StopPress

Marketing, advertising & media intelligence

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Full stretch

By , 2014-08-29 14:21:39

Metro's Cheap Eats issue, which celebrates Auckland’s 100 best dinners under $20, is always a pretty good seller for Bauer. But it's decided to take its promotions up a step and make a teaser video showing that with so much affordable food on offer, stretchy pants—and impeccable grooming—are essential.

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Boxing on: Lightbox showcases its 'insanely good TV' in launch campaign

By , 2014-08-29 14:00:47

Spark Ventures' subscription video on demand service Lightbox launched yesterday (here's our take on the various streaming options) and while plenty of early adopters seemed pretty excited about that, it's launched a campaign via Consortium to get the rest of the country to pay attention.

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Movings|Shakings: 29 August

By , 2014-08-29 13:39:36

Industry happenings at Touchcast, Healthy Life Media, BOTAB, CAANZ and Blockhead.

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Auckland welcomes a new indie as Addis returns home to run Zoo

By , 2014-08-29 13:00:50

Kelly Addis has returned to the homeland after 14 years in Melbourne to open an Auckland branch of ad agency Zoo. And he's confident its model—and its trans-Tasman knowledge—will make it an attractive proposition for New Zealand and Australian clients.

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BP Oil takes out Supreme Award at TVNZ NZ Marketing Awards

By , 2014-08-29 09:11:20

The theme for this year’s TVNZ NZ Marketing Awards was Make Marketing History, evoking great marketing successes of the past and inspiring today’s marketers to join the winners ranks. Last night's awards night saw BP Oil take out the Supreme Award (and the retail category) and Geoff Ross inducted into the Marketing Hall of Fame. We bring you a full list of winners.

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Depicting high powered tech females in undies – OK or not?

By , 2014-08-28 16:47:12

When a bunch of high-powered Silicon Valley female leaders strip off and model underwear in their workplaces, is it demeaning or just a bit of brave fun? Lingerie brand Dear Kate's campaign photographed senior women in the high tech industry modeling its bras and undies, touting it as 'high performance underwear for high performing women".

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The Electoral Commission turns to Pandora to target the youth

By , 2014-08-28 16:42:15

In an effort to catch the attention of the increasingly uninterested youth segment of the population, the Electoral Commission has already commissioned Lorde to appear in a pair of videos in which she encourages eligible Kiwis to use the right she still doesn't have. Tallying a cumulative total of about 30,000 views, these videos have attracted a decent level of attention, but they haven't been shared sufficiently to reach all the young Kiwis who are yet to enrol. So, to consolidate these online and TV efforts, the Electoral Commission has now taken its message to a channel that is particularly popular among the younger segments of the population, Pandora.

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Digital natives: Acquire Online's quest to put some online spend in the pockets of Kiwi publishers

By , 2014-08-28 15:51:30

Programmatic buying is still just a sliver of the total online ad spend, here and around the world (in New Zealand, it accounted for nine percent or $3 million of the total $31.4 million spent on online display in the last quarter). But it's getting plenty of column inches and that spend is trending upwards. Most of the big media players have invested in or have access to trading desks and demand side platforms, and many ads for local brands now feature on international sites as a result. But Acquire Online's Anthony Ord is aiming to get those clients and agencies to support local publishers a bit more by creating a list of 156 different Kiwi sites that have offered inventory as part of a network buy.

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Google hands its digital toolbox to Kiwi charities

By , 2014-08-28 14:43:10

Last night, at an event hosted at the Mental Health Foundation in Auckland, Google announced to 70 representatives from 50 Kiwi not-for-profit organisations that it will give eligible New Zealand charities and community organisations free access to advertising and technology worth $120,000 in each case per year.

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Prison overalls to hit Kiwi screens as TVNZ announces Orange is the New Black box sets

By , 2014-08-28 11:31:51

TVNZ is bringing a Netflix original to Kiwi screens in the shape of Orange is the New Black, in a move that will see all the episodes of both seasons of the popular prison dramedy, which recently won three Emmy Awards, streamed via the TVNZ Ondemand service for the month of September. PLUS: we look at how Netflix decides on which shows to invest in.

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I stream, you stream, we all stream for various streaming services

By , 2014-08-28 10:40:07

Spark Ventures' Lightbox subscription video on demand service officially launched last night, and, not surprisingly, its arrival seems to have been the catalyst for a fair bit of activity in the streaming space, with TVNZ now offering online box sets of Orange is the New Black, Freeview's Sam Irvine talking up an integrated broadcast and broadband offering, Quickflix claiming that more competition is a good thing and Sky, which recently announced another big profit increase, getting set to launch its own streaming service for non-Sky customers. So who's got the best offer?

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Ricky Gervais branches out

By , 2014-08-27 17:04:18

Comedian and actor Ricky Gervais, who currently stars in Netflix original Derek, has branched out and stepped into the lead roles of several of Netflix's shows for a new campaign that aims to promote some hit programming available through the online streaming service. The 60-second spot sees the rotund actor stepping into House of Cards, Lilyhammer and Orange is the New Black as he becomes part of the storylines that he has followed on Netflix.

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Impress a sullen football player

By , 2014-08-27 16:08:09

It's no secret that football has become a massive business enterprise, which relies on the appeal of handsomely paid sports stars to drive revenue. And while Cristano Ronaldo's abs and Neymar's consistently changing hairdos are successful at attracting interest from fans, Italian playmaker Andrea Pirlo has something that no other player has: a sullen face that seems incapable of being pleased. And in a move that shows it's possible to even capitalise on things conventionally considered undesirable, Pirlo's Turin-based club Juventus has now launched a campaign that encourages viewers to send in videos that might be able to impress the player.

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Māori TV cuts through to smoking target market with in-house agency

By , 2014-08-27 14:48:52

According to Quitline, Māori and those in high deprivation populations care less about the cost of cigarettes, or their health, compared to how much they care about their children. Māori Television’s advertising head of department, Toni Urlich developed the creative for the 'Crayons' campaign, which uses children, mimicking their parents’ smoking behaviour. The campaign was created inhouse at Māori Television and in a first, will also be rolled out across other channels.

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Questions that matter: Boundary Road launches the Unauthorised Beer Census of New Zealand

By , 2014-08-27 13:56:20

Barnes, Catmur & Friends has taken some time off torturing pizza eaters and giving RTD drinkers "Woodies" to ask Kiwis some important questions. In a new print and online-based campaign for its client Boundary Road Brewery, the agency has compiled a series of questions for an initiative called ' The Unauthorised Beer Census New Zealand 2014' in an effort to find out more about the nation's beer drinkers.

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