StopPress

Marketing, advertising & media intelligence

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Scanning the future: Mobile marketing beyond QR codes

By , 2014-01-22 09:13:06

QR codes do their best to connect consumers to content with a mobile phone and a bunch of squares and shapes. But Nick Butler reckons they're an artefact only a motherboard could love.

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Online cash boosts retailers, Kiwi sellers still lagging

By , 2014-01-22 08:36:36

The Christmas shopping season saw more Kiwis go online for purchases, but the rate of online spending growth by New Zealanders on Christmas Day was higher for retailers whose sites are based offshore than for locals, according to BNZ and Marketview's latest provisional figures.

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Vend swerves happy hipsters to break startup video mould

By , 2014-01-22 08:26:46

It was all hands on deck at Vend's recently-opened Auckland office as it made its new introductory video. The point of sale company was at pains to avoid startup video cliches like happy hipsters and clever cartoons.

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DraftFCB drops Sony MP3 player into water — UPDATED

By , 2014-01-21 15:24:42

Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.

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Movings/Shakings: 21 January

By , 2014-01-21 14:34:07

Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra's rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.

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Tip Top turns rejected ingredients into art, entices punters with summer games

By , 2014-01-21 14:10:46

Tip Top has made new promotional posters that use artificial food colourings discarded in its move to natural ingredients. It's also wooing communities outside Auckland with virtual reality games designed to draw the crowds over summer.

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Battle of the food formats: TVNZ changes tack, MediaWorks looks for a slice

By , 2014-01-21 14:09:32

For most New Zealanders, there's been a high rate of food consumption over the past few months. And the nation's broadcasters are hoping there will be plenty of food-related TV consumed this year as well, with TVNZ's MasterChef NZ making a few changes to its format and MediaWorks hoping for big things with its new show The Great Food Race.

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Westpac draws the hits with geeky app contest video

By , 2014-01-21 13:49:18

Westpac has had nearly 30,000 YouTube views of a promotional clip for its UK Global App challenge, which calls on British geeks to test their adventurous mettle downunder.

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TVCs of the Week: 21 January

By , 2014-01-21 13:41:17

A sword on each shoulder for Sky, TAB and The Great Food Race.

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From blog to brand: Jamie Frater (Listverse)

By , 2014-01-21 13:18:59

In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the first segment, we chat to Jamie Frater, the founder of Listverse.

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Ad flashback: Otago Daily Times 1900

By , 2014-01-21 13:00:03

A look back at the advertising published in the 2 January 1900 edition of the Otago Daily Times provides a glimpse at the cost of living, the advertising standards and the creative motivations that pervaded the early 20th century.

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Dotcom reveals new music service, showcases himself and his songs

By , 2014-01-21 09:51:22

The look and functionality of Kim Dotcom's long awaited music service Baboom has been revealed and so far it's a showcase of the internet entrepreneur and his album Good Times.

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Doritos 'Crash the Superbowl' finalists announced

By , 2014-01-20 17:07:22

Late last year, StopPress covered the efforts of a team of Kiwi creatives who entered the Doritos "Crash the Superbowl' competition, which invited ad makers the world over to vie for a chance to have their original ad appear during the Superbowl. Although the Kiwis didn't make the final cut, the five shortlisted entries are definitely worth a watch.

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Locking it down: will 2014 be the year of the paywall?

By , 2014-01-20 15:43:07

Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

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Ad/Vice: Peter Cullinane

By , 2014-01-20 14:30:47

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom on flower arranging, mixing business with pleasure and the worth of ‘stuntvertising’.

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