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Beaumont bags big bank's brand berth

ASB has announced the addition of Roger Beaumont to its executive leadership team in the newly-created role of executive general manager, marketing and online. 

Beaumont, who left MediaWorks earlier this year, will commence in this new role from 3 October, at which time he will assume leadership of the brand and marketing, PR & external relations and internet banking teams. The brand and marketing role has been left vacant by Deborah Simpson, who oversaw the Creating Futures rebrand with Droga5 and is now off to start her own business (we've been unable to get hold of her since that announcement was made). But Beaumont's role is further up the chain and sees the corporate comms team reporting to him.

“We are very fortunate to have an executive of Roger's calibre and experience joining us to head up this new division,” says Barbara Chapman, who started as chief executive of ASB around four months ago.  “In this newly-created role, he will oversee our brand and reputation to compete in the evolving digital environment.”

Prior to joining ASB, Beaumont worked at MediaWorks for ten years, including eight years as director of marketing and communications. He also has previous history with ASB having held the role of senior account director when working for the Bank’s external PR company between 1996 and 1999.

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