As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it's easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290.
Who's it for: Holden by Ogilvy and Wanted Films
Why we like it: Toyota recently followed Matt Watson as he helped build the ultimate fishing Hilux. And now Holden is following the rebuild of a Monaro HT GTS as part of its 60th anniversary celebrations—and then giving it away. Check out some more of the anniversary celebrations, including a number of videos focusing on (mostly) men and their deep Holden love, here.
Who's it for: Toyota by Saatchi & Saatchi and Gorgeous Films
Why we like it: One of a series of ten quite funny spots to support Toyota's sponsorship of One News' Weather, the hirsute gentleman who featured in the 'tougher than you can imagine' ad tries to get to grips with meteorology.
Who's it for: Lotto NZ by DDB and Watermark
Why we like it: As far as ads featuring talking dogs goes, it's no 'bugger', but riffing off the extremely well-referenced Dogs Playing Poker painting and giving all the canine characters different personalities is a nice way to promote the game.
Who's it for: Anchor by Colenso BBDO
Why we like it: There's a long history of cheeky animated characters promoting brands aimed at kids, and Anchor has stuck to the textbook for its new yoghurt brand Uno (that cheeky character has also been promoting its wares in the real world). And there's even a bit of rock thrown in.