Air New Zealand recently started showing a video on selected domestic flights to promote its relationship with the Department of Conservation and, specifically, the nine walking wonders of New Zealand. Saatchi & Saatchi was behind that one and it's back again with a nice little online campaign to promote the airline’s Above & Beyond business loyalty scheme by showing what some travellers will do to get into the Koru Lounge.
“Above & Beyond is our way of repaying the loyalty to your business. If your company spends $20,000 or more on air travel each year and not in contract with Air New Zealand you’re eligible to register. Much in the same way Airpoints work, every time you purchase an Air New Zealand flight on your Travelcard you accrue Business Travel Points which can then be redeemed for great rewards.”
The clip was made by the Downlow Concept, the Auckland-based production company behind 7 Days and Hounds that’s now starting to dabble a bit more in the ad business.
DraftFCB is the lead agency on the account, but at this stage, its work largely appears to be retail focused.