As Sir Peter Blake often said, if it's not hard, it's not worth doing. And there's no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z's latest campaign by Assignment Group and Exposure's Kevin Denholm.
Who it's for: BNZ by Colenso BBDO and Finch
Why we like it: by putting $6 million of shredded cash on display, BNZ manages to give Kiwis a tangible look at how much money they are losing through their mortgage payments. The immediate impact of seeing a huge pile of destroyed cash struck a chord with the online community, resulting in a rapid response and vigorous debate on a varied range of topics.
Who it's for: Ecostore by Ahi Rands, Ecostore's in-house team and Jake Hocking
Why we like it: In early September a crudely crafted cartoon figure called Eco Man hopped onto YouTube and told the story behind Ecostore. And much like all great superheroes, Eco Man has returned for a sequel in which he explains the benefits of using plastic made from sugarcane. The conversational delivery when combined with the quirky animations make an important and somewhat complex message more accessible and gives consumers a reason to make an environmentally friendly choice.
Who it's for: Foodstuffs by Colenso BBDO and Finch
Why we like it: Foodstuffs shows that retail advertising isn't only limited to shouting about products in another slightly absurd ad that makes use of New World's partnership with NZ Netball. As a recent StopPress article pointed out, New World most certainly doesn't apply a drug-testing policy to its staff.