StopPress

Marketing, advertising & media intelligence

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Going postal: Ben Goodale on what's restricting the rise of direct mail

By , 2013-06-18 10:04:01

Changes to postal services—and NZ Post’s reluctance to budge on price—are pushing direct marketers down the digital path, says Ben Goodale.

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New Zealand Post's shift to digital continues apace with marketing 'realignment'

By , 2013-06-18 09:42:08

It's been a rough few years for New Zealand Post, with the decline in traditional mail leading to a number of restructures, the sale of assets and plenty of cost cutting. And there's more change on the horizon, with comms manager John Tulloch saying there's "a bit of a realignment going on" across various parts of the business at the moment, including the marketing team.

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The Truth hurts, ceases publishing

By , 2013-06-18 09:40:19

Tabloid newspaper The Truth may shut its doors after more than 125 years of publishing – this in a shocker week for New Zealand media where Fairfax Media axed three of its technology titles and MediaWorks was put into receivership.

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My, what a big Lion

By , 2013-06-17 17:57:59

60 years ago there were 130 delegates at the first year of the Cannes Lions and no entries from New Zealand). This year it's estimated there will be 12,000 attendees and, if last year is anything to go by, a few Kiwi winners. And to celebrate the evolution of the world's pre-eminent marcomms festival, Sapient Nitro created this infographic.

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Cannes Lions 2013: Day 1

By , 2013-06-17 17:44:20

There were a record 35,765 entries from 92 countries for the 60th Cannes Lions. Of course, we're small-minded and patriotic so we're focusing on the Kiwi contenders and here are the seven agencies in the running after the first shortlists for Creative Effectiveness, PR, Promo & Activation and Direct were announced.

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MediaWorks in receivership, but the show must go on

By , 2013-06-17 11:55:13

New Zealand's second largest free-to-air broadcaster MediaWorks has been placed into receivership this morning – a very strange arrangement that will see the company change owners and shed massive amounts of debt, without losing a single job. Although the tax man might come off worse from this deal.

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Exclusive photos behind-the-scenes from Google Loon launch in New Zealand

By , 2013-06-17 09:31:27

Sim Ahmed tags along with the Google X team behind Project Loon, documenting through photos the mad (but oddly brilliant) science experiment being conducted by one of the biggest companies in the world, right in the heart of the South Island.

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NFC

By , 2013-06-17 09:17:47

With the creative love-in that is Cannes now underway, here's some quality advice from Wieden +Kennedy's head of planning, Martin Wiegel, about "the single most important assumption for all creators".

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Fantasy islands

By , 2013-06-17 08:49:03

While we at StopPress feel the understated approach to destination marketing, as seen in Flight of the Conchords, is the best fit for New Zealand, connecting the country with a fantastical epic and getting the actors involved to swoon over it also works pretty well, as this behind-the-scenes clip from The Hobbit films shows.

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Google brings new meaning to blue-sky thinking with Project Loon

By , 2013-06-17 08:22:08

Google's Project Loon combines ballooning with telecommunications, with the hope of one day inexpensively connecting billions of people around the world to the internet with a global network of balloons. It's a science experiment so crazy, it might just work.

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Behind the scenes of Idealog's dirtiest cover ever

By , 2013-06-14 15:52:23

The kooky minds over at our sister publication Idealog Magazine have a long, illustrious history when it comes to putting a little extra oomph into its cover design. Whether that be hand drawing a complete chalk image or doing an extreme close up of Minister of Everything Steven Joyce's intimidating face. But their latest creation really takes the cake – or should I say, mud pie.

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Age Concern sticks up for the oldies with elder abuse awareness campaign

By , 2013-06-14 13:21:38

It's World Elder Abuse Awareness Day tomorrow. And, to get more people thinking about the issue and donating to the cause, Age Concern New Zealand is taking to TV for the first time with a campaign by First Star called 'Always Respected, Never Abused'.

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The Compendium: 14 June

By , 2013-06-14 12:36:37

Our weekly wrap of good things, strange things and other things from the intertubes.

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How's the water, Dad? —UPDATED

By , 2013-06-14 12:27:14

There's absolutely nothing better than a dad joke. Nothing. And in honour of (un)hilarious dads everywhere, Heineken and Wieden + Kennedy have decided to crowd-source a few gems for father's day with a social media-fuelled campaign using the #dadjokes hashtag.

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Sweet success: how Bauer proved that magazine advertising gets the register ringing

By , 2013-06-14 11:46:03

Magazines have always had a hard time proving how advertising affects sales, often because it’s just one aspect of the marketing mix and it’s difficult to separate one media from the other. But Bauer has recently released the results of a study with Chelsea Sugar that showed magazine advertising doesn’t just create desire and inspiration, it can also increase sales. Plus: why research is becoming increasingly important to the country's biggest magazine publisher.

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