http://www.youtube.com/watch?v=-qJuYApNz10As Rebecca Black so famously sung, "It’s Friday, Friday, Gotta get down on Friday, Everybody’s lookin’ forward to the weekend, weekend, Friday, Friday, Gettin’ down on Friday, Everybody’s lookin’ forward to the weekend." But today isn't just any old Friday. It's the third Friday the 13th of the year. And to celebrate, Pak 'n' Save decided to have a bit more fun and try to scare the bejeesus out of everyone.
Who's it for: Electricity Authority by DraftFCB and Underpants
Why we like it: DraftFCB's Post-It Note-flavoured What's My Number campaign worked its socks off and won all kinds of awards. Then the agency came up with Driving Dogs, which showed the undoubted power of animals in advertising. So it's combined the two and added a few animals in to the next phase.