StopPress

Marketing, advertising & media intelligence

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ACC stumps boredom out of cricket with fresh commentary approach—UPDATED

By , 2014-01-24 11:04:53

In order to ameliorate cricket's image as the boring cousin of other sports and make it more accessible to a younger generation, the creative agency True has collaborated with OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport and several Kiwi celebrities to give the sport a new voice through an initiative called the Alternative Commentary Collective (ACC). Updated with cricket and rugby viewership numbers from Nielsen.

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We demand a recount

By , 2014-01-24 10:40:07

An eagle-eyed, schadenfreude-loving reader sent us this house ad promoting APN's special recruitment feature, Career14. Can you spot the issue?

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'A teaser for the trailer for the beer ad that would have changed the world of beer ads'

By , 2014-01-24 10:11:47

Advertisers releasing teaser spots for their Super Bowl ads could be seen by some as prime evidence that The Rapture will soon be upon us and it's likely the Four Horsemen of the Apocalypse will be coming for those in this industry first. Thankfully, Newcastle Brown Ale is here to be the voice of reason—and, in its quintessential 'No Bollocks' style, skewer the marketing tactics of other brands—by creating a hypothetical ad for the S**** B***.

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Bauer gets the go ahead for NZ Mags acquisition—UPDATED

By , 2014-01-24 08:56:27

Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.

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Marketers also have souls

By , 2014-01-23 12:59:09

In the words of Chuck Palahniuk's Tyler Durden in Fight Club, "advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need." And while this remains true for the most part, there are times when advertisers also use their skills to encourage people to make the world a better place.

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NZSO and The Church go digital for 2014 season

By , 2014-01-23 12:26:30

Online video is a big feature of the 2104 season campaign developed for the New Zealand Symphony Orchestra by its agency The Church. The campaign stars the orchestra's first app and a new microsite.

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Rugby News changes hands

By , 2014-01-23 10:52:01

Media Titles Group has sold its holding in Rugby News to Mark Calverley of Auckland in a move that sees the six directors, which comprised the largely Australian-based group, relinquishing their control of the publication.

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Owner/Marketer: Carl Vasta, Tuatara

By , 2014-01-23 10:13:19

Beer and reptiles might not have much in common, but Carl Vasta, founder and owner of Tuatara, one of the country’s most successful craft beer brands, has combined these two things to great effect.

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'Eyes up' smartphone owners a prime target for outdoor

By , 2014-01-23 10:00:52

Mobile device owners are worth marketers' attention when it comes to promoting messages through outdoor advertising, according to new research from Roy Morgan.

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NZ the star as Cisco shows connected world

By , 2014-01-23 09:48:40

Cisco has marked its Tomorrow Starts Here campaign with a TVC about the internet of things, shot in New Zealand. The ad shows some of Auckland's best sides and the possibility and reality of internet-connected devices making our lives easier.

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Scatological references unavoidable as TVNZ sends 8,000 number twos skyward

By , 2014-01-23 09:27:25

Generally speaking, humans try to steer clear of anything related to exploding number twos. But TVNZ has fully embraced them in a series of new channel idents for TV2 via Blacksand.

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What would happen if a hipster and Patrick Bateman had a love child?

By , 2014-01-22 15:05:13

Rather than simply asking this question, Australian creative agency Flickering Wall hypothesised the possible result with a sensational short film for Denham Jeans.

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Liquorland joins the content marketing party with Toast! magazine

By , 2014-01-22 13:51:40

Following on from the success of Meat, the Image Centre publishing group has now launched Toast! magazine in collaboration with Liquorland. The first edition of the quarterly content marketing magazine was released in early January, and over 105,000 issues have already been distributed throughout New Zealand.

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Should you get sweet with Jelly? ... and how could it be sweeter?

By , 2014-01-22 13:04:13

Twitter co-founder Biz Stone's app jelly changes the way we get answers by letting us send pictures with questions to our social network. Simone McCallum notes brands are asking and answering on Jelly, but wonders what its purpose really is.

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The worst of the web

By , 2014-01-22 11:54:40

Web company Squarespace is tapping into Superbowl hype with a trailer that shows us everything that's wrong with the internet. That includes too many things to squeeze into 15 seconds, but Squarespace has managed to get in epic fails, cheesy contests and online dating.

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