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Marketing, advertising & media intelligence

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Enjoying the creative slack: ad school graduates impress in 2013

By , 2013-12-02 15:33:32

In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.

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Snakk revenue continues to soar, but loss widens

By , 2013-12-02 15:14:48

Mobile advertising company Snakk Media has notched $3.02 million revenue for the six months to 30 September, its first unaudited half year result since since listing on the alternative exchange in March. The amount is 83 percent of the revenue it posted for the last full reporting year and a 147 percent jump on the previous half year.

Toby Talbot, rogue dentist

By , 2013-12-02 13:27:45

Many of those who work in this industry have skeletons in their closets. But nothing could prepare us for the revelation that TBWA\'s chief creative office Toby Talbot is, in fact, a rogue dentist, as this email we received over the weekend proves beyond a doubt. 

Dear Sirs,

Mr. Toby Ralph Talbot considers himself to be a specialist in all dental aspects. He is in fact a rogue. He has ruined my life and the lives of other patients I am in contact with. His professional conduct is applausable, I honestly believe as are other patients, that he is suffering from a phsychopathic illness, he really imagines himself to be THE GREATEST. He writes scam medico legal reports. He advertises himself as an American trained dentist. When and for how long I would like to know? He has a masters degree displayed on the wall, how did he obtain this degree?

He needs to be investigated, he is a rogue. When I visited him at his previous surgery, there was a book about dental care. I asked him if he wrote it, he said yes he did. It was a lie I have since found out. That is how he dupes patients into thinking how clever he is. Its all a lie.

I beg of you to investigate this rogue and protect further suffering to other patients.

I have of course much more horror stories to tell about this rogue. Please contact me, as I have much more to say about this Toby Talbot, a rogue dentist, to save others from suffering.

One thing New Zealand's Toby Talbot would surely agree with is that his 'professional conduct is applausable'. 

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DDB gets swiftly back in the automotive saddle with BMW win

By , 2013-12-02 13:00:02

It hasn't been the best of years for DDB. But after parting company with longtime client VW recently, it didn't have to wait long to find a replacement and it will be starting next year on a good note with a different German car-maker—BMW—on its roster.

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Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again

By , 2013-12-02 12:14:58

The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn't the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the 'Book of New Zealand,' a giant pop-up book that showcases four of the film's filming locations.

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DraftFCB duo takes another Orca for Brothers In Arms

By , 2013-12-02 11:46:45

DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms. The pair won the award for the same client last July before leaving Ogilvy for Draft.

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Michael Hill looks to College Hill as Colenso BBDO wins jeweller's hand

By , 2013-12-02 11:41:28

It's been a stunner of a year for Colenso BBDO, which has won eight of nine pitches this year. And its latest win is Michael Hill, which appointed the agency to develop its global brand strategy.

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Black Friday atmosphere gets electrifying

By , 2013-12-02 09:07:31

Building on the tradition of madness that pervades the annual Black Friday shopping sprees, a woman at a Philadelphia mall whipped out a taser at this year's event. PLUS: watch a compilation of some of the craziest things that have happened at the post-Thanksgiving sale over the years.

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Writing poems for peanuts

By , 2013-11-29 16:47:07

In addition to the creamy goodness of crushed peanuts, every jar of Pic’s Really Good Peanut Butter also comes with the deep and meaningful musings of Taumaranui poet Bill Smith, whose work is printed on the reverse of the label.

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With Little Lot, charity begins on your phone

By , 2013-11-29 15:17:53

The venture that opened our desktop screens to advertisers and charities has made the shift to mobile and created a new identity, Little Lot.

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The Compendium: 29 November

By , 2013-11-29 15:15:51

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Bettle and Associates wins Torpedo7, debuts sporty TVC

By , 2013-11-29 15:01:06

The Warehouse Group outdoor gear online seller Torpedo7 has made a suitably adventurous foray into mainstream TV advertising, thanks to new creative partner, fellow Hamiltonians Bettle and Associates. The ad is all about inspiring Kiwis to get into the great outdoors.

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Learning from the Lions: Cannes chair Terry Savage on emerging trends, the ascent of creativity and how to win gongs

By , 2013-11-29 13:51:43

The Cannes Lions has become the world's pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here's what he had to say about purpose, creativity, data and competition.

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ASB launches Facebook rewards sequel, flips first effort on its head — UPDATED

By , 2013-11-29 13:50:26

ASB is on another crusade for Facebook likes, this time with a competition to push up the value of a True Rewards dollar prize pool and give it away. It's the reverse of the bank's earlier Facebook app that pushed home loan rates down.

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bcg2 bags Yates New Zealand, adds to Trans-Tasman portfolio

By , 2013-11-29 13:31:43

bcg2, which already holds the Yates Australia account, has now also added Yates New Zealand to its growing portfolio of clients. This win, which comes as the result of a successful creative pitch, is the third trans-Tasman account the agency has penned into the books in 2013.

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