By StopPress Team, 2012-04-02 03:40:33
Ah, April Fool's. Or as the LA Times calls it, Don't Trust the Media Day. There is a long and established tradition of punking on the first of the fourth, as the Independent's piece on classic April Fool's stunts shows. And here's a round-up of a few good'uns we noticed in 2012.
By Ben Fahy, 2012-04-02 01:49:29
There are a few tried and true methods of catching the attention of fans of erotic content and they usually involve body parts and vaseline (on the lens). But Sky and DDB have taken a slightly more tasteful, self-deprecating and some might even say intelligent approach to promote its Adult Channel.
By StopPress Team, 2012-04-02 00:17:58
They're renowned as tough awards to win. And that was apparent at the AWARD awards ceremony in Sydney late last week, with Colenso BBDO the only Kiwi agency to pick up a gold for its viral film for Levi's Rear View Girls, which was one of just 16 golds handed out on the night.
By Ben Fahy, 2012-04-01 22:55:58
For many outside the ad industry, arguing over who was the first to come up with an idea could be perceived as petty. But when ideas are the lifeblood of this industry and often have a tangible effect on an agency's reputation—and, if it helps to win awards, momentum—provenance is important. Recently we've seen some controversy over the creation of personalised OHBaby! magazines for Huggies. And it looks like we can add another interesting case to the list: Colenso BBDO's Doggelganger website for Pedigree and Whybin\TBWA Sydney's Dog-A-Like mobile app for the same client in Australia.
By Ben Fahy, 2012-04-01 21:22:48
The retirement industry isn't the most glamorous, but with our ageing population and the 'pig in the python' that is the baby boomer generation, there's plenty of brass to be found in the muck. Typically, the big sell is all about the facilities on offer. But Summerset Group, which listed on the stock exchange in November, has taken a slightly different approach with its first national marketing campaign and is buttering up its residents instead.
By Ben Fahy, 2012-03-30 00:53:51
Colenso's ex head of planning James Hurman sailed away to China recently, and Colenso BBDO has named Andy McLeish, who has been acting head of planning over the past month, as his replacement.
By StopPress Team, 2012-03-30 00:35:48
Beyoncé, Britney, the Beckhams... All around the world, celebrities endorse perfumes—and, increasingly, sell their own. We can't think of too many Kiwi stars spruiking fragrances at present, but that looks set to change soon because we've learned the NZRU is set to launch its own scent called Scrummâge.
By Ben Fahy, 2012-03-29 23:58:57
State Insurance went large in 2010 year when it launched its 'Love your Stuff' positioning with the 'My Favourite Things' campaign. And Colenso BBDO has taken that musical approach even further for the next iteration with a big new TV and radio campaign showing how quickly State can get things back on track.
By Ben Fahy, 2012-03-29 23:35:52
AA Insurance has said adios to Ogilvy and appointed Special Group and direct and digital specialists Twenty following a competitive RFP and a rigorous two month pitch process.
By StopPress Team, 2012-03-29 23:06:22
Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.
By Ben Fahy, 2012-03-29 22:00:42
A galaxy of stars/people with faces for radio gathered at Atico Cocina in Auckland yesterday to listen to the year's best radio ads. And, like last year, when Murray Watt from DraftFCB took both the Grande Orca and the people's choice awards, and the year before that, Publicis Mojo's Hadleigh Sinclair and Jack Delmonte walked away with both prizes, a giant cheque and a trip to the Cannes Lions for a very funny Subway campaign that detailed fat-related afflictions such as double chins, cankles and bingo wings.
By Ben Fahy, 2012-03-29 20:30:17
A call for entries like you've never seen (given it's about a fastidious porn director, let's call it mildly not safe for work).
Celebrities read tweets about themselves.
Mr T gets his sell on for Old Navy.
Axe embraces ...
By StopPress Team, 2012-03-29 08:01:16
One of the best e-things we saw last year was If Historical Events had Facebook Statuses. And TBWA\ has taken a leaf out a similar book and embraced social media for St Matthew in the City's 'traditional' Easter billboard.
By StopPress Team, 2012-03-29 01:12:32
As of tomorrow, New Zealanders will have another option for viewing, with Australian movie and TV subscription service Quickflix launching and ISPs Slingshot and Orcon unmetering the new offering.
By Ben Fahy, 2012-03-28 23:49:37
Hallensteins has been trying valiantly to add some coolness to the brand in recent years. And, if the much improved first half results for parent company Hallenstein Glasson are anything to go by, that approach is working. But its latest ad, The Power of the Suit, which was made by Publicis Mojo and directed by new Thick as Thieves recruit Jae Morrison, is easily its edgiest yet.
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