After kicking off its 'Same Power, Different Attitude' campaign with a few friendly dictators, Powershop and DoubleFish then moved into fictional territory with ads featuring Jaws, Daleks, Darth Vader and Frankenstein. A cease and desist letter from LucasFilm moved the campaign back in the direction of well-known humans, such as a free-lovin' Margaret Thatcher. And now the brand has either bravely or foolishly taken things in a much more controversial direction with a new ad that wouldn't be out of place on a St Matthew in the City billboard and features Pope Benedict XVI presiding over a same sex marriage. We predict fire and brimstone Powershop's way cometh. And, if we're lucky, maybe even @pontifex's first Tweet.
Who's it for: V Energy by Colenso BBDO and Finch
Why we like it: Over the past few weeks, Colenso has caught the Kiwi public by surprise through a range of stunts that have included giving a bus stop and darts a V. And the mad creatives behind the campaign have now applied their skills to the art of photo-bombing by setting off (somewhat) controlled explosions behind unsuspecting friends, who just want their pictures taken in front of a pond of stagnant water.
Who it's for: Action on Smoking and Health (ASH) by Satellite Media
Why we like it: agencies are increasingly incorporating experiential elements into their campaigns to get the target market excited about a marketing initiative. So, in an effort to encourage 463,000 Kiwi smokers to put down the cancer sticks, ASH (in partnership with various sponsors) is taking a road trip across the country with a giant inflatable device that's been tagged with the word 'stop' as part of the 'Stoptober' campaign. And to make Kiwis aware of the impending arrival of the giant ball, ASH launched a TVC featuring Piri Weepu as the face of the campaign. The experiential side of the campaign recently kicked off in Kaitaia, and will roll out over the next few weeks, with a range of Kiwi personalities set to be involved along the way.
Who's it for: Pak 'n Save by FCB
Why we like it: Stickman dons a new disguise and even drops the nasal twang of his voice, as he attempts to bring attention to latest promotion at the grocery chain.