Latest :: StopPress

Ogilvy adds to retail arsenal with new shopper marketing division, kicks off with porcine victory

By StopPress Team, 2012-01-23 00:04:19

Shopper marketing and retail activation is still in its infancy in New Zealand, but, given some figures show up to two thirds of purchasing decisions are made instore, things are starting to heat up. And Ogilvy New Zealand, which already has a solid presence in this space with connections to the Greg Partington-owned instore media company Hypermedia and product demonstration company Demoworks, is aiming to tap into this growth area by bringing these entities under one name and launching a new local office called OgilvyAction. And, in its first month of existence, it has already won the New Zealand Pork account in a competitive five-way pitch.

SodaStream fights the plastic with The Cage project

By StopPress Team, 2012-01-19 23:55:24

Plastic is bad, mmmkay. And SodaStream NZ, with the help of the PR Shop, is following in the footsteps of overseas markets and using shock and awe tactics to show it, with a large travelling cage filled with 2,000 empty cans and bottles that aims to visually represent the average amount used by a Kiwi household in a three-year period, educate the locals about the world's recycling problem and, of course, show that SodaStream is a better, eco-friendly option.

Selling the asset sales: agencies preen for big Treasury account

By Ben Fahy, 2012-01-19 23:52:25

It was not without a sigh and a grunt that agencies with relaxation on their minds received a notice from the Treasury on December 15 asking for interested parties to put their hands up if they wanted to work on the 'extension of the mixed ownership model' account. They obviously don't know Christmas is a time of reflection for the marcomms industry. But it seems the biggest live pitch at the moment (aside from the decision on Vodafone, which is still thought to be in the hands of the global bods), is now down to the shortlist stage.

Movings/Shakings: January 20

By Cath Winks, 2012-01-19 22:59:02

It is out with the old, and in with the new, in another exciting installment of "Who Goes Where?" TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally - ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year's new black - please welcome Tangerine Tango, soon to be seen everywhere.

Kieren Cooney opens up on Telecom's Abstain campaign

By StopPress Team, 2012-01-19 21:57:13

As everyone knows, Telecom's Abstain campaign died a horrible death before it was even born and it was a regular inclusion in the 'least favourite' campaign category in our Year in Reviews. Vaughn Davis managed to pin down the former head of marketing Kieren Cooney for a chat about the campaign, the thinking behind it and its unfortunate leakage for Idealog before he headed off to Australia and we're pretty sure you markety types will be interested in what he had to say. So put your finger on this.

Of Auckland wankers, pink fists and offers of almost-free magazines

By StopPress Team, 2012-01-19 21:35:29

Is Latte-Land really nothing more than a rabid trash hole filled with Remuera tractors and rude, abrasive people who think life doesn't exist south of the Bombays? Idealog doesn't think so, and it's standing up for Aucklanders everywhere (yes, even the ones who don't live in Auckland any more). The latest issue contends why the Auckland hate must stop and that embracing the inner wanker is key to our wealth and happiness. Property Council head Connal Townsend, Waterfront Auckland chief executive John Dalzell, and Heart of the City's main man-about-town Alex Swny explain why Auckland is now so much more than just an international airport and endless traffic snarl-ups. Plus: former Telecom marketing head Kieren Cooney spills the beans on the company's provocative pink fist (and how the campaign unravelled), inside IBM's secret Kiwi lair, Peter Jackson's tiny aero-empire that's capturing the hearts of bearded middle-aged men all over the world, and some local blokes who turned down MTV's millions (and lived to tell the tale). Fill your boots now. In fact, we'll fill them for you. Subscribe to six issues of Idealog and 6 issues of NZ Marketing here and we'll give them BOTH to you for the fantasmagorical price of $60 + GST! Hoorah!

The quest for bums on seats sees glut of academic advertising

By StopPress Team, 2012-01-19 21:27:19

With the huge—some might say completely OTT—number of courses available in New Zealand, education is a very competitive sector. And, as is usually the case over summer, a range of academic institutions are currently ramping up their marketing activity in an effort to get more students to sign up. The last phase of Unitec's year-long docu-ad series went live recently, AUT is pushing its interesting new campaign, and many smaller, more specialised schools are also advertising. But two new ads caught our attention this week: one featuring the inspiring 'and not but' message for the Open Polytechnic, which was created by Ogilvy Wellington and follows up from the very successful 'Open World' campaign, and the other a nice animated spot for the Manukau Institute of Technology, which was created by BCG2 and Cirkus.

The death of TV just five years away?

By Cath Winks, 2012-01-19 20:40:10

An interesting bit of biz news in from the States today, which has some relevance for this end of town. Namely that this year in the States, for the very first time, internet ad spending is set to eclipse total spending on all print media. But this has been long predicted. What is surprising is the e-marketer.com chart showing that online ad spending is set to overtake TV in the States by 2016.

Chopular culture! The trouble with Bond! Theft! Stranger danger! Blue light! Flutes! An overwhelming number of links!

By Ben Fahy, 2012-01-19 20:30:42

The rise of 'Chopular Culture'. A slightly different, but very funny take on James Bond (contains heaps of swearing). A unique way to demonstrate the thinness of a new TV. How to avoid dodgy strangers. The coolest (or most overblown ...

Righting the wrongs of our graph gaffe

By Ben Fahy, 2012-01-19 20:03:39

Due to a short lapse in brain-functionality late last year as we dreamed of festive leisure, we made a bit of a whoopsie in the Jan/Feb edition of NZ Marketing by mistakenly running a graph that had featured in the previous issue. The graph was meant to show Nielsen's TAM statistics about the huge number of New Zealanders who watched RWC games but, because of our error, it obviously made no sense at all and caused a fair bit of confusion. We apologise to all those who were befuddled by it. Here's the correct graph, with the original story from Nielsen's Caroline Atford.

DraftFCB takes main Air New Zealand prize, but Saatchi & Saatchi also gets in on the act

By Ben Fahy, 2012-01-19 03:54:44

In what will be a big blow to incumbent agency .99, Air New Zealand has chosen DrafFCB to be its lead agency after a competitive pitch, starting in March. But there is still some mystery surrounding the set-up of the account because Saatchi & Saatchi, which a few industry big mouths had thought was looking good to take the win, has also been included on the airline's agency roster.

More Grabbies pay via mobile

By Cath Winks, 2012-01-18 23:19:40

Fourteen months after launching its mobile application, GrabOne’s mobile sales are at an all time high. Twelve percent of all GrabOne purchases over the Christmas period were via the GrabOne mobile application, up from 5.45 percent in November 2011 and 1.5 percent over Christmas 2010.

Click, type, win Wellington Sevens tickets

By StopPress Team, 2012-01-18 22:53:42

Every year, tickets to one of the best events on New Zealand's sporting calendar, the Wellington Sevens, sell out in minutes. The 2012 edition, which now has Hertz as naming rights sponsor, has already sold out, but never fear, because our cauliflower-eared friends at NZ Rugby World have got a couple of tickets to give away. All you need to do is send a message from your brain to your fingers, click here and fill in a few details. Then, if you win, you just have to come up with an amazing costume idea like this.

Contains adult themes: Ice Bar Co. wins Ad Impact Award—and plenty of mature customers

By Ruby Porter, 2012-01-18 04:14:46

It may be the new kid on the ice block, but Tip Top's campaign for the Ice Bar Co., which was created by Colenso BBDO, overshadowed the rest of the competition to win the November round of Colmar Brunton's Ad Impact Award. And, judging by sales, the products are proving popular with the slightly wrinklier target market.