Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.
Who's it for: Haier by Alt Group and Flying Start
Why we like it: Simple, charming, well-shot scenes of domestic bliss/domestic annoyances with Haier's products basking in the glow in the background. Originally made to go online, the content was popular enough to morph into a 60 second TVC airing in New Zealand and Australia.
Who's it for: Rebel Sport by Ogilvy & Mather and Curious
Why we like it: Like its winter effort, the seasonal poem read by Ladi6 could be seen as overly earnest, but it's certainly pretty to look at—and it's practical too, as the beautiful footage shot by Zia Mandviwalla is also being used in its various summer retail campaigns.
Who's it for: Fiji Air by Iris Worldwide and Z Space
Why we like it: A simple day in the life approach that shows a hard-working dairy farming family from Hamilton fully embracing a trip to the Pacific with the recently rebranded airline.
Who's it for: New World by .99 and Finch
Why we like it: The old 'santa hiding in plain sight' gag has been done a fair bit in advertising, but it still works quite well. And while it's not quite as mad as its previous two campaigns, an ad with no dialogue that shows a nervous looking Noel chowing down on cookies and milk is still a bit different as far as Christmas campaigns go.
Who's it for: Maori TV and NZ Post
Why we like it: As part of a series aimed at improving water safety among over-confident Maori males, fictional character Nani Pupu has been brought in to dish out some tough love. And it's a good example of the trend towards using entertainment to promote serious messages.