A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company’s seized on the footage for a tear jerking ad.
It’s amazing how effective some extra sound effects, a bit of slo-mo and some weepy music can be when making a heroic story into a commercial designed to show we can all be heroes.
Apparently the moggy later died, but that didn’t make such a good yarn.
