If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Who's it for: Auckland Transport by Work Communications
Why we like it: although screening of this ad has been limited to cinemas and YouTube, it still caught our attention for giving a horrifying visual representation of what two seconds could potentially cost a driver. This spot was created as a continuation of the two-second distraction campaign released last year, and it has been coupled with a few video clips of a magician using sleight of hand to illustrate how prone the human mind is to distraction.
Who's it for: NZ Rugby by Augusto
Why we like it: marketers are continuing to veer away from the advertising trope of a burly sportsman delivering a meaningless one-liner, and this is giving us a range of ads that now place fans at the centre of the promotional push. In this latest spot, three Blues players give supporting advice to a fan that appears to take team spirit very seriously.
Who's it for: Burger King by Colenso BBDO
Why we like it: Colenso BBDO is continuing its quirky approach in a new Burger King spot that attempts to encapsulate the sensation of instantaneous regret that people feel immediately after uttering something really stupid (and in this case offensive).