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Lots of humans used in welcoming animation

Asking the public to devise a campaign that best welcomes the world to New Zealand for the Rugby World Cup might seem risky, but by the looks of this TVC, DDB’s Welcome the World campaign for ANZ Bank seems to have been successfully executed, even if it did take the help of hundreds of people and a copious amount of hours to get there.

When the call was put out earlier this year asking the public to send in their welcoming ideas, 6,482 ideas were submitted all up from which five finalist were chosen. Receiving 7,800 of the more than 22,000 votes, early childhood teacher Pulusea Seumanu’s idea was named the winner, and right before the opening ceremony on Friday, the results of Seumanu’s idea were laid bare for the public to see.

The 30-second TVC was shot over two days and features over 600 enthusiastic St Kentigern College and Onehunga High School students running onto a rugby field, each armed with a piece of the animation. In what took days upon days and hours upon hours of practice (you can follow the progress on the Facebook page here), the final product sees the students displaying the welcome message — a mix of words and images including a globe and the Webb Ellis cup.

 

 

 

 

 

 

 

 

 

 

 

 

 

The creative execution utilised the skills of crowd direction specialists, choreographers and designers, and a production team of 99 people.

Youtube Video

Credits

Mike Cunnington

Head of Marketing

ANZ National Bank Limited

 

Sue McGregor

Head of Sponsorship

ANZ National Bank Limited

 

Erin Dudding

Marketing Communications Manager

Brand and Marketing

ANZ National Bank Limited

 

Toby Talbot

Group Executive Creative Director

DDB Group

 

Aaron Goldring

Creative Director

Art Director

Rapp Tribal DDB Group

 

Steve Kane

Creative Director

Copywriter

DDB Group

 

Judy Thompson

Executive Producer

DDB Group

 

Jane Mill

Producer

DDB Group

 

Damon Duncan

Director

Thick as Thieves

 

Nik Beachman

Executive Producer

Thick as Thieves

 

Dave Brady

Head of Art

DDB Group

 

Joe Hawkins

Senior Copywriter

DDB Group

 

David McIndoe

Senior Planner

DDB Group

 

Dan Stoneham

Senior Digital Planner

Rapp Tribal DDB Group

 

Philip Tetley-Jones

Creative

Rapp Tribal DDB Group

 

Theunis Groenewald

Designer

Rapp Tribal DDB Group

Russell Smith

Digital Producer

Rapp Tribal DDB Group

 

Scott Gambling

Digital Producer

Rapp Tribal DDB Group

 

Steve Hansen

Art Director

DDB Group

 

Paul Kim

Copywriter

DDB Group

 

Amani Peleti

Senior Account Director – Events

Mango DDB Group

 

Sarah Batley

Talent Manager – Events

Mango  DDB Group

 

Maike Blackman

Project Manager – Events

Mango  DDB Group

 

Justine Kinsella

Account Executive – Events

Mango DDB Group

 

Joanne McDonald

Group Account Director

DDB Group

 

Teresa Davis

Senior Account Director

Rapp Tribal DDB Group

 

Victoria Meo

Account Manager

DDB Group

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