StopPress

Marketing, advertising & media intelligence

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Clicking for Hobbits

By , 2014-11-21 16:33:32

​​Google's Chrome experiments are generally cause for nerdish celebration as they push the browser to strange and creative places. And now, as The Hobbit: The Battle of Five Armies gets sets for launch, it's updated the interactive map of Middle-Earth it launched around one year ago with a host of new tricks.

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The Compendium: 21 November

By , 2014-11-21 16:28:32

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Print, digital, gone: Fairfax to discontinue Unlimited magazine

By , 2014-11-21 15:54:29

Sinead Boucher, the group executive editor of Fairfax, has confirmed that the last digital edition of Unlimited magazine will be released in December this year.

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The Magazine Marketing Company placed into liquidation, creditors claim over $300,000

By , 2014-11-21 15:18:31

On 15 October, The High Court at Auckland placed The Magazine Marketing Company (TMMC), which was founded in 2008 by Stuart Shepherd, into liquidation for failing to meet payment obligations, which included overdue GST, PAYE, KiwiSaver employee deductions, KiwiSaver employer contributions, student loan employee deductions and income tax. KPMG, which was appointed as the company's liquidator, released its first report on 19 November, revealing additional details about the process thus far.

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The curtain falls on Gigatown campaign

By , 2014-11-21 14:48:36

After thirteen months and 5.95 million tweets, the Chorus Gigatown campaign is now playing its closing scenes, and there can only be one winner. Next Wednesday the long-awaited Gigatown victor will be announced.

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Media beast GroupM announces its arrival in New Zealand—UPDATED

By , 2014-11-21 14:27:47

The New Zealand media landscape is set to welcome a big name, with GroupM, "the world's biggest media investment company", planning to launch here early next year. We ask newly appointed local chief executive Sean Seamer a few questions about what that means for the market.

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Changing the world, one image at a time: Getty’s visual trends sets the scene for 2015

By , 2014-11-21 14:16:33

Getty’s latest edition of Creative in Focus, a lookbook for the photography industry and a guide to the changing realm of visual culture, sees the breakdown of gender roles, profiling of positive leaders of industry, and a lust for the amazing things our Earth has to offer as the key trends of 2015.

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Do you want acne with that?: The doll to end Barbie

By , 2014-11-21 14:04:26

Stretchmarks, acne and cellulite are all selling points of the new children’s doll on the market, sent to replace Barbie. And not only are they selling points, the acne for the Lammily, which went on sale this week, will actually cost you more.

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Data dump: the kids are alright

By , 2014-11-21 13:48:44

If you believe the headlines, the world is going to hell in a handbasket. But if you believe some of the data (or Bill Gates), things have never been better, with fewer wars, more wealth and better health. Auckland University talked to New Zealand secondary school students about a range of things in 2001, 2007 and 2012 and here's how their behaviour is changing.

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Members only

By , 2014-11-21 13:29:23

From Drawing Dicks on the Herald Sun to the Mars Rover to GPS Art, the comedy value of phallic art seems to know no bounds. So if you're stumped for a Christmas gift for your more immature friends and family members, have we got the site for you.

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Hubbards aims to set off a chain reaction of good deeds

By , 2014-11-21 13:00:46

Since the first days of the internet, those online have experimented in creating behavioural chain reactions. Most often, these early attempts involved little more than sending out an email that contained a promise of all types of misfortune if the message wasn't forwarded. And invariably, there would always be a few recipients who found the electronic promise of impending doom as sufficient impetus to send the message on. And while this achieved little more than cluttering the embryonic email accounts of early adopters, the principle underpinning these chain letters is still relevant in today's social media age in the sense that if you give people a good enough reason to share something, then they will pass it on. StopPress looks at how muesli brand Hubbards has been trying to create a chain reaction of its own through a campaign called 'Keep the good going', which encourages Kiwis to participate in random acts of goodness.

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Speight's and DDB grin and bear it as Karl Burnett makes an uncomfortable return

By , 2014-11-21 11:25:40

Speight's comically masculine southern man campaign idea had a long and very successful run, and its previous agency Shine attempted to bring the idea into the modern era with the 'Knowing What Matters' campaign. DDB took over late last year and, in one of its first major campaigns, it's moved it even further away from 'Good on ya mate', with its ad for Speight's Alchoholic Ginger Beer featuring some major self-deprecation from ex-Shortland St star Karl Burnett and a massive pun.

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Stuff invites Kiwis to create art in the dark

By , 2014-11-21 10:37:22

Fairfax is starting to challenge the Herald's dominance in Auckland with a series of campaigns that aim to draw the Super City's denizens to its publication. The most recent effort involved an activation at Art in the Dark, which saw event attendees queue in long lines to enter the Stuff tent to get a shot at literally creating art out of light. Once inside the tent, Kiwis would be given LED glowsticks and were then told to draw or write in the air. These actions were then captured using long-exposure photography, resulting in a host of creative images that were tagged with the Stuff brand.

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Vodafone changes tack with Christmas ad, aims for warm fuzzies rather than laughs

By , 2014-11-21 10:11:15

Unlike the UK, where marketers still seem quite partial to launching a massive festive campaign, New Zealand brands tend to keep things slightly more understated. In the UK, Vodafone got the entire country to sing 'Let it Go' from the movie Frozen. But the New Zealand outpost has taken a more lovey dovey approach, with a classic telco ad that focuses on the emotional power of the Christmas connection.

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The only technology to be a registered sex offender

By , 2014-11-20 16:42:23

Following on from the social storm caused by Too Many Cooks, Adult Swim has now released another of its faux infomercials that introduces the Smart Pipe, a drainage pipe that analyses the stool and anuses of toilet users. Oh, and it's also the only technology to be a registered sex offender.

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