The news of further devastation caused by yesterday's quake in Christchurch has been quite shocking for all of us. Today we offered our support to our Christchurch members and to help where we can, in particular with organising PR assistance if needed.
We have already received some requests calling for support from PR practitioners with expertise and/or training in media relations.
Now we ask of you and our wider membership, if you can offer your assistance, please contact us at the national office on firstname.lastname@example.org or 09 358 9808.
Who's it for: Kiwibank by Assignment Group and National Park
Why we like it: Taking a whimsical, musical approach to promote a fairly serious subject certainly worked for Dumb Ways to Die. And while the song's not quite as catchy as the one penned for Metro Trains, it's similarly well-crafted and would have to take the prize for the best bread-based advertising we've ever seen.
Who's it for: Tui by Saatchi & Saatchi and 8com
Why we like it: Tui has been on a bit of a roll recently, with a big viral hit for its Beer Plumber stunt and the hugely successful Catch a Million campaign. And it's keeping the Beer Plumber alive with a simple spot that shows how such a system would inspire positive neighbourly relations.