StopPress

Marketing, advertising & media intelligence

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Patents are a virtue: from pampered pooches and water cuffs to wearable tech

By , 2014-02-12 08:46:00

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves. This time it's cuffs for runners who don't do water stops, a device to pamper dog paws and the Sony Smartwig.

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Online series takes Rotorua Marketing to new heights

By , 2014-02-12 08:31:14

Destination Rotorua Marketing has released a new web-based video series showcasing the region's hidden tourism gems. The six part series builds on last year's Famously Rotorua TVC fronted by schoolgirl Te Rina West.

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Looking back

By , 2014-02-11 16:43:45

If your Facebook feed has been cluttered with those look back movies, you might like a few that take the mickey out of the social network's idea that celebrated its tenth birthday.

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A mother's work

By , 2014-02-11 16:33:57

It seems a mother's work can actually be done, at least in the imagination of a young daughter. This is no ordinary work, because it's that of global giant General Electric, in a vast range of fields.

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Cars take their mark

By , 2014-02-11 16:30:49

Honda has unleashed the beast in a visual effects spectactular that turns its brand into a dark horse. Underneath the technical wizardry it's a race between robots, real horses and cars.

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Auckland vs New York: Colenso's new TVC says it's a fair fight

By , 2014-02-11 15:12:40

Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.

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Scandinavia in the south: design conference aims to crack the Norse Code

By , 2014-02-11 14:32:21

Those Nordic countries are all the rage at the moment, what with their food, furniture, literature, social policies, architecture, vehicles (or, more particularly, ads for vehicles), expensive stereos and diversified economies. And New Zealand business folk will be able to get a taste of the region's rich design pedigree with Norse Code, a full day event similar in format to the Better by Design summit that features five of the biggest names in Scandinavian design. Plus: win a ticket worth $195.

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Colenso gives Levi Slavin the 21-gun salute

By , 2014-02-11 13:47:57

Colenso BBDO has confirmed that creative director Levi Slavin will be leaving the agency to join New York-based Anomaly, with his last day falling on 28 February.

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TVCs of the Week: 11 February

By , 2014-02-11 13:33:01

Straight A's for Auckland, The Heart Foundation and TV3 this week.

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Following the leaders

By , 2014-02-11 12:05:21

Newspapers may be struggling to deal with a few fairly serious business model issues at the moment, but that hasn't stopped The Guardian from creating some great ads to promote it wares. And The Sunday Times has followed suit, with its single-shot, two-actor Icons spot promoting its refreshed coverage of art, music, film and TV and its month-long culture series.

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Guy Williams on offensive Tweets, being a craplebrity and Kobe jumping over an Aston Martin

By , 2014-02-11 11:49:17

Although Guy Williams isn't actively involved in the advertising industry beyond appearing in the odd promo for one of his shows, his ability to consistently deliver a humorous message no matter which medium he is working in is something that many marketers and brands strive to do with their campaigns. So, in order to learn his secrets, we sent the lanky comedian a few questions.

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The Winter Adlympics

By , 2014-02-11 11:40:11

Amidst the photos of dodgy hotels, news of security threats and occasional sporting events at the Sochi Winter Olympics (why the amazing ski ballet was canned, we'll never know), there are the ads riding on those coattails. So here's a collection of the best.

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The law of the vital few: Twenty's treatise on 'the science of persuasion'

By , 2014-02-11 10:49:22

As the Agency Wank Tumblr shows, agencies trying to elucidate their point of difference can easily veer into cringeworthy business cliches and terrible jargon (Canadian agency John St, on the other hand, has consistently nailed it with brilliant films that mock current advertising trends). But direct and digital specialist Twenty, which has added a number of new clients and a host of new staff in the past few years, has avoided that self-promotional fate with an animated trip back in time to explain the power of the 80/20 rule to the world of business.

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From blog to brand: Megan Singleton (Blogger at Large)

By , 2014-02-11 10:02:46

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the fourth segment, we chat to Megan Singleton about her online journey with Blogger at Large.

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Blocked out: The Lego Movie gives you four reasons to watch the ads

By , 2014-02-11 09:00:17

While most movie releases still rely on the classic cliched poster/over-the-top trailer combo, there have been plenty of creative (and sometimes quite violating) attempts to get attention in recent years. And The Lego Movie, which is currently number one at the global box office, joined that elite group with a great stunt conceived by Warner Bros. and media agency PHD that saw four well-known UK ads acted out in the style of the movie.

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