StopPress

Marketing, advertising & media intelligence

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Contact Energy lights up Wellington’s cable car tunnel

By , 2014-02-24 10:52:45

To get Kiwis excited about the New Zealand Festival season of Power Plant, Contact Energy, one of the annual event’s sponsors, has added thousands of lights to the Wellington cable car tunnel.

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The Compendium: 21 February

By , 2014-02-21 14:28:46

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Whybin\TBWA campaign draws a line between rugby pros and novices

By , 2014-02-21 13:00:59

Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN's creative account.

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Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

By , 2014-02-21 12:21:30

January's Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.

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Don't read the comments: Y&R hearts DDB, offers mouth kisses and even some 'under the shirt stuff'

By , 2014-02-21 12:08:47

The creative oneupmanship is in full effect for the Axis 'Share the Love' campaign, with some very entertaining inter-agency love letters being sent. And the penultimate clip from Y&R, which takes a leaf out of Jimmy Kimmel's Celebrities Read Mean Tweets by getting DDB staff to read mean blog posts about their work—followed by some nice ones at the end—has just been released.

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There's substance behind the Spark, says Telecom's Jason Paris

By , 2014-02-21 10:48:57

Just as the intertubes lit up with opinions when Telecom launched its spark logo back in 2009, so the intertubes are again abuzz with today's news that Telecom was planning on changing its name change to Spark. Here's what chief operating officer Jason Paris had to say about it.

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High fives all round in new Lotto Powerball campaign

By , 2014-02-21 09:43:16

Using the premise that the high five is the veritable Rosetta stone of celebratory language, DDB’s new Lotto NZ ad takes a likeable Kiwi Everyman on an international journey, during which he only speaks in palm slaps.

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Spark by logo, Spark by name: Telecom sheds its home phone heritage

By , 2014-02-21 09:05:32

Ever since Telecom did the splits back in 2011, there have been rumours that the 'New Telecom' might not stick with its name, which carries with it a fair bit of equity but also a fair bit of monopolistic baggage. And where there's smoke, there's fire, because Telecom has announced that it will change its name to Spark later in the year.

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Trans-formula your car to go trans-Tasman

By , 2014-02-20 14:13:06

Crowd Goes Wild is inviting viewers of the show to pimp up their rides as part of a competition that offers an all-expenses-paid trip to Melbourne to watch the 2014 Formula 1 race to be held in the city between 13 and 16 March.

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Let me entertain you: why advertisers need to heed Vanilla Ice's advice

By , 2014-02-20 13:27:53

Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we'll choose the best and/or most entertaining effort and make it happen.

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One desk for all

By , 2014-02-20 12:44:13

There's a bit of an arms race when it comes of offices at the moment, and particularly when it comes to tech companies, which appear to have a desire to out-cool each other with their massive HQs and quirky additions (check out this Vanity Fair story about what Apple, Facebook, Google and others are doing in Silicon Valley and San Fran at the moment). But New York-based digital creative shop The Barbarian Group has upped the stakes by showing off what is undoubtedly the coolest desk ever created.

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Online audience arms race continues, stuff.co.nz reclaims Auckland title from nzherald.co.nz—UPDATED

By , 2014-02-20 12:11:51

Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN's numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.

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Not just for eating: Whittaker's encourages artists to get creative with Sante bars

By , 2014-02-20 12:03:03

In 2012, Stem Creative used Whittaker’s chocolate bars in printing to show that the utility of the treat extends beyond appeasing the taste buds. And now, relying on the premise that chocolate isn’t just for eating, the brand has released a video of illustrator Evan Purdie using Sante chocolate bars to draw a picture of Whittaker’s founder, James Henry Whittaker.

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Vodafone tests Snapchat in crazy world of southern O weeks

By , 2014-02-20 11:40:17

Vodafone is giving Snapchat a baptism of fire among students at Canterbury and Otago University orientation weeks. It's a targeted test that will decide whether the telco uses the messaging platform for future promotions.

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Coke on guard against first world addiction

By , 2014-02-20 11:25:44

Coca-Cola shows it really does have a sense of humour — and is about more than sugar and caffeine — with a new video suggesting devices usually used for dogs could cure our social media compulsions.

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