RSVPs for the APN Outdoor Summer Party have closed and almost 400 industry folk have registered to attend the Friends in High Places soiree next Thursday. However, in shameless advertising fashion, sales director Kent Harrison has taken advantage of the remaining demand and opened his own unofficial RSVP list. So if you want to get on it, check out the video they made—and be prepared to provide bribes.
Who's it for: Sky by DDB
Why we like it: Sky got serious there for a while with its cinematic 'Come with Us' campaign, but it's back to its old comical ways with this spot for Multiroom that shows why you need to be careful what you wish for.
Who's it for: McDonald's by DDB Sydney
Why we like it: McDonald's is obviously popular, but, like the biggest players in any industry, it's also become the hated incumbent. So good on the huge corporate behemoth for being honest* and trying to destroy a few myths.
Who's it for: Torpedo 7 by Bettle and Tim Pierce
Why we like it: A fair bit of earnest, purple prose, but there's some cool shots in the ad that, all going to plan, might help inspire Kiwis to get amongst it (and buy some more gear).