If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Who's it for: Axis Awards by Saatchi & Saatchi and Gorgeous Films.
Why we like it: Clemenger BBDO's advice to the agencies taking part in this pleasingly positive and piss-takey call for entries campaign was to think of it as a best man's speech. And Saatchi & Saatchi—and its executive creative director Antonio Navas—nailed it with this love letter to Colenso BBDO.
Who's it for: Shortland St by TVNZ Blacksand.
Why we like it: A moody, mysterious clip full of quality smell-the-fart acting that aims to keep the punters interested while the show takes a break over summer. And a good clue-based campaign to back it up. Needs more explosions though.
Who's it for: Trade Tested.
Why we like it: Will it Chip? is a shameless rip-off of Will it Blend?, but, as the old Picasso quote goes, good artists copy, great artists steal. Advertising: making boring things more interesting since ages ago.