StopPress

Marketing, advertising & media intelligence

Article illustration

Cute kittens and heroes

By , 2013-09-30 13:29:04

A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company's seized on the footage for a tear jerking ad.

Article illustration

Put your Facebook page to work

By , 2013-09-30 12:12:24

New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.

Article illustration

Claxton: Forever young

By , 2013-09-30 10:40:03

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

Article illustration

Gallery: 2013 Magazine Awards

By , 2013-09-27 15:00:06

A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer's titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand's crafty, Origami-inspired intro vid.

Article illustration

The Compendium: 27 September

By , 2013-09-27 11:02:59

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Article illustration

'There's a reason stock video doesn't have sound'

By , 2013-09-27 10:37:28

There are plenty of blogs devoted to strange and cringeworthy stock imagery. But what about stock video? It's also ripe for the prodding. And as the very funny Getty Critics blog proves, adding sound makes these generic scenes way better.

Article illustration

Ad/Vice: Peter Cullinane

By , 2013-09-27 10:00:17

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom about pitching, career dilemmas and the myth of the good old days.

Article illustration

APN digital billboard passes Queen St clutter test

By , 2013-09-27 09:50:09

An APN Outdoor digital billboard scored highly for recall on a test by walkers in central Auckland bombarded by ad messages.

Article illustration

Hit me with your rhythm chick

By , 2013-09-27 09:45:15

Dancing chickens beat dancing babies any day, as this kooky ad to promote Mercedes' stability control shows.

Article illustration

Cadbury and DDB embrace jingle power for new Roses campaign

By , 2013-09-27 09:19:57

Whether it be Ches and Dale, the great Crunchie train robbery or John Rowles singing about roofs, many of the country's most memorable ads feature jingles. Despite their propensity to burn themselves into human brains, they've largely gone out of fashion now, but Cadbury and DDB are trying to give the nation another dose of 'song rash' by giving a classic Roses ad a modern twist.

Article illustration

Shine brings Hyundai's family culture to co-created campaign

By , 2013-09-27 08:58:53

Shine and client Hyundai's hunch that Kiwis don't have enough time to spend with their families proved true when it teamed with production company Exposure to video interview hundreds of us. Now it's brought those dreams of how we'd spend more time with our loved ones to the 'Family Time' campaign.

Article illustration

Revamped Magazine Awards celebrate the best in the publishing biz, Bauer back with a vengeance

By , 2013-09-26 22:00:00

A room full of publishing talent and their supporters gathered at the Q Theatre in Auckland for the refreshed Magazine Awards tonight and it was Woman's Day, Idealog, North & South, NZ Life & Leisure, Oh! Baby and NZ Rugby World that took the major wins.

Article illustration

Vintage style app puts Verdict/MEA in line for mobile award

By , 2013-09-26 16:58:35

The recently merged creative agency Verdict/MEA Mobile is a finalist in this year's Australian Mobile Awards for its campaign promoting Rip Curl's 51st annual Pro Surf competition.

Article illustration

Pick returns to New Zealand in senior Colenso BBDO/Proximity role

By , 2013-09-26 15:52:02

He's an "integrated, digital and direct creative heavyweight" who's renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at Colenso BBDO/Proximity Auckland.

Article illustration

Bauer takes another step in the digital direction with Cleo website

By , 2013-09-26 14:00:58

After ACP was purchased by Bauer last year, many have been waiting to see what ze Germans would do—and what its digital strategy would be. And, following on from the launch of Metro Eats and Metro Arts, the next cab off the digital rank is cleo.co.nz.

Page 112 of 488

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   Next >