A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.
This equates to at least a $440 million contribution to Auckland’s … Read more »
The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.
The world’s best financial services communications were honoured at the Midas Awards last week in New York.
TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for … Read more »
Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.
It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips … Read more »
Biggest viewing nights this week were Tuesday: 578,060 for One News and 357,560 for 3 News and Thusday: 601,990 for One News and 378,510 for 3 News. Read more »
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” – TVNZ Head of Sales Dave … Read more »
Following Conde Nast’s decision to shred five of its magazines this year, including Gourmet and Modern Bride, the publishing giant has introduced an iPhone application for its top male style title, GQ.
For only US$2.99 you can download the … Read more »
“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.
In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition … Read more »
American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.
Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, … Read more »
It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.
Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all … Read more »
A journey to the future of television advertising Continue reading »
Show your wine-related punmanship, win some arty wine Continue reading »
Who’s it for: Vodafone by Colenso BBDO and Flying Fish
Why we like it: Place this firmly in the ‘how’d they do that?’ category. Colenso BBDO and Flying Fish’s Wade Shotter have joined forces to create a TVC that’s intended to start a conversation about the joy of newness and, of course, showcase Vodafone’s innovations for the home, mobile or business (for all those hankering for a glimpse of how it all came together, the making of will be released soon). Vodafone, like most big telcos, has always championed its new technology, new products and new services, and while some *ahem, 2degrees* might say this reliance on new technology in its marketing was an attempt to pull the wool over consumer’s eyes and keep prices high, telcos are in the business of cool. And this TVC fits the bill.
The mobile spot was directed by Helena Brooks.
Tammy Davis fronts a campaign for a company called Iwi Kireme (a subsidiary of the quite entertaining Next Level Maori, apparently) that hopes to collect “our finest genetical little wiggly guys in order to create a better race of Aotearoians mingled with magical elements”.
Masculinity is under attack. But if you drink VB, it might just come back.
Snacks get weird: first Skittles, then Doritos, now Mentos.
Is it a dog? Is it a human? Is it the demon spawn resulting from an act of unnatural love? Or is it all some kind of amazing trick?
A call to arms (with cured meats) for the Salami Fighting Association; rare photos of famous people; a cool print campaign for IBM; and if you haven’t had a play with the Tippex YouTube experience yet, you should.
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