Inanimate objects often seem to be having quite a lot of fun, like this plane, this bench or this boat. And now Lotto and DDB have anthropomorphised some of those weird inflatable tube people that used car salesmen often put outside their yards to show what it might feel like if you won the Christmas Triple Dip.
This is one of the first campaigns with Kelly Millier’s name attached to the credits. She returned to take on the role of head of brand communications with New Zealand Lotteries after 11 years with Air New Zealand.
Credits:
Lotto NZ:
Head of Brand and Communications: Kelly Millier
Senior Brand & Communications Manager: Keri Merrilees
Brand and Communications Assistant: Lisa de Ruiter
DDB
Executive Creative Director: Andy Fackrell
Creative Directors: Shane Bradnick, Mark Lorrigan
Art Director: Zachary Lancaster
Copywriter: Tom Cunliffe
Executive Producer: Judy Thompson
Agency Producer: Celia Rowe
Group Business Director: Greg Jones
Account Director: Charlie Stow
Account Manager: Nick Dellabarca
Production Company: Good Oil Films, Australia
Director: Rhett Wade-Ferrell
Executive Producer: Sam Long
Producer: Emma Thompson
DOP: Rob Marsh
Editor: Tim Mauger
Online: Blockhead
Sound Production Co: Liquid Studios
Audio Engineer: Craig Matuschka
Music Composition: Peter Van de Fluit
