StopPress

Marketing, advertising & media intelligence

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Cash from clicks: online spree a springboard for Kiwi retailers

By , 2013-11-27 12:40:21

New Zealand's own version of a global online spendup has achieved strong sales and traffic numbers for the nearly 70 retailers that took part. The organisers say a proven international business model and the competitive nature of retail were big contributors to the results.

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Pink slime, worm meat, pig fat: McDonald's promises to reveal all

By , 2013-11-27 12:13:57

McDonald's New Zealand has just launched the ‘Our food, Your Questions’ campaign, which allows members of the public to send in questions on any topics related to the food on the menu. The fast-food juggernaut hopes that this will help to dispel some of the myths related to way its meals are produced.

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For sale: one moa — extinct, with a hint of eczema

By , 2013-11-27 10:08:34

Want to pimp your office with a new mascot? How about this moa, once an exhibition prop at Auckland Museum that's now surplus to requirements?

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The richest jewel: Guarding your good name online

By , 2013-11-27 09:47:09

In today's digital world it's not as easy to protect your reputation. That's why mapping out an online reputation management plan can stop trouble before it happens and keep you showing your best side, says Richard Conway.

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Ron Burgundy: the promos continue

By , 2013-11-27 09:36:21

The promotion for Anchorman 2: the Legend Continues has become a multi-faceted advertising stunt that makes it seem as though Will Ferrell has actually morphed into the gaffe-prone news anchor from the film. Now, after two trailers and cross-promotion with Dodge Durango, Ron Burgundy and his crew have decided to educate the world.

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Winging it

By , 2013-11-27 08:38:45

British Airways and creative partner Ogilvy UK have come up with a smart way to show off their range of destinations with billboards that communicate with its planes. It's so simple even toddlers can #lookup.

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The frenzy for first

By , 2013-11-27 08:29:58

We all know the those types who are first to get online and tell us what we need to know, what to try and what they think. They're leaders in the frenzy to be first, and it's a trend Webby Awards managing director Claire Graves says has risks and rewards for brands.

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Google makes another grab for heart strings

By , 2013-11-26 17:12:07

Google seems to be making a habit of making us get all emotional. In a recent effort in India, it told the story of how search can bring about a touching reunion, now it's showcasing a French boffin's labour of aircraft love.

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Camera in a cube and its app hit Kickstarter

By , 2013-11-26 16:45:28

A collaboration between product design and development company Blender Design and miniature video camera provider Teknique to create a camera in a cube has hit Kickstarter with a funding target of US$100,000.

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TVCs of the Week: 26 November

By , 2013-11-26 15:31:42

2degrees' entertaining duplication and BMW's New Zealand excursion bring joy to the hearts of all this week.

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'Intelligence applied': The Briefing embarks on a quest to target the top two percent

By , 2013-11-26 15:09:20

There’s been a fair bit of carnage in the local business and trade press in recent years, with The Independent closing, Fairfax flicking on a few of its titles and moving Unlimited online, and Mediaweb seemingly hanging on for dear life at present. But Vincent Heeringa, publisher of Idealog and NZ Marketing, is hoping to fill what he thinks is fairly large information void with The Briefing, a membership-style media offering aimed at leaders from the C-Suite "who share the determination to transform their business in a world of radical change".

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Kiwis aim to crash the SuperBowl Party with their ad

By , 2013-11-26 15:02:24

Every year, Doritos, the tortilla chip producer owned by PepsiCo, hosts a competition that gives fans the chance to create an advert that will appear during the brand-loaded Superbowl. Previously, this competition was only open to entrants in the United States, but this year the restrictions were lifted, thereby giving a team of Kiwis the chance to enter.

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Love affair with classifieds continues, search and directories a worthy suitor

By , 2013-11-26 13:45:55

Kiwis continue their obsession with classifieds in comparison with other countries, while search and directories have plenty of room for more growth, IAB's latest quarterly interactive spend figures show.

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Outdoor advertising revenue grows, APN Outdoor aims to cash in with new offering – UPDATED

By , 2013-11-26 12:38:23

Quarterly statistics released by the Outdoor Media Association of New Zealand indicate strong revenue growth figures for the out-of-home advertising category. And APN Outdoor will be hoping it grows further, because it has just launched a new, smaller billboard package that will enable brands to book ad space at ten prime locations for two weeks at a time.

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'Plenty for Everyone' campaign highlights the Bay's raw sophistication

By , 2013-11-26 12:12:21

Auckland, Wellington and Rotorua have had a bit of tourism work done recently. And Tourism Bay of Plenty is following suit with a campaign that hopes to lure visitors to the region and get them to open their wallets over the peak summer season.

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