If you're anything like us, you're wondering how Tom Selleck got involved in shot put coaching, why staying on your bike while waiting for the lights to change isn't an Olympic sport yet, whether the Sunday Star Times cover was a casualty of coincidence or something more sinister, and what happened to Charlie Brooker to make him think the Olympics are better than they looked on the tin. You might also be wondering how an event like the Olympics develops its visual identity. Luckily, Design Boom has detailed the whole massive process to come up with a cohesive look for the games—and the pretty bloody impressive results—here.
Who's it for: Mitre 10 by FCB and Thick as Thieves
Why we like it: Aside from promoting early morning lawn-mowing, owning the weekend is a good space for Mitre 10 and the first ad shows Kiwis doing their thing (and, ideally, will guilt a few more into making time to doing their chores).
Who's it for: Mountain Dew by Colenso BBDO
Why we like it: Over the last few years, Mountain Dew has done a good job of connecting with the youth market through sports. And even though it was released a few months ago, this film shows why.
Who's it for: Ford by JWT
Why we like it: Fairly earnest, but something a lot of parents will no doubt be able to relate to. And a good way for Ford to win a few more Kiwi hearts and minds by showing how broad its sporting support is.