Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.
Who's it for: Holden by Ogilvy and Wanted Films
Why we like it: Toyota recently followed Matt Watson as he helped build the ultimate fishing Hilux. And now Holden is following the rebuild of a Monaro HT GTS as part of its 60th anniversary celebrations—and then giving it away. Check out some more of the anniversary celebrations, including a number of videos focusing on (mostly) men and their deep Holden love, here.
Who's it for: Toyota by Saatchi & Saatchi and Gorgeous Films
Why we like it: One of a series of ten quite funny spots to support Toyota's sponsorship of One News' Weather, the hirsute gentleman who featured in the 'tougher than you can imagine' ad tries to get to grips with meteorology.
Who's it for: Lotto NZ by DDB and Watermark
Why we like it: As far as ads featuring talking dogs goes, it's no 'bugger', but riffing off the extremely well-referenced Dogs Playing Poker painting and giving all the canine characters different personalities is a nice way to promote the game.
Who's it for: Anchor by Colenso BBDO
Why we like it: There's a long history of cheeky animated characters promoting brands aimed at kids, and Anchor has stuck to the textbook for its new yoghurt brand Uno (that cheeky character has also been promoting its wares in the real world). And there's even a bit of rock thrown in.