StopPress

Marketing, advertising & media intelligence

Article illustration

Shibuya via Rangiora: Kiwi software company Shuttlerock makes the most of Lady Gaga's tick of approval, raises $2.35 million for US expansion—UPDATED

By , 2014-09-23 11:45:21

Lady Gaga may not have performed in Rangiora (yet). But she is using some visual marketing software from a company that's based there. PLUS: how the company is expanding into the US market.

Article illustration

Mallowpuffs crowned most-loved biscuit by Griffin's, but was the faux election campaign legal?

By , 2014-09-23 11:40:43

Almost 5,000 New Zealanders have taken to the polls and their votes have declared Mallowpuffs Original the nation’s favourite biscuit as part of Griffin’s ‘Bikkielections’ campaign. This result marks the first time in the poll’s four-year history that Mallowpuffs has featured as one of the nation’s top three biscuits, let alone won the entire event. But is an elaborate election-themed campaign around election time even legal?

Article illustration

Inimies of Iminim

By , 2014-09-23 11:26:06

John Oliver has torn strips off everything from native advertising to Tony Abbott in his HBO show Last Week Tonight, and he's been getting plenty of online love as a result of his entertaining opinions. And now New Zealand has come under his microscope, with a clip discussing the National Party's run-in with Eminem over the track it used in its election ads and Steven Joyce's description of its use as "pretty legal".

Article illustration

APN makes hay while the native advertising sun shines with launch of commercial content hub

By , 2014-09-23 10:52:42

Back when newspapers (and, to a lesser degree, magazines) were happily floating down their rivers of gold, the church and state of editorial and sales were kept very separate. But desperate times call for what some may see as desperate measures and as publishers search for new revenue streams, many of them are increasingly offering their skills to help tell the stories of businesses. Now APN has joined that club with the launch of Brand Insight.

Article illustration

Curse of the podium strikes Interbrand as bcg2 wins Love Your Condom brand

By , 2014-09-22 17:32:10

Interbrand was riding high after its work for the New Zealand AIDS foundation won a TVNZ-NZ Marketing Award in the not-for-profit category and a global Interbrand Best Work Award for verbal identity. But that was fairly shortlived because and it has lost the Love Your Condom (LYC) brand, a government-funded prevention campaign encouraging condom use among all gay and bisexual men, the most at risk demographic for contracting HIV, to bcg2. Plus: how the Love Your Condom campaign helped reduce the HIV infection rate.

Article illustration

The best work in the world according to the Clio Awards

By , 2014-09-22 17:27:30

Although no Kiwi agencies picked up a Grand Clio at the 55th edition of the prestigious American Awards show, the list of nine winners in the various categories provide a concise summary of another fantastic year of creativity from across the world. Of all the agencies to pick up one of the big gongs, only Harvey Nichols' 'Sorry I Spent' and British Airways' 'The Magic of Flying' won across more than one category. And There were also several winners that carried their Cannes success across the Atlantic, with Chipotle's 'The Scarecrow' and Volvo's 'Live Test Series' collecting the major gong at the Clios.

Article illustration

From broadcast to broadband: is SVOD killing TV?

By , 2014-09-22 15:58:25

Is subscription video on demand the silent TV killer? Alex Lawson thinks so. And its rise has plenty of implications from a media perspective.

Article illustration

15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds

By , 2014-09-22 14:58:41

Kiwi agencies have once again pulled in a decent haul of silverware on the international awards circuit, with the latest tally of gongs coming from the prestigious Clio Awards. And although the New Zealand contingent missed out on picking up a Grand Clio, NZTA’s ‘Mistakes’ campaign picked up two golds. The first of these awards went to Clemenger BBDO in the film category, while the second was awarded to Finch in the film technique category. PLUS: see which other agencies picked up awards.

Article illustration

Suzuki celebrates customer satisfaction award with some inanimate lovin'

By , 2014-09-22 11:53:11

Suzuki, unlike some of its Asian car-making counterparts, hasn't done a huge amount of local advertising and has largely relied on international material (and high profile sponsorships like 3 Sport and The Warriors). But to celebrate taking top spot in the Canstar Blue customer satisfaction award, it has created a new 30 second spot via GSL Promotus showing a bunch of New Zealanders getting it on with their cars.

Article illustration

Rebel Sport explains why lefties have a natural advantage

By , 2014-09-22 10:57:50

Rebel Sport is continuing its facts-based advertising approach with a new spot that alludes to the natural advantage that left-handed batsmen have over their right-handed counterparts. The 30-second clip, which was conceptualised by Ogilvy and shot by Film 360, is the latest iteration of the ongoing 'no one gets sports like us' positioning, and follows on from Rebel Sport's 'Sprinting or Flying?' TVC that was released toward the end of last year.

Article illustration

Attack of the Not Election

By , 2014-09-19 16:26:46

MediaWorks' channel Four is continuing along the same lines as its The Home of Not Rugby during the 2011 Rugby World Cup, with the current campaign with Special Group of 'The Home of Not Election'. It has been promising an "entertaining escape from the political coverage dominating other media to Election Day and beyond: an invitation to take a break from the Judith Collins saga, and enjoy the brand new season of America’s Next Top Model; to get excited about upcoming new fast tracked episodes of [various shows]."

Article illustration

The Compendium: 19 September

By , 2014-09-19 16:24:16

Our weekly collection of good things, funny things, weird things and other things from inside the intertubes.

Article illustration

The final hurrah: the last-ditch efforts of the nation’s political parties to get your votes

By , 2014-09-19 16:21:46

The final lead up to the national election gives the citizens of the country the unique pleasure of being able to see politicians dressed in formal attire standing in the rain, feigning smiles and waving at all the cars driving by. It’s unclear whether such seemingly desperate measures have any sway over the location of the ticks on election day, but they are entertaining nonetheless. Traditionally, these last-ditch efforts by political parties have been limited to doing impersonations of brand mascots on street corners, but in a digitised world they are becoming more sophisticated. These days, politicians recognise that political messages have the capacity to reach a wider audience if they are delivered online. And for this reason many the nation’s parties have taken to the internet to consolidate their street-based efforts.

Article illustration

Moto on the move

By , 2014-09-19 16:13:19

To show off the latest selection of Moto goodies, Motorola and Droga5 in New york have have just made the most complicated film prop of all time.

Article illustration

New World and Colenso BBDO push the supermarket advertising boat way out in latest Fresh Every Day campaign

By , 2014-09-19 15:49:25

Foodstuffs and Colenso BBDO veered away from traditional supermarket advertising when they started promoting New World staff as products and parodying infomercials in last year's Fresh Every Day campaign. And while it's still looking for laffs in the latest instalment, it's dialled up the surreality with talking yams and houses filled with bread.

Page 1 of 509

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   Next >