Greetings from the remains of The Media Dept. Appreciate you advising that Stacey and I are safe and well and trucking on. Our building at Ground Zero was actually a damn good place to be. Whilst it may be very old, the complete refurbishment two years ago has meant it is as strong a place as any and stood up well enough for me to (stupidly?) race back in and get mobiles and the laptop! But the devastation in our area at High/Lichfield/Manchester is massive and unfortunately a lot of people will have perished around us.
We have had a number of wonderfully kind offers of assistance from up north and sincerely appreciate these. We’re holding up well but much of the worst news is clearly yet to come.
I can be contacted on mobile – 021 981-645 – and my email is now back up and running.
Who's it for: Mitre 10 by FCB and Thick as Thieves
Why we like it: Aside from promoting early morning lawn-mowing, owning the weekend is a good space for Mitre 10 and the first ad shows Kiwis doing their thing (and, ideally, will guilt a few more into making time to doing their chores).
Who's it for: Mountain Dew by Colenso BBDO
Why we like it: Over the last few years, Mountain Dew has done a good job of connecting with the youth market through sports. And even though it was released a few months ago, this film shows why.
Who's it for: Ford by JWT
Why we like it: Fairly earnest, but something a lot of parents will no doubt be able to relate to. And a good way for Ford to win a few more Kiwi hearts and minds by showing how broad its sporting support is.