StopPress

Marketing, advertising & media intelligence

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Chapel Bar and Ogilvy create another holy stir

By , 2013-10-08 12:33:41

Chapel Bar and Bistro is risking more religious ire with two new executions in its Seven Years of Almighty Nights campaign. The series kicked off last year to celebrate the bar's seventh birthday and showed Jesus and Mary in compromising poses after a hard night.

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On the couch with The Simpsons

By , 2013-10-08 11:38:17

How do you give a show that's been running for 25 seasons some extra life? You get a director like Guillermo del Toro on board and set him loose on the couch gag. Plus: some other guest-directed couch gags.

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A Dodge in Burgundy

By , 2013-10-08 11:23:31

Celebrity news anchor Ron Burgundy, aka actor Will Ferrell, has made his screen comeback in a new series of spots for the Dodge Durango. It's classic Burgundy as the vehicles features are explained - it comfortably fits two turkey sandwiches, or 70 packs of gum and a glovebox that "goes on for inches".

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Vice: a parody

By , 2013-10-08 11:10:29

Vice has gained a reputation as an arbiter of cool, with its gonzo reporting, its humorous and fiercely sarcastic opinion pieces and its focus on bacchanalian excess. Plenty of brands looking to ride on these youthful, alternative coat-tails are employing their services through native advertising and branded content. And its stories have also inspired a brilliant fake Twitter account @Vice_Is_Hip.

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Trade Me takes to TV with focus on new goods, therapy possibly required after seeing naked fat man on bike

By , 2013-10-08 10:33:18

Trade Me kicked off back in 1999 when Sam Morgan saw an unmet need for an online marketplace selling used goods. That's largely still how consumers see it. But around 40 percent of its listings are new goods, so it is aiming to draw attention to that aspect of its business in the lead up to Christmas with a campaign via Whybin\TBWA featuring naked fat men, well-coiffed dogs and apparent rectal probes.

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DB Export Gold gets some love, teaches old dog new tricks to get men out of mundane tasks

By , 2013-10-07 17:48:17

The DB Export family has benefitted from a bit of extra attention in recent years. First, the story of Morton Coutts was used to establish the 'let nothing come between a man and a great beer' brand platform. Then DB Export Dry used wine to sell beer in one of the best campaigns of 2012. DB Export 33 was up next and showed the kind of sacrifice men drinking the low-carb version were making for their better halves. And now DB Export Gold is being given its time in the sun, with another entertaining ad featuring a heroic man and his trusty dog.

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Complaints upheld over haircare ad and bird flipping billboard

By , 2013-10-07 15:16:10

The Advertising Standards Authority has upheld complaints over a Dove Hair care ad which said 90 percent of Kiwi women recommended Dove Hair Care; and another about a Radio Hauraki billboard that showed drive show host Matt Heath giving passers by the big finger.

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Vodafone, DraftFCB paint the home red, harm no cats

By , 2013-10-07 12:02:42

It appears no cats were harmed in the making of Vodafone and DraftFCB's new TVC celebrating the launch of the telco's new TV service Red Home, pitched as a reason for Kiwis to switch to fibre.

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Telecom gives brand a splash of colour to celebrate 4G announcement—UPDATED

By , 2013-10-07 11:31:26

Telecom will launch its 4G network in Auckland, Wellington and Christchurch on 12 November for prepaid and plan customers. The telco is offering free 4G SIMs until the end of January next year and asking customers to visit its website to pre-register for the upgrade and check whether their phone is compatible.

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Throwing down the gauntlet: John Dee on how media owners can win the hearts of media agencies

By , 2013-10-07 10:50:07

The relationship between media agencies and media owners is not as strong as it should be and needs to improve, says John Dee.

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It pays to listen: how radio is faring in an age of media flux

By , 2013-10-04 15:17:13

The latest radio survey results have just been released, so we've decided to republish an edited version of Lynda Brendish's story on New Zealand's radio scene that originally featured in the July/August edition of NZ Marketing.

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Radio survey results mostly easy on the ears, TRB trumpets growth in multi-platform campaigns—UPDATED

By , 2013-10-04 14:50:34

The T2 radio survey results are out. And they present a mostly positive picture for radio year-on-year.

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Movings/Shakings: 4 October

By , 2013-10-04 12:32:45

DB's new marketing director, changes at Lion, DraftFCB recognised as one of the country's best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.

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Sweeney eyes governance and exec roles after Porter Novelli departure

By , 2013-10-04 12:19:13

Jane Sweeney plans a combination of board seats and executive positions having closed the door on her nine year career at the top of PR firm Porter Novelli. Offshore stints could also be on the cards, but she wants to stay based in New Zealand.

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No winners, but DDB, bcg2 and Ogilvy & Mather earn special mentions in News Work's Agency League

By , 2013-10-04 11:31:20

The judges for News Works’ Newspaper Ad of the Month competition didn't deem any entries worthy of winning in either August or September, but three ads—DDB’s Reflect, Ogilvy & Mather’s Auckland Council Elections, and bcg2’s Ezetrol—were given special mentions in September, earning them one point each on the Agency League table.

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