While most think of Isaiah Mustafa on a horse when they think of the Old Spice guy, Terry Crews was there earlier on, flexing his pecks and yelling a lot. And he's back for more with a brilliant—and suitably surreal—interactive Vimeo clip made by Wieden + Kennedy called 'muscle music', where different instruments—including a "flame sax"—are played through Crews' rather rhythmical flexing. Pfff, V Motion Project. But wait. There's more. After the vid is finished users can perform and record their own song with the keyboard.
Who's it for: New World by Colenso BBDO and Assembly
Why we like it: Harnessing old Papua New Guinean head-shrinking technology, Little Shop's Shrinkinator shows how the various tiny goods the nation will undoubtedly go mad for became small. Word is Nick Garrett got too close to the machine and has become even smaller.
Who's it for: MasterCard by McCann Sydney and Robber's Dog
Why we like it: Love him or hate him, MasterCard's over-zealous space invader Tim certainly catches peoples' attention and, as a result, he has become an enduring advertising character. And the violation continues in this spot for its mystery trip promotion.
Who's it for: Air New Zealand by Host Sydney and Diaries Downunder
Why we like it: 'The Meanwhile in ...' campaign is a nice online content idea to lure Aussies across to Kiwi slopes, and its latest effort combines skiing with rugby to tie-in with the start of the All Blacks/Wallabies battle over the weekend.