StopPress

Marketing, advertising & media intelligence

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Saving over selling: how FCB's National Depression Initiative joins very exclusive club with IPA Effectiveness Award shortlisting

By , 2014-09-19 11:35:34

Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency's National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.

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Izzy Dagg showers with his phone for Samsung

By , 2014-09-18 16:32:21

The growing prevalence of the online channel has made it more common for the regional arms of major organisations to make locally produced content. And this trend has now seen Samsung release a new YouTube clip that features rugby star Israel Dagg showing off the full utility range of the GS5. But placing your brand's message in the hands of a sports star comes with its risks.

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Digital interaction you can't look away from

By , 2014-09-18 16:01:58

If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

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Battle of the big screens

By , 2014-09-18 15:52:21

Despite Steve Jobs' antipathy towards big screens, Apple launched the 14cm iPhone 6 Plus (and a couple of other things) last week. And Samsung, no stranger to taking swipes at its main mobile competitor, responded with a series of ads showing some disappointed Apple staff. Now it's followed those up with another feisty spot that talks about the initial negative response to its big, "more productive, more innovative, more fun" Galaxy Note and the ensuing scramble from other manufacturers to follow suit.

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Two (screens) become one

By , 2014-09-18 15:12:14

In an effort to make the trend of second-screening a bit more interactive, a team of tech geniuses at MIT has developed a system that allows a smartphone user to interact with a laptop or tablet screen with a second device. And while the technology is still in its infancy, there are undoubtedly a few marketers around the world who are thinking up ways that it could be used in a campaign.

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Told you so

By , 2014-09-18 15:07:39

It's a classic—albeit fairly rare—tale: someone has an idea for a business. Their friends, families and potential investors tell them it's ridiculous. A few years later, it's a runaway success. And if that happens to you, a new ad for the oft-controversial domain name company GoDaddy via Barton F Graf shows how inspirational business owners should react with humility and grace.

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Orcon's FreeMyRugby petition won't cause riots, but it draws attention to the growing trend of sports broadcast bidding wars

By , 2014-09-18 14:17:38

Orcon is taking a leaf out of the ‘Politician’s Handbook’ by attempting to mobilise the Kiwi masses through a petition, which aims to break Sky’s hold on the broadcasting rights for live rugby games. The petition is hosted at a microsite called FreeMyRugby.co.nz and draws attention to the fact that only New Zealanders with a Sky subscription—available for $74.75 a month on a Sky basic and sport package—are in a position to watch the All Blacks play live. And while sharing this common knowledge is unlikely to cause a riot, it does draw attention to how the media landscape is changing and how this might continue to impact Sky's hold sports broadcasts.

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Shibuya via Rangiora: Kiwi software company Shuttlerock makes the most of Lady Gaga's tick of approval

By , 2014-09-18 14:12:29

Lady Gaga may not have performed in Rangiora (yet). But she is using some visual marketing software from a company that's based there.

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Creative urban explorers win Jasmax video comp

By , 2014-09-18 12:54:13

Architectural design firm Jasmax is celebrating its 50th anniversary this year, and, in keeping with the marketing zeitgeist, it asked punters to join in the fun by creating a short video showing "how architecture impacts and facilitates our everyday lives" (and at least one Jasmax project). And Jason Dobbs and his skateboarding son Cato took the $5,000 prize with a clip called A2B.

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Useful products vs. pretty campaigns: how digital design thinking can help fight against banner blindness

By , 2014-09-18 11:34:16

In a world where ad blockers—and ad fatigue—are on the rise, embracing digital design thinking can create benefits for brands and consumers, say Josh Barr and Ben Glazewski.

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Willie the brave

By , 2014-09-18 09:48:44

While The Civilian Party is jokingly proposing Hamilton become independent from New Zealand as part of its election campaign, Scotland actually gets a chance to decide whether to stick with the Brits or go it alone. No prizes for guessing which side Groundskeeper Willie is on. Plus: John Oliver's plea for unity.

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The now, the next and the nascent: Snakk Media rides the mobile gravy train

By , 2014-09-18 09:21:48

Mobile content aggregator Snakk Media plans to tap into social conversations to build a sense of how to sell at the right time, to the right people.

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OMD takes Yahoo digital strategy prize for Pepsi On project

By , 2014-09-17 17:16:58

Nigel Latta's recent programme about the evils of sugar certainly got Kiwis talking. And the food industry—and the marketing tactics it employs—came in for plenty of criticism, with sugary drinks given the hardest time. When you see footage of two-year-old children having their teeth removed because their parents put fizzy drink in their sipper bottles, it certainly makes it tough to celebrate marketing campaigns that help sell more of the stuff, but, as Peter Cullinane says, 'if it's legal to sell, it's legal to advertise', so here's to OMD New Zealand and Frucor, which have taken out Yahoo New Zealand's Digital Strategy Award for the Pepsi On project.

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Patents are a virtue: smarter medical data

By , 2014-09-17 16:51:22

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves.

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Who's the smartest of them all? Clever clogs Kiwi businesses vie for marcomms-related categories at NZ Innovators Awards

By , 2014-09-17 15:14:04

The country's most innovative companies are due to be celebrated next month at the New Zealand Innovators Awards. And a number of businesses from the marketing, media and digital realms will be gunning for a prize.

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