Sick of your idiot boss? Tired of working the same old, same old? Got a great idea? Bring your marketing or advertising business idea on April 15 and meet an angel investor. And it’s free. Read more »
Breaking news: Jason Paris, the TVNZ marketing director, has announced he’s leaving TVNZ – for TV3. In an email to “commercial partners” TVNZ says:
“He has accepted the position of Chief Executive of TVWorks, the owners and operators of TV3 and C4.
We are all delighted for him, but are … Read more »
A shinning array of markeratti turned out last night at Auckland’s old Town Hall for the annual TVNZ & NZ Post RSVP & Nexus Awards.
The awards, managed by the NZ Marketing Association, acknowledge the best response-driven marketing for 2009.
Between spectacular acts of gymnastic foolishness by a Chinese acrobatic … Read more »
New Zealand Rugby World was one of the few magazines to defy the overall downward trend in circulation, growing 20 percent for the year ending December 2009. Read more »
It’s a mixed bag for mags in the latest audited circulation results, with most mags reporting year-on-year declines. But there are a few notable exceptions. Read more »
Glenda Wynyard, the chief executive and founder of The Media Counsel, which was recently placed into liquidation, has formally responded to her detractors. Read more »
Nobody has the definitive solution for how to measure the success of Social Media. At least not yet.
Sure, you can talk about online ‘buzz’ created by how many blog posts, tweets, videos, status updates etc. that occurred for a certain brand, person or topic, but what’s ‘buzz’? Read more »
Barry Colman, publisher of the National Business Review, has responded in an open letter to online critic and blogger Lance Wiggs.
And it’s surprisingly frank. Read more »
For anyone unfortunate enough to be interviewed by the NZ Herald’s John Drinnan, the feeling will be depressingly familiar: our prompt and polite responses to an email query from him resulted in a selective, confusing and potentially damaging report in this morning’s NZ Herald.
In his weekly column Drinnan discusses the … Read more »
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
The power of TV advertising, as shown through the story of a dog and his friend.
The power of an energy drink, as shown through cat-toast.
Aussie vodka makes fun of Poles—and parkour (here’s another one).
Lynx’s ‘invisible ad’ in Sydney.
BMW ensures your head is in the right place.
A solar powered brochure that just won gold at the One Show.
First came The Force, now comes The Fan.
Stay at The Star Sydney and there will be stories.
The Argentinian Olympic kerfuffle.
A banner ad that aimed to inspire the world’s longest click.
An amazing, Bafta award-winning short film by Mikey Please.
A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
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