StopPress

Marketing, advertising & media intelligence

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Kiwibank throws independence to the wind

By , 2014-11-28 15:50:30

What would you do with the print outs of all of the letters from your bank? Perhaps make a bonfire? Kiwibank is so proud of its communications with its customers it's printed them out and hung them off its headquarters in Wellington.

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Not a bank nor a shark: peer-to-peer lending site HarMoney announces its arrival with animated TVC

By , 2014-11-28 15:24:19

With the enactment of the Financial Markets Conduct Act earlier this year, Government opened the door to peer-to-peer lending, meaning that micro lenders—whether banks or payday loan companies—would be next in line to take on the challenge posed by the peer-to-peer threat. StopPress takes a look at what HarMoney brings to the table.

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Fancy a wake up call from a stranger half way across the world?

By , 2014-11-28 14:48:23

With a new app called Wakie you could be getting one every single morning. If you so desire.

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Mowday issues a charitable challenge for KidsCan Santa Run

By , 2014-11-28 14:37:06

The ALS charity got a whole heap of cash by challenging people to tip a bucket of icy water over their heads. And KidsCan is hoping its challenge—getting people to don a Santa suit and do a short run—will too. So, to help bump up the numbers, DDB has laid down the gauntlet and challenged other ad agencies and corporates to get involved in the event.

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Data dump: leaving the living room

By , 2014-11-28 13:45:20

On 26 November, TV3 celebrated its 25th year—or ½ half century, according to Jono and Ben—on air in New Zealand. And since joining the fray in 1989, it has come to represent a significant chunk of the time Kiwis spend in front of box in the living room. But the introduction of a new TV player isn't the only thing that has changed in that time. These days, we have more screens to choose from than ever before, and this is changing the way we consume media. Interestingly, across 30 countries surveyed by Colmar Brunton on screen use, the denizens of only four—the UK, France, Spain and New Zealand—still spent more time consuming media on a TV than on a smartphone.

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Colenso BBDO/Proximity on top as NZ Direct Marketing awards finalists announced

By , 2014-11-28 13:30:05

The finalists of the NZ Direct Marketing Awards have been announced and perennial award-hoggers Colenso BBDO/Proximity are in the lead with 18 nods, followed by justONE/.99 with 16, FCB with ten, and Chemistry Interaction with eight.

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Wipeout groans: Mountain Dew turns the camera on the watchers

By , 2014-11-28 12:45:59

In both surfing and skateboarding culture, a harmonic groan often accompanies a wipeout. Whether it's a group of pros waiting in the channel at Teahupo'o or a few mates just having a bowl session at the local skate park, this groan serves as a salute to the fallen. And the more severe the wipeout, the more animated and pronounced the reaction from the specators on the sideline.

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Ecoya aims for the heart with Christmas cuteness

By , 2014-11-28 11:40:23

Barbara Miller, a spokeswoman for the US National Candle Association, told The New York Times last year that 35 percent of the $2 billion of annual candle sales happen in last three months of the year. And, in an effort to get more of its candles in stockings this year, Ecoya has released a beautiful festive film that celebrates the joy of giving and getting.

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Movings/Shakings: 28 November

By , 2014-11-28 10:59:06

Changes at Insight, Fairfax, BrandWorld, MediaWorks and MoreFM.

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Feel good potion: Colenso and Assembly champion the transformative effects of Just Juice

By , 2014-11-28 10:00:01

Colenso BBDO and Assembly have borrowed a few tips from The Incredible Hulk in a new Just Juice campaign that shows a series characters drinking juice and then transforming into different, more colourful versions of themselves. But rather than turning into a massive green monsters with temper problems, the black-and-white, 2D characters simply change into happier, colorful 3D versions of themselves.

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A YouTube trailer for a book

By , 2014-11-27 16:20:06

It's not often, especially not in the digital age, for a trailer to accompany the publication of book. However, for the release of 'Surviving Middle School,' a tongue-in-cheek guide for young girls, writer David McGrail has gone all out by commissioning the production of a three-minute clip, which gives a hyperbolic glimpse at what happens when school girls make the wrong choices.

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Sky continues its digital push with Cricket World Cup campaign—UPDATED

By , 2014-11-27 15:42:17

In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup. Update: this campaign has been put on hold in respect to the passing of Philip Hughes.

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Hyundai invites Kiwi car owners to hang out online

By , 2014-11-27 15:36:56

Hyundai launches a customer platform that acts as a rewards system, entertainment centre, and Hyundai community hub all in one.

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Samsung takes another swipe at Apple with tablet test

By , 2014-11-27 13:35:39

After Apple announced the launch of the iPhone 6 and 6 Plus, Samsung came out firing (once again) with a comparative print ad that pointed out the next best thing was already here in the form of the Note 4. And its approach to promoting the Galaxy Tab S is similarly comparative.

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Lewis Hamilton's fans share the love

By , 2014-11-27 13:28:03

The Rumpus Room, the UK-based sister company of The Sweet Shop, recently completed a mobile activation to commemorate Lewis Hamilton's victory for this season's Formula One World Championship. The activation was set up to lead into the final race in Abu Dhabi , and featured footage sourced from the driver's seven million fans, who often share their support via social media. The Rumpus Room invited fans to share their experiences via a mobile web app, and this content was then cut and edited into a video dubbed #TeamLHmovie, which was released only hours after the race.

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