StopPress

Marketing, advertising & media intelligence

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Apple gets this catchy '80s track stuck in viewers' minds

By , 2014-04-24 16:14:52

Apple has given second life to the Pixies' 1988 track 'Gigantic' in a new spot that will have you mouthing along to the chorus about 45 seconds into the 90-second spot.

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Would you recognise a loved one if they were homeless?

By , 2014-04-24 15:42:32

It is a sad fact that we have become so accustomed to ignoring the homeless. This social experiment serves as a stark illustration of just how hard hearted and unsympathetic we have become towards the homeless.

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Vodafone launches digital treasure hunt for release of Samsung Galaxy S5—UPDATED

By , 2014-04-24 15:36:24

Earlier this month, Telecom opted for a sadistic promotional approach by forcing comedian Guy Williams to endure a range of painful experiences as part of its 'Extreme Unboxing' campaign for the launch of the Samsung Galaxy S5. And while this certainly generated quite a few laughs and YouTube hits for Telecom, actor Cliff Curtis will no doubt feel relieved that FCB veered away from schadenfreude when developing a campaign dedicated to the technological device for Vodafone. Rather than harming anyone in the making of its campaign, Vodafone is instead offering to reward one lucky subscriber with $100,000 worth of gold. Updated with comments from a Vodafone spokesperson.

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Big data and politics: OptimalBI campaign compares politicians' tweeting performances

By , 2014-04-24 14:21:56

Rather than simply contributing to the extensive canon of big data worship, Shane Gibson, the owner of data intelligence agency OptimalBI, has launched a topical campaign that aims to give a visual representation of the type of information that can be extracted from big data. Hosted on a specially dedicated microsite, the campaign will give a data-driven comparative analysis of key poltical figures in the lead-up to this year's election.

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Saving the Sumatran tiger with an endangered song

By , 2014-04-24 12:47:06

In an effort to illustrate the severity of the risk of extinction for the Sumatran tiger, DDB New York sent 400 copies of an original song to a collection of recipients, who were then asked to make digital reproductions of the tune.

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Colenso BBDO and State Insurance aim to keep Kiwis safe with discount app

By , 2014-04-24 12:03:28

Given that an insurance claim is equally undesirable for both the insurer and the insured, State Insurance has launched a new campaign that it hopes will ensure that Kiwi drivers don't get to the stage where they have to deal with the unceremonious clang of metal colliding on the tarmac. The 'motor services pack' campaign, launched via Colenso BBDO on Easter Monday, gives State clients exclusive access to a range of deals at VTNZ, Z and Bridgestone via a specially designed app that can be downloaded from the insurance company's website.

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Visa PayWave in the skate bowl

By , 2014-04-24 10:03:57

A new Australian ad conceptualised by Clemenger BBDO Sydney depicts skateboarders making Visa PayWave purchases while skating in the bowl. During the course of the 60-second TVC, various people (even a guy in a suit) are shown making payments, mid trick, for coffee, pizzas and tacos at an ad-hoc take-away store.

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BuzzShift's Cameron Gawley on hybrid agencies, digital snake oil and ceiling fans named after him

By , 2014-04-23 22:27:15

Next week at the The Project: Digital Disruption conference being hosted by AUT on 30 April and 1 May, Cameron Gawley will appear as one of the international speakers at an event jam-packed with 30 of the sharpest minds in the industry. Gawley's success has seen him ranked fifth on Business Insider’s list of the 25 most influential ad executives on Twitter, and he is also a founding member of the Social Media Club of Dallas and a Board Member for the American Advertising Federation of Dallas. On Tuesday, StopPress sat down with Gawley for a Skype conversation, which although distorted at times, gave us a glimpse at what to expect from the entrepreneur during his visit. PLUS: enter our competition and be in to win a ticket to The Project: Digital Disruption worth $599.

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Inside: BKA Interactive

By , 2014-04-23 17:15:23

BKA Interactive kicked off when HTML was newfangled and Webmonkey was the only way to search the net for how to code. 
Now CEO Barbara Anderson, creative director Maak Bow and the team are mining their diverse base of work for nuggets 
to turn into products that could be used across industries, companies and the globe. We take a look behind the concrete curtain at this innovative company.

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Green marketing: Work Communications encourages Kiwis to get environmentally friendly in new Earthcare campaign

By , 2014-04-23 16:28:56

Although most marketers overlooked the significance of Earth Day from a commercial perspective, Work Communications took it as an opportunity to bring attention to the Earthcare's point of difference in the market – namely, that all products in its tissue range are made from recycled paper.

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Mad Butcher turns cleaver toward bullies—UPDATED

By , 2014-04-23 11:53:41

A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.

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PlayStation on the lesson plan at MDS

By , 2014-04-22 15:59:58

Auckland's Media Design School (MDS) expects its students to be producing PlayStation games by the end of this year now it's offering the PlayStation First Academic Development programme.

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TVCs of the week: 22 April

By , 2014-04-22 15:29:48

A tip of the hat to Work Communications, Augusto and Colenso BBDO.

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Meet the Glassholes

By , 2014-04-22 14:31:17

'Wearable technology' is quickly become the latest marketing buzzword, with many expressing their love or hate for this emerging trend. With advertisers scrambling to figure out how they will best utilse wearable tech, FirstBank has taken a slightly different approach with the latest ad for its banking app.

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'Wearable technology that a gentleman would actually wear'

By , 2014-04-22 14:08:40

For generations, the wallet bulge has protruded, somewhat erroneously, from the side of a men clad in their slim-fit suit trousers. So, in an effort to solve this unsightly problem, the Heritage Bank, Eleven PR and tailor M.J. Bale have colluded in a new spot via Whybin\TBWA Sydney that introduces a suit that removes the need to carry a wallet.

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