StopPress

Marketing, advertising & media intelligence

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The Compendium: 6 September

By , 2013-09-06 09:45:36

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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New World and .99 think small with miniature promotion

By , 2013-09-06 08:32:23

Humans are simple creatures. We love free things. We love tiny things. We love to collect things. So, put them all together, as New World and its retail agency .99 have done for the Little Shop Collectables campaign, and watch the minds get blown.

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Mind the gap: Bennett looks for the PR sweet spot with new consultancy

By , 2013-09-05 11:21:59

After departing Eleven PR a few months back and passing the TBWA\ baton to Lauren Vosper, Kelly Bennett has officially launched his new PR consultancy One Plus One Communications and is looking to fill the gap he believes exists "between some of the more well-established, traditional corporate PR agencies and others, which are often housed within advertising agencies or media companies, that offer consumer and activation services".

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Nokia exacts sweet revenge on Samsung

By , 2013-09-05 09:54:07

The Nokia Deutschland Twitter account @Nokiahomebase was the scene of a battle in the escalating mobile device war with the Finnish company slaughtering a rival Samsung phone.

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Old Spice gets it very right by being very wrong

By , 2013-09-05 09:47:56

No-one does absurd advertising better than Old Spice and W+K. And to celebrate the launch of the NFL season it's released four absolute pearlers that continue the trend of its bar soaps campaign and parody the hell out of the 'transportation' genre of advertising.

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Yahoo!'s logo pogo—UPDATED

By , 2013-09-05 09:25:34

Everyone loves critiquing a logo, which means that releasing a new one is a fairly nerve-racking experience for any business. But Yahoo! has taken a different, slightly more democratic approach to the unveiling of its new logo, offering up 29 different variations over the past month and asking for feedback. Which one would you choose?

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Entrepreneur makes tech companies easier to find

By , 2013-09-05 08:36:07

Tech entrepreneur Rowan Simpson has launched a directory of Kiwi companies including desktop and mobile software firms, SaaS companies and ecommerce players.

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TVNZ announces small profit increase, new digs and big tech investment

By , 2013-09-04 18:15:04

TVNZ has reported an after tax profit of $14.4 million for the year ended 30 June, $400,000 ahead of its statement of intent forecast and $200,000 above last year's profit figure. And, after selling some land to SkyCity, it's also getting set to bring its "pre-internet era" building kicking and screaming into the modern age.

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New service enters digital entertainment game

By , 2013-09-04 16:06:03

EzyFlix.tv is joining rival Quickflix by launching in New Zealand. The Access Digital Entertainment service, which recently launched across the Tasman, lets users pay to view content on demand, or download it to own.

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Telecom and Saatchi & Saatchi give prepaid users the slap

By , 2013-09-04 15:09:51

A fictional blogger who dons unusually large hands is the key figure in Saatchi & Saatchi's campaign that gives prepaid users a whack around the ears from Telecom.

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King resurfaces in content marketing role with PPR

By , 2013-09-04 15:01:15

PPR has brought a new meaning to the phrase content is king by hiring ex-Fairfax marketing and communications manager Sandra King as principal consultant, strategy, in an effort to help solve the major content marketing and management challenge faced by New Zealand companies.

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Movings/Shakings: 4 September

By , 2013-09-04 14:28:42

A couple of senior departures from DDB, an addition at DraftFCB, Julie Elstone joins Waitemata Films, Charles Miller takes the reins at Mailshop, Belowtheline shows its stripes at APPA and announces new clients, Siobhan Keogh joins Datacom, Voice Brand Agency opens up in Oz, InMobi announces a new Australia/New Zealand leader and Ecoya chooses a new PR agency.

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The automotive action continues apace as BMW reviews its options

By , 2013-09-04 12:51:28

The news that Volkswagen was reviewing its relationship with DDB was a surprise to many given the brand's performance in recent years, and BMW, which managed to reclaim the top spot in the premium stakes from Audi with DraftFCB in the passenger seat, is following suit.

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Tell us who you think should win a People’s Choice Award in the NZ Innovators Awards

By , 2013-09-04 12:49:24

It's the time of year when you get to have a say in who should take home an award at the NZ Innovators Awards. Before we announce the finalists in the different categories, we are opening up nominations for the People’s Choice Award, the award that is all about who you - the people! - think should be recognised.

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Would Tony tweet that?

By , 2013-09-04 11:56:05

Tony Abbott's been in the news for a string of gaffes, now his rivals are imagining tweets that would make him really unpopular. Nothing's new in the murky world of political campaigning, except perhaps catchy music.

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