StopPress

Marketing, advertising & media intelligence

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Pagani debuts new direction, tells visual summer story

By , 2013-11-01 09:59:13

Pagani, one of the oldest New Zealand-owned fashion chains, has been given an overhaul with the help of Running with Scissors. And the changes stretch from the instore experience to the advertising.

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'Buy it—or I'll come looking for you': NZ Rugby World brings out a big gun for digital push

By , 2013-11-01 09:31:20

NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport's most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.

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Review: The Most Dangerous Man in the World

By , 2013-11-01 08:36:06

Some see him as a journalistic pioneer. Others see him as a narcissistic megalomaniac. And Andrew Fowler's chronicling of Julian Assange's rise and fall will help you decide which side of the fence you sit on—and should be of interest to anyone with a passing interest in the media—writes Kelly Bennett.

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Pie Face mans up with mo and mushroom pie

By , 2013-11-01 08:23:41

Moving away from their standard, clean-shaven pastry visages, Pie Face has added a cartoonish moustache to their pies in an effort to help raise funds for men with health issues.

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The Block NZ final smashes viewership records, part three to follow - UPDATED

By , 2013-10-31 17:56:19

Alice and Caleb Pearson were crowned the winners of the second edition of The Block NZ, and the husband-and-wife team took home $261,000 for their efforts over the last 10 weeks. And they weren’t the only winners, with TV3 recording its highest primetime share in 25-54 since records began in 2005.

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Radio New Zealand aims to get down with the multimedia kids with launch of The Wireless

By , 2013-10-31 17:05:30

Radio New Zealand is pretty popular with the oldies and, according to Nielsen, it was the top rating station in the country last year. But its role is to appeal to all New Zealanders, so it's aiming to do just that with the launch of its new youth-focused multimedia brand, The Wireless.

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The Warehouse harnesses second screening, lets the public in on its challenge campaign

By , 2013-10-31 15:37:22

With mobile devices practically fused to modern hands these days, dual screening is becoming increasingly popular—and broadcasters and advertisers are acknowledging that shift, with The Warehouse and DDB joining the fray in the local market by offering viewers of the TVC a chance to win some of the items featured in it.

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TVNZ-NZ Marketing Awards: Boston Digital Transformational, Stihl

By , 2013-10-31 12:44:08

In just four years, Stihl has added a suite of new products, started targeting the residential market, changed its approach to comms and vastly improved its retail network. And now it’s reaping the benefits.

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Six of the year's best Halloween ads

By , 2013-10-31 11:56:55

Our American counterparts have turned Halloween into a huge commercial resource that can be tapped into annually. This year, the ad agencies across the Pacific have once again illustrated how far the simple premises of horror, costumes and bucket loads of treats can be stretched.

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Learning from Lorde: James Hurman on why the Kiwi chanteuse can teach brands a lesson—UPDATED

By , 2013-10-31 11:32:37

Lorde's insistence to produce something that’s of true quality and distinctiveness, yet also absolutely mainstream, is the hallmark of truly great commercial innovators. That's exactly what New Zealand is striving to be, says Y&R New Zealand's James Hurman, and he believes her rise has plenty of relevance for those working in this industry.

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Pandora rounds out its repertoire with Android tablet version

By , 2013-10-31 11:31:18

Radio streaming service Pandora has brought the functionality it introduced in its 5.0 app for iOS devices earlier this year to a new version for Android tablets. The interface of Pandora 5.0 for Android tablets has also been optimised for the larger screen size of these devices.

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Recruiter targets a new breed of leader for the digital age

By , 2013-10-31 10:01:14

Recruitment company Hourigan International wants to get creativity a seat at Kiwi boardroom tables and embed it into senior leadership roles. It's targeting the 'creative leadership tribe' of agile, commercially-literate people who can help firms become more consumer-centric.

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Kiwi marketers still not convinced by Halloween - UPDATED

By , 2013-10-31 09:36:47

According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT's Halloween event lures the ghoul lovers.

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Hospitality brands missing chance to market to mobile-addicted Kiwis

By , 2013-10-30 16:10:03

Kiwis are can't switch off when they're away getting R&R, with a TripAdvisor survey showing we use our mobiles to shamelessly brag about our holidays on social media, look for places to stay and things to do. But a significant number of our hospitality companies aren't meeting traveller demand.

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Newspaper readership and circulation continue their downward slide, but don't mention the D word

By , 2013-10-30 15:38:22

Nielsen’s readership and the ABC’s circulation results do not bode well for the print versions of New Zealand newspapers. Most of the major publications recorded significant drops on both reports, leading to suggestions from some that it might be time to adapt the way statistics are collected so that readership can be measured across all platforms.

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