If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Who's it for: Kiwibank by Assignment Group and National Park
Why we like it: Taking a whimsical, musical approach to promote a fairly serious subject certainly worked for Dumb Ways to Die. And while the song's not quite as catchy as the one penned for Metro Trains, it's similarly well-crafted and would have to take the prize for the best bread-based advertising we've ever seen.
Who's it for: Tui by Saatchi & Saatchi and 8com
Why we like it: Tui has been on a bit of a roll recently, with a big viral hit for its Beer Plumber stunt and the hugely successful Catch a Million campaign. And it's keeping the Beer Plumber alive with a simple spot that shows how such a system would inspire positive neighbourly relations.