StopPress

Marketing, advertising & media intelligence

Article illustration

Movings/Shakings: 2 September

By , 2014-09-02 16:27:20

Industry happenings at Special Group, Colenso BBDO, Ipsos and Toybox.

Article illustration

TVCs of the week: 2 September

By , 2014-09-02 15:31:21

A tip of the trucker cap to Pak 'n Save, V Energy and Action on Smoking and Health.

Article illustration

Tourism Australia and Air New Zealand woo Kiwis with Yahoo and Tangible Media

By , 2014-09-02 15:29:33

Wanting to prove there’s more to Australia than theme parks, Tourism Australia and Air New Zealand have launched a content marketing campaign with Yahoo and Tangible Media to lure Kiwis for a holiday over the ditch. The campaign goes for a fresh, inspiring view of Australia beyond trips to the East Coast gateways – beginning with Western Australia.

Article illustration

Want to know how to turn a bunny rabbit into a fireball?

By , 2014-09-02 14:59:31

Bulbous hairdos, inspirational pep talks and plenty of fireballs: The new Clash of Clans ads are out.

Article illustration

Stoptober NZ kicks off with nationwide tour and Satellite Media TVC

By , 2014-09-02 14:31:56

Stoptober's lead up nationwide tour kicked off yesterday with a heartfelt recruitment event in Kaitaia. It's part of a campaign targeting New Zealand's 463,000 smokers to quit the habit with a smokefree October, by signing up to the Stoptober website. Satellite Media's Piri Weepu TVC is also leading the charge.

Article illustration

TVNZ and Sky release financial results, plus Igloo subscriber numbers revealed

By , 2014-09-02 14:22:06

Late last week, TVNZ sent out a release on its financials for the year ended 30 June 2014, showing an overall profit after tax of $18.1 million, up 25 percent on the figures posted the previous year. These results also came with the announcement that the company has sold its remaining stake in Igloo to Sky, which also took its financial report as an opportunity to reveal Igloo's subscriber numbers for the first time.

Article illustration

Event: Meet the man behind the machine, head music analyst at Pandora Internet Radio, Steve Hogan

By , 2014-09-02 13:25:50

Join Pandora Internet Radio’s head music analyst Steve Hogan in Auckland next Monday for a free, intimate, one off session as he describes the inner workings of Pandora's groundbreaking Music Genome Project and why humans will always understand music better than machines.

Article illustration

The more things change: Ben Goodale on the renewed relevance of direct marketing

By , 2014-09-02 11:46:39

Most marketers involved in comms work are becoming direct marketers by stealth, reckons Ben Goodale. So how can an old discipline be harnessed for these new channels?

Article illustration

Ideas are ugly, scary, messy and fragile

By , 2014-09-02 11:09:27

Using the premise that innovative ideas can at first be ugly, intimidating or even scary, US-based technology company GE has released a new spot, via BBDO New York, that aims to show how that ugliness can be converted into something beautiful when placed in the right hands.

Article illustration

Kiwi agencies vie for dodgeball glory

By , 2014-09-02 10:44:05

Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.

Article illustration

The rise of fast-casual: Pita Pit launches its first TVC via Contagion

By , 2014-09-01 18:18:26

Pita Pit has launched its first nationwide campaign via a new TVC conceptulised by Contagion, the agency which won the account for the food chain's cross-Tasman business earlier this year. The 30-second spot, which was shot by Flying Fish and directed by Helena Brooks, features a middle-aged man, dressed in the garb of a stereotypical accountant, dancing awkwardly after having completed a meal from Pita Pit.

Article illustration

Colenso and Samsung solve "black cat selfie" problem with GS5 and Rachael Hale McKenna

By , 2014-09-01 17:19:27

Samsung New Zealand and Colenso used the recently reported "black cats aren't adopted because they look bad in photos" story to create a social campaign with renowned animal photographer Rachael Hale McKenna. The campaign created a solution for cat photographers, whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.

Article illustration

People's Choice: DDB and Steinlager Pure with the Trubridge spine-tingler 'Born to Defy'–UPDATED

By , 2014-09-01 15:33:48

You voted, and Steinlager Pure and DDB NZ’s Born to Defy campaign won the People’s Choice Award in the annual Stoppress/Mediaworks TVC of the Year. Co-op Bank Record Profits and Augusto's Lydia Ko goes Pro were second and third.

Article illustration

Holden talks to the fans—UPDATED

By , 2014-09-01 15:12:53

Several weeks after kicking off its 60th anniversary via a nostalgic TVC by Ogilvy, Holden has now extended the celebrations to its website with a series of vignettes that aim to tell the stories of fans of the brand. The video compilation is currently being hosted on a microsite called '60 Years Loyal', and was created by Dentsu Aegis-owned digital creative agency Isobar, which launched in Auckland in February. Updated with further information on Ogilvy's contribution to the campaign.

Article illustration

Clemenger double: 'Mistakes' picks up StopPress/MediaWorks TVC of the Year, 'Blazed As' shares craft category spoils with DDB's 'Born to Defy'—UPDATED

By , 2014-09-01 13:38:03

Last week, StopPress met with an estimable judging panel in an effort to determine which finalist in the StopPress/MediaWorks TVC of the Year competition was most deserving of this year’s title. Copious head scratching, contemplative groans and a fair bit of imbibing ensued as the judges weighed up the pros and cons of the campaigns over a lunch at Auckland’s Neighbourhood brew bar. And by the end of this highly scientific estimation of the effectiveness of the each campaign, the judges came to a final shortlist of three candidates: ‘Mistakes’ for the New Zealand Transport Agency (NZTA) by Clemenger BBDO, ‘Devil’s Chair’ for NZI by FCB and ‘The People’s Film’ for VW by Colenso BBDO. PLUS: ‘Blazed As’ for the NZTA by Clemenger BBDO and ‘Born to Defy’ for Steinlager by DDB took out the top spots in the craft category.

Page 1 of 501

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   Next >