StopPress

Marketing, advertising & media intelligence

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Quality vs quantity: Ecostore and MediaWorks Interactive's online experiment

By , 2013-06-27 15:00:00

Programmatic ad buying is a cornerstone of online advertising, spread by the influence of global ad networks such as Google. But MediaWorks Interactive and Ecostore have attempted to flip that model on its head—and they are shouting from the rooftops about their results.

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New online media regulator open for complaints next week

By , 2013-06-27 14:54:06

The Online Media Standards Authority (OMSA) is open for complaints from next Monday (1 July). Says the Law Commission's single regulatory body recommendation will take too long.

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Review: Airmail app saves you from chucking your Mac out the window

By , 2013-06-27 11:55:25

Airmail app is Sim Ahmed's new go-to productivity tool. It's simple and unobtrusive, just the way an email client should be.

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Eleven minus one: Bennett goes it alone, TBWA\ shifts PR focus

By , 2013-06-27 11:35:17

There’s been plenty of change at TBWA\ over the past few months, with Todd McLeay and Toby Talbot coming on board to take over from David ‘I’m not fucking retiring’ Walden and Andy Blood. And now there’s some more change, with Eleven PR’s founder and managing partner Kelly Bennett leaving to set up his own corporate public relations business.

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Domino's to sling 80 percent of its pizza online by 2016

By , 2013-06-27 09:29:51

Pizza. It's delicious, but no one has time anymore to walk down to the local pizza joint and wait for a box of carbohydrates, protein and other supposedly edible miscellany to heat up. Domino's Pizza New Zealand is hedging on this to happen and predicts by 2016 4 out of every five of its sales dollars will be made online.

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Hardhat and Curious win big at Dieline Package Design Awards—UPDATED

By , 2013-06-27 08:34:22

New Zealand design company Hardhat has won best packaging in the non-alcoholic beverage category of the Dieline Package Design Awards 2013 for cups designed as part of its re-branding of fellow Kiwi's Coffee Supreme. And Curious Design and Think Packaging came second in the same category for their work on Bolu Tea.

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Hold the cheese

By , 2013-06-26 17:13:53

Gina's restaurant certainly isn't averse to a bit of saucy advertising (its radio ads are filled with innuendo and good-natured male objectification). And its latest billboard, which features a shirtless Italian stallion with his jeans unbuttoned, the line 'mozzarella with balls' and two extra letters that change everything, continues this trend.

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.99 gets its hands on L'Oréal's lotions and potions

By , 2013-06-26 15:51:46

.99 has continued its golden run of new business, winning the local L'Oréal business after a competitive pitch.

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Slingshot risks the wrath of Big Media with Global Mode

By , 2013-06-26 15:38:37

Internet service provider (ISP) Slingshot is pushing the boundaries and risks stirring up the wrath of the TV and movie industry with its Global Mode product, which helps users circumvent location-based restrictions placed on overseas content.

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Land of the free

By , 2013-06-26 14:04:07

Some pundits believe the newspaper industry's decision to offer readers free content online was the 'Original Sin' that partially led to its current issues. And if this sign on the stand outside a Mt Albert dairy is anything to go by, that expectation looks to be extending into the real world.

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Oh, the humanity

By , 2013-06-26 13:25:47

A little something for your hump day featuring some of the impressive—and ridiculous—things humans on this planet spend their time doing. If this doesn't increase any inadequacy issues you already have and drum home the fact that your life is boring, then nothing will.

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Put 'em in the stocks: 10 bizzare images from Getty's catalogue

By , 2013-06-26 12:50:32

From Women Laughing Alone With Salad to Awkward Stock Photos, plenty of time can be wasted looking at ridiculous stock imagery. Getty Images has a whole host of them at its disposal as well and it's chosen ten of the most bizarre. See the slideshow here.

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Facebook's New Zealand chapter almost doubles revenue, pays $28,484 in taxes

By , 2013-06-26 12:48:52

The New Zealand chapter of global social media giant Facebook has doubled its revenue in 2012, although it still remains in the red on the back of increased employee benefits.

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Getty celebrates the power of portraiture with new grant

By , 2013-06-26 12:33:07

Getty Images already offers a range of grants to photographers, and it's added another one that aims to recognise excellence in portrait photography by emerging photographers.

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Will they? Won't they? AMP tests young'uns' willpower with chocolate fish experiment

By , 2013-06-26 11:59:05

Retirement planning isn't the sexiest of subjects. But AMP and Running With Scissors have added some human interest to the world of KiwiSaver schemes by conducting a psychological experiment to illustrate that a little bit of willpower now makes things all the sweeter in the future.

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