If you're anything like us, you're wondering how Tom Selleck got involved in shot put coaching, why staying on your bike while waiting for the lights to change isn't an Olympic sport yet, whether the Sunday Star Times cover was a casualty of coincidence or something more sinister, and what happened to Charlie Brooker to make him think the Olympics are better than they looked on the tin. You might also be wondering how an event like the Olympics develops its visual identity. Luckily, Design Boom has detailed the whole massive process to come up with a cohesive look for the games—and the pretty bloody impressive results—here.
Who's it for: New World by Colenso BBDO and Assembly
Why we like it: Harnessing old Papua New Guinean head-shrinking technology, Little Shop's Shrinkinator shows how the various tiny goods the nation will undoubtedly go mad for became small. Word is Nick Garrett got too close to the machine and has become even smaller.
Who's it for: MasterCard by McCann Sydney and Robber's Dog
Why we like it: Love him or hate him, MasterCard's over-zealous space invader Tim certainly catches peoples' attention and, as a result, he has become an enduring advertising character. And the violation continues in this spot for its mystery trip promotion.
Who's it for: Air New Zealand by Host Sydney and Diaries Downunder
Why we like it: 'The Meanwhile in ...' campaign is a nice online content idea to lure Aussies across to Kiwi slopes, and its latest effort combines skiing with rugby to tie-in with the start of the All Blacks/Wallabies battle over the weekend.