In April this year the outdoor sector industry body OMANZ launched its Step Outside campaign using its own medium to reel in advertiser and media agency interest. And with phase one of the campaign safely tucked away in the past, phase two has kicked into gear, this time adding visual cues in an attempt to drive home the message of how powerful out-of-home advertising can be.
OMANZ marketing and communications manager Jo Davenport says that judging by the feedback the campaign has received so far, it’s definitely initiating conversations.
“This has been very intentional in terms of brand communication to media and creative agencies about out-of home advertising. Through varying how we used the medium it demonstrates an alternative way of communicating the OOH message,” she says, adding: “Through use of impactful images and a simple message, the intention is to capture people’s attention as they’re outside, living their lives, via a range of pictures that maybe familiar to them.”
The neighbourhoods’s Paul Taylor once again put his creative touches on the campaign, and you can see the result below.