StopPress

Marketing, advertising & media intelligence

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StopGear: Toby Talbot

By , 2013-11-05 13:52:14

Whether you like it or not, the things we buy can say a lot about us (or, at the very least, can be used by others to make assumptions). And there's perhaps no item more symbolic of an owner's personality than the car they drive. Creative types seem pretty keen on interesting cars. So, with all the switcheroos in the automotive space at the moment, we thought it was an opportune time to launch a new section on StopPress that aims to showcase some of the vehicular proclivities of those working in the marketing, advertising and media sectors (and will presumably cement the general public's view that this industry is infested with rich wankers). Every few weeks we’ll be asking someone in the biz to tell us about their steed and first up is TBWA\’s chief creative officer Toby Talbot and his Volvo P1800.

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Steinlager's social lubricant: the story behind Lion's responsible drinking ad

By , 2013-11-05 13:40:51

Steinlager recently launched a fairly brave and entertaining responsible drinking campaign called ‘Be the artist, not the canvas’ that showed some creative/violating uses for marker pens, aimed to poke fun at those who over-indulge and marked a slight change in strategy for the brand. And, as brand manager Michael Taylor says, it’s gone down a treat with the punters.

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It's kind of a big deal

By , 2013-11-05 11:07:46

Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy's back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air.

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Memphis Meltdown hears your cries, answers with ice cream

By , 2013-11-05 10:33:45

Memphis Meltdown has never been known for its sanity, but now the brand is encouraging Kiwis to join the madness by screaming into a giant ear for ice cream.

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Agencies couple up in Clemenger's Axis love fest

By , 2013-11-05 10:25:45

When Axis set out to stage a more collegial and celebratory awards show this year, it might not have imagined agencies cosied in warm embrace over each other's work, nor its trophy moving in for a fleeting kiss with a doppelganger. But as this year's awards open for business, Clemenger BBDO has paired off the big guns and asked them to love each other as only agencies can.

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Could of, should of, would of

By , 2013-11-05 10:23:39

There are a lot of words in a newspaper, most of them spelled right and grammatically correct. But a few grammar nerds were up in arms on Twitter yesterday after the Herald committed a cardinal sin and used the words 'might of' in a headline.

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Tui aims to plumb new depths with competition

By , 2013-11-05 09:18:35

The creatives at Saatchi & Saatchi NZ are stretching the beer-plumbing theme with a competition that gives entrants the chance to win a beer-plumbing addition to their homes. PLUS: more Tui pranks to follow.

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Young entrepreneurs mix charity, commerce and choice with Liquid Change water brand

By , 2013-11-05 08:03:44

A group of entrepreneurial young Westlake Boys students are doing their bit to prove that businesses with a soul can help make the world a better place. And Liquid Change, a bottled water business with a charitable twist that started off as part of the Young Enterprise Scheme, has gone further than most of its student ilk: into the fridges at one of the country’s biggest oil networks, Z.

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Kiwi celebs zip it for cancer

By , 2013-11-04 16:50:34

Following the success of last year’s ‘what word do you hate the most?' campaign, Leukaemia & Blood Cancer New Zealand (LBC) has now gone in the opposite direction by encouraging Kiwis to keep their Facebook lips pursed during Cancer Awareness Week. PLUS: Kiwis can also join the cause via a Facebook app.

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From waste stream to revenue stream: Hallenstein Brothers raids the recycling bin for new eco-friendly suits

By , 2013-11-04 12:33:07

Hallenstein Brothers has collaborated with Coca-Cola and Will.i.am to produce a range of eco-friendly suits targeted at millennials that are manufactured from up to 25 recycled PET plastic bottles.

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Fizzing at the bung

By , 2013-11-04 10:09:49

Pepsi tried to give Coca-Cola (or, due to copyright reasons, 'Cola-Coca') a burn with its Halloween ad. It got some pretty good social media traction as a result, although some were confused about the message and thought it was showing its rival as a super hero. And while it's not clear if this witty response is a legitimate one from Coca-Cola, maybe it should be.

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TBWA\ chronicles Bell Tea's history, illustrates the sleeve-rolling power of a cuppa

By , 2013-11-04 09:23:44

According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it's launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.

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The Compendium: 1 November

By , 2013-11-01 15:06:08

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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We started it: battle of the interesting inflight videos

By , 2013-11-01 13:09:22

Standard inflight safety videos are in danger of extinction, with Delta and Virgin America the latest airlines to follow in Air New Zealand’s quirky footsteps.

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Movings/Shakings: 1 November

By , 2013-11-01 13:00:15

.99 mans the fort with some senior staffers, Murray Deaker switches off, and changes at The Radio Network, Hunter and Pead PR.

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