StopPress

Marketing, advertising & media intelligence

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When worlds collide: casting the vote for e-voting

By , 2013-10-16 10:56:22

Most Kiwis see local body politics as largely irrelevant, so didn't bother participating in the recent local body elections. But local issues are relevant, so if there's anything that can be done to increase participation beyond specialist interest groups, egotists, gravy train politicians and cronies, we should pursue it, says Strahan Wallis.

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Kathmandu packs mobile optimised site for trek up online sales mountain

By , 2013-10-16 09:39:32

Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.

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Got shutdown woes? Why not drunk dial congress?

By , 2013-10-16 08:47:44

The US government shutdown is finally over, but while the chaos was continuing angry drunk diallers in the US got a legitimate outlet for their frustrations with a website that let them call to vent their frustrations. The site was for furloughed workers, those being forced to work for free or just "fed up at Capitol Hill".

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Ghosts in the machine: Call of Duty rolls out the spooks

By , 2013-10-16 08:42:31

Call of Duty fans gear up for a new version of the game franchise every November and this time the campaign is giving unsuspecting victims a fright in the most unlikely places. That's because fanatics in the Faboom spot show their colours on the job.

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Nine Entertainment Co buys Microsoft out of Mi9

By , 2013-10-15 17:06:47

Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft's 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft's suite of ad products under a long term strategic partnership.

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Bigger, better, faster: Data getting fat on fast food diet

By , 2013-10-15 15:49:58

Kiwis are using internet plans with bigger data caps and better connection quality, with a high fibre diet and the mobile web driving growth in online. That's according to Statistics New Zealand, which says more than three quarters of broadband connections now have data caps of 20GB or more.

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Women in business' winning ways with tech marketing tools

By , 2013-10-15 15:23:44

Kiwi businesswomen are outpacing other business owners in their use of tech marketing tools like social media, cloud computing, online payments and SEO, says MYOB - and it's these tools that are enabling women to start up small and medium enterprises and balance work and life as they grow.

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We wish you a merry Axis: CAANZ keeps the changes rolling with new dates and categories

By , 2013-10-15 12:36:08

After a fairly controversial 2012, CAANZ and a bunch of senior ad folk engineered a few big changes to this year's Axis proceedings to make the awards, as Colenso BBDO's Nick Garrett said, a more collegial, more credible and more celebratory event that aimed to show the business community how influential creativity could be. And now CAANZ has announced some more changes to the programme for 2014.

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nzgirl.co.nz launches new brand to help Kiwi bloggers earn money

By , 2013-10-15 12:03:07

After announcing a pretty bold move away from paid banner ads towards content marketing, nzgirl.co.nz is now about to unveil a new brand that aims to help turning your “blogging for a living” dream into reality. If making money out of writing about things you love is what you’re into.

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Doin' it for the kids? Why the corporate takeover of childhood is more myth than reality

By , 2013-10-15 11:47:38

Marketing isn't evil, says Paul Head, and, despite some who think otherwise, the industry takes its responsibility around advertising to children very seriously.

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TVCS of the Week: 15 October

By , 2013-10-15 11:32:34

Anti-capping, pro-holidaying and station swapping make it onto the dais this week.

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BOTAB 2013 gets set to shred

By , 2013-10-15 10:44:34

The most important night on the advertising calendar looms once again. And if the Battle of the Ad Bands registration poster is any gauge, it looks like it's going to be a twerk fest this Thursday at the Kings Arms Tavern. So make sure you get your tickets.

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Photoshop in real life: Neutrogena's digital Adshel attempts to wind back the clock

By , 2013-10-15 10:11:17

Digital screens and mobile technology offer a range of new creative opportunities for the outdoor industry and Johnson & Johnson-owned brand Neutrogena has employed the services of a special hi-tech Adshel in Auckland that takes photos of punters, does a bit of whizzbangery and spits out an image that makes them look younger.

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Nos makes a mockery of extreme energy drink cliches

By , 2013-10-15 09:23:10

Energy drinks—and other terrible sugary, sciencey concoctions hoping to attract young customers—have long focused on extreme sports and mad stunts. Red Bull kicked it all off and has gradually morphed into a media company; V has created a few new crazy pastimes; and Monster has a penchant for boganic pursuits like drifting. But the Coca-Cola-owned energy brand Nos has decided that's all a bit hackneyed, so it's mocked its competition in the form of four fake interviews with a hyped-up 'marketing expert' who recommends 'blasting the logo all over everyone's faces'.

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Lorde, Lionel and lookalikes—UPDATED

By , 2013-10-15 08:33:15

We're big fans of doppelgangers here at StopPress. And while there's been a lot of talk about Lorde's Royals featuring in Samsung's new ad, 'The Developer', no-one's mentioned the important fact that Lionel Messi is a dead (but beardless) ringer for Y&R NZ's managing director James Hurman.

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