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Massey goes mobile with New Zealand's first iPhone-created TV ad

Youtube VideoIt really is quite amazing how much technology is being packed into our pockets at the moment. And Massey University and Assignment Group's Wellington office have shown just how far things have come—and how 'the engine of the new New Zealand' is changing the lives of people here and around the world—by getting the University’s vice-chancellor Steve Maharey to film its new 30-second commercial on an iPhone, something the Commercial Approvals Bureau has confirmed is a New Zealand first. 

“We wanted to tell the story of Massey in a different way to reflect our innovative and creative approach to doing things,” says the University’s assistant vice-chancellor (external relations) Cas Carter.

In the commercial, Maharey illustrates the story of Massey University by filming himself talking about innovative products developed by University staff and alumni—including a Massey design graduate who helped develop the iPhone; a business graduate behind the international cosmetics company Trilogy; robotic technology used for pollinating and picking apples and other fruit; and the making of food incorporating Omega 3 fish oils to increase nutritional value.

"We chose examples that show how we continue to shape New Zealand through our research and teaching. Our research tells us that Massey appeals to brainy, practical people who want to make a difference. We describe ourselves as ‘the engine of the new New Zealand’ because that expresses how University staff and students are contributing to the future of New Zealand, whether it’s in food technology, design, business innovation, engineering or other areas of specialisation."

Youtube VideoMassey has also released a making of video that was also shot on an iPhone by Dr Max Schleser, subject director, digital media at Massey’s Institute of Communication Design.

Dr Schleser is a pioneer and leading practitioner of mobile phone film-making. His feature film, Max with a Keitai, was one of the first to be filmed using mobile phone cameras, and he has worked on mobile media consultancy projects for Nokia.

At Massey, his research projects include 24 Frames, 24 Hours, an international collaboration which to date has attracted submissions from over 100 mobile phone film-makers who have participated in online workshops with Dr Schleser. He helped found the Mobile Innovation Network Aotearoa, a local digital media network with global reach.

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