StopPress

Marketing, advertising & media intelligence

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Guy Williams gets lost in new TVC for The Edge—UPDATED

By , 2014-02-05 10:54:04

A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.

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Is Facebook Paper any good? Plus: how to install it in New Zealand

By , 2014-02-05 09:38:26

Simone McCallum discusses her initial scepticism and eventual love of Facebook's Paper app.

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Epic Bell's whisky ad brings on the spine tingles

By , 2014-02-05 09:05:50

Cape Town-based ad agency King James has just launched a new Bells whisky advertisement that doesn't just pull at the heart strings; it yanks at them, ferociously.

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Church of Scientology ad-bombs the Super Bowl

By , 2014-02-04 15:10:45

For the second year in a row the Church of Scientology has slipped an ad into the Super Bowl, and this year's offering is impressively high on claims and equally low on explanations.

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Movings/Shakings: 4 February

By , 2014-02-04 14:20:01

The corporate shuffle continues at Scoop, Bauer, Lily & Louis, The Radio Network, the Public Relations Institute of New Zealand and TVNZ.

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ANZ's metaphorical magazine aims to inspire savvy saving

By , 2014-02-04 14:17:03

Context is king when it comes to advertising. And ANZ's new print campaign, which uses a magazine as a metaphor for someone's life, has it in spades. Plus: ANZ's new campaign featuring the tiny art of Willard Wigan.

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TVCs of the Week: 4 February

By , 2014-02-04 13:41:05

Raunchy bread, time-travelling mascots and banal questions make the grade this week.

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Behind the behinds at Jockey's All Blacks shoot

By , 2014-02-04 12:53:50

Jockey is the latest company to sign up for a sponsorship deal with the NZRU. And, to celebrate the announcement, Jockey has released a behind-the-scenes clip shot by Augusto of the nine All Blacks stripping off, oiling up, mucking about and sucking in.

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Hirepool keeps it colloquial, brings The Block NZ boys on board

By , 2014-02-04 12:27:58

Pete and Andy Walker managed to entertain a big chunk of the nation with their cheeky quips and farm boy antics on the last season of The Block NZ. And they're making hay while the sponsorship sun still shines by hitching themselves to Hirepool's wagon.

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Frankenstein invades mobiles with movie trailer

By , 2014-02-04 09:59:05

Mobile marketing agency Mobile Embrace is set to enable another campaign that makes the most of banners on hand-held devices, this time with a trailer for the movie I Frankenstein.

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Media school programmes make California debut

By , 2014-02-04 09:57:13

Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It's launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.

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Why there's no 'i' in brand

By , 2014-02-04 09:55:54

We live in an era of social media-inspired showing off, says Theresa Clifford. So should brands be encouraging it, or fighting against it?

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From blog to brand: David Farrar (Kiwiblog)

By , 2014-02-04 09:48:45

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the third segment, we chat to David Farrar, the founder of Kiwiblog.

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The great food ratings race kicks off

By , 2014-02-03 17:03:48

Last night, the inaugural episodes of The Great Food Race and the fifth season of Masterchef New Zealand aired on TV3 and TV One, respectively. And with this started what could potentially turn into a ratings battle for food format supremacy in 2014.

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Tabloid news through philosophers' eyes

By , 2014-02-03 14:40:38

Having grown tired of the approach taken by conventional journalists, a group of self-professed philosophers has founded a new news media outlet that aims offer a different take on the issues that usually pervade tabloids. Part satire, part insightful, the stories published on the site reimagine seemingly meaningless events as moments of newsworthy importance.

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