The indies weren’t just nipping at the heels of the big boys last year, they were occasionally biting off their legs. And, with many clients recognising that the big shops don’t have a monopoly on creativity or international quality work, a number of sizable accounts ended up in unexpected hands. Friday O’Flaherty, one of the all-powerful leaders of Running With Scissors, wields his mighty pen on 2010.
1) Favourite campaign that isn’t yours
Youtube VideoThe Kit Kat chair street posters by JWT. Bloody clever.
2) Favourite campaign that is yours
Monteith’s Apple vs. Pear Cider. We launched the new pear cider, showcased the incumbent apple cider, and showed why each was better than the other.
3) Least favourite campaign
Youtube VideoThe Fairfax: Arm yourself campaign. Would you like independence with that?
4) Best brand
Monteith’s. OK, so maybe we’re a little biased, but you’ve got admire a brand that goes to the trouble of making Monteith’s Single Source and then heroes the people who are responsible for making it.
5) Best stoush
Listener vs Rob Fyfe. Quick, witty, interesting, aggressive and topped with the most intellectual ending.
6) Heroes
Ian Thorn, Bill Davey and Tony Mercer. They make beer.
7) Villains
It was a tough year for financial institutions. Call me a conspiracy theorist but the public fall of Hubbard and Goldstein in the same year is too much of a coincidence to ignore. Are there any investigative journalists left to uncover the truth?
8) Most memorable marketing moment
Amnesia awareness day.
