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Marketing, advertising & media intelligence

Movings/Shakings: 27 July

Battle of Hastings

The Radio Network (TRN) has announced the appointment of Jane Hastings as the company’s new chief executive officer, replacing John McElhinney, who announced he was stepping down from the role in September last year. 

Hastings joins TRN from Amalgamated Holdings Limited where she is the general manager, entertainment Australia and New Zealand, overseeing the largest exhibition business across New Zealand and Australia. She brings a wealth of experience from her time as general manager at Skycity Entertainment Group and managing director at Tequila Asia Pacific. 

Her career has also taken her overseas as regional director of integrated marketing services in Draftworldwide Japan, regional director of customer relationship management at Wunderman Cato Johnson in Singapore and director of communications at ICLP in Hong Kong.

“This appointment follows an extensive search to find the right chief executive capable of leading TRN into the future," says Ciaran Davis, APN’s and Clear Channel’s group chief executive of radio. "Jane has the ability and desire to work with the board and staff at TRN to build a more competitive core business and with her extensive media and business transformation skills we look forward to leading TRN into a new era.”

“I am excited by the challenge of leading one of New Zealand’s premium media brands and look forward to working with the staff in the next stage of organisation development at TRN," says Hastings. "I feel that radio is perfectly positioned to take advantage of changing listener habits and TRN will lead the transition in the New Zealand marketplace to a dynamic, multi-platform business.”

She will commence at TRN on Monday 24 September. McElhinney has been providing some consultancy services to TRN over the course of 2012 to help ensure a smooth transition.

When McElhinney announced his depature he said: “This year I have celebrated 40 years with the company with the last ten years as chief executive. It is time to let someone else lead the challenge of building on the sound strategic base we have laid down." 

And Richard Herring, APN News and Media’s group radio and outdoor chief executive and TRN joint venture owner paid tribute to his tenure. 

"John has had a wonderful career at TRN and within the NZ radio sector. He has overseen the development of a very strong suite of radio stations and built a vibrant culture within TRN that has delivered 'best in breed' market positioning and strong revenue and market shares."

Bright Sparks

Spark has announced the appointment of Jane Stanley as its new group strategy director and the promotion of Nicky Greville to strategy director. 

“Building our strategic planning team is a priority for Spark Group as we continue to innovate and deliver best-in-class communications solutions for our clients," says chief executive Louise Bond. "The appointment of Jane is a big win for Spark Group and we are equally thrilled to now formally acknowledge Nicky’s major contribution to strategy within our organisation over the years.” 

Stanley will spearhead Spark PHD’s planning offering and work across Spark Group’s two specialist business units, PHDiQ and Spark PR & Activate. 

In her most recent role as head of planning at Melbourne based creative agency Clemenger Harvie Edge, she was instrumental in recently winning GE Capital and City of Melbourne through-the-line accounts. Previous to working in Australia, she planned on a number of award-winning European campaigns for the likes of Diageo, Unilever and T-Mobile. 

“My Kiwi husband and I always planned to return to New Zealand," Stanley says. "Accepting the role has made this plan a reality and I can’t wait to get amongst the creative force and spirit of Spark’s well-established team.” 

Greville, whose work on Unilever and New Zealand Lotteries was recognised at this year’s CAANZ Media Awards where Spark PHD won five golds and two silvers, has been with the agency for over four years, the last two as media director. 

Stanley starts on 13 August and Greville's new role is effective immediately.

Trans-Tasman relations

FremantleMedia Australia (FMA) has formed a new partnership with New Zealand’s Imagination Television that sees it become the exclusive New Zealand production company for all FremantleMedia formats. In addition, Imagination will work with FremantleMedia Australia to develop new Kiwi-originated intellectual property for FremantleMedia’s global pipeline.

“This is a terrific commercial opportunity for FMA and we’re absolutely delighted to be joining forces across the Tasman with Imagination Television, undoubtedly New Zealand’s most dynamic and innovative TV production company," says FMA's regional chief executive, Australia & Asia Pacific, Ian Hogg. "Their ability to tell great stories is second to none, as are their commercial relationships. Imagination provides FremantleMedia with first class production resources in New Zealand, whilst giving us access to the best in creativity and development.” 

Imagination Television, which is co-owned and managed by Bettina Hollings, managing director, and Darryl McEwen, creative director, has an international reputation for producing world-class television. For the past ten years the company has been producing hundreds of hours of top quality network programming that has been distributed in the UK, Europe and Asia.

“The opportunity to partner with one of the world’s truly great production companies is an incredibly exciting development for everyone at Imagination,” Hollings says. “We’re looking forward to producing a raft of highly successful FremantleMedia formats for the New Zealand market as well as developing and producing New Zealand content for global distribution.

FremantleMedia Australia productions include the hugely successful The X Factor, Neighbours, Australia’s Got Talent, Celebrity Apprentice, Grand Designs Australia, Killing Time and The Farmer Wants a Wife, as well as original formats such as The King, The Gift and Choir of Hard Knocks. 

Sweet tooth

Ed St. Giles, the critically acclaimed director and producer of BBC2’s The Little Paris Kitchen; Cooking with Rachel Khoo, has joined The Sweet Shop for global representation, a move that marks St. Giles first foray into advertising.

Equally adept at creating stunning and authentic food photography or travelogue-style journeys into Paris’s culinary secrets, St Giles also showed an ability to work with an array of non-professional cast in the show, garnering natural performances and moments of real intimacy. The show has been nominated for the 2012 TV Choice Awards.

Having worked in television for 15 years, he has directed shows for every major terrestrial channel in the UK. Specialising in cooking programmes, he has previously directed Masterchef, Celebrity Masterchef and Gordon Ramsay’s Best Restaurant. Along the way he has worked with some of the Europe’s best chefs, including Michel Roux Jr, Marcus Wareing, Rene Redzepi, Helen Darroze, Tom Kitchin, John Torode, Rachel Khoo and Gordon Ramsay. 

“We’re really excited to have Ed on board," says The Sweet Shop’s executive producer Fiona King. "He’s shown that he can create beautiful, engaging films whether working in a huge studio environment or in a tiny Parisian flat. And with The Little Paris Kitchen he proved that he can make something contemporary and unique, despite working in the most tried and tested of formats.”

Computer games  

As part of a global realignment, Norton, Symantec’s consumer brand, has shifted its business from Botica Butler Raudon to Edelman. 

Acumen, Edelman's local affiliate, will now look after Norton. But Botica Butler Raudon, which has worked with Symantec since 1996, continues to look after all the public relations for SMB, enterprise and corporate, including Symantec Internet Security Threat Reports, and will continue to be the source for information on current viruses, threats, malware and vulnerabilities.

There was no pitch or review. 

Food show 

The PR Shop has added a few new ingredients to its pantry, with Hubbards Foods, Wai Dining Group in Queenstown, Imake (high quality equipment and ingredients to make almost any type of alcoholic drink, cheese and yoghurt) and Totally Devoted, a new range of New Zealand-made cookies, coming on-board.

“We were very impressed by the team’s food PR experience and we all just gelled straight away," says Blair Roberts, marketing manager at Totally Devoted. "The cookies have only just been launched, but we’ve already received some great coverage, including Breakfast TV." 

“We are an office full of foodies here,” says director Pippa Lekner. “So it just goes to show that passion goes a long way when you are pitching for new business ... Although the office is filled with cheese, cereal, and cookies at the moment, so we may have to consider installing an exercise bike.”

The PR Shop also works with food clients Nestlé, Mossop’s Honey, Whoopie Cakes and North Port Events, which runs Fine Food and The Food Show.

Atop the Hill

Marketing 'all-rounder' Martin Brock has taken over as the new marketing manager at Waikato-based Hill Laboratories. He takes the reins from former manager Martin Lovell who is leaving to pursue new career options.

Brock has been promoted to his new role after working as a market analyst for Hill Laboratories since early 2010.  

“My highlight as product manager of savings at ASB was running competitions in the course of marketing term deposits, transactions and savings accounts. I also had some involvement in the Goldstein commercials towards the end of the highly successful 11-year campaign,” he says. 

He chose a career in marketing following an initial foray into mechanical engineering. He returned to study as an adult management student at the University of Waikato, majoring in marketing, and worked part-time as a sales representative for Johnson & Johnson.

After graduating, he moved to Wellington and began his marketing career with Superbank in 2004 before moving on to ASB in Auckland in 2006.

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