http://www.youtube.com/watch?v=-qJuYApNz10As Rebecca Black so famously sung, "It’s Friday, Friday, Gotta get down on Friday, Everybody’s lookin’ forward to the weekend, weekend, Friday, Friday, Gettin’ down on Friday, Everybody’s lookin’ forward to the weekend." But today isn't just any old Friday. It's the third Friday the 13th of the year. And to celebrate, Pak 'n' Save decided to have a bit more fun and try to scare the bejeesus out of everyone.
Who's it for: Kiwibank by Assignment Group and National Park
Why we like it: Taking a whimsical, musical approach to promote a fairly serious subject certainly worked for Dumb Ways to Die. And while the song's not quite as catchy as the one penned for Metro Trains, it's similarly well-crafted and would have to take the prize for the best bread-based advertising we've ever seen.
Who's it for: Tui by Saatchi & Saatchi and 8com
Why we like it: Tui has been on a bit of a roll recently, with a big viral hit for its Beer Plumber stunt and the hugely successful Catch a Million campaign. And it's keeping the Beer Plumber alive with a simple spot that shows how such a system would inspire positive neighbourly relations.