StopPress

Marketing, advertising & media intelligence

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Prime celebrates Doctor Who's 50th by making contact with the moon – UPDATED

By , 2013-11-15 11:40:27

To celebrate the 50th anniversary of Doctor Who, DraftFCB has came up with a campaign for Prime that enabled fans of the show to send an audio transmission of their voices on a voyage to the moon. UPDATE: feedback from DraftFCB about the campaign.

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DDB forced to make cuts after dual account losses

By , 2013-11-15 11:06:22

David Walden used to say that those working in advertising were paid danger money because you never knew when clients would walk out the door. And, after losing a couple of accounts recently, DDB NZ has felt the burn.

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Connecting the data dots: Jon Bird on the future of retail

By , 2013-11-15 09:36:08

Chairman of Ideaworks Jon Bird discusses what Kiwis can expect to learn about the future of retail from Steve Brown and David Roth at the Westfield Breakfast Seminar that is scheduled to run at the Langham on 19 November. In addition to discussing the speakers' areas of expertise, Bird also touches on some of the innovations that are going to be unleashed on the retail world in the next few years.

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Four new publications hit the shelves: belief still exists in print

By , 2013-11-14 17:33:51

The phrase ‘print is dead’ has become ubiquitous in the industry, but there is still an argument to be made for region- and industry-specific publications that target certain groups of people. And in the last few months, four new titles have appeared on the market, and the teams working on these projects are optimistic about the future of print in New Zealand.

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The magic of collision

By , 2013-11-14 17:22:48

Michael Goldthorpe went along to TVNZ's new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

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Sainsbury's keeps it real for Christmas

By , 2013-11-14 15:56:00

We posted a whole host of fancy, often fantastical and fairly big budget Christmas ads from overseas a few days ago. Now Sainsbury's has joined the fray, and it's knocked it out of the park with its emotional, user-generated festive film.

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Ready for .anything?

By , 2013-11-14 11:13:59

New generic top level domains mean a range of new choices for businesses and brands, but it's important to get the application process right to secure the name you want, says Tim Newman.

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MasterCard makes it a double at Fair Go Ad Awards, ASB's 'No Biggy' pulls up the rear

By , 2013-11-14 10:27:49

After taking out last year's best ad at the Fair Go Ad Awards for 'Tight on Tour', MasterCard backed it up last night for the follow-up, 'Wedding'. And, at the other end of the spectrum, ASB and Saatchi & Saatchi's bearded bellower Brian Blessed took the booby prize for 'No biggy. Yes Biggy!'

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Telling the New Zealand Story: how the campaign was brought to life

By , 2013-11-14 09:47:16

Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.

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Product placement

By , 2013-11-14 08:51:43

Brands are pretty keen to get themselves on the big screen these days. And, as Dodge has shown with Ron Burgundy, fictional characters make for pretty good spokespeople. So what do you say L'Oréal? It's a match made in heaven—literally.

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Democracy the star of the screen as Tandem grows streaming business

By , 2013-11-14 08:40:13

A Christchurch company with a long history in media production and an early adopter of YouTube is on a growth drive among organisations that have a message to beam to the masses.

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Horse's Mouth: TVNZ's Jeremy O'Brien

By , 2013-11-13 18:30:00

TVNZ announced its new season line-up tonight. So we sat down for a chat with head of sales Jeremy O'Brien to talk about the broadcaster's changing content strategies, the growth of production partnerships, the MediaWorks situation and what the future holds for TV.

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TVNZ rings in its new year, talks up local/international combo and embraces multi-night screenings—UPDATED

By , 2013-11-13 18:30:00

MediaWorks was pretty cocky at its new season launch a few weeks ago. And, not surprisingly, so was Television New Zealand, which unveiled its primetime plans for the year ahead at the Viaduct Events Centre tonight, talked up its local content/international output combo, revealed its big programme partnership with Purina and, in recognition of the success of shows like My Kitchen Rules and The Block NZ, announced a new focus on multi-night screening.

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Safe.org.nz locks into Kiwi hearts with TVC campaign that aims to unlock cages

By , 2013-11-13 14:25:49

Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.

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StopPress Presents 'Friends with Benefits': how to put the marketing into social media

By , 2013-11-13 14:22:20

Hark, seekers of knowledge! Only a few tickets remain for next Tuesday's event. So get yours and avoid a lifetime of bitter regret.

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