StopPress

Marketing, advertising & media intelligence

Movings/Shakings: 6 August

Aussie drift

TVNZ's head of digital media, channels and licensing Eric Kearley has taken a role as head of IPTV and pay TV at Telstra, following ex-TVNZ chief executive Rick Ellis across the Tasman. 

Kearley, who was heavily involved in the Igloo venture and also behind TVNZ6, 7 and U, spent ten years at MTV Europe and also worked at The Hospital Club in London.

"Eric brings exceptional international television experience to Telstra Media," says Ellis, Telstra Media’s group managing director. "His role will be to maximise Telstra’s Pay TV and IPTV revenue and profits by sourcing content that our customers want and delivering it across our world leading networks. I worked with Eric at TVNZ and I am delighted that from a strong world-class field of applicants he was a clear standout.”

Taking flight

As of today, Air New Zealand public affairs’ current external communications manager Marie Hosking becomes acting head of public affairs and the lead point of contact for media queries.

Mark Street, the ex-head of public affairs, was recently appointed to a new role of head of customer loyalty within corporate services and assumes his new position today. 

Cop that

Experiential marketing specialist Copper Brand Experiences has grown its client services team with the addition of Greg Southey and Patrick Usmar.

Southey has expertise in client relationship management, brand development and marketing integration, working previously with clients from government, corporate business and FMCG sectors. He is managing the Coca-Cola and Goodman Fielder accounts, as well as new business.  

Usmar comes with over ten years of media experience in PR, media buying and TV production, from running million pound accounts like SonyBMG records in the UK, to running product placement campaigns for Unilever, Honda, Carlsberg and Samsung, to running sponsorship deals and activations for a number of music, consumer and trade events. 

With an eye for combining creative with commercially viable ideas he brings consumer focused campaign strategy and hands-on experience to Copper. He is managing the Vodafone, Beam and Adidas accounts.

G'day Dennis

Award-winning commercial advertising photographer Rory Carter has started a new company called Red Dennis, “your problem solving partner for moving or stills images”.

Over the past 20 years Carter's work has featured in ads in Europe, Africa, The Middle East, New Zealand and Asia and he has won a number of awards, including Cannes and One Show Gold for 'Dunlop - James Dean'.  

New Zealand awards include finalists for Axis and a bronze award for Pink Batts ads (best campaign) in 2008/9. His campaigns for NZ Army and Sanyo have been chosen for publication in Lurzers Archive and he was featured in Archive Top 200 Ad Photographers 2010/2011. 

Check out his portfolio, as well as this spec TV ad created for Audi. http://vimeo.com/46551852

Getty up

Getty Images has announced the appointment of ex-Adshel marketing director Elvira Lodewick to the new position of marketing director, Asia Pacific, where she will drive local marketing opportunity analysis and strategy. 

Lodewick will be based in Sydney, but her focus extends beyond Australia and New Zealand to include South-East Asia and Hong Kong, India, Turkey and United Arab Emirates.

With 15 years of experience in the management of B2B marketing teams within the digital content space, Lodewick has a strong track record of supporting and growing online publishing and media businesses, including Clear Channel, Nielsen and Reed Elsevier.

Also joining the Getty Images marketing team is Svetlana Zhukova in the role of marketing manager for Australia and New Zealand. She brings experience in integrated marketing, social media, sponsorship and community programmes from her previous roles with Adshel and the Australia Council for the Arts. 


“As the demand for engaging visual content continues to grow in both established as well as emerging markets, Elvira’s regional experience in the media and online publishing industries will be a tremendous asset in building our presence across Asia Pacific,” says Glenn Parker, vice president of sales, APAC at Getty Images. “Elvira and Svetlana bring a great combination of experience, insight and energy that will help us build our customer base and advance the unique role of digital media in communications and business across the region.”

And if you haven’t seen the process R/GA London went through to come up with Getty’s new watermark, you should, so we recommend taking this video for a hoon.

http://vimeo.com/41162935

Executive decision

Steph McDonald is stepping down from the role of CAANZ communications executive to take a consultant position at the PR agency Dock Street Group. Her replacement Danielle Russel will be in charge from Thursday.

Russel has just finished an internship at the political think-tank Maxim Institute and before joining the CAANZ team she was part-time freelancing as writer for businesses and creative journals. Last year was spent in Paris developing her writing skills at Shakespeare and Company, as well as working as a chef, her other passion. 

Nil by mouth

Kip Brook has shut the doors of national PR media company Word of Mouth for the last time. But the award-winning journalist has re-emerged as the University of Canterbury’s media man.

"Thanks for all your support and help over the last ten years. Really appreciated. See you on the other side."

Put him on the Spikes

Spikes Asia has launched the first preview of the Festival programme, with James Mok, Australasian group executive creative director, DraftFCB, set to present on 'Affecting Change - The Real Power of Creativity'. 

Mok will look at whether advertising is limiting creativity to art and excluding true innovation and whether we constrain our creativity to what we know and miss opportunities to be truly inventive.

Kelly Bennett, managing partner and regional director, Eleven PR, New Zealand, has been chosen as a juror in the PR category, and is the only Kiwi to be named as a juror so far. 

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