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Marketing, advertising & media intelligence

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Hot shots from the Magazine Awards

By , 2012-06-29 15:36:58

The flappers were flapping, the pin stripes were thick, the feather boas were ticklish and the awards were plentiful at the Great Gatsby-themed Magazine Awards at The Pullman last night, especially for the big winners Good and Cuisine. And don't you word and picture lovers scrub up nicely. Photos by Simon Watts from Getty.

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Westpac and .99 put their best sock forward for The Sir Peter Blake Trust

By , 2012-06-29 15:36:07

This year's Red Socks Day falls nearly 11 years since Kiwi legend Sir Peter Blake was killed by pirates on the Amazon. Today, the Sir Peter Blake Trust continues to honour not only the man himself, but also his leadership, love for the environment, and his dedication to New Zealand youth. And to help raise awareness for this year’s Red Socks Day, Westpac, which is the foundation sponsor for the trust and has supported it since it formed in 2004, and .99 worked with street artist Sparrow 'Component' Philips (co-founder of the Cut Collective) to create a one of a kind stencil-art styled image of Sir Peter’s face made from almost 3,000 red, white and black socks.

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Predict the future, win Velocity

By , 2012-06-29 15:29:03

Put the over-achieving founder of digital agency AKQA Ajaz Ahmed and the vice president of digital sport at Nike Stefan Olander in a room to talk about the possibilities—and challenges—of the digital realm and you end up with Velocity: Seven New Laws for a World Gone Digital. We've got one copy to give away, and all you have to do is tell us what we might be doing, how we might be doing it and what we might be doing it with in the future. As John Elfreth Watkins showed, though the suggestions may sound wacky at the time, they often have a habit of coming true.

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Steinlager Pure and DDB catch a Taika by the tail

By , 2012-06-29 15:19:13

Since Steinlager Pure was launched in 2007, Lion has used big name American actors to endorse the brand, with the likes of Harvey Keitel, Willem Dafoe and Vincent Gallo gracing our screens and stroking our egos in the past campaigns made by Publicis Mojo. But after a hiatus from Kiwi TV screens as its big brother's white cans took over during the RWC—and with DDB now as its lead agency—it's ready to launch its next campaign on Sunday. And for the first time the new mascot is a Kiwi: successful director, actor and all-round funny man Taika Waititi.

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MediaWorks lays some solid promo blockwork, embraces show's DIY spirit and keeps it inhouse

By , 2012-06-29 14:55:08

The Block is going off in Australia at the moment as it reaches the final stages of the current season, and MediaWorks is doing its best to ensure the same thing happens for the first season of the New Zealand version, launching a full-scale marketing assault created by the inhouse team that's been pretty difficult to miss.

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Hair! Mike Tyson! Building! More hair! Slow motion! Paint! Packing! Wonderous helmet! Teddy Ruxpins! Autocue! Waves! E-goodness!

By , 2012-06-29 14:46:29

A collection of moderately entertaining things collected from the internet.

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All-powerful Sarahs dominate Magazine Awards as Good and Cuisine clean up

By , 2012-06-29 14:30:03

It's the night the magazine industry comes together to, as ACP head honcho Paul Dykzeul might say, indulge in a bit of gratuitous back patting. Or, as the MPA might say, reward the publications, publishers, editors, designers, sales folk and contributors who toil away on their various titles. And it was Good and Cuisine's Sarah Nicholson that reigned supreme on the night, winning the top magazine and editor of the year prizes respectively.

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From nice to have to must have: Interbrand’s best green brands list shows tech and auto dominating

By , 2012-06-28 16:48:03

Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.

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A case of bubbles: JWT pushes the golden envelope for Viva’s 15th birthday

By , 2012-06-28 10:57:41

The New Zealand Herald’s Viva magazine turned 15 recently, and, as part of the celebrations, APN offered agencies an opportunity to submit a creative concept for a chance to win a spot on the front cover and inside front cover of the birthday issue. And JWT’s idea for Pernod Ricard’s G.H. Mumm champagne brand took the top prize, with the birthday edition of the magazine coming enclosed in golden bubble wrap and the phrase ‘enjoy the bubbles’.

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Nathan hangs up her Yellow boots

By , 2012-06-28 10:16:34

She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.

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Call me loyal: likely local lads mix it with the big boys in international awards—UPDATED

By , 2012-06-28 09:07:43

justONE clients Farmers and Subway have respectively seen Farmers Club and the Subcard loyalty programme announced as finalists in the retail category of the prestigious Colloquy Loyalty Awards, which salute “the most transformative, customer-focused enterprise loyalty initiatives internationally”, with .99 and New World for its wine sale eDM the only other finalist in that category. And Fly Buys and Air New Zealand’s co-branded card is a finalist in the innovation in loyalty marketing.

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Movings/Shakings: 27 June

By , 2012-06-27 14:09:46

The Research Agency welcomes an international research heavyweight, Eleven\PR snatches a couple from PPR, Ambient Group ramps up its experiential and talent offering, Firebrand does some of its own recruiting, Rob Fyfe wraps up warm with Icebreaker, Komli NZ wins About.com, In Motion Post gets a slice of Bunnings, JOOB announces one of its regional big dogs and a couple of Auckland dining hotspots get some international attention.

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Haystac loves every piece of Victoria, especially the PR bit

By , 2012-06-26 16:00:45

Haystac has been selected as Tourism Victoria’s New Zealand PR agency after a rigorous competitive pitch process that began in March. Expressions of interest from over 30 agencies resulted in 11 tender submissions, six shortlisted hopefuls and finally, three pitch presentations.

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Doing it backwards: Skinny takes telco Facebook crown with advocacy first, awareness next strategy—UPDATED

By , 2012-06-26 15:54:07

Leopards, as the old chestnut goes, find it quite difficult to change their spots. But since its launch, Skinny, a sub-brand of Telecom that’s gunning for the youth-market, has gone about things much differently than its big brother. And its modern approach to marketing seems to be working quite well so far.

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Meet the chosen ones: finalists announced for 2012 TVNZ-NZ Marketing Awards, rejigged programme receives record entries

By , 2012-06-26 15:19:29

To celebrate its 21st anniversary, the TVNZ/NZ Marketing Awards were given a proper spruce up this year with the launch of the ’Everything Marketing’ platform and the announcement of eight new categories. And the changes have been met with approval, because a record number of entries and new entrants were received for the 2012 edition, with a total of 45 entries in the running for the top spots.

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