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Events boost Ak economy by $479m

October 26th, 2009 by Auckland City Council

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A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.

This equates to at least a $440 million contribution to Auckland’s … Read more »

Paeroa tourism gets a plug

October 26th, 2009 by Frances Chan

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The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.

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TBWA wins gold with ASB

October 26th, 2009 by Frances Chan

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The world’s best financial services communications were honoured at the Midas Awards last week in New York.

TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for … Read more »

Rapp rapt with Echo awards

October 26th, 2009 by Frances Chan

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Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.

It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips … Read more »

Ads@6: 16-22 Oct

October 23rd, 2009 by Frances Chan

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Biggest viewing nights this week were Tuesday: 578,060 for One News and 357,560 for 3 News and Thusday: 601,990 for One News and 378,510 for 3 News. Read more »

Economic recovery: are we there yet?

October 23rd, 2009 by The Media Counsel

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“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.”  – TVNZ Head of Sales Dave … Read more »

Style sense: GQ on iPhone

October 23rd, 2009 by Frances Chan

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Following Conde Nast’s decision to shred five of its magazines this year, including Gourmet and Modern Bride, the publishing giant has introduced an iPhone application for its top male style title, GQ.

For only US$2.99 you can download the … Read more »

Absolut art for Samoa

October 23rd, 2009 by Frances Chan

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“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.

In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition … Read more »

The art of selling

October 23rd, 2009 by Frances Chan

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American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.

Brilliant.

Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, … Read more »

Art for a cancer cure

October 23rd, 2009 by Frances Chan

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It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.

Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all … Read more »

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