After kicking off its 'Same Power, Different Attitude' campaign with a few friendly dictators, Powershop and DoubleFish then moved into fictional territory with ads featuring Jaws, Daleks, Darth Vader and Frankenstein. A cease and desist letter from LucasFilm moved the campaign back in the direction of well-known humans, such as a free-lovin' Margaret Thatcher. And now the brand has either bravely or foolishly taken things in a much more controversial direction with a new ad that wouldn't be out of place on a St Matthew in the City billboard and features Pope Benedict XVI presiding over a same sex marriage. We predict fire and brimstone Powershop's way cometh. And, if we're lucky, maybe even @pontifex's first Tweet.
Who's it for: Pak 'n Save by FCB
Why we like it: Stick Man is at it again, and this time he's multi-tasking by drawing attention to Pak 'n Save's Easter merchandise while also providing advice on how to go about collecting eggs. And given that this spot includes the line "No point in crying over spilt rabbits," Stick Man has almost certainly won a few friends in the Hell's Pizza circles.
Who's it for: Jetstar by Barnes, Catmur and Friends and Ikon
Why we like it: While not the most elaborate creative execution, the use of self-deprecating humour in Jetstar's latest spot is both bold and entertaining. Voiced over by Jetstar-bashing, 7 Days comedian Jeremy Elwood, the TVC lets viewers know that the airline was the nation's most punctual last year while simultaneously acknowledging that many might find this fact completely unbelievable.
Who's it for: Telecom by Touchcast and Flying Fish
Why we like it: Although not a TVC, this compilation featuring Guy Williams failing time and time again as he tries to unbox a Samsung Galaxy S5 under extreme circumstances reminds us why everyone in media wants a piece of the lanky comedian these days. Every time Williams is stuck by a stream of water, pelted by a paintball or punched by a much shorter man, it illustrates that there's still room for schadenfreude in comedy—as long as you add a fair dose of awkwardness.