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Telecom enlists more young’uns, this time for its ultra fast broadband push

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Telecom’s Tommy and Boris campaign has been going great guns but while the masses are busy fawning over Tommy and his cute turtle, elsewhere Telecom is busy rallying up young’uns in school to spread the word on the potential of ultra fast broadband (UFB). Its Amazing Ideas Search (AIS) was launched last month, inviting pupils across the country to consider what UFB will make possible in the future and what that future may look like.

UFB, a $1.5 billion Government initiative, is set to focus on schools, with 97.7 percent of schools and 99.9 percent of students expected to receive UFB capability by 2016. And with that in mind, the competition was launched to encourage Kiwi kids, as well as parents and teachers, to get thinking about how UFB will impact the way students learn and teachers teach in the future. Ideas can be based on anything including not only how UFB will impact the way we learn, but its impact on how health services are delivered, the way we do business, how we entertain ourselves and how we look after the environment

The competition is open to primary, intermediate and secondary school students, with the top 10 efforts being rewarded with 10 cash prizes of $2000. And just in case the prize money isn't enough to reel in the kids, Telecom brought in the All Blacks to offer a persuasive hand with this video.

http://www.youtube.com/watch?v=abaI-JEizpQ

Telecom’s chief marketing officer Jason Paris is also acting as AIS manager, and says he’s been impressed by the entries received so far.

“Often the best ideas are the simplest ideas and that’s what we are seeing — smart, simple ideas relevant to New Zealanders.”

Here’s one of those ideas, from an Invercargill student.

http://www.youtube.com/watch?v=HQzMuQws-PQ

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