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Wellington startup adds to the arsenal of marketing tools

Wellington startup adds to the arsenal of marketing tools

Wellington startup Showcase Software has launched its Showcase app, a business tool for marketers and sales teams that enables them to create a business app without the need for an app developer. And with Z Energy and Hyundai New Zealand already on board, the company's eyes are now firmly set on the millions of business users of iPads and Android tablets around the world, with discussions already taking place with Nike and Apple.

The launch comes after 13 months of planning and production, including eight months of Beta testing with a handful of high profile clients.

The app enables marketers to use their existing collateral including brochures, videos, photos, Word documents and PowerPoint decks to effectively build their own branded app and keep it updated. It also offers analytics and sharing functionality, as well as CRM integration. 

VP of marketing for Showcase Software, Adam Blackwell, who is currently launching the tool in the US, says it offers a solution to several big problems, the largest being keeping information for your sales team current.

“When companies rely on the remote team to extract the latest documents or presentations from an FTP or a shared drive, it simply doesn’t work. Showcase solves that,” he says. “It means that all information the sales person has at their disposal is always current. Marketing controls the updates; sales teams simply accept the latest version of their Showcase app on their device … and the update is completed.”

Z Energy is already using the app to communicate marketing programmes and training modules to its retail team nationwide. Meanwhile Hynudai’s use of the app includes a ‘kiosk mode’ that gives its customers the ability to browse brochures, TVCs and other documents while they are in a Hyundai showroom, while a secure access point provides training and company information for Hyundai’s Dealer network.

In a press release, Showcase Software cited a study by Dimension Research in the US indicating that while 78 percent of employers planned to deploy tablets to their sales force (85 percent iPads), over half had no strategy around exactly how they would use them.

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