http://www.youtube.com/watch?v=XlqxpipEaq8Who's it for: Vodafone by DraftFCB and Robber's Dog
Why we like it: Bumping up the New Zealandness, speaking in way Kiwis can relate to and enlisting James Rolleston as the Vodafone frontman works for us. Plus, as a lover of ridiculous ideas like carbonated pies, leftovers restaurants and iPhone hipflasks, the robot dolphin and possum cheese were appreciated.
http://www.youtube.com/watch?v=tKdD8_vwOxIWho's it for: Telecom by Saatchi & Saatchi and Robber's Dog.
Why we like it: Feigning illness to get your way is a laudable skill. And, as Tommy and Boris show in this very good follow-up to the launch ad, it seems technology can assist in this regard.