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Marketing, advertising & media intelligence

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Flying Fish reels in a biggun'

By , 2010-06-30 22:22:42

Big news for Flying Fish New Zealand, which has added US-based animation gurus Psyop to its diverse director roster.

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Mad creative skillz displayed as ad whippersnappers show off

By , 2010-06-30 05:59:50

The AUT adschool’s mid year show was held last week, and those young, naive tikes with the world at their feet, blissfully unaware of the crushing reality of the real world, usually come up with some pretty bloody good stuff. And through the magic of technology, you can see it here.

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TBWA\ feels the ASB disruption

By , 2010-06-30 05:41:03

If you believe the company mantra, TBWA\ is all about 'disruption'. And there's been plenty of that in Mayoral Drive lately (although not of the creative kind it likes), after ASB decided to end its 12 year relationship and shack up with Droga5 last week.

Special Group and TSB embrace selective word of mouth

By , 2010-06-29 01:49:41

Who it's for: TSB by Special Group and Robber's Dog Why we like it: TSB Bank has been at the top of the banking customer service charts for a while now. And, as a result of this solid reputation, it's also New Zealand's most ...

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The world turns - and ad spend turns with it

By , 2010-06-29 00:35:40

Comforting economic performances and improving consumer confidence in the Asia Pacific region should bring a smile to the collective dial of the New Zealand media and marketing fraternity, with media advertising spend in the 12 markets followed by Nielsen growing by 18 percent from the same time last year, although New Zealand spending across TV, newspaper and magazines is at the back of the regional pack, recording an increase of eight percent.

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Lion puns continue with the use of 'mane man' in Cannes headline

By , 2010-06-29 00:18:55

This week the big news is all about the Cannes International Advertising Festival. So here are a few of the Lion winning campaigns you might not have seen. The big theme this year seems to be finding a way for technology and participation to come together for brand nirvana—and if it's for a good cause well, gold.

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Churn baby churn: Kiwis grab customer service bull by bad business horns

By , 2010-06-28 22:50:45

Despite our apathetic streak (or, perhaps more accurately, a national belief that if you just keep moseying on things will probably come right eventually), new research has showed that New Zealand consumers are actually fighting back against poor customer experiences and voting with their feet when businesses don't meet their expectations.

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An audience with Colenso's chief Lion tamer

By , 2010-06-28 22:16:45

With a record haul of Lions under his (and his company's) belt after this year's Cannes accolades were dished out, Colenso BBDO executive creative director, handyman of the land and Titanium and Integrated Lions juror Nick Worthington is sitting pretty. And in this clip, he's also sitting with Our Maan in Cannes in a loud French restaurant.

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Fat chewed and chins wagged as DraftFCB's Schofield gets probed

By , 2010-06-28 05:51:43

Our Maan in Cannes gets up close – and personal – with Chris Schofield, creative director at DraftFCB and one of just six Kiwis to be chosen for jury duty at the Cannes International Advertising Festival, to find out about his Cannes experience. He was judging the Radio Lions and, interestingly, while DDB NZ managed to take home a gaggle of Lions for its Sky TV Arts Channel campaign, this category was the only one to go 'Grand Prix-less'.

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Dream team rob southern bank, thighs to be slapped in 'Invergiggle'

By , 2010-06-28 05:19:45

After their combined bacon and dairy victories earlier this year, the dream team of Naked Communications and Josh&Jamie has snaffled another one, SBS Bank. 

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Colenso brings home a pride of Lions to its Auckland den

By , 2010-06-28 03:40:31

All the Lions have been delivered at Cannes and Colenso BBDO has easily topped the Kiwi agency list, bringing home a record haul of ten leonine friends (three Gold, four Silver and three Bronze), out of a total of 25 for Kiwi agencies.

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Droga5 makes first big deposit

By , 2010-06-28 02:38:00

ASB has scratched its 12 year itch, after long-time incumbent TBWA\ was ousted by new (but old) boys on the block, Droga5. 

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Can advertising alchemists turn yellow chocolate into Titanium?

By , 2010-06-26 11:44:45

Colenso BBDO will be hoping that the 10-man Cannes Lions jury will perform a feat of advertising alchemy and turn their ‘Yellow Chocolate’ campaign for Yellow Pages into a Titanium Lion after it was named on the Titanium and Integrated Lions Shortlist at the 2010 Cannes Lions Advertising Festival.

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Good morning, judge

By , 2010-06-25 15:59:39

Our maan in Cannes caught up with Barry Williamson, media director of Mediaedge:CIA over a seriously expensive breakfast at the salubrious Carlton Intercontinental Hotel.

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Crafty, filmy-types named on Cannes shortlists

By , 2010-06-25 10:58:12

Colenso BBDO’s award-winning work for the New Zealand Book Council has been shortlisted in the Film and Film Craft categories at the 2010 Cannes Lions Advertising Festival. Clearly not content to rest on their laurels, or indeed these other laurels here, Colenso has been shortlisted in the Sound Design and Animation sections of the Film Craft Category, whilst also making the cut in the Public Awareness Messages section of the Film Category.

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