StopPress

Marketing, advertising & media intelligence

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The streaming battle continues with latest Lightbox announcements

By , 2014-08-01 16:19:36

At a media briefing held last night, Telecom announced that it was gearing up for the official launch of Lighbox, its new subscription video on demand (SVOD) offering. The service, which is based on a Netflix-styled model and will carry a monthly fee of $15, will offer subscribers unlimited viewing of the content that Telecom has purchased streaming rights for. PLUS: we look at whether the SVOD market will be profitable for Sky or Telecom.

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The Compendium: 1 August

By , 2014-08-01 16:16:44

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Jude Law dances with whisky

By , 2014-08-01 15:52:01

He's certainly no Christopher Walken, but Jude Law has shown he's got a few sweet moves in an impressive branded film for Johnnie Walker Blue Label. PLUS: David Duchovny sides with the Russians.

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The lure of the surf

By , 2014-08-01 15:11:08

It's tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage, but Samsung and 72 and Sunny Amsterdam have done a bloody good job with this two-minute film to promote its partnership with The Association of Surfing Professionals World Tour.

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YWCA puts gender in legal tender, but do pay gap stats give an accurate reflection of Kiwi society?

By , 2014-08-01 14:37:50

In an open letter sent to Reserve Bank governor Graeme Wheeler, YWCA Auckland is calling for Kiwi suffragette Kate Sheppard’s image to be removed from the ten-dollar note and replaced with that of a man. This request, which comes as part of a new campaign developed by DDB, aims to draw attention to the fact that a woman remembered for fighting for equality would not be pleased to have her face on the note at a time when for every ten dollars men earn, women only earn nine. PLUS: we take a look at whether the 10 percent reference is accurate.

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Inside: TRA

By , 2014-08-01 14:23:43

During the global financial crisis, the amount spent on research in New Zealand declined significantly, and the industry has struggled to gain back that ground after the recovery. But The Research Agency has grown at around 120 percent per year since it launched in 2007 and it has big ambitions to maintain that. Managing director Andrew Lewis discusses the reasons behind the company’s recent rebrand to TRA, the importance of embracing different disciplines, and why consumers need to be brought into the heart of the business.

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From static signs to digital screens: how the oldest medium is adapting to the new world

By , 2014-08-01 13:44:55

Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It's coming off a low base and it's still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here's what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

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Movings/Shakings: 1 August—UPDATED

By , 2014-08-01 11:47:22

Industry happenings at TRN, Radio New Zealand, Lightbox, Bauer Media, Reactive, Designworks, iProspect, MediaWorks, DDB Group Sydney, TEDx and Spikes Asia.

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Ford records the sound of synchronicity

By , 2014-08-01 10:29:33

Ford and JWT are currently aiming to draw attention to the Focus range with the help of five 'precision drivers' and a campaign tagline of 'Move your senses'. It's been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.

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Digital smarts = commercial gains

By , 2014-07-31 15:23:56

The correlation between digital marketing excellence and revenue is on the rise, says Adobe's Tamara Gaffney. And New Zealand and Australia are doing well when it comes to engagement and conversion rates.

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Pocket money: The Co-operative Bank lets customers' fingers do the paying with new mobile app

By , 2014-07-31 14:56:55

Banking is becoming increasingly mobile, with all the major banks offering apps and a whole range of different ways to pay, from Bump to Facebook to NFC-enabled stickers. And now The Co-Operative bank has joined the fray, albeit slightly belatedly, with what it's calling "a ground-breaking new mobile banking app".

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Apple vs. Windows: battle of the digital assistants

By , 2014-07-31 14:41:51

The classic Mac vs PC campaign was a master-class in comparative advertising and helped cement the impression of Apple as a brand suited to those striving to be cool and Microsoft as a brand suited to those who wore cardigans. But Microsoft is fighting back with a bit of comparative advertising of its own and showing that its Cortana system is smarter than Siri.

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Digital loyalty: how Vodafone integrated its reward programme into the MyVodafone app

By , 2014-07-31 14:31:42

Last week, Vodafone released its Fantastic Fridays TVC, a creative effort that stoked the dying embers of hate that viewers still held for Rebecca Black's 2011 viral song while simultaneously introducing the telco's new reward programme. And while the spot was greeted with revile from some quarters, there were few complaints from the Vodafone customers who stand to receive rewards as part of the programme. Here's a breakdown of how Fantastic Fridays has been incorporated into Vodafone's existing MyVodafone app.

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Government unveils 'revolutionary breakthrough' with new web portal, aims to reduce the pain of public interactions

By , 2014-07-31 13:03:41

Interacting with a government department is not something most normal humans look forward to. But a new website www.govt.nz hopes to make those interactions slightly less wrist-slitty.

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iHeartRadio promises not to drive parents mad with kids’ radio station

By , 2014-07-31 11:32:30

TRN has launched Kiwi Kids, a new iHeartRadio radio station that continuously plays songs and rhymes written for Kiwi Kids and performed by the nation’s top children’s musicians. And while, to some parents, this might sound like a scene borrowed from Dante’s Inferno, iHeartRadio’s artwork accompanying the launch carries the promise that the new station “won’t drive mum and dad crazy”.

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