StopPress

Marketing, advertising & media intelligence

Search on StopPress

BestMate shuffles back into view in new Vodafone TVCs

  • Advertising
  • By StopPress Team
landscape illustration

Vodafone may be seeking to acquire a new branch of business with Telstra Clear, but DraftFCB’s latest TVCs for the Telco revisits BestMate, an old product favourite that, although popular, hasn’t received much promotional love as of late.

Traditionally reserved for mobile to mobile connections, BestMate is expanding its offering to also include 1000 landline minutes and to illustrate the expansion, DraftFCB went about hiring the best shoes in the acting business.

Why shoes? DraftFCB’s group executive creative director of Australasia, James Mok, says:

“Your best mate is different to my best mate but we can all get the personalities of people's shoes. Besides that, it's good fun.”

http://www.youtube.com/watch?v=sspOYEx-T3A

http://www.youtube.com/watch?v=3iu0i_f-H3A&list=UUFS-yg41FMaoAq5gtLNelng

Credits

Client – Vodafone
Product – Best Mates
Agency – DraftFCB
Executive Creative Director – Regan Grafton
Art Director – Kelly Lovelock
Copywriter – Peter Vegas
Agency Producer – Casey King
Account Service – Karla Fisher, Courtney Seward
Planner – Emma Popping
Production Company - Yukfoo
Director - Ryan Kothe
Film Producer – Glen Real
Music - Nic Manders @ Ned Music
Sound Design/Audio Post - Dan Nathan @ Liquid Studios

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.