The news of further devastation caused by yesterday's quake in Christchurch has been quite shocking for all of us. Today we offered our support to our Christchurch members and to help where we can, in particular with organising PR assistance if needed.
We have already received some requests calling for support from PR practitioners with expertise and/or training in media relations.
Now we ask of you and our wider membership, if you can offer your assistance, please contact us at the national office on firstname.lastname@example.org or 09 358 9808.
Who it's for: Holden by Ogilvy & Mather and Blu Stevens
Why why we like it: Holden flips the 0 to 100 car metric to draw attention to the fact that only 100 Commodore GTRs have been made for the New Zealand market. This campaign comes as the car brand gears up for its 60th anniversary celebrations, and follows on from its recent YouTube series detailing the renovation of a 1969 Monaro.
Who's it for: Speight's by DDB
Why we like it: Some top quality self-deprecation from Karl Burnett and a massive—quite literally—pun makes for some classic beer-based comedy and a marked shift away from the Southern Man.
Who it's for: Tip Top by Colenso BBDO and Sunday Punch
Why we like it: according to the infallible scientific research conducted by Tip Top, eating ice cream instantly makes Kiwis more generous. And while signing up as a guinea pig for scientific research isn't always a good idea, this rule definitely doesn't apply when ice cream is involved.
Who it's for: Special Group and Stuff & Nonsense
Why we like it: effective dad dancing requires near-extremist commitment to the art of being awkward. And as a comedian that has shaped his entire career on his brand of awkward humour, no one seems better qualified than Rhys Darby to give Kiwis a how-to guide on perfecting the moonwalk, the robot and the restless leg syndrome.