crowd Goes Wild, the popular television show the pair co-host, has also moved into the radio realm with a morning show on Radio Sport. Plus: find out who's coming back to Radio Sport.

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TVCs of the Week: 3 December

By , 2013-12-03 14:26:48

Sky, McDonald's and Torpedo7 receive an achieved this week.

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Little Shop of dollars: New World celebrates the success of its tiny promotion

By , 2013-12-03 13:38:24

Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs' favour, it also worked for the brands involved in the promotion.

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Fonterra reviewing local media account, MediaCom hoping to replicate Asian success—UPDATED

By , 2013-12-03 12:22:04

Fonterra is putting its media account up for pitch in New Zealand, with incumbent OMD and MediaCom thought to be battling it out for the spoils.

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