StopPress

Marketing, advertising & media intelligence

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Need a ride? Madam website uses location-based technology to thrust the adult industry into the modern era

By , 2014-10-02 16:14:26

The internet is very good at bringing different groups together. Google, Trade Me, Ebay and Amazon have brought buyers and sellers together. Uber has brought drivers and passengers together. Airbnb has brought owners and renters together. And now a New Zealand website called madam.co.nz hopes to bring ladies of the night and those willing to pay for them together.

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Orange is the New Black hits one million streams in a month

By , 2014-10-02 15:53:33

What works on Netflix also works for TVNZ. Or at least that's what the recent on-demand statistics for Orange is the New Black suggest. Over the month of September the first and second seasons of the hit dramedy, a Netflix original, were streamed by Kiwis via TVNZ Ondemand over a million times.

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The biggest blockbusters get a stock footage do over

By , 2014-10-02 15:43:40

Movies like Titanic, Lion King and Top Gun get an interesting makeover ... or is it a makeunder?

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Of pick up lines and poetry

By , 2014-10-02 15:24:37

As well as expanding around the world, Burger Fuel is expanding into online ordering in New Zealand. And to celebrate, it's come up with a beautiful poem and some naff pick up lines.

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Inside: Adhub

By , 2014-10-02 15:06:29

Paul Mant took over the role of general manager at New Zealand's biggest digital sales house/ad network ​Adhub almost two years ago. And as ad spend continues to head online, the business has grown at around 20 percent per year. So is the banner dying? What's so great about native? And are brands that use ad networks destined to be everywhere and nowhere at the same time?

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EFTPOS NZ and Paymark face competition as Spark and the big banks dabble in mobile payment technology—UPDATED

By , 2014-10-02 15:05:57

Several weeks ago, Spark released the latest iteration of its ‘Never Stop Starting’ positioning via a 30-second spot that depicted a protagonist using Spark’s mobile payment technology across a varied range of jobs in different locations. And the telecommunications giant isn't the only one dabbling in this space. We take a look at some of the recent moves made the major players.

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TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?

By , 2014-10-02 11:04:42

On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

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Just because we can doesn’t mean we should: James Mok on the importance of finding the humanity in technology

By , 2014-10-01 17:23:09

There’s so much talk about innovation today and at Spikes Asia held in Singapore last week, innovation and technology were overwhelming seminar themes, says FCB's James Mok. But what is the relationship between innovation and creativity? And is innovation always creative? What should come first?

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The poor man's Nigella? Sealord strikes up an unlikely alliance with hated reality TV star Heidi Montag

By , 2014-10-01 15:47:24

As Whittaker's proved, having a famous endorser can be good for business. Sealord has also gone down that path in its latest campaign to flog premium frozen hoki fillets, but its collaboration is a little more surprising: MTV reality TV star Heidi Montag.

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Horse's Mouth: Jane Hastings, NZME

By , 2014-10-01 12:09:27

After a few years running The Radio Network, Jane Hastings took over as chief executive at APN in May and she's shaken things up since her arrival, hiring a new exec team, embracing cross-selling and cross-promotion across its channels and launching a new brand for the multimedia beast called NZME. Here's her take on what's been a whirlwind few months.

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GoPro's beautiful life

By , 2014-10-01 10:05:41

GoPro's promotional videos have largely focused how users can film themselves surfing, jumping off mountains or generally laughing in the face of death. But it's increasingly showcasing how it can be used in many other areas of film-making, whether it's clips of kittens that have been rescued from fires, golden eagles in flight or ridiculous lion encounters. And its latest clip to launch the new Hero 4, 'The Adventure of Life in 4K', is a thing of audio-visual beauty.

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Product placement like you've never seen (or heard)

By , 2014-10-01 09:46:21

Ad creep—where commercial messages are placed in previously uncommercialised zones—has been on the rise for years as consumers increasingly turn away from traditional media. There have been ads on Japanese schoolgirls' thighs, on foreheads, on lakes and practically anywhere else a pair of human eyes might be forced into seeing an ad. Product placement is one of the biggest areas of focus and big bucks are spent to get brands into movies, TV shows and, increasingly, games. So, given the music industry's relatively parlous state, it's not entirely surprising to see that Universal Music is doing everything it can to get some extra cash, including letting brands pay to be retroactively included in its previously released music videos.

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Bye-bye Benji? Nib swaps celebrity endorsement for crowd-sourced clips

By , 2014-09-30 17:50:17

After taking over Tower Medical Insurance in late 2012, Nib launched into the New Zealand market in October last year with short-lived rugby convert Benji Marshall fronting the campaign. But now, just like the Blues, it has put him on the bench and released a new brand campaign that celebrates the joy of being human—and shows the need for adequate protection. Plus: a look at the launch of another overseas insurance company, Youi.

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Images you can almost touch

By , 2014-09-30 16:42:22

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

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'Successful guy lighting at normal guy prices'

By , 2014-09-30 15:42:07

Jeff Goldblum is a beautiful man, even when he's half fly. And he's also very successful. But, as this new ad for GE's Link shows, it's good lighting that got him to where he is today. So he's obviously the perfect frontman for two minutes of Tim & Eric-inspired fake infomercial madness.

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