StopPress

Marketing, advertising & media intelligence

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Movings|Shakings: 11 March

By , 2014-03-11 15:33:59

Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.

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TVCs of the Week: 11 March

By , 2014-03-11 14:50:01

Fines, frames and philanthropy strike gold this week.

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No more Draft: adland's love of acronyms continues as new FCB brand unveiled

By , 2014-03-11 13:27:00

DraftFCB is no more, with Carter Murray, the 39-year-old global chief executive of the Interpublic-owned network, announcing this morning that it has changed its name to FCB.

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Ministry of Justice introduces Mr Fines, threatens to take licences of offenders

By , 2014-03-11 12:41:00

In response to the growing mound of unpaid fines, the Ministry of justice has launched a new advertising campaign via M&C Saatchi that features Mr Fines, a suited bald man who seems to have been cast out of the mould usually reserved for stereotypical debt collectors. Central to the campaign is a new 30-second TVC in which Mr Fines is depicted as paying visits to various Kiwis and seizing items that belong to them in lieu of payment for outstanding fines.

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The Simpsons couch makes French connection

By , 2014-03-11 12:12:20

French director Sylvain Chomet has stamped his eccentric style on the Simpsons oft-altered couch gag, with Homer feasting on snails, Lisa saving a goose from near death and Maggie surviving a close encounter with Homer's butt crack.

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Mastering the art of mast walking

By , 2014-03-11 11:31:11

Stuntvertising seems to be all the rage at the moment, with hamsters driving trucks, dogs driving cars, Jean Claude van Damme doing splits and many others. And now you can add a man boarding a yacht, walking up the massive mast and jumping in to the ocean in his Hugo Boss suit to that oeuvre.

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From blog to brand: Sarah Smith, Jo North and Dani McAllen (NZ Blog Collective)

By , 2014-03-11 10:29:14

In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to the three founders of the NZ Blog Collective.

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Is agency performance a question of size? Or is it what you do with it that counts?

By , 2014-03-11 10:27:08

When it comes to agencies, is bigger usually better? Or can smaller shops be just as sharp? Michael Goldthorpe reckons the answer to both questions is yes.

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In your space: Designworks stamps its mark on Auckland's old art gallery

By , 2014-03-11 10:13:54

Designworks just purchased Wellington agency The Church, it won a big regional award for being the best performing agency among the 76 businesses in the STW Group and now the Auckland office has unveiled its new home in the old art gallery.

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StopPress@SXSW 2014: Google's #ArtCopyCode—where creativity meets data

By , 2014-03-11 09:20:10

Contagion's Tom Bates headed to the #ArtCopyCode session with Google's marketers at SXSW. So here are some practical examples of how they help brands bring data and insight to life in today's digital world.

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The pop-up summer party extends into autumn with Rekorderlig's Summerhouse

By , 2014-03-10 17:34:46

Summer 2013/2014 has undoubtedly been the season of the pop-ups, with Jacob’s Creek, Corona and Stoneleigh all introducing relaxation or entertainment enclaves to promote their products. And it seems that the trend is stretching into autumn, as Rekorderlig recently launched Rekorderlig Summerhouse, a bar modelled on a Swedish abode that will be serving drinks and snacks to visitors over the next two weeks.

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Designworks ups its Welly firepower with The Church acquisition, earns top prize in STW awards

By , 2014-03-10 17:25:07

In an effort to fill a demand for digital, UX and motion content in the Wellington market, STW-owned Designworks has acquired 100 percent of 15-strong design and digital communications agency The Church, making it the region’s largest strategic brand and multi-disciplinary design practice, with around 130 staff across its five offices. Plus: Designworks' big regional accolades and Sven Baker's new STW role.

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The Telethon effect: ASB fuses TV and social with Like Loan's second round

By , 2014-03-10 16:54:03

ASB's Like Loan promotion, where Facebook fans determine how low its home loan borrowing rate will go, is back for a second round. This time live TVCs, banners and radio streams have joined the mix as the bank tries to draw participants into a conversation.

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MediaCom pens Fonterra into its ledger—UPDATED

By , 2014-03-10 15:50:20

In December last year, it was reported that OMD and MediaCom were involved in a pitching tussle for the Fonterra media account. And now, after several months of speculation as to where the account would go, the dairy producer has confirmed that MediaCom has won the pitch. Updated with information on the duration of OMD's hold on the account.

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Ogilvy tops Agency League by honouring McCullum

By , 2014-03-10 14:26:02

The February edition of News Works' Agency of the Month served up a close battle, with both Ogilvy and M&C Saatchi putting forward impressive pieces for consideration.

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