StopPress

Marketing, advertising & media intelligence

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Ajax offers to clean up your social media life

By , 2014-01-17 13:52:49

Given that the lines between the physical and digital worlds are becoming increasingly blurred, Ajax has decided to transpose its real-world cleaning methods into the internet with a new campaign that promises to help you clean up your social media life.

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The Compendium: 17 January

By , 2014-01-17 13:24:31

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Rainger and Rolfe join forces

By , 2014-01-17 12:22:10

Rainger Connect and Rolfe Limited have merged to form a new agency called Rainger & Rolfe. Managing partners Ant Rainger and Jen Rolfe have each left their respective offices in favour of a new digs in Parnell, which now brings 10 staff members and about a dozen key clients under the same roof.

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Sky and DDB illustrate the wonders—and dangers—of portability

By , 2014-01-17 11:37:31

Sky launched Sky Go, the long-awaited update to its online and catch-up service iSky, in October last year. And, after a fair bit of social media activity to promote the new website and mobile apps, it's now launched a print and TV campaign via DDB that shows how easy—and potentially perilous—it is for subscribers to 'Watch On'.

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Finding the force: don't fake sincerity, get inspired

By , 2014-01-17 11:12:38

Sincerity, an advertising man and columnist not a million pages from here was once quoted as saying, is everything. Learn how to fake that, and you've got it made. He couldn't have been more wrong, says Vaughn Davis.

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Whybin\TBWA goes pro bono for autism

By , 2014-01-17 10:31:46

Whybin\TBWA has lent its creative talents to the cause of autism by producing a thought-provoking campaign for Minds for Minds. By giving a polarised snapshot of the contrasting perspectives of neurotypicals and those suffering from the disorder, Whybin hopes to encourage people to learn more about a problem that affects 45,000 families in New Zealand.

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The Year in Review: Jane Stanley

By , 2014-01-17 09:59:36

From the rise of e-commerce to social media usage to online media stats to smartphone penetration, it was another year of huge digital growth in 2013. And where there are consumers, there will be agencies, clients and publishers trying to get in front of them. Spark's digital and social arm PHDiQ nabbed a host of awards for its campaigns last year and welcomed Jane Stanley to the position of managing director after Alysha Delany shifted to MBM. Here are her thoughts.

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To err is human—and to laugh at erring is too

By , 2014-01-17 09:24:27

Every year, The Poynter Institute chronicles some of the errors made by the world's media—and the ensuing corrections. Some are serious mistakes and have serious repercussions, like the Error of the Year given to 60 Minutes for its flawed Benghazi report. But most veer towards the comical. Either way, 2013's lot are worth a read.

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The year in Review: Kate Humphries

By , 2014-01-17 09:17:04

Another successful year of moulding, shaping and nurturing young minds and preparing them for a life of advertising, with 100 percent of the students now in jobs. Media Design School's Kate Humphries shares her thoughts.

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Lost in translation

By , 2014-01-16 16:36:50

Back in 1964, sci-fi writer and biochemistry professor Isaac Asimov wrote an article for The New York Times predicting what life might be like in 2014. He got a few things right (although he was off in other areas, but humans do tend to remember the hits and overlook the many misses of futurists and psychics, something often known as the Jeane Dixon effect). And while there's no doubt we live in a remarkable age, filled with an array of remarkable innovations designed to make our lives easier, we're still obviously a long way from cracking the audio-to-text puzzle, as this transcript of an interview Vincent Heeringa recently gave to James Hurman that was converted by an automated online service attests.

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Online outrage causes TVNZ to reconsider Grammys snub

By , 2014-01-16 12:46:08

TVNZ has caved in to public pressure and will now broadcast the Grammy Awards twice on 27 January: first live on TV2 at 2pm and then delayed on TV ONE at 9.15pm.

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Assembly website builds Sony product story from the ground up

By , 2014-01-16 11:53:08

Auckland company Assembly has created a new site for Sony's 'Be Moved' brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.

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Switching off, checking out: as broadcast viewership declines, how will brands get in people’s faces in the future?

By , 2014-01-16 11:30:21

Viewership of broadcast TV is declining here and around the world. And, in correlation, some consumers appear to have largely checked out of advertising altogether, writes Andrew Lewis. So a reliance on brand-led communications to drive engagement will be found wanting.

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Where are the mullets and Latin lovers? DB Export Citrus spot leaves viewers wanting more

By , 2014-01-16 11:01:36

Watching the promotional launch of DB Export Citrus left everyone here at StopPress longing for the neck-warming mullets, fiery wells and soothing Latin charms that pervaded the Export Dry, Gold and 33 TVCs.

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BK introduces its new blueblood mascots with launch of lamb burger

By , 2014-01-16 09:50:52

McDonald's made a big song and dance about the launch of its lamb burger last year before removing it from the menu due to poor sales. But that hasn't stopped Burger King from trying, and it's playing up the premium nature of its new King's Collection product and aiming to show that "every man can eat like he’s rich, including the rich" with the help of its new spokestoffs: the frightfully wealthy stereotypical British aristocrats Sir Roger Poppincock and Baron von Cravat.

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