StopPress

Marketing, advertising & media intelligence

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Horse's Mouth: TVNZ's Jeremy O'Brien

By , 2013-11-13 18:30:00

TVNZ announced its new season line-up tonight. So we sat down for a chat with head of sales Jeremy O'Brien to talk about the broadcaster's changing content strategies, the growth of production partnerships, the MediaWorks situation and what the future holds for TV.

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Safe.org.nz locks into Kiwi hearts with TVC campaign that aims to unlock cages

By , 2013-11-13 14:25:49

Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.

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StopPress Presents 'Friends with Benefits': how to put the marketing into social media

By , 2013-11-13 14:22:20

Hark, seekers of knowledge! Only a few tickets remain for next Tuesday's event. So get yours and avoid a lifetime of bitter regret.

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Good enough to eat

By , 2013-11-13 12:43:36

Nestle in South Africa went all sweet and gooey on the recent launch of Android's KitKat OS with an exhibition of 3D printed chocolate sculptures. The 10 sculptors managed to resist scoffing their works of art before putting them on display.

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TVNZ takes to Tinder to hook up zombie lovers

By , 2013-11-13 12:30:55

TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers.

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Made for the small screen: has the currency of social content exceeded the value of the experience itself?

By , 2013-11-13 11:55:40

If you see Beyonce in concert, but you didn’t record it on your phone, did it really happen? Jo Bennett says the earned exposure of events often surpasses the live experience and this is forcing marketers to consider the value of events/experiential as an extremely powerful tool for reach.

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TVNZ-NZ Marketing Awards: Morton Estate Retail, The Warehouse

By , 2013-11-13 11:27:43

If you stand still in retail, you’re dead. So, after a long period of declining sales, The Warehouse completely revamped its business and managed to reverse the slide.

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Why every company should be using remarketing

By , 2013-11-13 10:52:59

If your company isn't using remarketing, you're missing the chance to drive visitors to your site and convert them into a sale — and to make it look like your company is bigger than it actually is, says ROI Marketing's Duncan Jones.

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'Celebrating the best and confronting the worst': APN NZ mixes past, present and future to mark the Herald's 150th

By , 2013-11-13 10:51:46

150 years ago today, the first edition of the New Zealand Herald was printed. And APN NZ has gone to great lengths to celebrate the milestone, with one of its biggest ever promotions, a range of special editorial products and some significant changes to its digital properties.

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TVNZ-NZ Marketing Awards: Sponsorship, Z Energy

By , 2013-11-13 10:34:17

Z Energy’s ‘Good in the Hood’, which let its workers and customers help choose the charities the business supports, made its brand promise a reality.

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Stepping back in advertising time: a look at some vintage Herald ads

By , 2013-11-13 09:43:13

The New Zealand Herald has just hit its 150th birthday milestone. So what better time to look back on happier, simpler and more profitable times for the newspaper. StopPress takes a look at some vintage Herald ads.

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Robots are GE's latest Brilliant Machines

By , 2013-11-13 09:24:53

GE is celebrating staging a concert in New York's Union Square with the latest instalment in its Brilliant Machines campaign. The star act is literally heavy metal: it's a group of robots named Fingers, Bones and Stickboy.

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The iPhone trance

By , 2013-11-13 09:12:41

Don't you hate it when you miss your bus, a meeting, or are forced to sleep rough in a cafe because they turned out the lights a and left without you realising? That's what happens to the unfortunate schmucks in AT&T's promo for a zero down offer on the latest iPhones.

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Beached as: Getty's top-selling beach moments

By , 2013-11-13 08:57:10

The jandals are out in force, many have had the first sunburn of the season and the beaches are filling up. Summer is almost upon us once again, so to celebrate the closeness of the great yellow orb, here's Getty's top-selling beach-moment images in New Zealand.

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Seene app shows off the world in glorious 3D

By , 2013-11-13 08:25:03

You know you've made it when you've featured on the likes of Mashable, TechCrunch, The Verge, The Next Web and Daily Mail, without spending anything on marketing except your own time. That's what three Kiwis and a Londoner have achieved with their 3D photo app Seene.

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