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Marketing, advertising & media intelligence

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The Compendium: 22 August

By , 2014-08-22 16:17:13

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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When venn diagrams attack

By , 2014-08-22 15:52:38

There's nothing better than a good venn diagram. Nothing. But it's fair to assume the designer who made this ad for Thomson Reuters probably wasn't going for it to be perceived that way.

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Monobrow and sideburns: One Weather gets a new look, plus other quirky meteorological clips

By , 2014-08-22 15:27:07

One Weather's introductory ident has been given a makeover—and it comes with an impressive combination of sideburns and a monobrow so seamless that omnichannel marketing campaigns would applaud it. Rather than simply running into the weather report with the usual "proudly brought to you" phrase, Saatchi & Saatchi have instead opted for a quirkier activation of its sponsorship deal with TVNZ by having the pie-loving protagonist from the elaborate 2011 Hilux ad introduce the daily weather report. PLUS: we also look at some other funny weather-related clips.

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From watching to making: how viewers' social interactions with shows are influencing entertainment

By , 2014-08-22 15:08:25

Around the world, advertisers are trying to involve their audiences in the marketing, whether it's Wendy's love songs, Airbnb's Hollywood & Vines, Newcastle's crappy crowdsourcing or, locally, Give it a V and Feel Tip Top. TV shows have long talked about doing the same, and many of them have taken fandom into the realm of social media. But increasingly it seems broadcasters are not content with audiences passively absorbing content and are trying to convince them to get involved. So how's that working out for them?

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State of the -ation: behind Bauer's strategy of content creation, diversification and digitisation

By , 2014-08-22 14:19:21

It was officially announced yesterday that Bauer had made some major structural and staff changes. So we had a chat with chief executive Paul Dykzeul and commercial director Paul Gardiner about the thinking behind that strategy.

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Kanye West lyrics explain New Zealand politics

By , 2014-08-22 12:50:24

A Facebook page that popped up on June 24 aims to expalin New Zealand politics with the wise words of Mr Kanye West.

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APN's half year results show profit increase of 77 percent, but there isn't good news across the board

By , 2014-08-22 12:14:46

APN’s first half figures for 2014 for the six months ended 30 June show that the company’s overall revenue across its Kiwi and Australian offerings climbed three percent, rising from AU$394.6 million last year to A$405.9 million this year. Statutory net profit after tax followed the revenue trend rising 77 percent from A$12.8 million from the previous year to A$22.6 this year. But it wasn't all good news, with several of the Kiwi categories suffering year-on-year dips. PLUS: we look at Fairfax's figures and the News Corp debacle.

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Row, row, row your boat ...

By , 2014-08-22 09:35:59

Just as spring follows winter, so too do parodies follow election ads. There's been plenty of billboard 'art' (some of it quite funny). There's been a song about John Key (that's been banned from being broadcast by the Electoral Commission). And there's been a satirical Colin Craig website (that can't be shut down because it's outside New Zealand jurisdiction). And now YouTube user Gabriel Page has tweaked National's first campaign TVC to show a slightly different type of rowing.

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Bauer rings a few more changes, launches new content division

By , 2014-08-21 13:23:05

It's been a big year for Bauer. The APN titles have been brought in to the building, it's canned Creme and passed on Little Treasures. And now it's announced a restructure that will see a host of staff changes and the creation of a new brand solutions division.

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Get your weird on with waterproof phone apps

By , 2014-08-21 13:04:50

Transvestites singing in the rain? Full grown men playing with phones in paddling pools? Sony's new waterproof phone has a set of quirky ads for apps that only work when the phone is submerged.

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Don't invite the Jetsons over for dinner just yet

By , 2014-08-21 12:56:15

At a time when Spark's Digital Ventures unit is currently trialling a SmartHome system with a view to launch it in the market in early 2015, we are stepping ever closer to a time when our homes become automated entities that respond to what we are doing and where we are. So, in an effort to see what all the hype is about, Vanilla Brief director Ben Slater recently underwent a smarthome trial.

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Interactive advertising experiences continue to rule: IAB/PwC report

By , 2014-08-21 12:32:37

Interactive advertising has just had its biggest quarter ever according to the latest IAB/PwC report - total spend in New Zealand was $142.37 million, the second quarter up 24 percent year-on-year.

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Newcastle Brown Ale's crappy crowdsourcing

By , 2014-08-21 12:23:30

There are a few brands that are excellent at taking the piss. Newcastle Brown Ale is most definitely one of them. In their latest campaign for the US market, the beer brand is asking fans to send in their mediocre photos because they blew their marketing budget on "paying celebrities to pretend to drink our beer".

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Kiwi ad man Ben Slater trials implantable tech

By , 2014-08-21 11:45:12

As part of an experiment to gauge the utility and efficacy of the technology, Vanilla Brief Director Ben Slater has had an NFC-enabled RFID chip inserted into his left hand. PLUS: see what other tech-related project he is currently involved with.

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Bigpipe picks iProspect for digital duties, Spark Ventures hunts for future millions

By , 2014-08-21 11:31:22

After a competitive pitch, Dentsu Aegis-owned iProspect has won the digital media account for Bigpipe, a stripped down naked broadband offering that's part of Spark Ventures. Plus: chief executive Rod Snodgrass on the thinking behind the Spark Ventures strategy.

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