By Ben Fahy, 2012-05-20 22:45:51
A rapidly changing media landscape means it's not the happiest of financial times for many in the newspaper and magazine publishing sector at the moment, but those issues were briefly forgotten on Friday night as the industry gathered in Auckland to reward the best in the business at the Canon Media Awards. And it was APN, which has recently enlisted the help of Deutsche Bank to conduct an asset review, that again popped the most corks on the night and followed on from its 'grand slam' last year by taking out the vast majority of the big awards.
By StopPress Team, 2012-05-18 02:41:18
52 awards acknowledging on-air personalities, programming, news and sports reporting, promotions, creativity and production, sales and community involvement were handed out via webcast last week at the 2012 New Zealand Radio Awards, and MediaWorks Radio is claiming victory after nabbing 21 of them, with More FM taking all three station of the year accolades.
By StopPress Team, 2012-05-18 01:45:09
The second Engaged Web in New Zealand Report, which saw Intergen assess the five most visited New Zealand websites from ten different sectors to measure their level of customer engagement, has just been released, with the highlights being that 90 percent of websites increased their level of engagement since last year, companies are focusing less on the primary corporate websites, New Zealand’s news and media websites are the most engaging and the shopping and classifieds, and banking and finance sectors have made the biggest improvement.
By Ben Fahy, 2012-05-18 01:19:47
Mio changes everything, apparently.
VW tugs on the heartstrings.
Samsung's take on the spinning ball of death.
Intel's big budget Ultrabook campaign takes us to the movies.
The invisible Mercedes.
Google's Story of ...
By StopPress Team, 2012-05-18 00:44:42
According to a study commissioned by San Francisco-based advertising agency Heat, advertising and marketing types are pretty unique in their use of social media. Perhaps unsurprisingly, ad types are three times more likely to pay attention to brands on Facebook and Twitter. But—more interestingly—they're also much more likely to do drugs (26 percent vs three percent of the general public), throw up from excessive drinking (37 percent vs nine percent) and hook up with a colleague (26 percent vs eight percent).
By Ben Fahy, 2012-05-18 00:36:44
After launching earlier this year, Ogilvy's shopper marketing division OgilvyAction picked up the NZ Pork account and released a campaign starring Simon Gault. And it has put another sticker on the wall after winning the Griffin’s Foods below-the-line account in a three way competitive pitch thought to have involved Energi and the incumbent Apollo.
By Ben Fahy, 2012-05-18 00:02:31
Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.
By Ben Fahy, 2012-05-17 23:14:19
Hell's Pizza Roulette product innovation received a huge amount of national and international PR coverage when it was launched and led to a massive increase in sales, without discounting. And Barnes, Catmur & Friends' ad to promote it has added to the accolades by winning the April round of Colmar Brunton's Ad Impact Award.
By StopPress Team, 2012-05-17 22:03:48
Creative seeds are planted as a new PR agency launches, MediaWorks TV says goodbye to its long-serving director of programming while MediaWorks Radio puts some wind in its sales, Ocean Design's increased workload leads to a host of new recruits and a new office, Bullseye's new Auckland office gets its hands dirty with Tui Products, Tamati Coffey takes a place on the Breakfast couch, Pluk gets set for expansion with a new country manager, and local animation ringmasters Cirkus get the call up for Cannes alongside Bill Clinton, Ridley Scott and Debbie Harry.
By Deirdre Robert, 2012-05-17 04:54:04
Avid fans might remember the debut of Shortland St back in 1992. Aside from delectable '90s fashion and haircuts, it featured a particularly naughty romantic rendezvous between Dr Chris Warner and a lycra-clad aerobics instructor played by Suzy Aitken, and also gave birth to that line now etched in the Kiwi psyche: “You’re not in Guatemala now, Dr Ropata.” Early signs weren’t too promising, however, and ratings dropped after its launch. But that was two decades ago and as the show edges closer to its 20th anniversary, its popularity seems well assured, with the show consistently capturing over 600,000 viewers in the 5+ market, second only to One News. And with a big promotional push to celebrate the milestone, culminating in a special anniversary feature episode on Monday 21 May, TVNZ is hoping those ratings will soon be shooting upwards.
By Ben Fahy, 2012-05-16 22:38:00
On March 27 StopPress published a story about a BNZ campaign by its outgoing agency Sugar. A comment ostensibly authored by Jasmine Wilkinson was published under that story that took aim at Sugar, BNZ and other partners. We can confirm that Jasmine was not the author of this comment and that another user posted this comment using Jasmine's name and email address. The comments were inaccurate and in no way representative of the views of Jasmine nor of StopPress, and were thus removed. We regret that both StopPress and Jasmine were implicated in this malicious use of the blog. We have reviewed the commenting system and will implement a new system in the near future.
By Ben Fahy, 2012-05-16 22:19:04
As Marshall McLuhan famously said, the medium is the message, "creating a symbiotic relationship by which the medium influences how the message is perceived". Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD's novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped in branded paper has managed to do exactly that.
By StopPress Team, 2012-05-16 21:42:21
According to a recent Commerce Commission report into the telco industry, the number of broadband connections in New Zealand has more than doubled in the past five years and Telecom has around half of the total residential ISP market. But it's aiming to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband packages for no extra charge. And, as the new 'Why Not?' campaign from Saatchi & Saatchi shows, that means you can download and share to your heart's content.
By StopPress Team, 2012-05-16 21:13:35
The stain jokes have been flowing freely after an onanistic carpet cleaner got busted busting one out on Target this week. And Cavalier Bremworth, with the help of its agency Federation, hasn't let the opportunity to promote its carpet stain remover pass it by.
By StopPress Team, 2012-05-16 03:25:22
Sky TV and TVNZ's joint venture, Igloo, has gotten the go-ahead from the Commerce Commission, and looks set to launch next month as planned. But a separate investigation is now underway into Sky's content contracts with ISPs.
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