StopPress

Marketing, advertising & media intelligence

Introducing the best in Kiwi magazine design

With the New Zealand Magazine Awards hangovers now well and truly abated, it's time to reflect on those who did it best in the realm of magazine design. All up ten Best Cover Design awards and nine Designer of the Year awards were dished out across several categories.

Best Cover Design Award

Special Interest
category


 


 

 

 

 

 

 

Winner: Good

Judges comments:


  • Masthead stands out and is easy on the eye, with nice tagline.

  • Eye is led down to cover lines, design is simple and efficient.

  • Love the colour contrast, and the stock contributes to ‘pick up factor’.


Business category


 


 

 

 

 

 

 

Winner: Idealog

Judges comments:


  • Intense.

  • Image and cover lines punch out.


Custom & Membership Publishing category


 


 


 


 


 


 


 


Winner: co.

Judges comments:


  • Cute, has personality.

  • Image communicates instantly and draws us in—we want the question answered.


Sport & Leisure
category


 


 


 


 


 


 


 


Winner: The Cut

Judges comments:


  • Stands out, punchy cover lines easy to read.

  • Key info above the retail display sight line.

  • Good colour contrast, a lot going on visually, classy matt laminate.


General Interest &
Entertainment category


 


 

 

 

 

 

 

Winner: New Zealand
Geographic

Judges comments:


  • Beautiful statement made by taking the simplicity of a great shot—an intriguing image—and keeping it simple.

  • Cover lines interesting and well balanced.


Home, Food & Garden
category


 


 

 

 

 

 

 

Winner: Cuisine

Judges comments:


  • Beautifully styled and art-directed,

  • Like the play on ‘butterflied lamb’.

  • Cuisine clever’ and fresh.

  • Makes you stop and examine more closely.


Highly commended: Dish

 

 

 

 

 

 

 

Judges comments:


  • Does what it sets out to do—evokes feelings of warmth, comfort, rustic-ness.

  • Strong cover lines, sealed section entices.


Lifestyle category


 


 


 


 


 


 


 


Winner: Life & Leisure

Judges comments:


  • Great colour contrasts, fresh and joyful.


Youth Category


 


 


 


 


 


 


 


Winner: Girlfriend

Judges comments:


  • Caters well for an audience that likes lots of in your face’ cover lines but is starting to ‘grow up’ and want some sophistication.

  • Design stands out well in a retail display environment.


Mass Market category


 


 


 


 


 


 


 


Winner: Listener

Judges comments:


  • Powerful, emotive, stunning.


Trade Professional
category




 

 

 

 

 

 

Winner: AdMedia

Judges comments:


  • Clever illustration, and play on words.

  • Clear, and good contrast.


Designer of the Year Award

Home, Food & Garden category

Winner: Sally Fullam, Dish (Tangible Media)

Judges comments:


  • Colour, type and imagery all balanced, innovative recipe formatting.

  • Consistently high standard.


Special Interest category

Winner: Sheryl Burson, OHbaby! (OHbaby! Ltd)

Judges comments:


  • Polished, nice pace. Good use of typeface and colour. Nailed it!


Sport & Leisure category

Winner: Des Frith, NZ Autocar and The Cut

Judges comments:


  • Keeps it slick and clean, with well formatted information.


Youth category

Winner: Lisa Taylor, Creme (NZ Magazines)

Judges comments:


  • Contemporary, cohesive, great understanding of colour and space – just flows.


Lifestyle category

Winner: Yolanta Woldendorp, NZ Life & Leisure (Fairfax Magazines)

Judges comments:


  • Yolanta ensures that NZ Life & Leisure is aesthetically calm, easy, and very inviting.

  • Ads don’t interfere, nothing jars, the feeling is of ‘just quietly getting on with it’.


Mass Market category

Winner: Bela Trussell-Cullen, New Idea (NZ Magazines)

Judges comments:


  • Design formula has strength, and style fits the market really well in a quest to slow down ‘flicking’. A very close race.


Business category

Winner: Johanna John, Unlimited (Fairfax Magazines)

Judges comments:


  • Clean, simple and effective—this formal approach works.


Trade Professional category

Winner: Kyra Bradcock, Threaded (Threaded Media)

Judges comments:


  • Uses this experimental platform to full advantage.

  • An enjoyable smorgasbord experience even if you don’t quite ‘get it’!


Custom & Membership Publishing category

Winner: Cindy Hurst, Real (Fairfax Magazines)

Judges comments:


  • Good logic; hits the market spot on!

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