Tom Bates fought his way through the throngs of hipsters taking photos of their food to attend Mashable's Variety Show at SXSW. And from transparent screens to native advertising to Nyan Cat, he got a taste of the future.
It's become something of a tradition to post the latest Old Spice ad, and while there have been a few misses, there have many been more hits in recent years. And Mr Wolfdog, Old Spice's new predatory director of marketing, is definitely in the latter.
It hasn't been a particularly good day for the banks. Westpac seems to have unintentionally offended a few Greeks with its latest ad and a massive class action suit over "the unlawful overcharging of Kiwis for many many years" was also announced. But that hasn't stopped ASB from continuing on its empowering, successful path with the first product-specific ad after the launch of its Succeed On campaign.
BNZ Bank launched its YouMoney online banking service last month, now the company is pushing a new ad campaign across TV and online to attract the youth to what is seldom considered cool: a bank.
‘Hand Outs’, the next instalment in DDB’s ‘Start Asking’ campaign for Westpac, puts the spotlight on the ‘sandwiched’ generation. But the ad, which puts a humorous spin on the group’s endless plight to keep their family financially supported and uses the Zorba the Greek track, has managed to rile up a few Greeks who believe the ad is racist.
Whereas in the past the overwhelming focus of SXSW has been on the consumer world (it is is where both Twitter and Foursquare first broke out), Ben Kepes says the event seems to be changing focus with enterprise and the physical world starting to garner attention.
David Cameron, Barak Obama and John Key have all been seen dancing Psy's Gangnam Style and Ban Ki-Moon has hailed it as a "force for world peace". Now Powershop and DoubleFish are using it to sell electricity, with hot new band Mao Tse Tung and the Great Leap Forward performing Gangnam For Freedom as part of its long-running 'Same Power, Different Attitude' campaign.
Facebook is a chronic tinkerer when it comes to design and its latest News Feed facelift last week shows the company wants more to offer its advertising partners.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Swearing is funny, as evidenced by 'tourettes karaoke'. And MediaWork's hero station The Rock has tapped into that with some cunning wordplay in its latest outdoor campaign.
Our intrepid honorary reporter Tom Bates of Contagion is at SXSW in Austin, Texas – looking into what trends from the world of marketing, media and advertising might affect us in New Zealand this year. Former US vice president and climate change activist Al Gore is up first, talking about the forces shaping the world today. Join us at 10:30am for the liveblog.
Top Gear Magazine New Zealand has ceased publication after seven years in the game, with this month's issue its last.
Seven New Zealanders are amongst this year's jurors for the 60th year of the Cannes Lions International Festival of Creativity.
Idealog editor Hazel Phillips gets to the root of what annoys her about some PR approaches, while providing a pretty handy list of do's for those not wishing to gain her wrath.
Behind the scenes for TVCs are all the rage and Air New Zealand joins the fray showing the "epicness" behind its latest flight safety video, involving survivalist and renowned urine-drinker, Bear Grylls.