StopPress

Marketing, advertising & media intelligence

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It's all in the mind: why emotion trumps reason in marketing

By , 2013-05-24 10:14:07

The study of behavioural psychology isn’t a staple on the marketing education agenda. But, given the way emotions can affect consumers' logical decision-making skills, Ben Cochrane thinks it should be.

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TRN looks inside, set to outsource work to TBWA\ on an 'as -needed' basis

By , 2013-05-24 09:46:57

Whybin\TBWA has been the The Radio Network's (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN's management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.

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Hey boys, chicken makes you sexy, say Tegel and DraftFCB

By , 2013-05-23 17:22:19

DB Export 33's recent campaign tried to prove that men were doing women a favour by drinking low-carb beer. And now Tegel and DraftFCB are doing their bit to inspire better inter-sex relations with a 45 second TVC to prompt the lads to roast up a few more chooks.

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Designworks and Assignment get nod for creative phase of The New Zealand Story

By , 2013-05-23 15:36:35

There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.

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TV, TV, TV, Xbox, Sports, Sports, TV, Call of Duty

By , 2013-05-23 14:55:25

Yesterday's Xbox One reveal summarised in under two minutes. As someone who woke up at 5 AM to watch the announcement I can whole-heartedly say, this is pretty much bang on the money.

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Guy Kawasaki's 10 tips for more social media followers. How very enchanting.

By , 2013-05-23 14:35:42

Apple-evangelist-turned-Googler Guy Kawasaki was in Auckland earlier this month, sharing with the Air New Zealand Social Media Breakfast crowd his top tips for enchanting people and winning followers on social networks.

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And now, the news

By , 2013-05-23 14:23:59

Given the recent ructions in the world of print media—and, to a lesser extent, broadcast media—and the fact that the job of newspaper journalist was recently ranked as the worst job in a recent US survey, this nzherald.co.nz headline shows some surprising results.

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Handsome, successful, Citroen-driving Taika Waititi swaps beer for 'phablets', does his thing for Samsung

By , 2013-05-23 14:09:42

While Samsung has shot a few ads in New Zealand, the local executions have been few and far between. Colenso BBDO has done a few things for the South Korean behemoth, like Peter Bromhead drawing cartoons live on nzherald.co.nz and a virtual queue to launch the Galaxy S4. And now Barnes Catmur has given the Galaxy Note 2 the full Kiwi treatment by getting actor/director Taika Waititi to do his mad thing in an online only, long-form video called 'State of the —ATION'.

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Twitter introduces two-factor authentication, a bit late for Colin Craig

By , 2013-05-23 13:32:57

Following several overseas breaches into high profile Twitter accounts overseas (and one closer to home) Twitter has finally given users a tool to protect their accounts by introducing two-factor authentication.

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Fantasy is reality for Tourism New Zealand's digital marketing strategy

By , 2013-05-23 12:41:35

A sold out Digital Day Out kicked off this morning with Catherine Bates from Tourism New Zealand talking about the strategy the organisation is taking to sell New Zealand to the world using The Hobbit.

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Waikato Draught gets some love, gives some back to its home territory

By , 2013-05-23 08:58:23

It's certainly not the best of times for mainstream beer, with volumes generally decreasing due to changing tastes and the proliferation of other booze options. But there are still strong loyalties to certain drops. And Lion's Waikato Draught and Hamilton agency King St have devised a regional outdoor and radio campaign to tap into that.

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85 seconds of love, created with 63,103,983 seconds of video

By , 2013-05-22 14:15:52

Last year, Getty Images and its Brazilian agency AlmapBBDO released a commercial called 'From Love to Bingo', a collection of stock imagery that told a love story and clocked up almost three million views on The Yoob. And the pairing have continued on a similar path with their latest effort, '85 seconds'.

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Big new Italian/American automotive union talks itself up, promises it will be in country's top ten TV advertisers—UPDATED

By , 2013-05-22 13:46:42

For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it's promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.

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Xbox One: Microsoft invades your living room

By , 2013-05-22 11:39:51

Sleepy geeks across New Zealand woke up at 5 AM this morning to take a look at Microsoft's latest addition to the console wars, the Xbox One. General consensus seems to be Microsoft has another hit console on its hands – but many here in New Zealand are apprehensive about how many of the features announced this morning will make the flight across the Pacific Ocean.

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Awards rewards: Christie McCarthy

By , 2013-05-22 11:24:01

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.

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