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Marketing, advertising & media intelligence

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The Year in Review: Regan Grafton and Tony Clewett

By , 2014-01-01 06:00:00

DraftFCB ended 2012 with the much--loved Driving Dogs campaign, and in 2013 the agency continued in this good vein of creative form by producing a range of memorable ads. In addition to sending voices to the moon for Dr Who's 50th, DraftFCB also encouraged Kiwis to say "no more beersies," introduced us to the cringey cool dad and revisited the over-the-top antics that pervaded '80s action films. Given that it's been a good year for the team at DraftFCB, it comes as no surprise the executive creative directors Regan Grafton and Tony Clewett had a bit of fun when sharing their thoughts on the last 12 months.

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The Year in Review: The Research Agency

By , 2013-12-31 06:00:00

The Research Agency has continued to grow rapidly this year, with big clients like ASB, VW, Vodafone, IAG, Fonterra and NZ Lotteries entrusting it with their research needs and a number of new staff added to the roster to help deal with the new business. Managing director Andrew Lewis, who has penned a host of great columns for NZ Marketing, and the team opine on 2013.

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The Year in Review: David Bell

By , 2013-12-30 06:00:00

David Bell, ex-creative director at Media Design School's creative advertising course and the recipient of the 2011 lifetime achievement award at Axis, is still helping to mould, shape and nurture young ad brains. But he has been spending most of his time spreading the word about his book The Dog Hunters and, after a successful fundraising drive on Kickstarter, he'll be spending more of it creating an illustrated version.

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Year in Review: Steve Bayliss

By , 2013-12-29 06:00:00

A 60th anniversary, a little promotion that went large, a series of new infomercial style ads, another consistently cheeky performance from Stickman and the end of Real magazine made it a big year in the Foodstuffs corner. Here's what Steve Bayliss made of it.

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The Year in review: Wendy Rayner

By , 2013-12-28 06:00:00

As the numbers of obese New Zealanders increase, the heat on drink manufacturers increases with it. And, whether you see it as lip service or legitimate, Coca-Cola responded with a campaign showing the steps it was taking to address the issue and, more recently, the launch of Move60, which aims to get Kiwis exercising. Wendy Rayner, who's been in the role of general manager of marketing at Coca-Cola Amatil for just over a year, shares her thoughts on 2013.

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Claxton: The Oversell

By , 2013-12-27 06:00:00

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

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Year in Review: Toby Talbot

By , 2013-12-27 06:00:00

After leaving DDB for a stint in the UK, Toby Talbot stayed true to his word and returned to New Zealand, where he and Todd McLeay had the industry frothing at the mouth when they took over the Whybin\TBWA reins from David Walden and Andy Blood. Here's what it loo

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The Year in Review: John Baker

By , 2013-12-26 06:00:00

John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he's riding the content marketing wave as a publisher at Tangible Media. Here's his take on the year.

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Year in Review: The Nicks

By , 2013-12-24 06:00:00

It's been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts.

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Owner/Marketer: Nick Ferry, Smile Dealers

By , 2013-12-23 06:00:00

Sharing is caring in the world of social media. So Nick Ferry tapped into that sentiment and started Smile Dealers, a Facebook-enabled photo booth aimed at amplifying brands’ experiential events.

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The power of perspective

By , 2013-12-23 06:00:00

Those in this industry often suffer from the ‘Curse of Knowledge’, says Andrew Lewis. So it’s important to get outside ourselves to understand the everyday consumer.

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The Year in Review: Matt O'Sullivan

By , 2013-12-23 06:00:00

After Naked pulled out of New Zealand, Matt O'Sullivan started his own shop, bringing on Jacquie Pierson as a partner and taking a few clients with him. Here's what he made of 2013.

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Year in Review: Liz Fraser

By , 2013-12-20 15:00:00

Any year that includes a receivership is going to be difficult for a broadcaster. Add to this a breakup with a principal programming provider, gaffe-prone radio hosts and a steep decline in viewership, and things start to look increasingly bleak. Yet, despite these uneasy times, MediaWorks still managed to produce a few hit shows, increase its revenue and hold onto key audiences. So, here's what Liz Fraser, the director of sales and marketing, thought of a topsy-turvy 2013.

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Year in Review: Corey Chalmers and Guy Roberts

By , 2013-12-20 12:00:00

Saatchi & Saatchi has been steadily regaining its confidence under Nicky Bell, Antonio Navas and Murray Streets. And while Brian Blessed was quietly put out to pasture and its Telecom business continues to be chipped away, it did catch plenty of eyeballs with Tui's Beer plumber stunt and took out our TVC of the Year for Toyota's 'Feels Good Inside'. Plus, as Colenso BBDO's Axis love letter shows, taxi drivers still think the agency is synonymous with advertising. Creative directors Guy Roberts and Corey Chalmers spill their beans all over 2013.

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Horse's Mouth: Malcolm Rands

By , 2013-12-20 08:48:29

Malcolm Rands has been fighting the good fight for almost 20 years with Ecostore—and the charity the company helps to fund, Fairground Foundation. He released a book telling the story of his journey a few months back. So how is Ecoman planning on saving the world?

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