While most think of Isaiah Mustafa on a horse when they think of the Old Spice guy, Terry Crews was there earlier on, flexing his pecks and yelling a lot. And he's back for more with a brilliant—and suitably surreal—interactive Vimeo clip made by Wieden + Kennedy called 'muscle music', where different instruments—including a "flame sax"—are played through Crews' rather rhythmical flexing. Pfff, V Motion Project. But wait. There's more. After the vid is finished users can perform and record their own song with the keyboard.
Who's it for: Skinny by DNA, The Collective and Yukfoo
Why we like it: Skinny is basically a cheaper version of Telecom, so it's a pretty good proposition, but it's been fairly schizophrenic in its approach since launch and has struggled to get its core benefits across. This simple, direct animated spot manages to do that—and give Vodafone a nudge at the same time.
Who's it for: TVNZ by Blacksand
Why we like it: Despite an Aussie delay causing some programming issues in this market, this spot voiced by the very funny Millen Baird continues on from where the launch ad left off with a bit of self-referential cheese and gratuitous smell the fart acting.
Who's it for: James Hardie by Federation and Waxeye
Why we like it: Transformers are so hot right now. So what better way to promote the durability of James Hardie's Linea weatherboards than with a shape-shifting dwelling.
Who's it for: Red Bull
Why we like it: We need a Kiwi connection before a video features in this section and while there were no Kiwi agencies involved, we've found a loophole, because three Kiwi athletes were.