StopPress

Marketing, advertising & media intelligence

Movings/Shakings: 28 August

Andrews away 

After eighteen months with Shine, Julian Andrews has decided to leave his creative director post to embark on a freelance career. 

“I’ve very much enjoyed my time at Shine, helping them land big accounts such as Speight’s, but my intention when I came to New Zealand was to freelance at as many agencies as possible, and enjoy the new people and experiences that come with that. So that’s what I’m happily embarking on doing.”

Prior to his Kiwi sojourn he was senior writer and creative director at Saatchi & Saatchi in London and in his last year there he ran the Labour Party’s general election campaign, helped the agency win the Diesel account and made the video for Katy Perry’s song 'Firework' as part of T-Mobile's hugely popular ‘Life’s for sharing’ campaign, which he co-created.

http://www.youtube.com/watch?v=QGJuMBdaqIwThe video won Video of the Year at the MTV VMA awards in LA and has been viewed 315 million times on YouTube, which, as Andrews says, "is quite a lot".

Andrews has also judged and been awarded at D&AD, Cannes, and Campaign Big awards. He was also named as a Campaign Face to Watch and came second in a sausage competition. 

He is available for freelance work and can be contacted via email at julianandrews@me.com

All change

The New Zealand Herald has announced its line-up for the new compact format newspaper, which launches in two weeks, with the new “dream team” including Deborah Hill Cone, Toby Manhire, Rhys Darby and Jeremy Wells.

Journalists Hill Cone and Manhire join Tapu Misa, Sir Robert Jones, Mai Chen, Brian Rudman and Claire Trevett on the newspaper's opinion pages in the main news section each week.

Comedian Rhys Darby will write a weekly column in the new-look entertainment section, Colin Hogg starts a weekly TV review and Sarah Daniell's 12 Questions is extended to join Rachel Glucina's The Diary as a twice-weekly offering. Ana Samways' Sideswipe column maintains its daily prominence on the back page of the entertainment section.

The new-look newspaper will have a specialist, stapled business liftout each day, with business editor Liam Dann and KiwiSaver specialist Helen Twose joining Fran O’Sullivan and Brian Fallow. And the new-look liftout will offer specialist pages each day: small business on Mondays; Property Matters on Tuesdays; Business Traveller on Wednesdays and innovation on Thursdays. The Business on Fridays retains its specialist columns and features. 

In sport, broadcaster and former “newsboy” Jeremy Wells and journalist Dana Johannsen join the line-up, alongside the likes of Chris Rattue, Ian Jones, Wynne Gray, David Leggat, Dylan Cleaver and Steve Deane.

Acclaimed writer Peter Calder will pen an observational news column each Wednesday, while Rudman and Phoebe Falconer round out the columnists in the expanded Metro pages. 

“It’s essential that the new newspaper offers fresh perspectives, and a diverse range of voices. We’ll also have more room for more debate, reader letters and contributed columns,” says editor Shayne Currie. “We’re pleased to be able to build our stable, and lead daily debate and discussion through print and our digital platforms.”

Prodigal duo

Award-winning creative pair James Conner and Christie Cooper have returned to DDB after a short stint at Colenso BBDO. 

"James and Christie embody the very qualities that make DDB great. They’re talented, humble, lovely people who are held in very high regard by both staff and clients. I’m very pleased they are coming home,” says DDB NZ executive creative director Andy Fackrell.

Art director Conner and copywriter Christie Cooper spent over 14 years between them at DDB NZ where they amassed an impressive awards tally including two Gold Lions and a Bronze Lion for Fruit Bursts and metal aplenty from international shows including AWARD, ONE SHOW, London International Awards, Young Guns, Spikes, AXIS for their work on Cadbury NZ, Sky Television, Pascall, Throaties, Fatso and Pink Batts. 

Justin Mowday, Managing Director, DDB NZ, says James and Christie have been well missed.

“It’s fantastic James and Christie have made the decision to come back to DDB. I know they’re going to make a significant contribution to our clients once again.”

Admit one

Digital ad agency Admission has outgrown its small office in Parnell and has moved to a more propitious location at Level 1, No 15 O’Connell Street, in Auckland’s CBD. 

Admission now has ten employees in Auckland, another ten in Brisbane and two in Sydney. The Sydney office is there to service Nestlé, while the Auckland and Brisbane offices are populated with web developers, web designers, iPhone app developers and a couple of client service advertising types providing digital and advertising services for a multitude of clients. 

"We’ve been flying under the radar for the past couple of years while the business has expanded, and we are still looking for new staff to fulfil the demand," says business director Graham Medcalf. "I hope the recession doesn’t end too soon, otherwise we’ll have to move again."

Search and you shall find

VivaKi has won TradeMe’s search and performance digital marketing business after a competitive pitch. 

In September, VivaKi will begin its work for the core TradeMe marketplace, Trade Me Jobs, Trade Me Motors, Trade Me Property, as well as Travelbug, Treat Me, and Holiday Houses.

"We selected VivaKi because we believe they’ll do a great job," says TradeMe marketing manager James Whitaker. "We’re looking forward to working with a New Zealand-based team that has local knowledge, but can also tap into a global network when it needs to.”

Alex Radford, director of VivaKi, said: “We’ve been working hard to create a great local team of search marketers to complement the suite of global tools and technologies available to us through the VivaKi network. To have been appointed by an iconic Kiwi online business like TradeMe shows we’re doing something right, and underpins VivaKi as a digital leader in New Zealand.”

This win tops off an impressive start to the year for the VivaKi Search team which now numbers over eighteen people and services clients in New Zealand and Australia with billings of over $50m a year. 

Dare to Draft

DraftFCB has appointed Mary-Louise Dare to the role of senior account manager on its public relations and activation team.

Dare joins DraftFCB from public relations consultancy Professional Public Relations, where she was the account manager on the marketing communications team responsible for a diverse portfolio of FMCG, tourism, retail, healthcare and not-for-profit clients.

Her work in the public relations industry has been recognised with four awards from the Public Relations Institute of New Zealand, including the prestigious 2011 Young Practitioner of the Year.

At DraftFCB, she will provide public relations support on JR/ Duty Free, Vodafone, Lindt and Coca-Cola. 

“As DraftFCB continues to expand its integrated offering to clients there is an increasing demand for PR and activation to be a part of that mix," says DraftFCB general manager PR, Angela Spain. "So we are looking for the best. Securing Mary-Louise is fantastic news for our clients as she brings a real passion for marcomms PR and they will benefit from her creativity and desire to achieve results.”

Spain says the team is still growing and further appointments will be announced in the coming weeks.

Outwardly mobile  

Digital media technology group Komli has launched its global mobile ad network in Australia and New Zealand. 

The Komli mobile network, covering both mobile web and apps, currently targets more than 20 billion impressions per month globally, with 120 million impressions across Australia and New Zealand.

Komli is currently recruiting local publishers and is also leveraging mobile inventory from its extensive exclusive display network. Komli Mobile is also offering full creative solutions to both publishers and advertisers not yet geared up for mobile marketing.

“For publishers it’s our leading edge proprietary technology, while for advertisers it’s our real time analytics and targeting capability, combined with our transparent and exclusive publisher lists, that sets Komli apart from other mobile players in the local market,” says Andrew Reid, Komli ANZ managing director. 

Across the globe, Komli has in excess of 200 engineers working across mobile, video, performance and analytics. Komli Mobile’s Plug and Play solution, which provides seamless and instant conversion of print, TV and internet campaigns to mobile-optimised formats, is one such proprietary innovation.

Ngage gets its FIX

Ngage Media and Star Metro have launched a new digital media portfolio in Star Metro’s 12 FIX convenience stores located in Auckland and Wellington.

450,000 customers shop in the 12 FIX stores in the CBDs of Auckland and Wellington every month, making it the most shopped convenience store footprint in New Zealand.

“Media agencies have wanted a highly targeted convenience channel offering for years and now we can finally say it’s here,” says Ngage’s Alan Nicholas.

The portfolio consists of two LCD screens, one 47” screen facing the high street, and a second 22” screen at the till inside the store. 

The digital screens can be purchased individually or as a bundle, for a day or a month, allowing brands to target specific customer groups at specific times. 

"This new initiative will enable brands to target specific customer groups with targeted offers and drive pedestrians in to store," says Jonno Buckley of Star Metro.

Price points

Stacey Jones spruiks loans for Instant Finance. Now Steve Price is spruiking TVs for Panasonic, with the league legend starring in three online videos that demonstrate the features of Panasonic Smart TV technology.

http://www.youtube.com/watch?v=7HHLz9WYzUA

http://www.youtube.com/watch?v=8E8Xma2zgOQ

http://www.youtube.com/watch?v=skKcWiBnqro 

In the videos, Price does away with industry jargon and focuses on clearly showing the viewer the easy to use features, and how they can benefit the lives of Kiwis. Topics include social media apps, Skype calls, games, Quickflix movie streaming, web browsing, iPad connectivity and more. 

“Steve has done a great job in the videos. He has such an easy going manner and an amazing ability to connect with people," says James Smith, marketing communications manager for Panasonic New Zealand. "We hope to be working even more with Steve in the future as he is such a perfect fit with our brand.”

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