StopPress

Marketing, advertising & media intelligence

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TVCs of the Week: 12 November

By , 2013-11-12 14:14:51

The New Zealand Story, BNZ and Skype, we salute you.

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APN takes Parallax path as part of online revamp for NZ Herald

By , 2013-11-12 13:26:09

APN has made a swag of changes to nzherald.co.nz, including a Parallax-based microsite for special editions and topics. Another key addition is the content timeline, or story arc, which includes related articles, videos and images that let users track a developing issue.

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From export sticker to recognised brand: Bonita gets a facelift

By , 2013-11-12 12:59:27

Following the successful brand projects for Jazz and Envy apples, Turners & Growers approached BRR with a unique brief to take the Bonita brand and export label and create an engaging brand for generations of kiwi banana lovers. Inspired by the flair for life in South American culture, BRR saw the opportunity to introduce a sense of personality, energy and positivity into the Bonita brand and the wider category.

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Movings/Shakings: 12 November

By , 2013-11-12 12:52:45

APN NZ gets a new adman, Colenso BBDO adds a couple more to its flock, management shifts at Haystac, Jan Hellriegel aims to get Aeroplane off the ground, Jonathan Usher takes on new role with Datacom, Getty mans its new fort, Boyd PR adds a double and Mark Baillie moves up the Fisher & Paykel chain.

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Horse's Mouth: David Kester

By , 2013-11-12 11:25:29

David Kester, director at Thames & Hudson, and the ex-chief executive of the UK Design Council and D&AD, recently ventured back to New Zealand as part of NZTE's Better by Design CEO Summit and talked about design’s relationship with innovation, how successful companies explore and experiment and how smart companies use design within their business to remain flexible as markets rapidly change. We sat down for a chat.

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Countdown gets a slap for comparing apples with oranges

By , 2013-11-12 09:41:30

The Condescending Corporate Brand is a very entertaining Facebook page that takes aim at ridiculous attempts by brands to 'engage' with 'fans' on 'social media'. And Countdown has made it onto that list by asking its fans to take part in a "fruity showdown".

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NZTA gives Jono and Ben a history lesson

By , 2013-11-12 09:21:42

Jono and Ben recently referred to the New Zealand Transport Agency (NZTA) by its old acronym LTSA. In reponse to this verbal misstep, Anthony Frith, the media manager at NZTA, sent the pair a sensational email.

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Patents are a virtue: flying spheres, e ink and air guitar

By , 2013-11-12 09:14:38

The future is near! AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.

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Swiss-based Bata plays nostalgic, Kiwiana card for return of Chinese-made Bullets

By , 2013-11-12 09:11:24

You know what the world needs more of? Shoes, that's what. There simply aren't enough options. So thankfully, in the spirit in past comebacks like Griffin's Choco-ade, Twinkies, Temuera Morrison and Dunlop Volleys, Bata Bullets will soon be back by popular demand and adorning the feet of hipsters and nostalgic types everywhere.

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Paper Plus spits some retail rhymes, hopes to rise about the Christmas rabble

By , 2013-11-11 17:42:53

DraftFCB has had a stellar year in 2013 and a few of its award-winning campaigns seem to be the kind that inspire the 'I wish we'd thought of that' phenomenon among competing agencies. That marks a change from previous years when it wasn't quite as highly regarded for its creative output. But it's tough to imagine its new Paper Plus campaign featuring anthropomorphic rapping presents will sit in that category.

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From pink ponies and adorable cats to kidnapping babies: the John St. approach

By , 2013-11-11 16:18:58

Toronto-based John St. has moved on from case studies and catvertising to the treacherous world of prankvertising.

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Christmas comes early

By , 2013-11-11 15:39:07

Ah, November. A time of joy, facial hair, commercial oneupmanship and retailers and marketers already trying to grease the wheels of consumerism with their Christmas campaigns. New Zealand doesn't seem to have been too badly affected by early Christmas fever yet, but the UK is already running a very high temperature, with John Lewis, Cadbury and a few others launching their efforts, many of them long-form.

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Agencies encouraged to dump juniors in playful MDS end-of-year show invitations - UPDATED

By , 2013-11-11 14:55:28

To celebrate the end of the academic year and show off the soon-to-be graduates, Media Design School (MDS) will be hosting an end-of-year shindig at Ostro Bar on 12 November from 6 to 8pm. PLUS: read about the tongue-in-cheek invitations sent to the agencies. UPDATE: sweet treats sent to agencies to coax employees into attending.

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Telecom shows off 4G in the wild — UPDATED

By , 2013-11-11 13:55:22

Telecom has demo-ed a slew of ways customers can make the most of its 4G network in the real world of work and home. The showcase of what's designed to be faster or easier using 4G, 3G, fibre and wifi comes on the eve of the telco's 4G launch in parts of Auckland, Wellington and Christchurch tonight.

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Willie Jackson, John Tamihere gagged for remainder of 2013

By , 2013-11-11 13:39:54

Willie Jackson and John Tamihere announced during their show that they will not return to RadioLive for the remainder of 2013. This comes shortly after all advertisers refused to run their ads during the pair's show.

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