StopPress

Marketing, advertising & media intelligence

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AA Smartfuel turns two and invites more Kiwis to join the discount party

By , 2013-11-08 16:52:04

Yesterday marked the second anniversary of fuel-saving discount scheme AA Smartfuel, which has thus far accumulated over 1.6 million unique registered cardholders since its inception in 2011. PLUS: read about comedian Urzila Carlson's involvement with the programme.

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Apology not enough to stop advertisers walking away from RadioLive - UPDATED

By , 2013-11-08 12:42:30

ANZ, Countdown, Briscoes and Yellow have gone public about withdrawing advertising from RadioLive after an interview by the station's hosts Willie Jackson and John Tamihere with a caller 'Amy' who said she was friends with an alleged victim of the Roastbusters gang.

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The Compendium: 8 November

By , 2013-11-08 12:21:19

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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MPA trumpets new research that proves magazines' commercial mettle

By , 2013-11-08 12:11:17

While the quarterly circulation and readership numbers offer a glimpse at the state of the magazine industry—and specific titles—at a moment in time, the Magazine Publishers' Association is trying to change the conversation and draw attention to the strength of the medium as an advertising channel. And it's aiming to do just that by talking to the industry about the results of a recent piece of research.

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150-year-old KiwiRail needs spectacles

By , 2013-11-08 10:55:57

The Listener’s – intended or unintended – jab at KiwiRail is a fine example of satire.

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Government offers the open spaces, open hearts and open minds of New Zealand in new campaign

By , 2013-11-08 10:15:51

Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand lauched the 'New Zealand Story' campaign on 6 November. The multi-channelled campaign features a website, video and toolkit to encourage prospective investors to bring their business to New Zealand.

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In your space: ASB's new digs shows that banks don't have to be boring

By , 2013-11-07 17:59:49

ASB's new HQ in Wynard street seamlessly combines the corporate and public sphere with an office space that's both inviting and practical. PLUS: find out how they have incorporated eco-friendly heating and cooling systems into the building.

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Nightline was only the beginning, MediaWorks to pull more shows

By , 2013-11-07 15:41:59

MediaWorks has announced that all primetime series from Fox “will be immediately replaced in the schedules,” meaning that shows like The Simpsons and Modern Family have already been removed from scheduling.

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Vodafone app revamp shakes up Music Awards partnership

By , 2013-11-07 13:23:02

Vodafone has launched a new competition in its official app for the New Zealand Music Awards, an event its sponsored for 10 years. The ever-evolving app has become a central showpiece in the tech company's sponsorship of the event.

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KiwiRail chugs into the living room with two new TVCs

By , 2013-11-07 10:17:48

KiwiRail Freight and KiwiRail Scenic have released television commercials in an effort to remind Kiwis that rail is still relevant and enjoyable. Auckland-based agency Hot Mustard took charge of the Freight campaign, while Wellington-based Clemenger BBDO held the reins at KiwiRail Scenic Journeys.

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Fast train from Paris

By , 2013-11-07 10:16:46

Catching a fast train isn't quite the quickest way to get to another city — it would be far quicker if we could just walk through a door. French high speed rail service SNCF has brought this scenario to life with clever experiential marketing in a new campaign with TBWA Paris.

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Mi9 touts versatile approach to email advertising

By , 2013-11-07 08:49:35

Mi9 is locally launching the versaTiles ad format it rolled out across the Tasman about six months ago, which it says makes it more accessible for advertisers to spread their message via email. The local versaTiles release follows Hotmail’s relaunch as Outlook.com, which has 1.2 million account holders in New Zealand.

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Pity the fools who aren't down with Gigatown

By , 2013-11-07 08:36:13

Gigatowners trying to be crowned the winners of Chorus' initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.

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Bonding through bricks

By , 2013-11-07 07:41:53

In an age where technology rules—and where screens are often used as babysitters—there's still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it's released a fantastic family-themed TVC, its first for 30 years.

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Ford flicks the switch on new Fiesta promotion with Art in the Dark sponsorship and installation

By , 2013-11-07 06:00:00

The last time Ford and JWT got together to promote a Ford Fiesta, they spiced up proceedings considerably with a few strategically placed bottles of bespoke Culleys chilli sauce. Now, to promote the arrival of one of the first all-new Fiesta Sports models in the country, it's signed on as a major sponsor of Ponsonby's popular Art in the Dark festival and partnered with artist Jon Baxter to create an original installation at the event.

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