Greetings from the remains of The Media Dept. Appreciate you advising that Stacey and I are safe and well and trucking on. Our building at Ground Zero was actually a damn good place to be. Whilst it may be very old, the complete refurbishment two years ago has meant it is as strong a place as any and stood up well enough for me to (stupidly?) race back in and get mobiles and the laptop! But the devastation in our area at High/Lichfield/Manchester is massive and unfortunately a lot of people will have perished around us.
We have had a number of wonderfully kind offers of assistance from up north and sincerely appreciate these. We’re holding up well but much of the worst news is clearly yet to come.
I can be contacted on mobile – 021 981-645 – and my email is now back up and running.
Who's it for: Haier by Alt Group and Flying Start
Why we like it: Simple, charming, well-shot scenes of domestic bliss/domestic annoyances with Haier's products basking in the glow in the background. Originally made to go online, the content was popular enough to morph into a 60 second TVC airing in New Zealand and Australia.
Who's it for: Rebel Sport by Ogilvy & Mather and Curious
Why we like it: Like its winter effort, the seasonal poem read by Ladi6 could be seen as overly earnest, but it's certainly pretty to look at—and it's practical too, as the beautiful footage shot by Zia Mandviwalla is also being used in its various summer retail campaigns.
Who's it for: Fiji Air by Iris Worldwide and Z Space
Why we like it: A simple day in the life approach that shows a hard-working dairy farming family from Hamilton fully embracing a trip to the Pacific with the recently rebranded airline.
Who's it for: New World by .99 and Finch
Why we like it: The old 'santa hiding in plain sight' gag has been done a fair bit in advertising, but it still works quite well. And while it's not quite as mad as its previous two campaigns, an ad with no dialogue that shows a nervous looking Noel chowing down on cookies and milk is still a bit different as far as Christmas campaigns go.
Who's it for: Maori TV and NZ Post
Why we like it: As part of a series aimed at improving water safety among over-confident Maori males, fictional character Nani Pupu has been brought in to dish out some tough love. And it's a good example of the trend towards using entertainment to promote serious messages.