StopPress

Marketing, advertising & media intelligence

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Making an impression: why it matters what you measure

By , 2014-01-29 09:04:54

Eric Rowe's not just being pedantic when he tells people they shouldn't be careless with the term page impression. That's because he's seen marketers waste millions due to misunderstanding.

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Gamers in paradise

By , 2014-01-28 19:04:59

Call of Duty's trailer for its Ghosts Onslaught content pack starts as every person's nightmare with kidnapping, but ends with the gamer's dream of time to satisfy their addiction without interruption.

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A depressing space

By , 2014-01-28 18:58:57

Squarespace has followed its Superbowl trailer with the full clip of A Better Web Awaits, but the lasting memory is an extended version of everything that's wrong with cyberspace.

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Seek takes to Facebook to conquer office blues

By , 2014-01-28 17:24:40

More than 180,000 visitors have signed up for Seek's Facebook contest, a twist on the dated genre of the inspirational poster. The Reinspiration Project asks entrants to make new versions for the social channel instead of the office wall.

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TVCs of the Week: 28 January

By , 2014-01-28 15:07:59

Sky, Vend and TVNZ each leave a memorable imprint on another week in adland.

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Movings/Shakings: 28 January

By , 2014-01-28 15:05:30

Changes at MediaWorks Radio, Saatchi & Saatchi, GrabOne, Reckitt-Benckiser, Pfizer, The Pond, Bauer, Thick as Thieves and Marine Vouchers.

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Old Spice conducts nine 'internetaventions'

By , 2014-01-28 13:58:08

By tapping into a marketing budget that other companies could only dream of, Old Spice has launched a series of nine websites dedicated to fake (and unavoidably uncool) products. But instead of actually sending the products to those who attempt to purchase them, Old Spice commissions the services of the bare-chested one to conduct an 'internetavention' to encourage buyers to stop making stupid decisions.

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Celebrating the mutts

By , 2014-01-28 12:52:47

In order to encourage prospective pet owners to consider adopting abandoned dogs, Costa Rica-based dog rescue centre Territorio de los Zagautes commissioned the creation of a campaign that highlighted the uniqueness of mixed breeds.

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In your space: Y&R

By , 2014-01-28 12:43:55

The old Auckland City Council workshops are now home to a much groovier bunch of tenants: ad agency Y&R. Here's how artist Jason Dempsey overhauled the space.

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A year of recovery: OMANZ stats indicate 13% growth for outdoor advertising in 2013

By , 2014-01-28 12:20:11

The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.

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Controversy bubbles over

By , 2014-01-28 11:42:55

SodaStream is no stranger to controversy—and, in quintessential challenger brand style, no stranger to directly confronting the big drinks companies it competes against. It had its first major brand ad pulled in the UK for being "too disparaging towards soda manufacturers" and its Super Bowl spot from last year was rejected by CBS because it showed truck drivers in clothing featuring Pepsi and Coke logos (in the end, it ran a tweaked version of the UK ad). There's obviously a fair bit of PR value in having your ad banned from the Super Bowl (and these banned ads often live on in the online world) and, surprise surprise, this year SodaStream's ad featuring ambassador Scarlett Johansson, who utters the the line 'sorry, Coke and Pepsi', has also been knocked back.

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Claxton: the magic of marketing

By , 2014-01-28 10:54:20

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

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Mobile makes Kiwis the eyes and ears of summer

By , 2014-01-28 10:33:25

Telecom is catering for growing data use as Kiwis report live from big summer events and hotspots. And they find uploads and downloads are growing in parallel, with faster networks allowing the trade of richer content.

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Adshel unveils Surf Life Saving NZ summer appeal poster

By , 2014-01-28 10:31:06

Adshel has unveiled a new summer appeal poster based on Colenso BBDO's idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB's winning concept from last year's competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso's concept.

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Sweeney, Kerr set March launch date for new agency

By , 2014-01-28 09:50:42

Porter Novelli says it has a high profile candidate on the shortlist to replace Carolyn Kerr, who will depart the agency to join former MD Jane Sweeney's new venture in March. Sweeney hopes to recruit as many as three more staff by launch.

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