StopPress

Marketing, advertising & media intelligence

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The Winter Adlympics

By , 2014-02-11 11:40:11

Amidst the photos of dodgy hotels, news of security threats and occasional sporting events at the Sochi Winter Olympics (why the amazing ski ballet was canned, we'll never know), there are the ads riding on those coattails. So here's a collection of the best.

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The law of the vital few: Twenty's treatise on 'the science of persuasion'

By , 2014-02-11 10:49:22

As the Agency Wank Tumblr shows, agencies trying to elucidate their point of difference can easily veer into cringeworthy business cliches and terrible jargon (Canadian agency John St, on the other hand, has consistently nailed it with brilliant films that mock current advertising trends). But direct and digital specialist Twenty, which has added a number of new clients and a host of new staff in the past few years, has avoided that self-promotional fate with an animated trip back in time to explain the power of the 80/20 rule to the world of business.

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From blog to brand: Megan Singleton (Blogger at Large)

By , 2014-02-11 10:02:46

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the fourth segment, we chat to Megan Singleton about her online journey with Blogger at Large.

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Blocked out: The Lego Movie gives you four reasons to watch the ads

By , 2014-02-11 09:00:17

While most movie releases still rely on the classic cliched poster/over-the-top trailer combo, there have been plenty of creative (and sometimes quite violating) attempts to get attention in recent years. And The Lego Movie, which is currently number one at the global box office, joined that elite group with a great stunt conceived by Warner Bros. and media agency PHD that saw four well-known UK ads acted out in the style of the movie.

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Movings/Shakings: 10 February

By , 2014-02-10 17:38:03

The annual league of corporate musical chairs continues with key moves made by Bauer, Whybin\TBWA, Pfizer, Mango, Tourism New Zealand and Network Ten.

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Air NZ rethinks call for volunteer writers

By , 2014-02-10 17:16:55

Air New Zealand is reconsidering its approach to an initiative seeking volunteers to write for The Flying Social Network after a Twitter backlash, and is considering compensation it could offer to those who make contributions.

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Creative love substituted for creative competition as Axis finalists announced

By , 2014-02-10 16:11:44

The creative love may have been shared in the call for entries campaign, but now the creative competition begins, because the 2014 Axis finalists have been announced and Colenso BBDO/Proximity is in a familiar position atop the list with 56 nods, followed closely by DraftFCB on 54, DDB on 37 and Saatchi & Saatchi on 30. Plus: Clemenger BBDO's new Axis logo.

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Lorde so popular even ad gets a gong, True follows suit for cricket

By , 2014-02-10 13:45:26

Lorde's letter of thanks to fans in the lead up to last month's Grammy Awards and her Auckland Laneway makeup gig was the judge's pick for January's News Works Ad of the Month. And they reckon it wouldn't have worked in any other medium except the venerable newspaper.

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Starcom loses its wings to Lassoo—UPDATED

By , 2014-02-10 12:19:57

In August last year, Middle East Campaign reported that Havas Media had won the global media account for Emirates from Starcom MediaVest Group. This change now seems to have rippled into the Kiwi market, as Emirates has confirmed the move of its New Zealand media business from Starcom to Lassoo. Updated with a comment from Lassoo director Anna St George.

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'May contain traces of grievances'

By , 2014-02-10 10:45:39

Waitangi Day is often mired in acrimony and argy bargy, partially because that's what the media tends to focus on. So, in a heady combination of self-promotion and national pride, Wellington creatives Think Suite and Unlimited Ltd—with the help of some well-respected historians—aimed to create a new kind of conversation about the Treaty with its "Kiwi 'Trojan Horse", The Sweety of Waitangi.

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ColensoBBDO/Proximity included on prestigious Ad Age list

By , 2014-02-10 09:09:08

It’s no secret that Colenso BBDO had a fantastic 2013. The agency on College Hill won eight out nine pitches and picked up enough local and international awards to fill at least a few shelves. And given that it has now been listed as the runner-up on Ad Age’s prestigious ‘International Agency of the Year’ list, it seems that 2014 will start in the same way that last year ended: with more awards and a consequent barrage of dismissive comments.

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The Compendium: 7 February

By , 2014-02-07 14:55:46

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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The Herald honours McNally's legacy with advertising challenge

By , 2014-02-07 13:11:51

Last week, APN NZ announced the arrival of the Herald Advertising Challenge, an initiative designed to showcase the opportunities for large scale, integrated campaigns across Herald media channels and get agencies thinking about the possibilities. And, along with the previously announced prize pool, which includes $250,000 of agency rate card media to bring the winning campaign to life and a trip for two members of the team to attend the Festival of Media Global 2014 in Rome, it has announced that teams will also be playing for the Andrew McNally Cup.

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Sports Illustrated Swimsuit models board the Air NZ planes—Updated

By , 2014-02-07 12:44:39

Given that Delta, Virgin and other airlines have started emulating Air New Zealand’s novel approach to safety videos, the original innovators have decided to take things to the next level by inviting the Sports Illustrated swimsuit models onto their planes. Update: Air New Zealand arranged the sponsorship and True developed the creative for the project.

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Brands get mobile for summer, and it has very little to do with smartphones

By , 2014-02-07 11:03:05

With the proliferation of smartphones, the meaning of the word mobile has shifted from its humble origins as a means by which movement is made possible to something that implies wireless interconnectivity. But this summer, several brands have decided to wind back the clock and give the phrase ‘brand mobility’ a retro twist.

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