StopPress

Marketing, advertising & media intelligence

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The sacred sponsors

By , 2013-04-30 15:30:55

Last week was an interesting one for Ben Uffindell, editor of The Civilian and recipient of a letter from Colin Craig's lawyers demanding an obviously satirical quote relating to Maurice Williamson's 'big gay rainbows' speech be removed. Much guffawing ensued at the expense of Craig, and, after a few interviews, The Civilian went back to publishing its Onion-esque news stories, including an 'opinion piece' by an All Black that brilliantly juxtaposes the the mana of the black jersey with the game's increasingly commercial focus.

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TVCs of the Week: 30 April

By , 2013-04-30 15:18:39

Silver Fern Farms' rural education and a remarkable turnaround for a Phoenix Juice drinker take the biscuit this week.

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EECA takes to the streets with eggs, milk and washing powder

By , 2013-04-30 14:55:50

Outdoor is enjoying a bit of a resurgence at the moment, with an increase in revenue and creative campaigns like the MetService see-through billboard and Fly Buys' 'Little Bit Good' using the medium to good effect and capturing a fair swag of attention, both in the real world and online. And now Ogilvy & Mather has come to the party with its campaign for the Energy Efficiency and Conservation Authority, which shows exactly how much consumers could save if they owned an appliance bearing the Energy Star mark.

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Fly Buys installation filled with 60,000 Jaffas for jafas

By , 2013-04-30 14:18:33

We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.

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Branded content, social media and the changing face of TV

By , 2013-04-30 13:16:35

For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.

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NZ Herald hits 100,000 Facebook fans milestone, but what is it doing with its audience?

By , 2013-04-30 12:41:58

The New Zealand Herald now has more than 100,000 likes on its Facebook page. The impressive feat makes NZ Herald the most popular news brand in New Zealand on the social network.

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Data demand doubles despite lagging mobile revenues for telcos

By , 2013-04-30 11:35:25

Demand for mobile data in New Zealand has almost doubled for the second year in a row, as the cost of data decreases and the number of smartphones in Kiwi hands increase.

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Obama: a triumph, a tour de force, a gripping romp

By , 2013-04-30 08:58:19

It's widely agreed that Daniel Day Lewis is the Cliff Curtis of America: an actor with the ability to play a wide range of ethnicities, from Mohican to Irish to old American. But his latest foray into method acting is quite possibly his best yet: Obama.

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Windows to Apple and Samsung obsessives: stop fighting, start switching

By , 2013-04-30 08:38:40

The Great Phone Wars of the early Teenies have been escalating recently, with Apple fans regularly lining up for the latest toy (as comedian Tom Gleesson said at the Comedy Gala, Apple's next move will probably be to release a product that doesn't fit existing plugs so we'll have to rewire our houses and we'll still say 'thanks Apple') and Samsung making fun of their blinkered devotion in some of its ads. But in this new spot for the Nokia Lumia by Crispin, Porter + Bogusky and Roman Coppola, Windows thinks both of the obsessed, bickering factions should take a look at another option.

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The changing face of brands

By , 2013-04-29 16:28:56

It's always interesting to observe how brands have evolved over the years. As this infographic shows, companies like Canon and Mercedes-Benz have refined their iconic logos in fits and starts over the decades, but some are more or less unrecognisable alongside their original incarnations.

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Back to the '80s: Mitsubishi and Clemenger BBDO's drive down memory lane

By , 2013-04-29 15:48:49

At first glance, using old ads for a new campaign seems like an easy option. But the story behind Mitsubishi and Clemenger BBDO's campaign to celebrate the return of the Mirage proves that theory wrong.

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Crafty Beggars asks fans to get crafty with Beer Insurance

By , 2013-04-29 13:18:31

Beer is fragile and precious cargo for many Kiwi blokes and blokesses, so Lion's beer insurance campaign for its Crafty Beggars range isn't nearly as absurd as it might sound.

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Cats finally get what they have always demanded: soufflé

By , 2013-04-29 11:54:10

The pet industry is massive. And growing. And at-times completely ridiculous, as evidenced by Purina's new "cat soufflé". Yes, that's right, a cat soufflé.

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From ads to entertainment: inside the new Oktobor

By , 2013-04-29 11:30:02

Behind Nickelodeon cartoons such as The Penguins of Madagascar and Kung Fu Panda: Legend of Awesomeness is a team of animators who just happen to be based out of New Zealand. We look inside Oktobor Animation (formerly Omnilab-owned visual effects house Oktobor) and talk to head of production Rob DiFiglia and managing director Bruce Everett about New Zealand's blossoming digital creative scene.

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Silver Fern Farms and Colenso go to great lengths to bring meat to the dinner table

By , 2013-04-29 09:25:08

New Zealand farmers, transporters and butchers go to great lengths to make the lamb cuts on your dinner table look mouth-watering. It's anything but easy, as Silver Fern Farms' new brand campaign from Colenso BBDO shows.

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