StopPress

Marketing, advertising & media intelligence

Article illustration

A plus: DNA posts brand Auckland a new letter

By , 2013-11-22 14:47:12

Auckland's 'A' brand has ushered in a new look with what it says is a cleaner, sharper logo. The refreshed sign was introduced as part of Auckland’s new domestic tourism marketing campaign ‘The Show Never Stops’.

Article illustration

You're on canine camera: TVNZ and Purina join forces for new dog show

By , 2013-11-22 14:24:20

A range of media owners are trying to find the sweet spot between ads and editorial. And the likes of MasterChef NZ and The Block NZ have been able to appeal to commercial interests without alienating the viewers. TVNZ's latest effort in this regard is Purina Pound Pups to Dogstars, which arose from its million dollar branded content initiative and is currently in production. Plus: TVNZ's new logo.

Article illustration

StopGear: Simon Teagle

By , 2013-11-22 13:25:09

There's perhaps no item more symbolic of an owner's personality than the car they drive. Creative types seem pretty keen on interesting cars. So every few weeks we ask someone in the biz to tell us about their steed. Last time it was TBWA\’s chief creative officer Toby Talbot and his Volvo P1800 and this time it's DraftFCB Media's general manager Simon Teagle and his 1966 Ford Mustang GT.

Article illustration

A shot of creativity: Ben Crawford shines a light on New Zealand's best cafe design in Built for Caffeine

By , 2013-11-22 12:20:14

Conveniently enough, there are more than a few creative types who tend to believe the best ideas happen outside of work. Ben Crawford, past The Block NZ winner, co-owner of ad agency Libby & Ben, Herald design columnist and committed coffee drinker is one of them, so he decided to write a book—Built for Caffeine—that tells the design stories behind 20 of New Zealand’s coolest cafes.

Article illustration

Google gives Dr Who some doodle love

By , 2013-11-22 11:10:40

Google has commemorated the 50th anniversary of Dr Who by creating a doodle in honour of the popular television show. In addition to featuring cartoon versions of 11 of the characters, the doodle also has an interactive element in the form of a vintage video game.

Article illustration

Hairy toes return to Air New Zealand and Google also gets Hobbit fever – UPDATED

By , 2013-11-22 11:08:30

It’s been a busy week for Air New Zealand with asset sales and a dip in shares value. But somewhere in all that chaos, the airline still managed to find time to release a commercial that aims to remind everyone that the company has a distinctly Kiwi flavour. The TVC forms part of the 'Middle-earth is closer than you think’ campaign, which also includes a competition that gives entrants a chance of winning a trip to Los Angeles to watch the premiere of The Hobbit: the desolation of Smaug. PLUS: Google also gets in on the Hobbit action with an interactive journey through Middle-earth.

Article illustration

Vodafone app another nod to Kiwi music

By , 2013-11-22 10:59:38

Vodafone's new music app, launched to capitalise on hype around its sponsored New Zealand Music Awards event last night, offers Kiwi music fans a subscription model for getting new tracks. The app offers a constantly updated Official Top 40, emerging songs, a playlist of top 10 Kiwi artists and other event-specific playlists.

Article illustration

Pharrell boogies like a rolling stone for 24 hours

By , 2013-11-22 10:09:33

Music videos have shifted onto the next step of their evolutionary progression to give us a new interactive experience. Earlier this week, Interlude’s Bob Dylan video was making the rounds, and now attention has shifted to Pharrell Williams’ 24 Hours of Happy.

Article illustration

Woman's Day gives its advertisers the thumbs up with new endorsement scheme

By , 2013-11-22 09:41:30

One of the main themes from the MPA’s recent research was that readers tend to see magazines as 'trusted friends'. And one of the main trends among advertisers is the demand for content. Now Bauer is hoping to combine these two strands into one with a new brand extension called Woman’s Day Personal Shopper that stars 2012 MasterChef NZ winner Chelsea Winter and puts advertiser products to use across a number of platforms.

Article illustration

Why touchy feely works: BMW drives home the message

By , 2013-11-22 08:42:18

BMW's promotion of the new X5 is a case study in why there's no substitute for local — and for getting hands on in our country air, complete with a whiff of dung.

Article illustration

Inspirational Kiwi writes music composition app using his feet

By , 2013-11-21 12:30:12

This is the story of Lee Reid, a neuroscientist who overcame a debilitating pain disorder to write an app that makes it easier for people to compose music. Following on from the success of this original app, he has once again defied the odds by releasing a pro version that offers a range of new features.

Article illustration

BrandWorld's own Family Guy

By , 2013-11-21 12:29:41

BrandWorld's Mike O'Sullivan pioneered the masthead format in New Zealand, he's been inducted into the TVNZ Marketing Hall of Fame and, as this video created by his loving team shows, it turns out he's also a dead ringer for Peter Griffin.

Article illustration

Localist revamps digital tools for businesses and the socially inclined

By , 2013-11-21 10:28:55

Localist has refreshed its business and consumer platforms with a new window on business performance and lists of likeable things to make and share.

Article illustration

Orchard Thieves steals onto supermarket shelves, aims to profit from the premium cider boom

By , 2013-11-21 09:57:01

Redwood Cider Co, which was purchased by DB Breweries last year, recently approached Running with Scissors to assist in the creation of a new product for the premium cider market, which is growing like topsy at the moment. And it responded to this challenge by creating the branding for Orchard Thieves, a fruit cider that’s available in either mandarin and lime or raspberry and vanilla. PLUS: is Rekorderlig actually a cider?

Article illustration

Orcon wants online dashboard to serve up awesomeness

By , 2013-11-21 09:38:14

Orcon is bidding for awesome with a new dashboard that stitches together what it thinks are the internet's most fun, frivolous and factual things. The Awesome dashboard was the winning idea out of several from Auckland digital and social agency Us and Co.

Page 100 of 497

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   Next >