If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Who's it for: Skinny by DNA, The Collective and Yukfoo
Why we like it: Skinny is basically a cheaper version of Telecom, so it's a pretty good proposition, but it's been fairly schizophrenic in its approach since launch and has struggled to get its core benefits across. This simple, direct animated spot manages to do that—and give Vodafone a nudge at the same time.
Who's it for: TVNZ by Blacksand
Why we like it: Despite an Aussie delay causing some programming issues in this market, this spot voiced by the very funny Millen Baird continues on from where the launch ad left off with a bit of self-referential cheese and gratuitous smell the fart acting.
Who's it for: James Hardie by Federation and Waxeye
Why we like it: Transformers are so hot right now. So what better way to promote the durability of James Hardie's Linea weatherboards than with a shape-shifting dwelling.
Who's it for: Red Bull
Why we like it: We need a Kiwi connection before a video features in this section and while there were no Kiwi agencies involved, we've found a loophole, because three Kiwi athletes were.