Telecom ‘This little light of mine’
Who for: Telecom
Why we like it: celebrates Kiwi sparkiness
Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to … Read more »
A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.
This equates to at least a $440 million contribution to Auckland’s … Read more »
The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.
The world’s best financial services communications were honoured at the Midas Awards last week in New York.
TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for … Read more »
Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.
It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips … Read more »
Biggest viewing nights this week were Tuesday: 578,060 for One News and 357,560 for 3 News and Thusday: 601,990 for One News and 378,510 for 3 News. Read more »
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” – TVNZ Head of Sales Dave … Read more »
Following Conde Nast’s decision to shred five of its magazines this year, including Gourmet and Modern Bride, the publishing giant has introduced an iPhone application for its top male style title, GQ.
For only US$2.99 you can download the … Read more »
“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.
In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition … Read more »