Greetings from the remains of The Media Dept. Appreciate you advising that Stacey and I are safe and well and trucking on. Our building at Ground Zero was actually a damn good place to be. Whilst it may be very old, the complete refurbishment two years ago has meant it is as strong a place as any and stood up well enough for me to (stupidly?) race back in and get mobiles and the laptop! But the devastation in our area at High/Lichfield/Manchester is massive and unfortunately a lot of people will have perished around us.
We have had a number of wonderfully kind offers of assistance from up north and sincerely appreciate these. We’re holding up well but much of the worst news is clearly yet to come.
I can be contacted on mobile – 021 981-645 – and my email is now back up and running.
Who it's for: BNZ by Colenso BBDO and Finch
Why we like it: by putting $6 million of shredded cash on display, BNZ manages to give Kiwis a tangible look at how much money they are losing through their mortgage payments. The immediate impact of seeing a huge pile of destroyed cash struck a chord with the online community, resulting in a rapid response and vigorous debate on a varied range of topics.
Who it's for: Ecostore by Ahi Rands, Ecostore's in-house team and Jake Hocking
Why we like it: In early September a crudely crafted cartoon figure called Eco Man hopped onto YouTube and told the story behind Ecostore. And much like all great superheroes, Eco Man has returned for a sequel in which he explains the benefits of using plastic made from sugarcane. The conversational delivery when combined with the quirky animations make an important and somewhat complex message more accessible and gives consumers a reason to make an environmentally friendly choice.
Who it's for: Foodstuffs by Colenso BBDO and Finch
Why we like it: Foodstuffs shows that retail advertising isn't only limited to shouting about products in another slightly absurd ad that makes use of New World's partnership with NZ Netball. As a recent StopPress article pointed out, New World most certainly doesn't apply a drug-testing policy to its staff.