StopPress

Marketing, advertising & media intelligence

Article illustration

Review: Duolingo – learn a new language for free

By , 2013-07-17 11:03:01

Looking to attach another language to my resume, I found the language teaching service Duolingo. The website takes English-language-users through the basics of other tongues.

Article illustration

Movings/Shakings: 16 July 2013

By , 2013-07-16 15:47:41

Yahoo's new sales peeps, Ali Williams gets radio gig and more hip hop and RnB for the whole country.

Article illustration

Playing the information pokies

By , 2013-07-16 15:22:54

The government recently gave SkyCity the right to operate a few extra pokies in exchange for building a new convention centre. More than a few commentators were aghast at the decision to increase the number of filthy money suckers and concerned about the impact it might have on low-income families. But please, won't someone think of the rich people? What impact will more conventions have on them? Turns out there are some similarities between the two groups because in an article in Wired magazine about the rise of meditation and mindfulness in Silicon Valley, it described another, some might say even more insidious addiction that is becoming increasingly prevalent in some areas of the business community.

Article illustration

Turn politicians into sandwiches for a shot at $50 of Subway goodness

By , 2013-07-16 14:48:01

We at StopPress HQ are big fans of sandwiches. Footlongs, six-inchers, club, cucumber, PB&J and even the occasional Marmite one. Putting things between two layers of bread is the best way to eat them. Which is why we're frothing at the mouth to be giving away two $50 Subway SubCards to our readers.

Article illustration

Why SMI won't fly

By , 2013-07-16 14:32:37

When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.

Article illustration

An unlikely architect

By , 2013-07-16 14:15:46

Old Spice has gained a reputation for entertaining hyperbole. But an architect who gets his hands dirty? That's taking things too far.

Article illustration

You've got (effective) mail, says NZ Post study

By , 2013-07-16 13:35:34

Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it's on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.

Article illustration

Burrito aficionado ventures into teaching with Shit They Don't Teach You in School

By , 2013-07-16 13:23:05

Burrito connoisseur Ben Polkinghorne is tackling the appalling gaps in New Zealand's education system by teaching untaught (but ever important) skills, such as opening beer bottles with seat belts and how to get free parking (note: this one might be illegal).

Article illustration

Goodman Fielder casts its net wide for dairy pitch

By , 2013-07-16 12:53:51

Since the closure of Publicis Mojo at the end of last year, Goodman Fielder has been working with Joy, the agency set up by ex-Mojo chair and chief executive Graeme Wills. And, according to Goodman Fielder's PR and communications manager Ra Fletcher, it continues to do so. But it also appears to be looking at its agency options. ​

Article illustration

TVCs of the Week: 16 July

By , 2013-07-16 11:06:24

The people of New Zealand have voted and Telecom and The Warehouse's latest TVCs do have the X Factor.

Article illustration

The wait is over for Telecom's Ultra Broadband ad campaign—UPDATED

By , 2013-07-16 09:27:15

Packed full of bullet-time goodness, Telecom's latest ad campaign for its Ultra Broadband products brings the anticipation of high speed antics, without having to show any of it.

Article illustration

Whittaker's and L&P stunt fizzes up the locals

By , 2013-07-15 13:43:41

At first glance it's a photo so incredible it must have been made up. A Whittaker's van crashed into Paeroa's iconic L&P bottle monument. The positioning of the two iconic New Zealand food brands' logos seem to be right out of a Hollywood movie product placement. It turns out it is too good to be true.

Article illustration

Back of a Napkin gets lawyers closer to startups

By , 2013-07-15 12:56:06

Lawyers are scary, especially for young startups looking to make it big in the world. Buddle Findlay's simple lead generation tool helps it get infront of the next wave of Kiwi world-beaters.

Article illustration

News Works begins hunt for Newspaper Ad of the Year winners

By , 2013-07-15 12:35:00

With $10,000 up for grabs, the Newspaper Ad of the Year is thought to offer the biggest cash prize on the Australasian awards scene. Saatchi & Saatchi took it last year for Tui's DIY roses. And now News Works has sent the call for entries out for 2013.

Article illustration

Bonds' booty shakin' takes out May Ad Impact Award—UPDATED

By , 2013-07-15 10:54:11

Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it's all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.

Page 100 of 449

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   Next >