StopPress

Marketing, advertising & media intelligence

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We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

By , 2013-10-15 12:36:08

After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year's Axis proceedings to make the awards, as Colenso BBDO's Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

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nzgirl.co.nz launches new brand to help Kiwi bloggers earn money

By , 2013-10-15 12:03:07

After announcing a pretty bold move away from paid banner ads towards content marketing, nzgirl.co.nz is now about to unveil a new brand that aims to help turning your “blogging for a living” dream into reality. If making money out of writing about things you love is what you’re into.

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Doin' it for the kids? Why the corporate takeover of childhood is more myth than reality

By , 2013-10-15 11:47:38

Marketing isn't evil, says Paul Head, and, despite some who think otherwise, the industry takes its responsibility around advertising to children very seriously.

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TVCS of the Week: 15 October

By , 2013-10-15 11:32:34

Anti-capping, pro-holidaying and station swapping make it onto the dais this week.

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BOTAB 2013 gets set to shred

By , 2013-10-15 10:44:34

The most important night on the advertising calendar looms once again. And if the Battle of the Ad Bands registration poster is any gauge, it looks like it's going to be a twerk fest this Thursday at the Kings Arms Tavern. So make sure you get your tickets.

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Photoshop in real life: Neutrogena's digital Adshel attempts to wind back the clock

By , 2013-10-15 10:11:17

Digital screens and mobile technology offer a range of new creative opportunities for the outdoor industry and Johnson & Johnson-owned brand Neutrogena has employed the services of a special hi-tech Adshel in Auckland that takes photos of punters, does a bit of whizzbangery and spits out an image that makes them look younger.

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Nos makes a mockery of extreme energy drink cliches

By , 2013-10-15 09:23:10

Energy drinks—and other terrible sugary, sciencey concoctions hoping to attract young customers—have long focused on extreme sports and mad stunts. Red Bull kicked it all off and has gradually morphed into a media company; V has created a few new crazy pastimes; and Monster has a penchant for boganic pursuits like drifting. But the Coca-Cola-owned energy brand Nos has decided that's all a bit hackneyed, so it's mocked its competition in the form of four fake interviews with a hyped-up 'marketing expert' who recommends 'blasting the logo all over everyone's faces'.

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Lorde, Lionel and lookalikes—UPDATED

By , 2013-10-15 08:33:15

We're big fans of doppelgangers here at StopPress. And while there's been a lot of talk about Lorde's Royals featuring in Samsung's new ad, 'The Developer', no-one's mentioned the important fact that Lionel Messi is a dead (but beardless) ringer for Y&R NZ's managing director James Hurman.

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In pursuit of happiness: Tourism Fiji and Colenso BBDO tempt travellers with new global brand campaign

By , 2013-10-14 17:25:10

Military dictatorship? What military dictatorship? Tourism Fiji has sent its new global brand campaign into the wild and, in an effort to differentiate it from its Pacific competition, the island nation is focusing on the fact that its happiness is likely to rub off on visitors.

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Main, Parker take Black Pins, Special Group makes it a packaging trifecta and Clemenger BBDO cleans up digital design at Best Awards

By , 2013-10-14 15:42:03

DNA creative director Grenville Main and Formway Design Studio joint manager Kent Parker have been awarded the Black Pins as the Best Design Awards celebrated the cream of Kiwi design talent on Friday night. While Special Group won the top packaging award for an unprecendented third time in a row with its Karma Cola work and Clemenger BBDO took the Purple Pin in digital for its Flash driving game for NZTA.

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No slave to the traditional: lifting the veil on Mistress

By , 2013-10-14 12:56:09

Dedicated followers of advertising will get to peak through a keyhole into the headspace of one of the world's leading small agencies, Mistress Creative, at the Semi-Permanent stage-show in Wellington this week.

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AMP, DNA hunt emotional connection to tackle insurance taboos

By , 2013-10-14 11:50:19

A family member affected by illness or injury, or dying, are among the worst scenarios imaginable. That makes insurance for families a hard sell, but AMP, partnering with DNA, Running with Scissors and Bloodhound Media, want to remind Kiwis to protect what matters most.

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Qantas sends its own Curiosity on a mission to push rewards

By , 2013-10-14 08:46:25

Qantas and agency Droga5 in Australia have created a replica of NASA's Mars rover Curiosity to explore New Zealand and show off different ways Kiwis can use the airline's Frequent Flyer scheme.

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Auckland calls, Colenso BBDO answers

By , 2013-10-11 15:49:42

Colenso BBDO's impressive winning streak continues to roll on and, after adding Volkswagen, Samsung, a few extra Fonterra brands and another yet-to-be-announced client to the roster recently, it's also working with Auckland Tourism Events and Economic Development (ATEED) and Heart of The City (HOTC) and will put its mind to luring more domestic travellers to the region and more Aucklanders into the central city.

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Australian absurdvertising

By , 2013-10-11 14:30:31

There's been a range of brands playing the absurd advertising card in recent years, from Old Spice to Skittles to HTC. And Aussie loan company Nimble has joined that club and pushed the boat a long way out with three weird—and weirdly compelling—ads from Clemenger BBDO Brisbane and The Sweet Shop's Steve Ayson.

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