StopPress

Marketing, advertising & media intelligence

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The Compendium: 25 July

By , 2014-07-25 16:36:46

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Football nerds rejoice: a poster with deeper meaning

By , 2014-07-25 16:35:44

Scenario has made a World Cup poster that has deep, deep meaning, in an obsessive way that true football fans will appreciate.

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Smart unveils the world's biggest car

By , 2014-07-25 16:14:43

Smart , the brand known for bringing us the smallest car in the world recently pranked a bunch of people by telling them they were bringing out the world's largest car.

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Vodafone resurrects Rebecca Black’s ‘Friday’ to launch new reward initiative

By , 2014-07-25 16:01:11

Vodafone has dug into the annals of recent pop culture and emerged with what is often referred to as the worst song ever made, Rebecca Black’s ‘Friday’. And rather than keeping the nauseatingly catchy tune restricted to a private boardroom listen between the marketing managers, the telco has decided to unleash a cover of it through a new TVC by FCB.

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Fairfax diversifies further with specialist national events team

By , 2014-07-25 14:35:55

Fairfax is continuing its diversification by creating a special national events division to span Fairfax media properties that have until now run their own events.

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A turd's point of view

By , 2014-07-25 14:05:46

Constipation can be stressful but what about from the turd's point of view, tucked up inside you? McCann Health in Shanghai had this very thought when they created this ad for laxatives, which ran in Singapore newspapers and bus shelters. "Instead of approaching the dramatization from the patient's [point of view], we approached it from the excrement's," McCann Health says.

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Movings/Shakings: 25 July

By , 2014-07-25 13:56:50

Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.

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Inside: Spur

By , 2014-07-25 12:53:30

After 14 years, the New Zealand Sponsorship Agency recently rebranded as Spur. And, as more brands see the benefits of creating experiences for customers that can then be amplified online, it seems the planets are coming into alignment for this small but growing agency.

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Scratch yourself better: Instant Kiwi talks up its transformative power

By , 2014-07-25 12:48:29

Everyone loves a good scratch. And everyone loves winning money. So Lotto NZ by DDB are hoping to show that Instant Kiwi can give you a bit of both, with four spots showing depressing situations being transformed with a wiggle of the finger.

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BMW pushes the boat out with bum-clenching M4 ad

By , 2014-07-25 12:27:11

BMW Canada created a bit of online conjecture recently over a recent spot showing its new M4 skidding around a racetrack located on top of an aircraft carrier. Not surprisingly, given the distinct lack of racetrack-enabled aircraft carriers in the world, it was accused of being fake. But no-one seems to care whether it is or not, because it's been viewed nearly five million times online. And now New Zealanders are getting a taste of it for the local launch.

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Quirky nomenclature and greater granularity: how Nielsen and Roy Morgan are changing the data game

By , 2014-07-25 11:05:27

This week, data specialists Nielsen and Roy Morgan both unveiled new data segmentation approaches that will see the insights they provide take on a more granular form. And in a rather uncharacteristically quirky move, both organisations have given their respective strategies somewhat interesting monikers.

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The Generosity Journal: Ben Rose

By , 2014-07-24 15:57:44

First up in our new section, Ben Rose, head of brand at Sovereign, professes his admiration for Z Energy.

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Introducing the Generosity Journal

By , 2014-07-24 15:43:39

The discussion underneath the stories on StopPress can be extremely entertaining and quite revealing, but things often veer towards the negative. So we're trying to balance the ledger a bit and, in conjunction with The One Percent Collective, we're launching a new section for agencies, clients and anyone else in the wider marcomms industry to claim the moral high ground and celebrate the good work of their competitors.

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Whittaker's makes it a three-peat in Readers Digest most trusted list, but what's it worth?

By , 2014-07-24 13:56:24

The brands that New Zealanders trust the most were announced by Readers Digest recently, with Whittaker's winning first place for the third year in a row, and also taking out the New Zealand icon and confectionery sections. So do these little badges make a difference to consumers' decision-making processes? And are most trusted lists like this pointless?

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A bizarre web series to encourage teens to drink milk

By , 2014-07-24 13:50:24

Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, has launched a somewhat bizarre YouTube-based campaign via DDB. Called Snack Time and featuring a trio traditional snacks in awkward scenes, the campaign takes the form of a web series that is intermittently updated with new videos.

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