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Marketing, advertising & media intelligence

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MediaWorks partially rekindles its Fox romance, Sky swoops in and snaffles some big shows

By , 2014-01-14 15:05:13

After cancelling its expensive output deal with 20th Century Fox, just as it had with the other big studios, MediaWorks was forced to stop screening some of its most popular shows in November last year. But in late December it announced it had struck up a new relationship with the big US studio that will see many of the shows it lost returning this year, although they won't all be back, because Sky has nabbed some of the studio's big shows for itself.

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The Year in Review: Roger Shakes

By , 2014-01-14 14:26:07

Running with Scissors used much of 2013 injecting new life into some renowned Kiwi brands and ushering a few new names onto the market. In addition to revamping Heinz Wattie's tomato sauce, Whitlock & Sons and Pagani, the RwS team also introduced Orchard Thieves cider to Kiwi shelves. And to top it all off, the company also opened doors to its new London office. Now it's over to head of business Roger Shakes for his thoughts.

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Hear ye, hear ye: Duracell celebrates a different type of power

By , 2014-01-14 14:11:22

In New Zealand, Duracell clutched at straws with its follow-up to the All Blacks sponsorship launch ad by saying "when the All Blacks want to play at their best, there is only one battery they trust". But in the US, Duracell and Saatchi & Saatchi have taken a more realistic and much more inspiring approach for its latest sponsorship push by telling the story of Derrick Cole, the first legally deaf player to be part of an NFL offense.

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TVCs of the Week: 14 January

By , 2014-01-14 13:33:13

One big hit from NZTA and Clemenger BBDO, another big hit from Old Spice and Kiwi Steve Ayson, a curious child calls Christmas into question in a spot for ze Germans by Mark & Louis, and a collection of oddvertising for Carlton Dry from Taika Waititi.

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Samsung app aims to keep eyes on the road

By , 2014-01-14 13:07:52

Samsung Singapore has released a new app that stops phones from receiving phone calls, text messages or social media notifications when people are travelling at faster than 20 kilometres per hour. PLUS: check out the Yellow Jacket (stun gun) iPhone case.

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Orange invasion: how cricket fans are promoting Tui

By , 2014-01-14 12:02:10

Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.

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Get in line, suckers: Nescafe wins November Ad Impact award

By , 2014-01-14 11:54:04

The ad that portrays Nescafe's Dolce Gusto Melody coffee machine as a work of art has won the Colmar Brunton Ad Impact Award for last November. Colmar Brunton noted the TVC's brand impact and a dash of frothy humour.

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'Good to great to good': the 2013 Cases for Creativity

By , 2014-01-14 10:36:48

This new year we’ve again gathered together a family of campaigns that represent something of a high water mark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach, both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation. And in 2013, 12 campaigns achieved this remarkable distinction.

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Holden shacks up with Shortland Street, puts fans in the driver's seat

By , 2014-01-13 17:44:53

Building on the success of 2013’s campaign that required fans to guess who died in the last episode, TVNZ has now launched Shortland Street Car Park, an interactive multimedia campaign that has been initiated in conjunction with Holden.

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The Year in Review: Daniel Barnes

By , 2014-01-13 15:53:34

Last year, Barnes Catmur and Friends finally ended Aussie dominance at the Campaign Asia Pacific Awards by becoming the first Kiwi agency to win the Australia/New Zealand Independent Agency of the Year category. In addition to this, the consistent indy team won the Battle of the Ad Bands, showing that its creative streak also extends into other disciplines. Given that the agency spent 2013 moving from strength to strength, it comes as no surprise that managing partner Daniel Barnes was positive, albeit laconic, in his assessment of the year.

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The moment before the accident: Clemenger slows down tragedy in new NZTA spot

By , 2014-01-13 13:55:17

Clemenger BBDO has once again delivered for the New Zealand Transport Agency with a new ad that targets drivers who think it’s safe to exceed the speed limit by only a few kilometres per hour.

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Mums/Moms: the good, the bad and the ugly

By , 2014-01-13 13:08:23

Procter & Gamble and Wieden + Kennedy decided to celebrate mothers' roles in the creation of world-class athletes in a campaign that ran as part of its sponsorship of the London Olympics. And it's back with another earnest spine tingler focusing on winter sports for the upcoming Sochi games in Russia. P&G-owned brand Old Spice also released an ad about mothers recently, although the musical ode to those who can't let their teenage boys go is quite a bit different from that of its parent company.

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Father Time relinquishes his power once again, fully embraces MySky

By , 2014-01-13 12:28:35

Father Time was shown begrudgingly accepting his obsolescence in the face of MySky technology last year. And he's back in two new spots by DDB NZ and Exit Films that show he's still enjoying its time-shifting power.

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MeMINI aims to be the Go Pro of the lifestyle market

By , 2014-01-13 11:40:44

Entrepreneur and Snow Park founder Sam Lee is hunting a US$50,000 kickstart for MeMINI, new wearable tech designed to record the moments we don't want to miss.

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The Year in Review: Jens Hertzum

By , 2014-01-13 11:31:16

Media companies around the world are increasingly trying to cut out the middle men and profit from clients' thirst for content. TVNZ's in-house production team at Blacksand is no different and, as well as doing plenty of quality work for the mothership, like the launch of and promotional campaign for Seven Sharp and the Shortland Street end of year campaign, it's doing a lot more work on production partnerships, like Telecom's 'Tech in a Sec' and Mitre 10's 'Easy As'. Here's Blacksand's executive creative director Jens Hertzum's highlight reel for last year.

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