Youtube VideoDDB's Lucky Dog remains goldless, despite being a big crowd favourite, but it takes a silver in Cinema and Projection, while Colenso's moderately controversial 'Beer: The Untold Story' comes home with a bronze. And in the Long-Form Content category, Colenso and DB Export win again with a bronze, as does TBWA\'s 'Give Your All' papier mache for Adidas.
Who's it for: Mitre 10 by FCB and Thick as Thieves
Why we like it: Aside from promoting early morning lawn-mowing, owning the weekend is a good space for Mitre 10 and the first ad shows Kiwis doing their thing (and, ideally, will guilt a few more into making time to doing their chores).
Who's it for: Mountain Dew by Colenso BBDO
Why we like it: Over the last few years, Mountain Dew has done a good job of connecting with the youth market through sports. And even though it was released a few months ago, this film shows why.
Who's it for: Ford by JWT
Why we like it: Fairly earnest, but something a lot of parents will no doubt be able to relate to. And a good way for Ford to win a few more Kiwi hearts and minds by showing how broad its sporting support is.