StopPress

Marketing, advertising & media intelligence

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Action aplenty

By , 2013-12-11 08:38:39

As you sit there staring forlornly at your screen, thinking about all the boring things you need to get done before the end of the year, here's something that will either make you feel completely inadequate or inspire you to get out there, switch on the GoPro and try something ridiculous.

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Christmas knits get another casting call

By , 2013-12-11 08:32:52

Hard on the heels of Coke Zero's website that put the ugly yuletide jersey in the spotlight, beer brand Budweiser is doing the same, but this time it's for a serious cause. The Knitbot supports and rewards designated drivers using tweet power.

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Software startup is 96black's new pitch to agencies

By , 2013-12-10 16:41:48

Tristan Marris and Mark Osborne tried a raft of products to manage their digital creative agency 96black since establishing it about three years ago. In true startup style, frustration with what was available drove them to create something that better suited their needs and they want small agencies to give it a try.

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Chorus committed to Gigatown, gets handle on spam - UPDATED

By , 2013-12-10 16:16:49

Chorus says Gigatown competition not under review despite financial troubles; says it has dramatically reduced spam among participants in the competition, which offers a region fast internet connectivity.

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Movings/Shakings: 10 December

By , 2013-12-10 15:57:27

Alan Gourdie joins the board table at Designworks, Dave Gibson adds NZFC chief executive badge to his decorated career, Marsden Inch acknowleges young duo's talents, Porter Novelli brings on young comms hotshot for six-month internship, Justin du Fresne follows Deaker out the Newstalk ZB door, IBM and the Marketing Association put their heads together.

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EQC and Y&R hit controversy head-on with new campaign

By , 2013-12-10 12:40:57

Taking inspiration from the ‘Fix. Fasten. Forget’ campaign slogan from the well-loved Havoc and Newsboy campaign of the early 2000s, Y&R Wellington has now launched ‘Fix. Fasten. Don’t forget,’ a government-funded follow-on that aims to remind Kiwis of the importance of securely fastening items around the home. But rather than using a humorous educational approach, Y&R aims to catch the audience off guard with three ads designed to shock Kiwis out of their inertia.

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Dominate the office

By , 2013-12-10 12:15:26

Those who climb the corporate ladder tend to be narcissistic, Machiavellian and psychopathic, according to psychologist Oliver James. So here's a classy corporate parody video that might help you hone those handy career skills by showing you how to make the world your office, use powerful acronyms and create the best business card ever.

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Dr Who's lunar excursion takes newspaper ad of the month award

By , 2013-12-10 11:52:37

Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.

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TVCs of the Week: 10 December

By , 2013-12-10 11:16:44

Two entertaining PSAs for HPA and Maritime NZ, shock tactics from EQC and some clever use of video from Burger King get the festive baubles this week.

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The games we play

By , 2013-12-10 09:44:45

Christmas is rapidly approaching, but instead of getting the gamer in your life something for their Xbox One or PS4, how about something a little more realistic?

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Ballantine's presents a skateboarding opera

By , 2013-12-10 09:38:02

While it's unclear what opera or skateboarding have to do with whiskey, this ad for Ballantine's does a great job of bringing together the disparate worlds of urban and classical art.

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NZ’s Got Talent loses a quarter of its viewers in second season

By , 2013-12-09 18:43:59

Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn't even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.

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HPA and DraftFCB's ultra cringey dad pulls out all the moves to alert parents to upcoming alcohol law changes

By , 2013-12-09 15:58:29

We're big fans of dad dancing—and of the powerful parenting technique of embarrassment—here at StopPress. And those two things have been combined to good effect in a new campaign for the Health Promotion Agency (HPA) via its agency DraftFCB that aims to draw attention to an upcoming law change around the supply of booze to young'uns.

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TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel

By , 2013-12-09 15:15:40

In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.

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TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries

By , 2013-12-09 14:42:06

At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.

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