By StopPress Team, 2013-05-22 14:15:52
Last year, Getty Images and its Brazilian agency AlmapBBDO released a commercial called 'From Love to Bingo', a collection of stock imagery that told a love story and clocked up almost three million views on The Yoob. And the pairing have continued on a similar path with their latest effort, '85 seconds'.
By Ben Fahy, 2013-05-22 13:46:42
For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it's promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.
By Sim Ahmed, 2013-05-22 11:39:51
Sleepy geeks across New Zealand woke up at 5 AM this morning to take a look at Microsoft's latest addition to the console wars, the Xbox One. General consensus seems to be Microsoft has another hit console on its hands – but many here in New Zealand are apprehensive about how many of the features announced this morning will make the flight across the Pacific Ocean.
By StopPress Team, 2013-05-22 11:24:01
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.
By StopPress Team, 2013-05-22 10:27:16
Westpac did it last year at 79 Queen St, and BNZ has followed suit with its own 'concept store' across the road at 80 Queen St.
By StopPress Team, 2013-05-22 09:52:47
TVNZ has produced the first instalment of its Future Now series, which features a selection of talented humans from inside the building talking about some of the trends in media here and overseas—and, importantly, what they mean for local advertisers and viewers. To kick things off, film critic and entertainment writer Dominic Corry quizzes Tom Cotter, TVNZ’s general manager of digital media, on the way technology is affecting how, when and where we view our content.
By Ben Fahy, 2013-05-22 09:05:03
Brand-related social media usage is evolving so fast that last year's trends are already archive material. The Research Agency and StopPress have just completed a project to get a current reading from the perspective of social media users and find out why they interact with brands in this space. And now we're keen to get the view from the other side. So please help us by answering a few questions. The survey should take around ten minutes to complete.
By Sim Ahmed, 2013-05-21 15:03:52
Fairfax New Zealand (which owns Stuff, The Dominion Post and Sunday Star Times) is undertaking a major structural review which will see job cuts in order to bring down costs in a tough advertising environment. In February, Fairfax Media (Australia and New Zealand) posted a 39 percent loss in profits from the previous year, raking in $83 million compared to $135.7 million the year before.
By StopPress Team, 2013-05-21 14:28:07
From the Chrome speed tests to 'Here's to the Moms' to the Cannes grand prix-winning Project Rebrief, Google's advertising is usually of a very high standard. And it's done it again with this nerd fest of a 90 second commercial for Chrome that charts the evolution of the internet and shows that 'we're building the web together'.
By Ben Fahy, 2013-05-21 13:14:26
A trifecta for Flying Fish, and a quinella for the X Factor sponsors with Ford, McDonald's and h2go catching our attention this week.
By Sim Ahmed, 2013-05-21 13:01:30
The number of tablets in New Zealanders' hands has almost tripled, with 19 percent of Kiwis owning one according to the latest TNS Mobile Life report.
By StopPress Team, 2013-05-21 12:44:11
After a six month review of the Magazine Awards, The Magazine Publishers Association has pushed go on its call for entries. And it will probably be getting a whole heap more this year because Bauer Media, which publishes 20 magazines, has ended its five year embargo and will get back onboard this year.
By Ben Fahy, 2013-05-21 11:50:24
When it rains it pours, and Ogilvy & Mather's doors have been swinging in recent months. But executive director Paul Manning says exit interviews with those departing showed there is "really no particular cause or pattern".
By Ben Fahy, 2013-05-21 10:44:03
OMD's strategy director Jacquie Pierson has signed up as partner and shareholder in new media start-up Open alongside founder and ex-Naked Communications partner Matt O'Sullivan. And she's certainly not mincing her words about the state of the local industry and the big media agencies that inhabit it.
By Ignacio Oreamuno, 2013-05-21 09:17:43
Technology is not king in advertising and design. Craft is. And Ignacio Oreamuno, the executive director of the Art Directors Club, think it's time for the industry to go back to its roots and make communications beautiful again.
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