The news of further devastation caused by yesterday's quake in Christchurch has been quite shocking for all of us. Today we offered our support to our Christchurch members and to help where we can, in particular with organising PR assistance if needed.
We have already received some requests calling for support from PR practitioners with expertise and/or training in media relations.
Now we ask of you and our wider membership, if you can offer your assistance, please contact us at the national office on firstname.lastname@example.org or 09 358 9808.
Who's it for: Orcon by Contagion and Finch
Why we like it: The big guys being targeted for 'throttling' have called this campaign a PR stunt and say they don't do it, but it's quite funny and it features blow darts and scalping, so we'll forgive them for any inaccuracies.
Who's it for: ANZ by Whybin\TBWA and 8
Why we like it: It's hard to go wrong with slow-motion. And this spot shows the frisson of auctions nicely. Extra points for the crazy neighbour peeking over the fence and giving the guy in the Coloursteel Roof Shout ad a run for his money.
Who's it for: ANZ by Whybin\TBWA and Assembly
Why we like it: Keeping up with (or ahead of) the Joneses is important, reckons ANZ. And it's even easier when you've got a few months of no interest on your spur of the moment credit card purchases. More typically impressive animation from Assembly.
Who's it for: Lift Plus by Ogilvy & Mather
Why we like it: Ogilvy has been cranking out some pretty good work recently, so the Sealord/Heidi Montag debacle was a bit of an anomaly, and while it's tough to compete with V in this market, it's welcomed summer by taking viewers on a branded black and white road trip.
- Watch it here.
Who's it for: Semble by BRR and Film Construction
Why we like it: About time, many early adopters presumably cried when Semble launched last week. And this does a good job of showing how the tech could be used.