While most think of Isaiah Mustafa on a horse when they think of the Old Spice guy, Terry Crews was there earlier on, flexing his pecks and yelling a lot. And he's back for more with a brilliant—and suitably surreal—interactive Vimeo clip made by Wieden + Kennedy called 'muscle music', where different instruments—including a "flame sax"—are played through Crews' rather rhythmical flexing. Pfff, V Motion Project. But wait. There's more. After the vid is finished users can perform and record their own song with the keyboard.
Who's it for: Holden by Ogilvy and Wanted Films
Why we like it: Toyota recently followed Matt Watson as he helped build the ultimate fishing Hilux. And now Holden is following the rebuild of a Monaro HT GTS as part of its 60th anniversary celebrations—and then giving it away. Check out some more of the anniversary celebrations, including a number of videos focusing on (mostly) men and their deep Holden love, here.
Who's it for: Toyota by Saatchi & Saatchi and Gorgeous Films
Why we like it: One of a series of ten quite funny spots to support Toyota's sponsorship of One News' Weather, the hirsute gentleman who featured in the 'tougher than you can imagine' ad tries to get to grips with meteorology.
Who's it for: Lotto NZ by DDB and Watermark
Why we like it: As far as ads featuring talking dogs goes, it's no 'bugger', but riffing off the extremely well-referenced Dogs Playing Poker painting and giving all the canine characters different personalities is a nice way to promote the game.
Who's it for: Anchor by Colenso BBDO
Why we like it: There's a long history of cheeky animated characters promoting brands aimed at kids, and Anchor has stuck to the textbook for its new yoghurt brand Uno (that cheeky character has also been promoting its wares in the real world). And there's even a bit of rock thrown in.