StopPress

Marketing, advertising & media intelligence

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A fine drop: NZTA and Clemenger BBDO want Kiwi blokes to know when to go

By , 2013-10-17 16:34:19

Back when I was a young lad, I went to the supermarket with a couple of my older cousins. They kept throwing jars at me. And I, of course, kept catching them. When I tried to retaliate and threw a jar back at them they, of course, moved aside and left it to smash on the ground, leaving me to deal with an angry manager. So you can imagine the painful memories that came flooding back after seeing NZTA and Clemenger BBDO's latest anti-drink driving ads, which show a good—although slightly wasteful—way for responsible chaps to say no to another beersie from their mates.

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Origami unfolds new brand for Animation College

By , 2013-10-17 15:26:21

Auckland City-based Animation College has turned its brand into an action hero with its first agency partnership. The 25 year-old organisation worked with Origami to overhaul its logo and introduce a new tagline, 'the art of emotion'.

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Spinning in space

By , 2013-10-17 13:14:36

Red Bull knows how to milk a stunt. And the Stratos project was one of its biggest. So now it's released some amazing multi point-of-view footage of the jump that shows Felix Baumgartner spinning like a top as he plummets to Earth at about 800 miles an hour.

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An app of two halves: Kiwibank targets the whole businessperson

By , 2013-10-17 13:07:30

Kiwibank has added business functionality to its consumer mobile banking app in an offering that lets users switch between accounts when they're using mobile banking.

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As 2013 BOTAB looms, 2012 winners Friends Electric release new single, change name, give local '70s classic the Krautrock treatment

By , 2013-10-17 12:55:11

As part of last year's Battle of the Ad Bands, the winning band, Barnes Catmur & Friends' Friends Electric, ate the 50 gallons of personalised ice cream and drove the Audi slightly above the speed limit. They were also given a recording session at Neil Finn's Roundhead Studios and had a music video filmed. So, as the industry gears up for this year's musical showdown tonight at the Kings Arms, what better time to reveal the fruits of that labour.

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Movings/Shakings: 17 October

By , 2013-10-17 08:58:10

Harvey steps up to CEO at Aegis Media, Leon Williams, Emma Mearns and Stuart Falconer make a harmonious new trio at Union, Andrew Fraser takes a trek to market Tourism New Zealand, Golden Hour doco gets golden chance, Media Design School treks to Italy, the sky's the limit for Cam Wallace at Air New Zealand, Birkby crosses the ditch to work on Fonterra at Colenso, Thomsen becomes head of digital production at DraftFCB and ActionActors gets ready for Australian action.

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Christchurch developers have Ikea-sized dream with augmented reality app for furniture buying

By , 2013-10-16 15:08:59

Canterbury development shop Mogeo - run by a trio that came together shortly after the February 2011 quake - has followed in Ikea's footsteps with an app similar to one recently released by the European giant to help furniture buyers.

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Time's running out to hear from one of America’s hottest new ad agencies, Made

By , 2013-10-16 13:49:47

Made Movement is a new US agency that claims to have redefined the ad agency model, is run by ex-Crispin Porter + Bogusky brains Dave Schiff, John Kieselhorst, Scott Prindle and, more recently, Alex Bogusky and focuses solely on promoting American-made products. So can such a model exist in New Zealand? Are we seeing a similar consumer shift to locally made, craft focused and sustainably driven products? And how is this affecting where global brands are going? AUT is giving Kiwi marcomms folk a chance to hear Made's creative chief Dave Schiff answer those questions with a free live-streamed event on Friday 18 October.

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This is why people hate marketing

By , 2013-10-16 12:53:13

In the hyperbolic arms race that is advertising and marketing, this ad for Palmolive Ayurituel—and the 'innovation' itself—is right up there as one of the worst we've seen. As if the petro-chemicals used in such products weren't bad enough, we also have to listen to lines like "this isn't your shower, this is your sanctuary", see corporates co-opting spiritualism and put up with the yet another example of the nude-but-sneakily-not-showing-any-naughty-bits shower scenes featuring a woman who's enjoying her shower way too much. Excuse us as we scrub ourselves down—with lemon juice and white vinegar.

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Painting the town yellow: New campaign and app for Kiwis who want to ditch the paper phonebook

By , 2013-10-16 11:58:29

Yellow has launched a new mass advertising campaign - the first in four years - to help Kiwis find what they're looking for, no matter what platform they use.

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When worlds collide: casting the vote for e-voting

By , 2013-10-16 10:56:22

Most Kiwis see local body politics as largely irrelevant, so didn't bother participating in the recent local body elections. But local issues are relevant, so if there's anything that can be done to increase participation beyond specialist interest groups, egotists, gravy train politicians and cronies, we should pursue it, says Strahan Wallis.

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Kathmandu packs mobile optimised site for trek up online sales mountain

By , 2013-10-16 09:39:32

Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.

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Got shutdown woes? Why not drunk dial congress?

By , 2013-10-16 08:47:44

The US government shutdown is finally over, but while the chaos was continuing angry drunk diallers in the US got a legitimate outlet for their frustrations with a website that let them call to vent their frustrations. The site was for furloughed workers, those being forced to work for free or just "fed up at Capitol Hill".

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Ghosts in the machine: Call of Duty rolls out the spooks

By , 2013-10-16 08:42:31

Call of Duty fans gear up for a new version of the game franchise every November and this time the campaign is giving unsuspecting victims a fright in the most unlikely places. That's because fanatics in the Faboom spot show their colours on the job.

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Nine Entertainment Co buys Microsoft out of Mi9

By , 2013-10-15 17:06:47

Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft's 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft's suite of ad products under a long term strategic partnership.

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