By Ben Fahy, 2013-05-17 14:26:09
Brand-related social media usage is evolving so fast that last year's trends are already archive material. The Research Agency and StopPress have just completed a project to get a current reading from the perspective of social media users and find out why they interact with brands in this space. And now we're keen to get the view from the other side. So please help us by answering a few questions. The survey should take around ten minutes to complete.
By Sim Ahmed, 2013-05-17 14:17:56
MediaWorks has signed a two year strategic partnership with the organisers of one of New Zealand's iconic summer music festivals, Rhythm and Vines.
By StopPress Team, 2013-05-17 12:52:22
Wired magazine celebrated its 20th anniversary recently with a special issue dedicated to "the people, their companies, and their ideas that have shaped the future we live in today". Anyone interested in where we are now and how we got there would be well-advised to give it a squizz. And anyone hoping to get a glimpse at what the golden age of magazines looked like would be well-advised to check out the story of how Wired came to exist.
By Ben Fahy, 2013-05-17 12:07:29
Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it's made up for that loss with the recent addition of Dick Smith to the client roster.
By Ben Fahy, 2013-05-17 11:27:55
Various things that have tickled our various fancies.
By StopPress Team, 2013-05-17 10:28:28
The unseen but often heard stars of New Zealand's radio industry took some time to pat themselves on the back last night, celebrating another year of achievements at the New Zealand Radio Awards.
By Ben Fahy, 2013-05-17 09:41:37
When it comes to Pacific destinations, Tonga is a long way down the consideration list and has smaller visitor numbers than Fiji, Samoa, Rarotonga and Vanuatu, primarily because, unlike those countries, it has never really invested in promoting itself. But for the first time in its history, the Kingdom has taken to TV with a trans-Tasman campaign that aims to build on the 2012 launch of ‘the True South Pacific’ brand and show what its 176 islands can offer visitors.
By StopPress Team, 2013-05-17 08:11:00
DraftFCB's had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it's added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.
By StopPress Team, 2013-05-16 16:15:33
From the joy of winning gold at the Olympics to the tension of a high-profile murder trial and everything inbetween, a lot can happen in a year. And journalists of all stripes are there to tell those stories, as evidenced by this video, which was created by Web Vision and News Works and kicked off last week's Canon Media Awards.
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By StopPress Team, 2013-05-16 15:34:33
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Hello there Denise Goodwin, ex-Volkswagen marketing chief and now head of marketing at Flooring Brands.
By Ben Fahy, 2013-05-16 14:05:05
As the broadcast sponsor of X Factor New Zealand, Ford and its agency JWT wanted to do something that would bring the various strands of music, aspiration and gratuitous car shots together. And, after filming wannabe stars and their various hangers on singing Che Fu's 'Fade Away' in the back of a pimped out 2013 Kuga on the 27-stop audition tour, it's released the final product.
By StopPress Team, 2013-05-16 13:11:35
DraftFCB dominated the analogue section of the One Show Awards with a good haul of metal, and in the interactive section, Clemenger BBDO and Resn were the only Kiwi agencies to get the nod.
By StopPress Team, 2013-05-16 12:23:40
A round up of the news from Google's I/O conference, including news of a new streaming music service, redesigns everywhere, map goodness and tools for frazzled Android developers.
By StopPress Team, 2013-05-16 12:08:22
Ever wondered how David Ogilvy wrote an ad? Well wonder no more, because Letters of Note has shown us with a response to a question from Mr. Calt that is featured in The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners.
By StopPress Team, 2013-05-16 11:37:28
After trekking through remote New Zealand with five Nikon D800 cameras, 16 lenses, 30 batteries, and four tripods and bespoke rigs, photographer and artist Joe Michael and his crew were able to shoot parts of New Zealand that many never see. And the end result is Dark Cloud: White Light, a new media arts project showing at Pataka Art + Museumfrom July 14—October 13.
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Next >
Those were the golden days
The Compendium: 17 May
12 steps to copywriting brilliance
The power of the cloud
Daft brass