StopPress

Marketing, advertising & media intelligence

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Mobile music

By , 2013-05-28 09:21:36

How do you promote the launch of 'Europe's first fully-digital mobile bank'? You connect 227 mobile devices together and get a 60-strong orchestra to play a digital version of Georges Bizet's opera Carmen.

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Auckland Transport embraces the art of distraction

By , 2013-05-28 09:04:10

As evidenced by campaigns like Push to Add Drama, Carlsberg's entertaining trickery and, more locally, Pedigree's Donation Glasses and the Metservice see-through billboard, campaigns that exist in the real world can be seen by many more as a result of online magnification. And Auckland Transport, Val Morgan, Work Communications and Zoomslide are hoping to do just that with a stunt in a movie theatre that aimed to illustrate how deadly distractions can be when driving.

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Plenty to do in The Bay says BOP's new catchcry

By , 2013-05-28 06:13:21

Bay of Plenty gets a new attitude (and along with it a new slogan) as the region attempts to squeeze into the top four tourist destinations in New Zealand.

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Telecom crowdsources modem design in olive branch to geek community

By , 2013-05-28 06:00:00

The community of tech aficionados who participate on the Geekzone forums are some of the harshest critics of Telecom. It's interesting to see then the country's largest telco tap into this pool of switched on geeks to help design a new consumer modem it plans to sell to the wider New Zealand.

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Gardiner goes out in a blaze of glory, slams 'Adland's bullshit'

By , 2013-05-27 16:29:11

There's nothing like a self-immolation to get the ad industry frothing at the mouth. And it got one last night after Anthony Gardiner, OMD's ex-social media strategist, Tweeted a series of controversial opinions about the industry he has spent the past six years working in.

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Here's to the crazy ones: Simon Coley on design thinking

By , 2013-05-27 14:05:54

We rarely recognise the power of really radical ideas and the messy process of making them great, says Powershop’s design director and co-founder of All Good Organics Simon Coley. But that’s exactly what design thinking requires.

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The Axis Awards points table

By , 2013-05-27 11:49:16

The Cannes Lions are looming and, as Colenso BBDO's managing director Nick Garrett said in a recent interview about the refreshed Axis Awards, "something has a better chance at the end of a 12 month cycle if it’s had exposure and has started to do well at international awards". So can we predict how the Kiwi agencies might do at the world's most prestigious industry awards? Here's a league table from the Axis Awards based on the same points system used by Cannes (and CAANZ), with one point for a finalist, three points for bronze, five points for silver, seven points for gold and ten points for grand prix.

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All talk

By , 2013-05-27 11:27:20

We've seen Samsung take the fight to Apple. Now Microsoft is squaring up against the dominant tech force with an ad for its new Surface that uses a Siri-like voice to point out what the more expensive iPad doesn't do.

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MIT confronts a few mid-year myths with new Samoan spokesduo

By , 2013-05-27 10:48:26

The Manukau Institute of Technology and bcg2 took the animated approach in its last campaign. And it's gone to the other end of the ad spectrum this time with a campaign starring Samoan media personalities Sela Alo and Pua Magasiva that confronts the misunderstandings many prospective students can have about studying in an effort to boost mid-year enrolments​.

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Keep calm and carry on protecting your trademarks

By , 2013-05-27 09:54:52

The man who discovered the Keep Calm and Carry On poster at the bottom of a box of books and then sent it hurtling into pop-cultural orbit is currently fighting to retain the right to use the phrase. AJ Park's Kim McLeod and Catherine Fry tell us what this legal stoush teaches us about trademark protection.

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Weekly mags continue to struggle, but there's life in lifestyle according to latest numbers

By , 2013-05-24 15:34:02

Weekly magazines continue to slip in readership and circulation but there's signs of life for lifestyle and niche magazines, according to the latest readership and circulation results from Nielsen and the Audit Bureau of Circulations (ABC).

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Year-on-year newspaper circulations and readership drop across the board

By , 2013-05-24 15:00:34

Another fairly dark set of results for New Zealand's newspaper industry, as the latest Audit Bureau of Circulation (ABC) results and Nielsen's readership numbers showing further year-on-year declines throughout the country.

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Movings/Shakings: 24 May

By , 2013-05-24 14:31:48

A digital duo for Colenso BBDO, Fleur Herscott farewells The Radio Bureau, Steve Saussey and Yolande Dewey embark on a new (ad)venture, Goodfolk grows by two, a change at CAANZ, Media Design school gloats, Mi9 welcomes three more new humans, Darryl Edradan joins The Orange Group, PPR gets moving with Zumba and Ad2One adds a few more strings to its bow.

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Fly away, Falcon

By , 2013-05-24 13:30:06

Ahhh, the Falcon, that most graceful of winged creatures, and that most boganic of wheeled machines. Following news that Ford was ceasing manufacture in Australia, the 56-year-old model—one of the longest running nameplates in automotive history—will be no more come 2016. So in honour of the beast, here's a collection of classic Falcon ads from the region that have run over the years, including the classic 1989 campaign that reportedly saw requests to drive the new 'Ford Lately' go through the roof.

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Pleasures of the flesh: New Zealand Beef and Lamb plays the content marketing card with redesigned Meat magazine

By , 2013-05-24 12:51:46

As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.

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