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Marketing, advertising & media intelligence

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The Compendium: 4 October

By , 2013-10-04 10:01:50

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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The All Blacks' comedy roadshow

By , 2013-10-04 09:01:07

The NZRU has made no secret of the fact it wants to get more sponsorship dollars. And certain All Blacks are already making their own endorsement hay while the sun shines. Sadly, big locks Brodie Retallick and Sam Whitelock aren't on that list, but, as this clip shows, the cocktail-loving hard men are well and truly up for it.

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BMW narrows its shortlist down to three

By , 2013-10-03 17:23:19

Not long after one German car company chose its favoured agency, another German car company is following suit, with DDB, Special Group and DraftFCB getting set to duke it out for the BMW and Mini business.

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#discounts

By , 2013-10-03 15:46:48

US department store giant JC Penney either wants to laugh at the expense of customers who say the word hashtag in public, or has failed to heed the warning sent by Jimmy Fallon and Justin Timberlake in their skit on the Late Night show about how silly social conversations would sound in real life.

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Startup takes outrageous stunts to new heights

By , 2013-10-03 15:23:23

Sometimes companies make outrageous claims in the name of marketing themselves - like saying they can create a webpage in mid air in seven minutes. But Kiwi startup Designbymobile put their money where they mouth is and did just that - and got some quick publicity in the process.

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Dotcom the frontman as Orcon fights data caps

By , 2013-10-03 10:49:31

A new Orcon campaign with Contagion gives the ISP a chance to get new customers and frontman Kim Dotcom a chance to push his political barrow. Orcon is using what it calls a "fun, cheeky" video featuring Dotcom, and social media activity, to push its $99 uncapped internet plan on fibre or ADSL.

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Honda sucks up on social

By , 2013-10-03 10:18:13

The floor of the car is a place where various horrors tend to lie undiscovered until the annual clean. Honda has tried to remedy this in its new people mover with an in-car vacuum cleaner. And, along with a series of ads featuring the voices of Rainn Wilson and Neil Patrick Harris, it has also taken to Twitter to let various snack and toy brands know that they don't stand a chance against its powerful suction.

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Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions

By , 2013-10-03 09:12:25

Looking at viewable impressions is a nice thought. But it’s bloody tough to implement and it’s unlikely to make a difference, says Dan Robertson.

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Come get your free ads! Jenene Crossan on why NZ Girl is banishing the banner and focusing on content creation

By , 2013-10-02 17:02:44

NZ Girl wants to be the change it wants to see in the industry, says Jenene Crossan and it's putting its money where its mouth is by changing its commercial proposition and giving away display advertising for free.

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The dirty secrets of gamification

By , 2013-10-02 16:42:24

The dirty secret of gamification - which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users - is that the psychology is nothing new. The good news is it still works.

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Blurred lines: ASB app responds to consumerisation of business IT

By , 2013-10-02 12:59:48

ASB has built a new app for businesses, seeing as much demand for convenient mobile commerce among businesses as among consumers.

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Stunts go social

By , 2013-10-02 12:33:47

A couple of months back, Heineken challenged unsuspecting travellers at New York's John F Kennedy Airport to ditch their travel plans for a destination of the roulette board's choosing. Now the stunt's had a cleverly crafted sequel by the brand's agency Wieden and Kennedy. Heineken tracked down people who tweeted saying they'd drop everything for a spontaneous trip and rolled in the roulette board to test their mettle.

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Why so serious? Sky and DDB ramp up the drama with cinematic, poetic brand ad

By , 2013-10-02 12:09:25

Over the past few years, Sky has favoured the humorous approach in its 'My Happy Place' advertising. Its new 'Come with us' brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that's designed to showcase the range of quality content subscribers can access.

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Data the biggest weapon in loyalty arsenal

By , 2013-10-02 10:32:10

A single view of customers is at the heart of success for the world's leading loyalty programmes enables marketers to truly understand customers and their behavior holistically, says Hayden Saunders.

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DDB, Paw Justice stir up the interweb with anti-drug testing message - UPDATED

By , 2013-10-02 10:04:12

DDB has teamed with Paw Justice in a campaign that asks Kiwis to spread opposition to a recent law allowing party pills to be tested on animals.

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