As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it's easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290.
Who's it for: Sky by DDB
Why we like it: Sky got serious there for a while with its cinematic 'Come with Us' campaign, but it's back to its old comical ways with this spot for Multiroom that shows why you need to be careful what you wish for.
Who's it for: McDonald's by DDB Sydney
Why we like it: McDonald's is obviously popular, but, like the biggest players in any industry, it's also become the hated incumbent. So good on the huge corporate behemoth for being honest* and trying to destroy a few myths.
Who's it for: Torpedo 7 by Bettle and Tim Pierce
Why we like it: A fair bit of earnest, purple prose, but there's some cool shots in the ad that, all going to plan, might help inspire Kiwis to get amongst it (and buy some more gear).