StopPress

Marketing, advertising & media intelligence

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TVCs of the Week: 17 December

By , 2013-12-17 12:37:30

Saatchi & Saatchi, Blacksand and Trade Tested clink eggnog glasses in the last round of 2013.

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'Tis the season for corporate niceness

By , 2013-12-17 11:37:02

As the spirit of Christmas giving takes hold, Kiwi corporates are highlighting the sponsorship efforts that give them a good name and worthy causes a helping hand. Telcos and banks are among those stumping up dollars and resources for charitable campaigns.

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You can never take my Freeman!

By , 2013-12-17 11:01:13

There's been plenty of sadness at the passing of Nelson Mandela. And plenty of coat-tail riding by corporations, like South African energy drink company Turbovite, which is feeling the social media burn after its heartfelt tribute/plea for likes mistakenly used a picture of Morgan Freeman.

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Movings/Shakings: 17 December

By , 2013-12-17 10:26:53

Changes at Seven Sharp, OMD loses an experienced campaigner to MBM, Bruce Matchett leaves his Singaporean post, another Fairfax shift and the NBR announces its new front page tenant.

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A compendium of Christmas commercials

By , 2013-12-17 09:27:13

The best way to embrace Christmas is to accept the unbridled commercialism of it all with open arms. So sit back, relax and enjoy some of the creative efforts that the capitalist machine used this year to convince shoppers to part with their cash.

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An ode to consumer whisperers, mother targeters and lanyard-swinging rebels

By , 2013-12-17 09:11:31

As someone, somewhere, once said, if the marketing department is the ass end of business, ad agencies are the pimple on that ass. But if you're questioning your worth and wondering what you're doing to make this world a better place, then you need to watch the marketers' anthem, which celebrates the profession by showing how ridiculous it is.

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Ad/Vice: Peter Cullinane

By , 2013-12-16 15:36:06

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom on old folk, how to inspire creativity and maintaining morale.

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Bauer confirms staff cuts at Kiwi magazines: 30 job losses on the cards

By , 2013-12-16 15:10:41

Just over a month after officially lodging a Commerce Commission application to acquire several magazine titles from APN, Bauer Media has confirmed that there will be job cuts as part of a restructuring process.

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Fackrell heads for Sydney, takes up regional DDB reins

By , 2013-12-16 13:20:53

It's been a busy end-of-year for DDB NZ, with some big losses and a few big wins. And it's got some more news to share because executive creative director Andy Fackrell has decided to take up a new role within the DDB Group as regional creative director for Asia Pacific and will move to Sydney in the new year.

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TVNZ-NZ Marketing Awards: Utilities/communications, MediaWorks TV

By , 2013-12-16 13:14:26

With little awareness, a tight budget and a whole range of complexities, MediaWorks TV tapped into the country’s passion for DIY and created a nation of ‘Block-a-holics’.

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TVNZ-NZ Marketing Awards: Not-for-profit, Heart Foundation

By , 2013-12-16 11:33:50

A complete overhaul of the Heart Foundation’s brand and fundraising initiatives led to increased donations and donor engagement.

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No one was cast from a perfect mould

By , 2013-12-16 10:37:12

In an effort to remind passers-by that no one is perfect, Pro Infirmis, a Swiss organisation that campaigns for the disabled, cast a series of mannequins from moulds based on the bodies of a selection of people with physical disabilities. And although the video was made to draw attention to those who suffer from disabilities, it could just as easily be applied to representations of women in the fashion industry in general.

Edward Norton's telephonic adventure

By , 2013-12-16 09:15:57

Some days just don't go as intended. And, in this brilliant 90-second spot for Verizon by Mcgarrybown and MJZ, Edward Norton unwittingly gets himself into a number of sticky situations. Lucky he's got his trusty Droid. 

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On the importance of fun

By , 2013-12-16 08:38:08

The classic 'work first, play later' incentive strategy works. But in this industry, Michael Goldthorpe thinks fun works better.

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The Compendium: 13 December

By , 2013-12-13 16:03:05

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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