StopPress

Marketing, advertising & media intelligence

In the Cannes

A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, an overall increase of 19 percent versus last year. And, after a total of 347 entries from New Zealand across almost all of the 15 categories, the Kiwi contingent will be aiming to improve on its rather slim takings last year when things kick off in ten days. 

There are two new categories this year, Mobile and Branded Content & Entertainment, which are added to Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated.

Creative effectiveness and Cyber were the only categories to chart declines, while PR, Radio, Film Craft, Direct and Promo and Activation had the biggest increases.











































































































Category20112012% Variation
2010 v 2011
Branded Content & Entertainment Lions

-



800



-


Creative Effectiveness

142



92



-35%


Cyber Lions

2835



2458



-13%


Design Lions

1774



2182



+23%


Direct Lions

1858



2357



+27%


Film Lions

3310



3475



+5%


Film Craft Lions

1322



1721



+30%


Media Lions

2895



3247



+12%


Mobile Lions

-



965



-


Outdoor Lions

4490



4843



+8%


PR Lions

819



1130



+38%


Press Lions

5415



6056



+12%


Promo & Activation Lions

2125



2674



+26%


Radio Lions

1363



1784



+31%


Titanium & Integrated Lions

480



517



+8%


TOTAL

28828



34301



+19%



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