StopPress

Marketing, advertising & media intelligence

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MediaWorks launches MVOD offering, aims to extend its brands' mobile reach

By , 2014-10-23 15:43:52

Following on from the NZ Herald and Fairfax, MediaWorks has now improved its mobile video capabilities by launching MVOD, an offering billed as “a social, local, mobile-friendly video” service that is available across channels. This means that, in addition to the content available on 3Now, users can also easliy access the quirky videos produced on a daily basis for MediaWorks’ other media properties, including radio and news personalities.

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Reinventing the wheel

By , 2014-10-23 14:58:09

Despite the ongoing hoaxes over the years, the date of the future that's shown on the DeLorean in the 1985 movie Back to the Future 2 is around one year from now (check out the countdown clock if you need to check). And in a case of life imitating art, there has been much frothing at the collective mouth over the past few days on account of a Kickstarter campaign that claims to have invented the world's first real hoverboard.

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Noel Leeming pimps its ride, hits the road to give Kiwis a taste of technology

By , 2014-10-23 13:58:29

The founder of The Warehouse, Sir Stephen Tindall, is putting plenty of energy into philanthropic causes these days. And the chief executive of The Warehouse Group, Mark Powell, has given the brand a boost with the promise of a living wage for some staff and discussions about the size of his own salary. And, as part of the company's communities and environment strategy, it's also invested over $1 million to build a high-tech truck for Noel Leeming that promises to bring the wonders of technology to New Zealand’s most remote and least advantaged communities.

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YouTube in slow-motion

By , 2014-10-23 13:41:20

YouTube is continuing to push the massive appeal of its online personalities (check out the top ten Kiwi channels here) and the possibilities that exist for advertisers to get involved with them as part of its Google Preferred plan. Last year, it took to TV in the US to promote the channel with ads featuring Michelle Phan, Bethany Mota and Rosanna Pansino and it followed that up with ads starring Epic Rap Battles of History and Vice News. Now it's employed the services of The Slow Mo Guys, who have 4.5 million subscribers and have clocked more than 438 million views of their videos to date.

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Keeping up with the play: Pandora, Spotify and iHeartRadio's latest streaming endeavours

By , 2014-10-23 12:38:25

The competition for Kiwi listeners, artists and advertisers is on, with music streaming companies like Spotify, Pandora, and iHeartRadio innovating rapidly to out-do each other down under, with analytics offers, better content and new ad units. StopPress looks at what tunes the providers are playing to try and increase their numbers. PLUS: Lorde-related stats!

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Mobile Embrace creates game for The Dead Lands film promo

By , 2014-10-23 11:49:56

To target young males for the upcoming release of Kiwi film The Dead Lands, Mobile Embrace has created a mobile game that features the protagonist Hongi, played in the film by actor James Rolleston, travelling along a green landscape.

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Air New Zealand honours final instalment of Hobbit trilogy with another fantastical safety video

By , 2014-10-23 10:35:08

The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.

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Bauer follows up womansday.co.nz launch with branded Persil hub

By , 2014-10-23 10:02:21

Late last year, Bauer launched its Woman's Day recommended extension, with food columnist and past MasterChef NZ (RIP) winner Chelsea Winter wheeled out in an attempt to transfer some of her cachet to advertisers. And after launching the womansday.co.nz website last month, it's taken that idea into the digital realm for the first time, with Unilever's Persil brand the first beneficiary.

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A virtual reality headset for about $30

By , 2014-10-23 09:47:47

At over $400, the Oculus Rift headset isn't exactly something that most Kiwis would be willing to splash out on. Fortunately, there is an alternative option for those who want the virtual reality experience without the hefty pricetag attached. For the sum of US$24.95, those who don't want to incur credit card debt can get the virtual reality experience via the DodoCase, a virtual reality headset made almost entirely out of cardboard.

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Spark partners with Facebook and Twitter, gives customers a gig of social media data

By , 2014-10-22 17:02:44

Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.

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Trendy people commissioned to make Google Glass look trendy

By , 2014-10-22 12:51:29

Indie music darling FKA Twigs has been commissioned by some of the cooler Google executives to produce a new ad for Google Glass.

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Bringin' out the big puns

By , 2014-10-22 11:53:25

It's nigh-on impossible to drive through the small North Island town of Bulls and not pull out a few cringeworthy puns. And science shows that the more you do it, the funnier it becomes, especially if you're a dad. The town has fully embraced the bovine-based verbal gymnastics, and here's a selection of brands that have done the same.

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TVCs of the Week: 21 October

By , 2014-10-21 16:17:41

A bull-riding babe, a sightseeing couple and an eyebrow-raising basketballer get a gold sticker this week.

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Samsung reaps the rewards of celebrity endorsement, picks up Ad Impact Award

By , 2014-10-21 16:02:23

If the winner of Colmar Brunton's Ad Impact Award is any guide, you still can't beat a celebrity endorsement, because New Zealanders absolutely loved Samsung’s ad featuring All Black Izzy Dagg and the new Galaxy S5.

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Stuff remains the nation's number one news site, as digital audiences continue to grow

By , 2014-10-21 15:50:30

Nielsen has released its statistics for New Zealand's most-visited websites by unique audience, and the figures once again confirm New Zealand's preference for Stuff over the NZ Herald website—although the gap has narrowed substantially following Nielsen's correction of its data collection in April this year. StopPress chats to Fairfax's Sinead Boucher and NZME's Brad Glading about the figures.

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