Yellow wraps Aim, now aims with Rapp
Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year. Read more »
Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year. Read more »
We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is … Read more »
This month in California, Amber Duik sued Saatchi & Saatchi for US$10 million for terrorising her as part of a campaign for Toyota.
Duik claims she was harrassed by emails from a man called Sebastian Bowler, who said he … Read more »
Got young kids? Chances are you probably browsed one of these websites last week, the most visited sites according to Nielsen. Or perhaps not. Please tell us your recommended sites in the kids and family category.
The top five … Read more »
Orthopedic gumboots, an elastic chair, a restaurant up a tree, a sheep drencher inspired by a beer bottle, the world’s safest trampoline and a coat stand shaped like a twig were among some of the most colourful high … Read more »
How are US retailers approaching this year’s Christmas season, as consumer spending continues to decline? Holding back stock, broadening or simplifying inventory and lunchtime sales are some of the ways to keep customers engaged.
Read all about it. … Read more »
Just three weeks after launching in New Zealand, iProspect has won the MySpace account.
The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister … Read more »
She knows a heck of a lot about newspapers and radio, now recently retired Joan Withers is stepping into the director’s boardroom at TVNZ. She replaces Phillip Melchior whose term recently expired.
Withers was chief executive of Fairfax Media … Read more »
The questions that matter posed by The Media Counsel this week:
Starburst, snowflake, asterisk, abstract wires? Your guess is as good as ours in describing Telecom’s new logo, designed by Designworks.
“What we are saying here to people is that this is all about you. It is literally whatever you … Read more »
Show punmanship, win beer Continue reading »Advertisement
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Who’s it for: New World by Colenso BBDO/.99 and Finch
Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the ‘I’m Big Day’ spot takes the biscuit. Check out the other two here.
Who’s it for: Sky by DDB and Exit Films
Why we like it: It would’ve been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.
Who’s it for: Subaru by Barnes, Catmur & Friends and The Craft Shop
Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it’s added a layer of interest—and a layer of BC&F humour—in this animated number.
The power of TV advertising, as shown through the story of a dog and his friend.
The power of an energy drink, as shown through cat-toast.
Aussie vodka makes fun of Poles—and parkour (here’s another one).
Lynx’s ‘invisible ad’ in Sydney.
BMW ensures your head is in the right place.
A solar powered brochure that just won gold at the One Show.
First came The Force, now comes The Fan.
Stay at The Star Sydney and there will be stories.
The Argentinian Olympic kerfuffle.
A banner ad that aimed to inspire the world’s longest click.
An amazing, Bafta award-winning short film by Mikey Please.
A font-based newspaper whoopsie, Nicholas Cage can play everyone, watch the planet being conquered and a very handy business name generator.
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