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Getting warmer: Pink Batts and DDB run hot and cold

landscape illustration

The last time DDB created a campaign for Pink Batts back in 2008, it came up with a lovable pink sidekick who kept homeowners snug. And it's back in the hotseat to celebrate the brand's 50th anniversary this year, launching a campaign on Sunday that features two fairly mischievous kids who have had the game of 'Hot and Cold' completely ruined by 'New Zealand's favourite insulation'.

http://www.youtube.com/watch?v=it7hr78HLKg

After basically having no competition for years, imported insulation has given it a scare and claims were made by German company Knauf recently that their product was half the price of Fletcher's Pink Batts brand, so it seems as though it was time to create some more noise.

How things have changed from this dystopian nightmare from the '80s. http://www.youtube.com/watch?v=-mqUeePoGlA 

CREDITS

Agency – DDB Group New Zealand

Client – Tasman Insulation

Product – Pink Batts
 
Group Executive Creative Director: Andy Fackrell

Creative Director: Chris Schofield

Art Director/copywriter: Jonathan McMahon 

Art Director/copywriter: Lisa Fedyszyn

Executive Producer: Judy Thompson

Agency Producer: Jane Mill

Agency Producer: Kim Baldwinson

Production Company: Thick as Thieves

Director: Leo Woodhead

Producer: Rebekah Kelly

Executive Producer: Nik Beachman

DOP: Ari Wegner

Editor: Michael Lonsdale

Grade: Peter Richie at Toy Box

Post production: Stefan Coory at Blockhead

Sound Editor: David Liversage at Radiate

COMPOSER: Peter Van Der Fluit at Liquid Studios

Group Business Director: Scott Wallace

Account Director: Susie Darling 

Head of Planning: Lucinda Sherborne

Marketing Manager: Nigel Lee

Product Portfolio Manager: Bhavna Prentice

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