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Marketing, advertising & media intelligence

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Bye-bye Benji? Nib swaps celebrity endorsement for crowd-sourced clips

By , 2014-09-30 17:50:17

After taking over Tower Medical Insurance in late 2012, Nib launched into the New Zealand market in October last year with short-lived rugby convert Benji Marshall fronting the campaign. But now, just like the Blues, it has put him on the bench and released a new brand campaign that celebrates the joy of being human—and shows the need for adequate protection. Plus: a look at the launch of another overseas insurance company, Youi.

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Images you can almost touch

By , 2014-09-30 16:42:22

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

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'Successful guy lighting at normal guy prices'

By , 2014-09-30 15:42:07

Jeff Goldblum is a beautiful man, even when he's half fly. And he's also very successful. But, as this new ad for GE's Link shows, it's good lighting that got him to where he is today. So he's obviously the perfect frontman for two minutes of Tim & Eric-inspired fake infomercial madness.

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TVCs of the week: 30 September

By , 2014-09-30 15:39:58

Shredded money, a superhero of the environmental persuasion and netball-mad retailers get top marks this week.

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Sony's guiding lights

By , 2014-09-30 15:15:14

After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it's been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it's just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.

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Goodman Fielder wins August Ad Impact Award, appoints Reactive as digital agency

By , 2014-09-30 14:15:12

Goodman Fielder has picked up August’s Colmar Brunton Ad Impact Award for its spot featuring a baker attempting to evade a horde of villagers desperate to get their hands on a freshly baked loaf of Freya’s new low carb bread. PLUS: Reactive appointed Goodman Fielder's digital agency.

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Acclaimed writer Anna Funder writes short story for Special Group's first major campaign across the ditch

By , 2014-09-30 12:02:10

Special Group has announced its presence in the Australian market by collaborating with award-winning author Anna Funder, Warm Bodies actress Teresa Palmer and fashion photographer Derek Henderson in a campaign for luxury pearl brand Paspaley. At the centre of the campaign is a bespoke short story, called ‘Everything Precious’, written by Funder, which will be released to Paspaley subscribers daily in seven serialised instalments via email between 1 and 8 October. So is this a case of a writer selling out for commercial gain?

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Pippa's double trouble

By , 2014-09-30 11:42:31

Who should we believe? Is Kate ashamed of "off-the-rails and out of control" Pippa, as New Idea suggests? Or is she in fact proud of the fact that Pippa's getting married, as the country's recently crowned supreme magazine of the year, Woman's Day suggests? Due to a pictorial whoopsie in this week's women's mags, you can take your pick.

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Spikes Asia: Megan Clark's inspiring jury duty

By , 2014-09-30 09:58:17

Copper's Megan Clark recently judged the promo & activation and direct categories at Spikes Asia. And here's what she learned.

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Domino's gravity-infused pizza

By , 2014-09-29 18:12:23

In the world of marketing, oneupmanship is a powerful motivating force. And Domino's one-upped itself last week by delivering a pizza via a skydive. PLUS: other pizza-related stunts.

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Focus Research wins big at Research Effectiveness Awards as two industry bodies play in the same sandpit for the first time

By , 2014-09-29 16:48:34

For most of the year, research agencies are the unsung heroes of the industry, with their insights outshone by the creativity that usually takes centre stage. However, last Friday, the limelight shifted and drew attention to examples of the most effective research conducted over the course of the last year. Hosted at Auckland’s Hilton hotel and attended by a full house of well-dressed researchers, this year’s edition of the biennial Research Effectiveness Awards was hosted by comedian and sausage ambassador Leigh Hart. PLUS: a brief look at the merger between the Market Research Society of New Zealand and the Association of Market Research Organisations (AMRO).

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$6 million of shredded cash stars in new BNZ campaign

By , 2014-09-29 13:24:13

In an effort to give a more tangible representation of the statistical fact that Kiwis who hold mortgages pay $6 million in interest every four hours, BNZ has launched a new campaign via Colenso BBDO in which that amount of money will be shredded and put on display in Auckland's Aotea Square from 29 September to 1 October. This outdoor activation is being supported across various channels, with a TVC, a Facebook campaign and YouTube clips that all use the shredded money as a provocative reminder of the amount of money that Kiwis burn through their mortgage repayments every day.

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No more beauty parades: Ben Rose offers a new approach to agency selection

By , 2014-09-29 13:22:13

Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign's Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.

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The Apple vs. Samsung fight touches down in New Zealand with feisty comparative print ad

By , 2014-09-29 12:28:39

Samsung has been giving Apple uppercuts for a few years now with its The Next Best Thing is Already here campaign, and it has taken the attacks up a notch after the launch of the iPhone 6 and 6 Plus with a series of ads calling bollocks on the 'innovation' of its main mobile competitor (it doesn't seem to have made too much difference, as Apple's sales were still off the charts, although glitches with the operating system and bendy phones may have hindered that). And now the local arm of the Korean electronics behemoth is getting in on the act, running a print ad in some of the weekend papers showing a list of features from the soon-to-be-released Galaxy Note 4 that Apple should be taking note of for its next release.

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Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

By , 2014-09-29 11:29:26

DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.

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