StopPress

Marketing, advertising & media intelligence

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Hammers vs ladles: who won the battle of the formats?

By , 2014-10-31 16:48:41

On Wednesday night, Belinda MacDonald and Neena Truscott, dubbed the Modern Day Hippies, were crowned the first winners of My Kitchen Rules New Zealand. This moment concluded the battle for New Zealand's latest food porn crown, while simultaneously bringing an end to a ratings battle that has waged since TVNZ first decided to schedule its programme against MediaWorks' The Block NZ. StopPress takes a look at how the two formats fared against each other.

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The haunted poster

By , 2014-10-31 16:42:30

A theme park in Sweden has created the most terrifying outdoor poster of all time, just in time for Halloween.

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Wow no cow

By , 2014-10-31 16:36:41

Given they create butter, ice cream and steak, cows are quite possibly the most delicious of all the beasts. But they're bad for the environment, and some believe they're bad for our bodies. So Oatly's chief executive Toni Petersson decided to embrace the power of music in advertising with a unique performance about oat milk.

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The Compendium: 31 October

By , 2014-10-31 16:18:08

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Virtually assured

By , 2014-10-31 16:08:59

Facebook has said it needs to sell 50-100 million Oculus Rift headsets to make it meaningful. But Dos Equis is getting in early and offering fans a dose of virtual reality.

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Weldon's view of the world from Flower St

By , 2014-10-31 15:38:41

MediaWorks’ new chief executive Mark Weldon took to the stage last night to show off the company’s new and returning content for 2015. Here’s what he said about the power of local, the future of TV and the effectiveness of multi-media.

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By the numbers: how the lives of advertising executives stack up next to regular Kiwis

By , 2014-10-31 15:33:09

The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d'être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.

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Data dump: who's got New Zealand's ears?

By , 2014-10-31 15:22:16

We live in increasingly visual times. And no-one's got time to read those pesky words anymore. So every week we'll publish some of our favourite graphs. In honour of MediaWorks' new season launch last night, here's one that shows what's been happening to overall share of audience in commercial radio since 2005.

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Horse's Mouth: Paul Maher and Liz Fraser

By , 2014-10-31 15:08:37

MediaWorks has had a fairly rough ride over the past few years. But the big guns were all smiles last night at the new season launch. We sat down with two of them—chief executive of MediaWorks TV Paul Maher and group head of revenue Liz Fraser—for a chat about the company's content strategy, results and evolution.

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MediaWorks doubles down on local versions of international formats, sings from the rooftops about its reach

By , 2014-10-31 15:05:40

If you’re in show business, you've got to put on show and MediaWorks, a company with a new chief executive, a new sense of confidence after negotiating a receivership and plenty of big new shows to crow about, put one on last night for its new season launch at Shed 10 in Auckland. So should it be exuding this much optimism?

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Every brand needs a rugby player*

By , 2014-10-31 13:34:19

This Sunday the All Blacks will take on the United States in a widely hyped exhibition match in Chicago. While the United States certainly can't be described as a rugby playing nation, all 61,500 seats at the Soldier Field have been sold out. Such is the star power of the All Blacks that they are capable of filling a stadium in a country where rugby ranks below badminton, ten-pin bowling and pro wrestling in terms of popularity. And given the seeming supernatural ability of those who don the increasingly tight black shirts to make people interested in things that they don't necessarily care about, it comes as little surprise that Kiwi brands have shown such a willingness to attach their labels to rugby players. StopPress looks at how rugby players are helping brands get noticed.

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Kiwi dominance continues at Echo Awards as Republik and Colenso win big

By , 2014-10-31 10:55:10

For the third year in a row the Diamond gong given to the best piece of work entered in the international Echo Awards will be returning from San Diego to Auckland. On 30 October, this prestigious direct marketing award was awarded to Republik New Zealand for Fuji Xerox's 'Wide War One' campaign, which also picked up a gold in the 'information technologies' category. This Diamond win follows on from Colenso's 2012 and 2013 wins. And while the College Hill agency didn't make three in a row, it didn't leave the awards show empty handed either.

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The Generosity Journal: Ant Salmon

By , 2014-10-31 09:33:07

As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, Ant Salmon, managing director of Big Communications, doffs his cap to Andy McDowell and all the others who have done their own thing.

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Lightbox fills the Kiwi void with 19 locally produced shows

By , 2014-10-30 17:09:40

At end of June, upon lifting lid of Lightbox, the Spark subsidiary's head of programming and local content Maria Mahony told StopPress that she was in talks with local film distributors to secure a deal to screen several local shows. Shortly after Lightbox's announcements, Quickflix sent out a release saying that it had snapped up pair of local shows, which Lightbox was thought to have been interested in, and this seemingly spoiled the party for the newcomer. Then, when Lightbox later revealed its lineup there was a clear Kiwi-shaped hole in its programming, leading to questions as to whether the subscription video on demand (SVOD) provider would in fact be adding any local shows to its lineup. However, these questions have now been answered by today's announcement that Lightbox has added no less than 19 local shows to its catalogue.

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Raging streams: Dave Joyce on the strategy behind Sky's soon-to-launch SVOD service Neon

By , 2014-10-30 16:35:32

Sky had a stunner last Friday when it announced great numbers, a new five year rugby deal and plans for some fancy new additions to its boxes. It also announced the launch of its much-discussed SVOD offering Neon, which is set to launch in December. Here’s what managing director Dave Joyce had to say about the strategy behind it.

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