If you're anything like us, you're wondering how Tom Selleck got involved in shot put coaching, why staying on your bike while waiting for the lights to change isn't an Olympic sport yet, whether the Sunday Star Times cover was a casualty of coincidence or something more sinister, and what happened to Charlie Brooker to make him think the Olympics are better than they looked on the tin. You might also be wondering how an event like the Olympics develops its visual identity. Luckily, Design Boom has detailed the whole massive process to come up with a cohesive look for the games—and the pretty bloody impressive results—here.
Who's it for: Ford by JWT and Flying Fish
Why we like it: As JWT's creative director Cleve Cameron says, it's 'the ad as content thing' and creating a music video means people might actually want to watch it. 'Tis a good way to connect the brand to X Factor NZ—and, with the obligatory car porn in a host of appealing Kiwi landscapes, to New Zealanders.
Who's it for: h2go by Colenso BBDO and Flying Fish
Why we like it: While bottled water is one of the most ridiculous products ever invented and shouldn't really exist in New Zealand, credit to the brand, which has just launched its designer bottles, for laying a few easter eggs around the Auckland streets (and, given the prevalence of flying fish in the ad, for using the appropriate production company).
Who's it for: McDonald's by DDB NZ and Flying Fish.
Why we like it: A trifecta for Flying Fish and a quinella for the X Factor sponsors with this all-singing, all-dancing and all-eating number for McDonald's.