Eeeargggghhh! Here be the Lions

https://www.youtube.com/watch?v=1YdTjHUICVsGetting rugby players to act is often a thankless task and there is a long history of cringeworthy ads where sponsors have demanded their pound of athletic flesh. But HSBC has nailed it with a trailer for its historical epic to promote the upcoming British & Irish Lions tour to Australia, starring the likes of Brian O’Driscoll, Jason Robinson, George Gregan and Warren Gatland. 

The film and interactive YouTube experience will launch later this month on HSBC’s YouTube channel.