StopPress

Marketing, advertising & media intelligence

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Empowering women through imagery: Getty partners with LeanIn.org

By , 2014-02-17 13:20:19

On 10 February, Getty Images announced that it would be going into a partnership with LeanIn.org, a women’s empowerment not-for-profit founded by Facebook chief operating officer Sheryl Sandberg, which aims to create an online library of imagery that depicts powerful images of women and girls.

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Colenso uses real surveillance footage in latest Burger King campaign

By , 2014-02-17 12:01:04

Over the course of the next few weeks, Colenso will be adding security camera footage of customers that purchase the 'Outlaw' burger to a series of pre-rolls, online banners and social media. Once the advert has been released, the public will be given one day to identify the person depicted in the ad, and the first person to do so on the Burger King Facebook group will be given a $250 reward.

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Capturing minds: DraftFCB puts twist on matters of the heart

By , 2014-02-17 11:48:37

DraftFCB's campaign for the Neurological Foundation was as much about capturing minds as hearts as it seized on Valentine's Day to tell people about the true source of love. The foundation is a partner in the upcoming Brain Week which raises money for brain research.

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The Compendium: 14 February

By , 2014-02-14 14:13:43

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Spreading the ad love on Valentine's Day

By , 2014-02-14 13:34:10

While chocolate hearts, cherubic angels with bows and Hallmark cards have nothing to do with the history of St Valentine, they are a bit more light-hearted than the imprisonment and torture of a man in Rome. So rather than condemning the unbridled commercialisation of love (and martyrdom), let's celebrate some of the good ideas and be thankful that we don't have to endure the annual retelling of the horror that befell a random historical figure.

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Yet another helping of food TV: My Kitchen Rules NZ on the menu

By , 2014-02-14 13:15:22

Viewers could've been forgiven for believing that the food cooking format had reached its capacity on Kiwi TV with the addition The Great Food Race. But the networks beg to differ, and TVNZ recently announced that it has acquired the rights from Endemol to produce a New Zealand version of My Kitchen Rules, the popular Australia show that enters its fifth season this year. Plus: find out which shows are being dropped by the broadcaster.

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Movings/Shakings: 14 February

By , 2014-02-14 12:31:47

New romances blossom at TVNZ, MediaWorks, InWaiting, Xero, Breakfast, Blockhead and PR Partners.

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Sponsor post: Help us invent the future

By , 2014-02-14 12:15:58

This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.

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PR industry stalwart Joseph Peart ends battle with cancer

By , 2014-02-14 12:06:03

Friday last week, Joseph Peart ended his battle with cancer, but his legacy lives on in the lasting impression that he made on those in the PR industry.

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The tyranny of distance: Y&R pair make ears bleed, win Orca

By , 2014-02-14 10:56:54

There's been a bit of coverage recently around mouthwash being 'a disaster' for health', with those who swill increasing the risk of heart attacks and strokes. Turns out ads for mouthwash can sometimes have the same effect, if Tom Paine and Carlos Savage's Orca-winning campaign for Colgate Plax is any guide.

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Is this the most hipster creation yet?

By , 2014-02-14 10:52:16

Just when it looked as though the hipster beard was starting to recede into the obscurity that swallows most fads, a group of Oslo-based designers has taken things to the next level by manufacturing a watch that doesn't tell the time. And no, this isn't a practical joke or satirical article from the annals of the Onion; it's a legitimate project that's based on the concept that time is subjective.

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Print readership slide continues, but news brands grow

By , 2014-02-14 09:57:12

Nielsen and the Audit Bureau of Circulations (ABC) have released 2013's fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

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All natural, all bollocks

By , 2014-02-14 09:03:11

As Theresa Gattung famously confirmed, confusion is a well-established marketing tactic. And there are plenty of examples of duplicitous techniques used by the marketing and advertising fraternity to help 'increase purchase intent'. Now the term 'natural'—and the shysters who employ it—is coming in for some attention in a mock campaign funded by US industry body Only Organic.

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Britomart concourse becomes an art gallery

By , 2014-02-13 15:12:40

The creative agency True has collaborated with Adshel and the mobile application business StQry (pronounced story) to turn Britomart concourse into an ad-hoc gallery for World of WearableArt (WOW) by putting up 22 large, photographic artworks, which have been carefully chosen from 'WearableArt,' a new book that celebrates the WOW Awards Show.

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Inside: Satellite Media

By , 2014-02-13 11:57:40

Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it's clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.

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