Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.
Who's it for: Maritime NZ by DraftFCB and Robber's Dog
Why we like it: A relevant, entertaining and completely over the top way to show the idiocy of carrying a piece of equipment that could save your life but not actually wearing it. Everyone loves the '80s. And it's so much better than the clowns.
Who's it for: Health Promotion Agency by DraftFCB and Sunday Punch
Why we like it: Drawing attention to a law change is a fairly dry brief and this particular law change is one that might not be received too favourably by the nanny state haters. But showing a quintessential embarrassing dad seems like a good way to disarm the target audience and make them think about their own behaviour.
Who's it for: EQC by Y&R and Finch
Why we like it: After the events in Christchurch and throughout the country in recent years, many of us already know what kind of destructive impact an earthquake can have. But, as this powerful ad shows, steps can be taken to protect yourself and your family members if it happens again.
Who's it for: Burger King by Colenso BBDO and Flying Fish
Why we like it: Given it's a campaign made up of 64 different YouTube pre-roll ads, it's not even close to a traditional TVC. But it's a clever use of video, it acknowledges the fact that advertising is annoying and it adheres to the belief that if you're going to interrupt someone, at least offer them something in return.