Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It's where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.
Who's it for: Holden by Ogilvy and Wanted Films
Why we like it: Toyota recently followed Matt Watson as he helped build the ultimate fishing Hilux. And now Holden is following the rebuild of a Monaro HT GTS as part of its 60th anniversary celebrations—and then giving it away. Check out some more of the anniversary celebrations, including a number of videos focusing on (mostly) men and their deep Holden love, here.
Who's it for: Toyota by Saatchi & Saatchi and Gorgeous Films
Why we like it: One of a series of ten quite funny spots to support Toyota's sponsorship of One News' Weather, the hirsute gentleman who featured in the 'tougher than you can imagine' ad tries to get to grips with meteorology.
Who's it for: Lotto NZ by DDB and Watermark
Why we like it: As far as ads featuring talking dogs goes, it's no 'bugger', but riffing off the extremely well-referenced Dogs Playing Poker painting and giving all the canine characters different personalities is a nice way to promote the game.
Who's it for: Anchor by Colenso BBDO
Why we like it: There's a long history of cheeky animated characters promoting brands aimed at kids, and Anchor has stuck to the textbook for its new yoghurt brand Uno (that cheeky character has also been promoting its wares in the real world). And there's even a bit of rock thrown in.