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Marketing, advertising & media intelligence

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The Generosity Journal: Ben Rose

By , 2014-07-24 15:57:44

First up in our new section, Ben Rose, head of brand at Sovereign, professes his admiration for Z Energy.

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Introducing the Generosity Journal

By , 2014-07-24 15:43:39

The discussion underneath the stories on StopPress can be extremely entertaining and quite revealing, but things often veer towards the negative. So we're trying to balance the ledger a bit and, in conjunction with The One Percent Collective, we're launching a new section for agencies, clients and anyone else in the wider marcomms industry to claim the moral high ground and celebrate the good work of their competitors.

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Whittaker's makes it a three-peat in Readers Digest most trusted list, but what's it worth?

By , 2014-07-24 13:56:24

The brands that New Zealanders trust the most were announced by Readers Digest recently, with Whittaker's winning first place for the third year in a row, and also taking out the New Zealand icon and confectionery sections. So do these little badges make a difference to consumers' decision-making processes? And are most trusted lists like this pointless?

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A bizarre web series to encourage teens to drink milk

By , 2014-07-24 13:50:24

Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, has launched a somewhat bizarre YouTube-based campaign via DDB. Called Snack Time and featuring a trio traditional snacks in awkward scenes, the campaign takes the form of a web series that is intermittently updated with new videos.

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Remembering Rob Coats: great artist, great man

By , 2014-07-24 13:41:07

People will recognise the work of Coats Design from the aisles of their local supermarket and logos of their local retailers. It's responsible for wrapping design around the products of big Kiwi names such as Michael Hill, Rodd & Gunn, Barker's of Geraldine, and last year's redesign of Hubbards cereal. And the man who kicked it all off was founder Rob Coats, who passed away on the weekend and is remembered fondly by his colleagues and contemporaries in the industry.

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Who's the favourite child? Prime and FCB use Facebook data to try and answer that question

By , 2014-07-24 13:19:38

After a few seasons with MediaWorks, Sky managed to grab the rights to one of the best shows on television, Modern Family. And to promote the launch of the politically incorrect show on its free-to-air station Prime, FCB has created a Facebook app that claims to detect favourite children.

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Reading more, remembering less: is the internet making us stupid? Or just more selective?

By , 2014-07-24 12:28:43

One fact that has stuck with me over the years—and flashes up in front of me occasionally when I'm deep in a time-sucking online/social media rabbit hole—is that the same part of the brain that responds so favourably to pokie machines is the same part of the brain that responds so favourably to the constant arrival of notifications on your phone, in your inbox or on social networks. So, like digital meerkats, many of us are constantly popping our heads up and looking for the next information fix. And, as a recent Victoria University study has shown, the online realm is having an impact on our reading behaviour.

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Sugar fusion: Whittaker's and Griffin's create a hybrid, call on Kiwis to cover their property in hundreds and thousands

By , 2014-07-24 12:21:37

Whittaker’s and Griffin’s have colluded in sugary goodness to produce a limited edition product mashup called the '100s and 1000s Bar' that combines Cookie Bears, chocolate and a significant sprinkling of hundreds and thousands. And to promote their product fusion, which was released on 21 July and will be available for only three months, the co-conspirators have launched a competition via a Facebook-hosted microsite that encourages Kiwis to cover random items in hundreds and thousands and then send in images of the results.

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Blurred lines: how retailers can bridge the gap between physical and digital

By , 2014-07-24 10:37:13

While online shopping is certainly on the rise, digital technology does not have to disrupt and destroy physical retail, says Theresa Clifford. Rather, it can be used to optimise inefficiencies and increase service and personalisation.

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Hercules mobile ad fights against fat fingers

By , 2014-07-24 10:13:35

As a study by Trademob in late 2012 showed, around 40 percent of mobile ad clicks are either fraudulent or accidental, with more than half of them a result of 'fat-finger syndrome'. That's obviously bad for conversions and one major reason why advertisers pay less for mobile impressions (Google added another click into the mix to ensure users really wanted to visit a site). But Y&R, MEC and mobile advertising sales agency Mobile Embrace are trying to fight unintentional clicks another way: by making slightly more interesting mobile ads.

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A tattoo to unlock your phone

By , 2014-07-24 09:56:38

Motorola has launched a tattoo that allows smartphone users to unlock their phones instantly. So is it a henna tattoo of a QR barcode? Is it a microchip inserted into the skin? Or is it an actual tattoo etched onto the body with electronic micro fibre ink?

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Samsung convinces punters to swim for their supper

By , 2014-07-24 09:32:20

Every brand and his dog seems to have been trying to get in on the selfie craze recently, and, as yourselfieideaisnotoriginal.tumblr.com shows, it often smacks of desperation. But if you're going to get punters to take a photo of themselves, at least make it challenging. Samsung, one of the few brands to have had success when it comes to selfie-related campaigns, is doing just that, with what could be seen as a tech-related version of the ice challenge.

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Tourism New Zealand embraces the selfie craze with ski slope 'dronies'

By , 2014-07-23 16:49:39

Adding to the avalanche of selfies, 'dronies' might soon be saturating the social media feeds of snow-goers, with a camera-equipped drone hitting the South Island ski slopes in Tourism New Zealand’s latest stunt.

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Vandalism vs. brandalism: Jonah from Tonga leaves his 'dick-tation' calling card

By , 2014-07-23 16:08:14

While tagging is often seen as an activity worthy of punishment, brands often seem to get away with it. BNZ and Unitec have done it in recent years. And Comedy Central got in on the stencil action recently to promote the new series of Chris Lilley's Jonah from Tonga, which plays on Mondays at 9.25pm. But as a Sideswipe reader asked, why the hypocrisy and is it appropriate to have a big brand-sanctioned schlong on the streets?

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Sami's self-deprecating defecation education aims to convince Kiwis to finish their business with a flushable wipe

By , 2014-07-23 14:05:26

Back in 2010, tampon brand Kotex confronted the Netherlands and used the word vagina in an ad. Last year, Carefree followed suit and online tampon service Hello Flo went even further with a couple of hilarious spots. The same trend towards openness seems to be developing in the bum wiping sector, long a haven of rolly dogs, tacky euphemisms and smiling actors, and Kleenex Cottonelle has convinced comedian Madeleine Sami, someone who seems to revel in public displays of awkwardness, to get on board and spruik its moistened wipes to New Zealanders. PLUS: Why wastewater experts are waging war on 'flushable' wipes.

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