Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It's where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.
Who's it for: Orcon by Contagion and Finch
Why we like it: The big guys being targeted for 'throttling' have called this campaign a PR stunt and say they don't do it, but it's quite funny and it features blow darts and scalping, so we'll forgive them for any inaccuracies.
Who's it for: ANZ by Whybin\TBWA and 8
Why we like it: It's hard to go wrong with slow-motion. And this spot shows the frisson of auctions nicely. Extra points for the crazy neighbour peeking over the fence and giving the guy in the Coloursteel Roof Shout ad a run for his money.
Who's it for: ANZ by Whybin\TBWA and Assembly
Why we like it: Keeping up with (or ahead of) the Joneses is important, reckons ANZ. And it's even easier when you've got a few months of no interest on your spur of the moment credit card purchases. More typically impressive animation from Assembly.
Who's it for: Lift Plus by Ogilvy & Mather
Why we like it: Ogilvy has been cranking out some pretty good work recently, so the Sealord/Heidi Montag debacle was a bit of an anomaly, and while it's tough to compete with V in this market, it's welcomed summer by taking viewers on a branded black and white road trip.
- Watch it here.
Who's it for: Semble by BRR and Film Construction
Why we like it: About time, many early adopters presumably cried when Semble launched last week. And this does a good job of showing how the tech could be used.