StopPress

Marketing, advertising & media intelligence

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TVCs of the Week: 3 December

By , 2013-12-03 14:26:48

Sky, McDonald's and Torpedo7 receive an achieved this week.

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Little Shop of dollars: New World celebrates the success of its tiny promotion

By , 2013-12-03 13:38:24

Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs' favour, it also worked for the brands involved in the promotion.

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Fonterra reviewing local media account, MediaCom hoping to replicate Asian success—UPDATED

By , 2013-12-03 12:22:04

Fonterra is putting its media account up for pitch in New Zealand, with incumbent OMD and MediaCom thought to be battling it out for the spoils.

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Amazon gets Orwellian with drone squadron

By , 2013-12-03 11:53:11

Jeff Bezos, the mastermind at Amazon, is planning to give online shopping an Orwellian twist by introducing a squadron of unmanned drones to deliver products purchased on the website.

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Swapping lines: Nightline's Sacha McNeil to host Firstline in 2014

By , 2013-12-03 11:08:18

From 2014, Sacha McNeil will be swapping her late-night TV slot for early mornings, as she steps in to co-host Firstline with current 3 News business editor Michael Wilson. And there will also be key staff changes elsewhere, with Mediaworks announcing that Janika ter Ellen will be brought on as the news anchor for The Paul Henry Show. PLUS: read about additional changes behind the scenes.

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The real Christmas spirit?

By , 2013-12-03 10:45:04

It's supposedly better to give than receive. But tell that to the capitalist hordes trampling on their fellow humans in order to get 50 percent off some crappy goods they probably don't need. So as the scmaltzy Christmas ads about family and generosity and animated animals come thick and fast, upmarket UK department store Harvey Nichols has taken a different, possibly more honest approach and launched a campaign that promotes cheaping out on gifts for others and spending all your money on yourself.

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The end of niche websites? Why programmatic buying is a threat to the species

By , 2013-12-03 09:32:31

Today's internet world feels like the Permian period, the disastrous era more than 250 million years ago when a vast number of species became extinct. This time the species facing extinction is the niche website, says Dan Robertson.

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Enjoying the creative slack: ad school graduates impress in 2013

By , 2013-12-02 15:33:32

In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.

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Snakk revenue continues to soar, but loss widens

By , 2013-12-02 15:14:48

Mobile advertising company Snakk Media has notched $3.02 million revenue for the six months to 30 September, its first unaudited half year result since since listing on the alternative exchange in March. The amount is 83 percent of the revenue it posted for the last full reporting year and a 147 percent jump on the previous half year.

Toby Talbot, rogue dentist

By , 2013-12-02 13:27:45

Many of those who work in this industry have skeletons in their closets. But nothing could prepare us for the revelation that TBWA\'s chief creative office Toby Talbot is, in fact, a rogue dentist, as this email we received over the weekend proves beyond a doubt. 

Dear Sirs,

Mr. Toby Ralph Talbot considers himself to be a specialist in all dental aspects. He is in fact a rogue. He has ruined my life and the lives of other patients I am in contact with. His professional conduct is applausable, I honestly believe as are other patients, that he is suffering from a phsychopathic illness, he really imagines himself to be THE GREATEST. He writes scam medico legal reports. He advertises himself as an American trained dentist. When and for how long I would like to know? He has a masters degree displayed on the wall, how did he obtain this degree?

He needs to be investigated, he is a rogue. When I visited him at his previous surgery, there was a book about dental care. I asked him if he wrote it, he said yes he did. It was a lie I have since found out. That is how he dupes patients into thinking how clever he is. Its all a lie.

I beg of you to investigate this rogue and protect further suffering to other patients.

I have of course much more horror stories to tell about this rogue. Please contact me, as I have much more to say about this Toby Talbot, a rogue dentist, to save others from suffering.

One thing New Zealand's Toby Talbot would surely agree with is that his 'professional conduct is applausable'. 

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DDB gets swiftly back in the automotive saddle with BMW win

By , 2013-12-02 13:00:02

It hasn't been the best of years for DDB. But after parting company with longtime client VW recently, it didn't have to wait long to find a replacement and it will be starting next year on a good note with a different German car-maker—BMW—on its roster.

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Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again

By , 2013-12-02 12:14:58

The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn't the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the 'Book of New Zealand,' a giant pop-up book that showcases four of the film's filming locations.

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DraftFCB duo takes another Orca for Brothers In Arms

By , 2013-12-02 11:46:45

DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms. The pair won the award for the same client last July before leaving Ogilvy for Draft.

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Michael Hill looks to College Hill as Colenso BBDO wins jeweller's hand

By , 2013-12-02 11:41:28

It's been a stunner of a year for Colenso BBDO, which has won eight of nine pitches this year. And its latest win is Michael Hill, which appointed the agency to develop its global brand strategy.

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Black Friday atmosphere gets electrifying

By , 2013-12-02 09:07:31

Building on the tradition of madness that pervades the annual Black Friday shopping sprees, a woman at a Philadelphia mall whipped out a taser at this year's event. PLUS: watch a compilation of some of the craziest things that have happened at the post-Thanksgiving sale over the years.

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