StopPress

Marketing, advertising & media intelligence

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Broadcasting legend Philip Sherry returns to deliver 'news that can save your sight'

By , 2014-07-28 16:37:09

Macular degeneration is a disorder that is said to affect as many as one in seven Kiwis over the age 50. And while treatable when caught early enough, most people don’t even know what it is—let alone what symptoms to look out for. So, in an effort to demystify the condition and make Kiwis more aware what can be done to counter it, Macular Degeneration New Zealand (MDNZ)—a not-for-profit organisation dedicated to the cause—has launched a new campaign conceptualised by Logan Brooke Communications. And to help in delivering the message behind the campaign, MDNZ has called Philip Sherry out of retirement.

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From aspirational to confrontational: Green Party brings the issues into the open for election push

By , 2014-07-28 16:27:50

For the past two elections, The Green Party's messaging has been what national campaign director Ben Youdan calls "aspirational". That's worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it's getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of 'Love New Zealand'.

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Logan Brooke billboard too steamy for some

By , 2014-07-28 15:54:20

Compared with the comforting flickering fire on its first billboard, Logan Brooke's second billboard for Rinnai was too steamy for some, with five fire trucks turning up on Friday to put it out, after receiving reports that the steam was smoke and the building was on fire. The fire service disconnected it.

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Air New Zealand to fly an army of Hobbit fans to Middle-earth

By , 2014-07-28 13:45:32

Last year, as part of a promotional push for its ‘Airline of Middle-earth’ sponsorship activation, Air New Zealand flew three fans to Los Angeles to watch the premiere of The Hobbit: the desolation of Smaug. And now, in anticipation of the release of the final instalment of the trilogy, the airline has upped the promotional ante by flying 150 fans to New Zealand for a week to tour some of the filming locations and to attend a private screening of the film in the company of Peter Jackson.

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Mistaken identity—UPDATED

By , 2014-07-28 11:46:18

There are times when pop cultural knowledge comes in handy. And The Herald is no doubt wishing some of its staff had watched a bit more Jackass after an embarrassing blunder on the front page of today's paper.

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Ad|Vice: Peter Cullinane

By , 2014-07-28 09:29:04

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom about talent, politics and not advertising.

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The Generosity Journal: Steve Kane

By , 2014-07-28 09:14:19

As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Steve Kane, Y&R's managing director, acknowledges the impact of The Warehouse Challenge.

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The Compendium: 25 July

By , 2014-07-25 16:36:46

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Football nerds rejoice: a poster with deeper meaning

By , 2014-07-25 16:35:44

Scenario has made a World Cup poster that has deep, deep meaning, in an obsessive way that true football fans will appreciate.

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Smart unveils the world's biggest car

By , 2014-07-25 16:14:43

Smart , the brand known for bringing us the smallest car in the world recently pranked a bunch of people by telling them they were bringing out the world's largest car.

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Vodafone resurrects Rebecca Black’s ‘Friday’ to launch new reward initiative

By , 2014-07-25 16:01:11

Vodafone has dug into the annals of recent pop culture and emerged with what is often referred to as the worst song ever made, Rebecca Black’s ‘Friday’. And rather than keeping the nauseatingly catchy tune restricted to a private boardroom listen between the marketing managers, the telco has decided to unleash a cover of it through a new TVC by FCB.

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Fairfax diversifies further with specialist national events team

By , 2014-07-25 14:35:55

Fairfax is continuing its diversification by creating a special national events division to span Fairfax media properties that have until now run their own events.

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A turd's point of view

By , 2014-07-25 14:05:46

Constipation can be stressful but what about from the turd's point of view, tucked up inside you? McCann Health in Shanghai had this very thought when they created this ad for laxatives, which ran in Singapore newspapers and bus shelters. "Instead of approaching the dramatization from the patient's [point of view], we approached it from the excrement's," McCann Health says.

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Movings/Shakings: 25 July

By , 2014-07-25 13:56:50

Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.

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Inside: Spur

By , 2014-07-25 12:53:30

After 14 years, the New Zealand Sponsorship Agency recently rebranded as Spur. And, as more brands see the benefits of creating experiences for customers that can then be amplified online, it seems the planets are coming into alignment for this small but growing agency.

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